It's about that time when your mom calls brands "disruptive." The word has reached that excruciating level of mainstream use and misuse. Alas, this presentation takes a look at some of those "disruptors" and focuses on the value they provide to other brands. Insights, not threats.
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Disrupt you! strategies for billion dollar success in the era of endless inn...Jay Samit
How can we make a difference with our lives when our world is changing faster than we can keep up? Technology, Science, the climate and even our jobs are transforming well beyond Darwinian rates. Our generation is being impacted by change like no other generation before it. We are the most educated and diverse in history. We are aware and adaptable, inspired and creative. We want our lives to have meaning, and we're not afraid to tweet, post, comment, like, swipe, or share them.
Our tablets are our TVs, and our phones are our teddy bears (show someone sleeping with phone). We believe in meaning over money, mentors over bosses. We are more concerned about making a difference, than making a buck. And if we’re not happy in the workplace…we will find or create a new one.
And with all this spirit, expectation, and energy that we invest in our careers, our generation also faces the biggest challenges: A shortage of jobs, lower wages, rising costs, crushing student debt, and a business landscape that is changing faster than most employees can adapt. Companies that survived for decades are being disrupted and put out of business seemingly overnight. Could your job, your company, your industry be next? How secure is your position? Are you really living life or just paying bills until you die?
Disrupt You will show you how every threat to the status quo is actually an opportunity in disguise. Disruption isn’t about what happens to you, it’s about how you respond to what happens to you.
The self-made billionaire in his twenties, an unheard of possibility a decade ago, now happens with regular frequency. The startup company, with little funding and a small staff, displaces hundred-year-old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars online. This tightly interconnected world of the 21st century is exploding with new opportunities for personal empowerment and financial independence. What do all of these disruptions have in common? They were led by people who first disrupted internal assumptions about what they were capable of achieving and then unlocked that newly discovered potential to change their world.
Disrupt You will teach you how to master personal transformation, seize opportunity and thrive in this era of endless innovation. Disrupt You is an engaging, paradigm-shifting book that demystifies the mechanics of disruption and shows how anyone can thrive in an era of technological transformation.
You have a choice in life: pursue your dreams or be hired by someone else to help them fulfill their dreams. To change who you are, you must first change who you think you are.
startup, entrepreneur, motivation, career, personal transformation, book, author, best-seller, inspiration, jay samit, Disrupt You!, disruption, innovation, success, spe
FC Tech Group presented their SXSW recap at Olapic's NY office on April 4, 2016. These are the slides focus on the three themes pulled from SXSW sessions surrounding retail, e-commerce, fashion, digital marketing, & tech.
Mindshare shares the highlights and takeaways from Cannes Lions 2017, working across five key trends: Authenticity, Equality, Adaptive Marketing, People vs. Machines, and China Day.
Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.
Wrap-up of the presentations at the SXSW Update 2017, 6th Edition. Great line-up with cool speakers, topics and startups. Together with MT MediaGroep, Collider and my new company Join Influencer Marketing we organized this years SXSW Update at The Warehouse in Amsterdam.
The Digital Social Contract
The Millennials and generation Z together comprise the most engaged, mobile, and enticing consumers of our time, but brands and agencies have largely misunderstood how these coveted digital natives interact.
We have missed a fundamental truth: There is a new social contract emerging—a digital social contract—that, like Rousseau’s original, has been proposed, ratified, and enforced by those it governs—most especially online video creators and their legions of fans who together stand at the apex of the digital revolution.
In Ogilvy & Mather's latest Red Paper, "The Digital Social Contract", Ogilvy's Jeremy Katz and Robert John Davis join with Alta Sparling and Bing Chen from Victorious to uncover the unspoken social rules governing the digital world and explain to brands how to thrive in it.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Most lawyers learn little to nothing about operating a law business in law school, nor do law firms help to prepare their associates to understand the wide range of business issues which are critical for a law firm to survive. If you are interested in or curious about starting a new small law firm practice, having knowledge of the essentials of running a law business is critical. If you don't understand how the business of a small law firm works, you will struggle to keep clients consistently coming in the door and increase your chances of your firm failing.
Join Clio's Lawyer in Residence, Joshua Lenon, and John Corcoran, attorney, author, and former White House speechwriter, as they explain the areas that solo lawyers striking out on their own should focus on to build a thriving, sustainable practice. In this free, hour-long webinar, you will learn about:
- How our changing legal industry will affect today’s law firm
- How to develop a strategy for your law firm in order to achieve leverage, improve margins, and increase law firm profits
- How to navigate the business cycles of a law firm
- How to create consistent marketing to prevent roller-coaster results
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Learn how people's needs have changed, resulting in changes in future business models. This illustrated storyboard makes it easy to understand. by Jeremiah Owyang, Chief Catalyst, Crowd Companies. #FutureOf
Please note: some of the formatting issues (words smashed together) are not in the initial PPT version, but appear to be unique to this site.
Every year, planners at Y&R share a roundup of today’s most interesting trends and their inherent tension. This year’s North American Trends with Tension report takes on an array of topics from privacy, wellness, and gender fluidity.
MRY's South by Southwest (SXSW) Interactive recap from 2015 featuring trends in wearables, virtual reality, mobile video (Meerkat!), and more - plus what brands like GE, Taco Bell, Mazda, HBO and others did in Austin, TX for SXSWi
To help the curious class stay relevant, we’ve assembled an A-Z glossary of what we predict to be the 100 must-know terms and concepts for 2017.
We hope this cultural crib sheet will help prepare you for the year ahead.
Enjoy!
Most lawyers learn little to nothing about operating a law business in law school, nor do law firms help to prepare their associates to understand the wide range of business issues which are critical for a law firm to survive. If you are interested in or curious about starting a new small law firm practice, having knowledge of the essentials of running a law business is critical. If you don't understand how the business of a small law firm works, you will struggle to keep clients consistently coming in the door and increase your chances of your firm failing.
Join Clio's Lawyer in Residence, Joshua Lenon, and John Corcoran, attorney, author, and former White House speechwriter, as they explain the areas that solo lawyers striking out on their own should focus on to build a thriving, sustainable practice. In this free, hour-long webinar, you will learn about:
- How our changing legal industry will affect today’s law firm
- How to develop a strategy for your law firm in order to achieve leverage, improve margins, and increase law firm profits
- How to navigate the business cycles of a law firm
- How to create consistent marketing to prevent roller-coaster results
Disruptive Innovation - the key drivers behind today's unprecedented rate of ...Dino Talic
A presentation I gave at the CPA Congress in Brisbane, Australia on 11 Oct 2012. The presentation covers the topic of disruptive innovation and in particular makes a case that industries today are being disrupted at faster rate than ever before in history. I analyse the macro trends driving this acceleration in disruption and also outline how businesses can turn these into opportunities rather than threats.
The next tectonic shift is happening. A cost-effective and easily scalable workforce is now available to anyone in the world. Simultaneously, every industry is now digitised and there is a growing proliferation of cheap and scalable infrastructure - this signals disruption for many existing business models and an opportunity for those willing to act on the changes.
Attend this session to discover:
The shift occurring in the global labour market
How changes in outsourcing and the digital economy will impact your business
How your business can benefit from these changes rather than become a victim
Case studies of businesses driving value through taking advantage of outsourcing and the digital economy
Story Board: The Collaborative Economy for Corporations (Official Slideshare ...Jeremiah Owyang
You may have read the report, the "Collaborative Economy Value Chain" now read the official slideshare storyboard version.
This slideshare deck sets up the challenges, gives examples, explores causes, but provides three recommendations for corporations to adopt the Collaborative Economy
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
As brands get even deeper into content marketing, further improvements and challenges emerge. Here were some of the more interesting themes around content at this year's SXSW: Timing, Design, Commerce, and Privacy.
SXSW 2016 Recap: Highlights of Brands and TechnologiesDavid Berkowitz
Which marketers stood out the most at South by Southwest Interactive? Which technologies look most impactful? Which speakers stood out? Find out in this annual tradition from MRY's David Berkowitz. Featured brands include Visa, Budweiser, Capital One, Miracle-Gro, McDonald's, Samsung, and more.
Learn how people's needs have changed, resulting in changes in future business models. This illustrated storyboard makes it easy to understand. by Jeremiah Owyang, Chief Catalyst, Crowd Companies. #FutureOf
Please note: some of the formatting issues (words smashed together) are not in the initial PPT version, but appear to be unique to this site.
The theory of disruptive innovation has proved to be a powerful way of thinking about innovation-driven growth. Many leaders of small, entrepreneurial companies praise it as their guiding star; so do many executives at large, well-established organizations, including Intel, Southern New Hampshire University, and Salesforce.
But just what is Disruptive Innovation? Which companies are considered to be causing "disruption"?
In this meetup, we will explore the basic tenets of disruptive innovation. Then we will look at some of today's companies and their services and discuss if they are disruptive or not.
Lastly, we will look a bit deeper into the theory and see if what we have learned so far allows us to more accurately predict which businesses will grow.
Are You Ready for Digital Disruption? Ten Lessons in Digital TransformationCA Technologies
Every company is at risk of digital disruption. A new Digital Transformation survey by Freeform Dynamics, commissioned by CA technologies, reveals that the most successful “digital disrupters” have 2x higher revenue growth and 2.5x higher profit growth than their mainstream counterparts.
More significantly, they exhibit many common traits and behaviors. This presentation reveals the Top 10 Traits of the Digital Disputers, and what you can learn from them as you evolve your overall IT and digital transformation strategies.
Conferencia de Manuel Serrano Ortega, Gerente de Transformación Digital de Accenture, en El Instituto de la Economia Digital de ESIC, hablando sobre cómo innovar de forma disruptiva en los sectores tradicionales para competir con los players digitales.
My slides of the Webinar with Singularity University on 9 Design Principles on Exponential (10X) Business Models. I have studied over 50 business models to discover patterns on exponential features. You can find examples of Zappos, Netflix here and 9 design principles based on the business model canvas.
We've analyzed tons of disruptive players when we were writing our book on Digital Transformation. We discovered 7 similarities and call them "The 7 Metaphors of Digital Disruption". We saw that all the disruptors score high on these drivers of transformation while traditional players have trouble with these metaphors. The new players are attacking you on every level.
How can you defend your business from these new players in your market? You should learn how they operate and try to implement (elements of) the business models of disruptive companies.
We've made a presentation that guides you through ten business models of hyper disruptors that we found inspiring. We hope you do too. Please let us know your thoughts about it!
The 2017 Accenture Technology Vision report showcases the top five disruptive IT trends and innovations shaping the business landscape in 2017 and beyond. Take action today and shape technology to fit your needs.
Learn more at www.accenture.com/technologyvision
26 Disruptive & Technology Trends 2016 - 2018Brian Solis
Introducing the “26 Disruptive Technology Trends for 2016 – 2018.” In this report, we’ll explore some of the disruptive trends that are affecting pretty much everything over the next few years at least those that I’m following. It’s not just tech, though. The report is organized by socioeconomic and technological impact.
Obviously, this is not an exhaustive list of every technology and societal trend bringing about disruption on planet Earth. What follows thought definitely affects the evolution of digital Darwinism, the evolution of society and technology and its impact on behavior, expectations and customs.
The New Year always brings hopes of new strategies, idea, goals and successes. But before we dive into what’s next, we thought it would be a good idea to reflect on the top 15 most important marketing and technology trends from 2015. Jen Bullett and Kalev Peekna count down 15 strategies, trends and tactics that Business-to-Business and Professional Services marketers should keep on their radar as they delve into 2016. Specifically, we cover topics including lead generation, predictive marketing, brand storytelling and cross-channel metrics.
10 reasons your marketing should be humanLaurent Bouty
In this presentation, you will discover 10 reasons why it is fundamental to start your marketing strategy with human aspects. It is part of the Marketing Canvas Methodology
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Members of the ACRS attended the all-day event which spoke about 10 macro trends that were now influencing consumer behaviour across multiple industries in Australia. The seminar addressed rapidly rising consumer expectations, how the trends were reshaping consumers expectations and how these successful trends were simply satisfying basic human needs. Insight was given on how retailers and businesses could interpret the macro trends to apply and innovate their own their own vision, products or services, marketing or campaigns, and business models. The following pages highlight the key insights with examples where relevant.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
Face of Today's Consumer: 2010 Trend ReviewK Anggakara
What drives consumer to go wow nowadays? Business must acknowledge that in 2010, the face of consumer has changed in an extent never seen before!, the presentation offer a view on the consumer trend and how business gel-in to the matter.
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
How do you plan for synergy and effectiveness using the multitude of channels? This initial introduction to the subject is part of DigitasLBi's Strategy Academy.
Brand Concept & Mobile by Jeff Caporizzio. Meetup slidesDesignMinisters1
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Before the messaging and mission, before the logo and the landing page, every brand should start with an idea. A big idea, an over-arching concept: something that immediately identifies the brand, and explains why anyone should care.
Getting to the central concept of a brand isn't easy, but it is more important than ever. Now, brands succeed or fail on millions of 5-inch screens. Less real estate demands big concepts.
Similar to Giving "disruption" a second thought. (20)
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
4. Marketers and journalists throw around the term “disruption,”
applying it to every industry, every tech development. They
confuse “new” with “disruptive.”
!
Startups become threats.
6. These “disruptors” are often well-vetted by VC’s. They:
• Indicate areas of growth
• Built upon consumer insights
• Highlight trends
• Demonstrate a younger generation’s thinking.
!
Those are key to staying relevant, for any brand.
GETTING TO INSIGHTS:
7. This report identifies “disruptions” within the banking, retail and
travel industries.
!
Each example will cover:
• The strategic opportunity
• The impact of business
• Insights for broader application
9. A recent study called out the banking industry as the most ripe for
disruption. Why?
• 53% of Millennials don’t think their bank offers anything different than
other banks.
• 68% believe the way we access money will be totally different in 5
years, and they’re counting on tech startups to deliver the future
• Underemployed, $1 trillion student debt, smartphones, life in flux
CULTURAL SHIFTS SPARK DISRUPTION
Source: Scratch, The Millennial Disruption Index 2014
11. 1. Simple
JANUARY 9, 2014
An online “bank replacement” that
makes managing your finances
easier. Simple gives users a debit
card, free access to ATM’s, and fine-
tuned smartphone app to help
manage their money. It removes the
label of traditional banks from the
process and builds trust by simplifying
otherwise complex exchanges.
!
Initial Success:
• 19,000 customers in 2013; 100,000
in 2014
• $1.7 billion in transactions in 2013
• Majority of growth through WOM,
not marketing
Source: DealBook New York Times 2014
12. SIMPLE
•Data for consumer benefit. Simple analyzes users’ transactions, providing
insight and transparency on spending patterns. Data for consumer-benefit
helps combat privacy concerns.
•Know how people will interact with the product. One of the most talked
about features of Simple isn’t actually a feature - it’s the slick app interface.
Brands don’t need to develop something new to stand out.
13. 2. Venmo
JANUARY 9, 2014
Source: Forbes, Venmo: The Future of Payments For You and Your Company
A simple and social approach to
mobile payments. Venmo helps
friends exchange money and settle
tabs from their phone contact list - a
common need otherwise unmet. The
company offers a simple and secure
way to make these peer-to-peer
payments.
!
Initial Success:
• Mobile payments predicted to
reach $90 billion by end of 2017
• Owned by Braintree, which has 40
million credit cards on file.
Acquired by Paypal in 2013.
• Plans to monetize through API
platform - working with brands
14. •Use social to show, not tell. Venmo uses social media to demonstrate how
people use the app, rather than a tutorial. The Venmo newsfeed is full of
user-generated descriptions of transactions.
•Brands are consumers, too. Brands can send payment with personal
messages to customers - a new form of customer service. Venmo gains
presence through these brand-exchanges.
VENMO
15. 3. Loop
JANUARY 9, 2014
A mobile wallet free of near
field communication (NFC) and
wireless carriers. Mobile wallets
are typically limited by cellphone
design - they don’t support NFC
activity. Loop bypassed this issue
by creating a fob that transmits a
signal, connecting to an app and
credit card terminals.
!
Initial Success:
• Loop works at 90% of credit
card machines in the US
• Kickstarter funded
Source: CNN Money Loop Review 2014
16. •Prototyping in public. Loop welcomed consumers into their design process.
The brand shared the fobs and listened to feedback, making the design an
ongoing, consumer-shared process.
•An alternative is not a solution. Loop lacks a single vision or message. The
multi-functioning product competes with several existing behaviors, rather
than solving one.
LOOP
18. Technology empowers consumers and changes behavior. In a
recent study among retail executives, 71% say social media has
a significant impact on their business, and 52% for mobile/
online shopping.
!
The following startups used these tech trends to build their
business.
Source: KPMG, Retail Industry Outlook, 2013
RETAILERS MUST ADAPT TO
TECHNOLOGY
19. 1. Warby Parker
JANUARY 9, 2014
From eCommerce to brick &
mortar. Retail experts debate the
future of standing stores. Major
retailers are reducing their
locations. Meanwhile, Warby
Parker found a way to run a
successful eCommerce site and
convert it into a growing brick &
mortar business.
!
Initial Success:
• Over half a million frames sold
• Raised over $100 million funding
in 2013
• Flagship store does $3,658 sales/
sq ft. - more than Tiffany & Co.
Source: Warby Parker Annual Report
20. • Emphasis of simplicity, beauty, and good design. Consistency made
Warby a trusted badge-brand.
• An experience primed for WOM. The site, the packaging, the try-on
system are worth talking about.
• Business as a consumer-solution. Warby Parker talks openly and frequently
about their reason for being.
WARBY PARKER
21. 2. Birchbox
JANUARY 9, 2014
Creating an online beauty
experience. Beauty brands struggle
to build an eCommerce platform as
the experience largely differs from an
in-store interaction. Birchbox took
advantage of this and created a new
experience - one that enables
consumers to try before they buy.
!
Initial Success:
• 800,000 customers in March 2014
• Over 9 million boxes shipped
• 50% of subscribers regularly
purchase a full-size item
• Expansions in France, Spain and UK
• Rise of subscription-based
companies:
Source: NY Times, Birchbox steps out with a store, March 2014
22. •Demonstrate expertise. BB gets credit for finding less popular but high
quality products, for their instructional videos, blog content and soon
makeup classes.
•A store is a brand experience. Like Apple, BB is designing its first store as
an experience - about interaction, not buying product.
BIRCHBOX
23. 3. Nasty Gal
JANUARY 9, 2014
Scrappy eCommerce with a cult-
like following. Nasty Gal positioned
itself as an independent style source,
not a mass retailer. It quickly
outgrew its eBay and MySpace
origins, expanding across social
platforms and developing a site. The
brand continues to grow through its
fans, absent of a marketing
department.
!
Initial Success:
•$128 million in sales in 2012
•$240 million company in 7 years
•60% gross margins
•25% of shoppers visit the site daily;
6 million visitors a month
Source: Forbes, Nasty Gal’s Sophia Amoruso: Fashion’s New Phenom; WSJ, Sophia Amoruso Expands Nasty Gal
24. •Identify existing tribes. When it first launched, Nasty Gal founder Sophia
Amoruso reached out to fans of Nylon - a magazine that shares her
aesthetic.
•Crowdsourcing is more than content creation. Nasty Gal hires models that
look like their shoppers. They recruit from their fans, and take their advice
on styling.
NASTY GAL
26. Worldwide, Millennials take more leisure and business trips than
any other age group. They are more interested in international
travel and rely on smartphones, reviews and experiences when
booking travel.
!
The competition for their attention will grow as this group comes
into greater discretionary income.
EXPERIENCE-HUNGRY MILLENNIALS
Source: BCG, Millennial Spending to Boom in the Coming Years, March 2013; Expedia, The Future of Travel,
October 2013
27. 1. Airbnb
JANUARY 9, 2014
Sharing economy as a business
model. Airbnb is the “cool”
alternative to hotels. The company
makes travel more affordable, turns
an overnight stay into more of an
experience, and, thanks to its
startup/tech community popularity,
it has social cache.
!
Initial Success:
• $632 million economic activity in
NYC alone
• Supported 4,580 jobs throughout
5 boroughs
• Over 150,000 guests every night
• $2.5 billion enterprise in 6 yrs
• Expect to become world’s largest
hotelier in 2014
!
Source: Poweredbysearch, Digital Marketing Success Story: Airbnb, January 2014; Skift 2013
28. •Telling your own story. Airbnb is continuously met with criticism - driving
up rent costs, stealing from hospitality taxes. The brand is controlling the
narrative through research and actively repositioning themselves in an
established category. They reach out to their members and ask for support.
•People trust people. Airbnb has optimized their site to improve the review
process and find ways to increase the review content.
AIRBNB
29. 2. Hipmunk
JANUARY 9, 2014
Redesigning the travel booking
experience. Hipmunk is tight-lipped
about their funding, success, and
revenue but experts compliment the
company for incorporating human
behavior into the platform. From a
design perspective, Hipmunk defeats
all competitors.
!
Initial Success:
• Leader in market love among OTA
sites
• Over 1 million Android app installs
• Over 1 million fans on Google
• Covered in Bloomberg, WSJ,
Forbes, NYT, Inc, FastCo., Wired,
Mashable, TechCrunch
Source: Skift, We Know We Can Be Bigger Than Kayak, May 2013
30. •Love your users. Hipmunk minimizes the ads they serve, finding revenue
elsewhere. The experience is designed around doing right by users. And the
company is very vocal about that.
•Don’t be the X of Y. Hipmunk doesn’t think of itself as “Kayak with better
visuals;” it’s “like Kayak, but better.”
HIPMUNK
31. 3. Uber
JANUARY 9, 2014
Bringing style, comfort and
convenience to commuting. Uber
has come a long way since its
“timeshare for limousines” launch.
It solves the widely plaguing issue
of hailing a cab.
!
Initial Success:
•20% revenue growth each month
•$3.5 billion valuation in 2013, up
from $330 million in 2011
•$125 million annual revenue in
2013
•Available in 65 cities, vs. just 12 a
year ago
•Rise of car-sharing competitors
32. •Marketing worth talking about. Delivering puppies, kittens, and ice cream
cones is a match made in social-media heaven.
•Mask promotions with events. Uber offers promotions without tarnishing
the brand by leveraging events - the status of the event makes up for the
discount. This relentless marketing also ensures Uber’s top of mind.
UBER
35. 1. Leveraging tribes/communities
These companies utilize social groups in two ways - targeting and
influence drivers. They understand the values and behaviors of
tribes, and adapt to them.
36. 2. Delivering simplicity
Transparency and minimizing the steps in a process - fewer clicks,
simple pricing structures - demonstrates respect for consumers.
37. 3. Empowering the consumer
It’s more substantial than inviting consumers into the brand.
These companies empower consumers, giving them control.
38. 4. Letting the product talk
The nature of the products and services - their innovation - drives
WOM. They’re not making it up through advertising.