This document discusses taking a real estate business mobile. It emphasizes that 91% of people have their mobile device with them 24/7 and 70% of mobile searches result in action within an hour. The document recommends having a laptop, smartphone, tablet, 3G or WiFi connection, power cords, and stylus as basic mobile tools. It also discusses specific mobile apps that are useful for tasks like CRM, document preparation, e-signatures, social media, and property/transaction management. The document stresses that clients are increasingly mobile and expecting quick information, so real estate professionals need to meet them in the mobile space. It provides tips on assessing how clients use mobile and setting expectations for mobile interactions.

1. REALTOR® on the GO:
Taking Your Business Mobile
Maura Neill
ABR, CRS, CDPE, e-PRO, REALTOR®
about.me/mauraneill

2. On Twitter?
Tweet live during this class!
@MauraNeill
@GARealtors
#GAR2014

3. Why Mobile?
• 91% of all U.S. citizens have their mobile
device within reach 24/7.
• 70% of all mobile searches result in
action within 1 hour.
• It takes 90 minutes for the average
person to respond to an email. It
takes 90 seconds for the average
person to respond to a text message.
Source: http://mymobilepeek.com/mobile-statistics/

4. Internet Usage to Search for Homes
Source: NAR 2012 Profile of Home Buyers and Sellers

5. Source: http://marketingland.com/pew-61-percent-in-us-now-have-smartphones-46966

6. Source: http://bits.blogs.nytimes.com/2013/06/10/one-third-of-americans-now-own-tablet-computers/?_php=true&_type=blogs&_r=0

7. “… more homes now viewed via Zillow
on a mobile device than on a desktop.
In July, 168 million homes were viewed
on Zillow via a mobile device…
…that’s 63 homes per second.”
Source: Zillow Blog, August 7, 2012

8. Going Mobile Requires
the Right Tools
• Do you have the
right tools?
• What’s in your
toolshed?
• What do you
need to add to
your tools?
Photo credit: “Tool Shed” by beinfang on Flickr.com

9. What Tools Do You Need?
•
•
•
•
•
•
•
Laptop
Smartphone
Tablet
3G and/or Mifi
Stylus
Power cords (DC-adapter/car compatible)
The right apps (stay tuned...)

10. Mobile Toolshed:
Hardware
Photo credits: “Macintosh Macbook – Apple MacBook Pro” by Mac Users Guide / “iPad with Dandelion by jaredearle /
“MiFi2352” by abulhussain / “CreativeTools.se – Packshot Creator” by creative_tools – all on Flickr.com

11. 3G or WiFi?
Can you get online
anywhere…?
…or do you have
to find a location
with WiFi?
Photo credit: “iPad with Dandelion by jaredearle on Flickr.com

12. MiFi
• Device is now FREE! (with contract)
• About $50 a month
• Be online anywhere

13. Stay Juiced!
i.Sound Portable Power Max 8,000 or 16,000
mAh for iPod, iPad, iPad 2, iPhone, Droid,
Blackberry
~ $80 - $130
www.iSound.net

14. Stay Juiced!
Mophie Juice Pack for iPhone (3G/GS, 4/4S,
iPod Touch, iPad)
~ $60 - $100
Also battery packs, like iSound
www.mophie.com

15. Video Tools
Gorilla Tripod
joby.com/gorillapod
iStabilizer – to attach
your smartphone to a
tripod, monopod, etc.
www.iStabilizer.com
iStabilizer Monopod
www.iStabilizer.com

16. Photo Tools
Olloclip.com

17. Mobile Toolshed:
CRM

18. Mobile Toolshed:
Transaction Management

19. Your Mobile Client

20. Your Clients are More Mobile
Than You Think
• They’re surfing
the web.
• They love Zillow.
• They’re finding properties before
you are.
• They don’t just want information
quickly – they want it now.
Photo credit: “Girl with iPhone” by andrewstclair on Flickr.com

21. Assess Your Clients
p
• What are their favorite apps?
• How are they using them?
• Are they comfortable with concepts
such as e-signing documents and
using Skype for consultations?

22. Set Your Clients’ Expectations
• What is your role in the transaction?
– It IS NOT to find them a house.
Information is everywhere.
– It IS to negotiate on their behalf and to
advise and counsel them.
• Make them your partner in the deal.
• Make it about sharing information.

23. Mobile Apps

24. Don’t Start
at the App Store
Photo credits: “iPhone Apps” by criana / “Meine iPhone Apps” by cmdrfletcher on Flickr.com

25. The Test of a Great App
o Does it make a daily or regular task
easier for you?
o Will you use it regularly?
o Do your clients use it?
o Does it make an element of your
clients’ life/transaction easier?
o Do you like using it?

26. 5 Basic Mobile Needs
Storage
e-Signature
Document Prep
Social
Real Estate

27. Dropbox
FREE

28. Dropbox
Sample: My
Listings Folder

29. SignMyPad
$3.99

30. SignMyPad:
e-Signature Solution
Sign with your
fingertip
*OR*
Get an iPad stylus
(inexpensive!)

31. Hootsuite for Twitter
FREE

32. Realtor.com
FREE

33. PDF Expert
$9.99

34. Beyond the Basics

35. Evernote
FREE

36. JotNot Scanner Pro
99¢

37. JotNot Scanner Pro
“Fax” option (99-cents
for up to 5 pages)

38. Google Voice
FREE

39. Slydial
FREE

40. Thinglink
FREE

42. Sitegeist
FREE

43. Open Home Pro
$14.99

44. MagicPlan
FREE

45. AroundMe
FREE

46. Glympse
FREE

47. Real Alert
FREE

48. Mortgage Calculator
Extra Month+Amortization
FREE

49. Key.Me
FREE

50. Key.Me

51. Shoeboxed
FREE

52. Shoeboxed
PAID SERVICE!
as low as $9.95/month or $99/year

53. Video Apps
SocialCam
iMovie
Videolicious
Tout
Animoto

54. Is Your Website Mobile-Friendly?

55. Is Your Site Mobile-Friendly?
Responsive Design

56. Have a Plan.
Photo credit: freedigitalphotos.net

57. Q&A

58. Connect
about.me/MauraNeill