Winning in a digital economy and being found online in an ocean of 500 million websites is a challenge for any business and brand. In this presentation we look at the importance of building and optimizing your online assets such as the website, online store , mobile platforms and your social networks. We then take a look at the importance of using multi-channel digital marketing to promote and market your business including search engine optimisation, email marketing, paid digital advertising and social media marketing.
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
Winning in a Digital Economy requires 2 key steps.
Firstly establishing your online assets and secondly marketing them relentlessly. In this presentation we look at the challenges we have to be heard on a crowded web of over 500 million websites. The online assets you need to build to win and the fantastic four marketing strategies you need for your ideas to spread and be found by your customers and prospects.
How to Create, Market and Manage Your Digital Brand Jeff Bullas
LIfe has become more complicated as you now need to manage your brand's offline brand as well as the increasingly important digital online brand. How do you create, market and manage your digital brand's presence online? What are the digital assets you should be creating? How do you market those assets?
This presentation was the keynote at the Digital Conference in Beirut, Lebanon that was the first digital conference in the Middle east by Al-Ikissad Wal-Aamal
Looking into the future is always fun and science fiction writers have had their creative ideas on robots, mobile communications and other seemingly magical devices often turn into reality.
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave its magic is summed up in the quote by the science fiction writer, Arthur C. Clarke.
“Any sufficiently advanced technology is indistinguishable from magic“
9 Steps to a Successful Social Media Marketing Strategy for your Business Jeff Bullas
[http://www.jeffbullas.com/] Here are 9 steps to a successful social media marketing strategy that will accelerate inquiries, leads and sales.
Learn the basics and find out the steps to position your brand as an expert and thought leader in its industry.
Also find out how do you get started with social media and how do you use it to promote your business.
Taming the Social Media Marketing BeastJeff Bullas
What if someone said “Today we are announcing three revolutionary products that will transform your business”
The first one allows you to self publish to the world with one click
The second enables you to market your brand without begging the gatekeepers or paying big media. It doesn’t cost a cent
The third is a breakthrough two-way communication platform that is free
But they are not three separate products – it’s called “Social Media”.
This take on social media…..inspired by Steve Jobs famous iPhone announcement of the iPhone in 2007, highlights the three vital components of social media.
It’s unrivalled power to publish, market and communicate to a global community in real time.
In essence it is the biggest change to publishing in 550 years (Gutenberg would be pleased), the biggest shift in marketing since the invention of the television and the most important communication revolution since the telephone.
Read more at http://www.jeffbullas.com/?p=33698#GvQ4DWp04Cq5roy6.99
In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com
A Primer On Digital Marketing in India (includes statistics, Digital Strategy...Ethinos Digital Marketing
This is a presentation starts with an overview of the Digital Marketing & Social Media scenario in India. It then moves onto what are some models that B2B companies can look at while doing their own social media marketing, some best practices and learnings from thought leaders in who have adopted areas like social media, search engine marketing, mobile marketing , etc. early in the game. This was a presentation made to a group of marketing leaders at a NASSCOM event on 27th September, 2010
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.
About Donna Lichaw
Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers.
Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume. It was visual, interactive, engaging...and no paper! Their HR department had never seen anything like it!
Communifix - the ideas lab & marketing firm. We're a one-stop solution for Marketing Communication, Brand Strategy, Creative (ATL&BTL), Digital Marketing & 360 degree VR Films. With an in-house team of experienced Creative, PR, Advertising, Product, Marketing Professionals we develop Creative and Brand Communication Solutions that deliver results for our clients in the market place.
Success Beyond Links: How To Make Your Content More ValuableVicke Cheung
The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
How-To Skyrocket Website Traffic in 3 Simple StepsBrian Downard
Face it... most advice on getting website traffic falls short: That's why I want to share this simple 3-step strategy that you can use TODAY... that will skyrocket your website traffic!
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
The world of SEO as we know it is drastically changing. The rise of content marketing, the new consumer decision journey, and Google's ever-evolving landscape are changing the way we think about search, social, content, and consumers. Check out this look forward into the future of SEO and content marketing.
The 150 Most Powerful Marketing & Sales ToolsBrian Downard
Does your marketing and sales need a boost? ELIV8 created this huge list to show you the best online marketing and sales tools available today.
In the list you’ll find a variety of tools with a wide range of applications. For example; content marketing, analytic tools and customer relationship management.
Branding in the new era has shifted to more engagement orientated due to the advent of Web 2.0 and Social Media.The presentation aims at how, where and when aspects of it...
What does a great experience have in common with a great story? Everything. While creating an experience that engages, influences, and excites can sometimes seem daunting, crafting a great story is actually quite quick and easy.
See how simple storytelling techniques can transform your next product, feature, UI, flow, or strategy from good to great. Whether you are creating a product, service, or feature from scratch or improving one for conversion, activation, or engagement, strategic storytelling will help you figure out what you need to do, when, and how you need to do it, so that you get the results you need.
About Donna Lichaw
Donna is the author of The User’s Journey: Storymapping Products That People Love. Through her writing, speaking, and much loved Storymapping Workshop, Donna guides startups, non-profits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement. Utilizing her ‘story first’ approach, she helps organizations define and refine their value proposition, transform their thinking, and better engage with their core customers.
Recognized as a thought leader in storytelling and customer engagement strategies, she has presented as a keynote speaker at design and technology conferences in the US, Canada and Europe. She has also taught courses at New York University, Northwestern University, The School of Visual Arts, and Parsons the New School for Design. Prior to her career in technology, she refined her talent for storytelling and narrative development as an award-winning documentary filmmaker. You can find her on the web at www.donnalichaw.com.
For the Boyette Strategic Advisors ThinkIn conference, this presentation focuses on how executives and company leaders can use social media to build their personal brand and the reputation of their companies.
Growth Hacking : Disrupt the Business with Mobile!Antonin Cohen
- Top 7 Most Disruptive Mobile Startups
- What is Growth Hacking?
- Three Stages of Growth
- The Growth Hacker Funnel
- Top 10 Best Growth Hacks to Get Mobile Users Without Having to Pay for Them
Content by http://antonin.co/
Design by http://laurapedroni.com/
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
How to use things like search engine marketing (SEM, PPC), search engine optimization (SEO), and social media including LinkedIn, Facebook, YouTube and Twitter for B2B companies.
Social media marketing plan template 2023Fraser Hay
This social media marketing plan template 2023 contains an outline strategy for your social media marketing. Written by Fraser Hay of http://www.itstacksup.com
Social Media Marketing Plan Template 2023
Social Media marketing plan template
Social Media Marketing Plan 2023
Marketing Plan 2017
Marketing Plan Checklist 2023
Social Media Marketing Plan Checklist
Social Media Marketing Checklist
marketing checklist
social media strategy checklist
social media checklist
social media marketing strategy 2023
This presentation shares the technique I used for an interview using Pinterest boards on an iPad as a resume in lieu of a traditional printed resume. It was visual, interactive, engaging...and no paper! Their HR department had never seen anything like it!
Communifix - the ideas lab & marketing firm. We're a one-stop solution for Marketing Communication, Brand Strategy, Creative (ATL&BTL), Digital Marketing & 360 degree VR Films. With an in-house team of experienced Creative, PR, Advertising, Product, Marketing Professionals we develop Creative and Brand Communication Solutions that deliver results for our clients in the market place.
Success Beyond Links: How To Make Your Content More ValuableVicke Cheung
The line between advertising and marketing has become increasingly blurred, and branded content is everyone's business. Content for link building has long been a staple of search strategies, but how does it fit into the bigger picture of marketing in 2017? Vicke has been researching ways in which content can play a more direct role in adding value to a business beyond SEO gain. Putting linkbait aside, she will be offering insights into what it takes to make content that serves both a brand and those it wishes to convert.
Beyond Facebook: Building a Social Media Strategy for 2018Chris Snider
• How to create great content for any social network
• How to create content that is native to Instagram
• How to use Stories on Instagram, Snapchat, Messenger and/or Facebook
• How to plan and build a Messenger bot
• The top 10 alternatives to Facebook for reaching your customers
• How to extend your reach and get more interactions on Facebook
• What my students are doing on social media - VSCO and Finstagram accounts
How-To Skyrocket Website Traffic in 3 Simple StepsBrian Downard
Face it... most advice on getting website traffic falls short: That's why I want to share this simple 3-step strategy that you can use TODAY... that will skyrocket your website traffic!
How to promote your brand in social networksLoic Le Meur
It’s been a pleasure to talk to marketers and agencies at AdTech San Francisco about how I see brands can best take advantage of social networks such as Twitter and Facebook and I delivered a message I think very different than what most of them do. Most brands see the world in terms of how much exposure (impressions) they are getting or how many followers and fans… It is not about doing another campaign, it is about listening, replying an building long term trust and it is much more difficult, it also takes years and does not come easily.
Content the Foundation of your Social Media Marketing - Tips and Tactics to C...Jeff Bullas
Content Marketing is about creating compelling contagious content and sharing it freely on social networks and blogs.
Content marketing is about attraction, permission and pull, it is not about push
It is about creating compelling contagious content that attracts people and businesses to you.
It is about content that educates, informs, entertains and inspires
It is about providing information that solves problems
It is about getting them to your site and then getting them to take action.
Engage first then get them to
Subscribe
Share
With the ultimate goal is to get them to buy!
How to Get Started with Social Media MarketingJeff Bullas
Social media is changing everything. How we communicate, do business and read our news. The biggest change to business is that it is democratizing marketing. You can now create and publish and market your own 30 second ad via YouTube. You can publish your own articles and educate your customers via your blog. Then you can engage, distribute and market to your customers and Prospects on Facebook, Twitter and LinkedIn. You now have control over your own marketing. It is the end of business as usual.
Original Text post http://www.jeffbullas.com/2012/06/10/12-keys-to-success-on-twitter/
Twitter was never designed to be a social network but it has become one. It is a social media channel that provides leverage and amplification. It has enabled the localised and physical word of mouth to now become "world of mouth". Social media with its exponential multiplier effect is the amplifying agent that marketers used to dream about.
3 Steps to Success with Digital MarketingJeff Bullas
In a digital universe of 500 million plus websites, 150 million blogs and 200 billion display ads every 90 days, the challenge for any business is to cut through all the clutter and noise. So how do we change our thinking, adapt, be found online and play to win in a digital and increasingly global economy?
Online Reputation and Influence - How to Create, Grow and Maintain Influence ...Jeff Bullas
We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
International School Of Management How Social Media Plays A Major Role For M...Jeff Bullas
I presented today to a class at the International School of Management about the Web, Social Media and New Marketing and its role in promoting and marketing major events. It includes two YouTube Videos find it also at my blog at http://jeffbullas.com
Social Media & Sport- 6 Ways Social Media can Grow Your Business and BrandJeff Bullas
Sports brands whether they be a personal or corporate need to embrace social media as part of their marketing. Social media does not replace traditional media such as TV but enhances it. It provides immediacy, leverage and longevity as part of your marketing tactics
Social Media Marketing for Professional ServicesJeff Bullas
http://www.jeffbullas.com/ Traditional marketing doesn’t work for professional serivices!
So networking, giving & receiving Introductions, building relationships and being known as the subject matter “Experts”
Does Work!
Social Media marketing is about having conversations and building relationships.
Sound Familiar!
In this presentation we look at 17 tips and tactics to promote and market your professional services company using social media
10 Steps to a Successful Social Media Marketing StrategyJeff Bullas
Social media marketing success is something that business is now starting to see as vital as part of their marketing plans. Just having a Facebook page or a Twitter account is just the start. Planning and creating a strategy is vital if you want to succeed long term. In this presentation we look at the 10 steps you need to implement. We also look at some specific tactics and case studies of brands and businesses that have been successful at social media marketing.
This presentation was given during the workshop organized by Al-Iktissad Wal-Aamal group for students from the Lebanese University, Faculty of Business.
Online Marketing of products or services over the internet & it ties together creative and technical aspects of the internet, including design, development, advertising
Superfast Business - Getting the most out of online marketing Superfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
The Importance and Function of Your Website in Digital MarketingShane O'Neill
Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
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Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
4. 3 Attributes of a Black Swan Event
1. It is unexpected
2. It has major impact
3. In hindsight it was predictable
5. Examples of Black Swan Events
1. Penicillin – Positive Effect
2. September 11 Attacks – Negative Effect
6. 3 Black Swan Events that Define the Digital Economy
1. The personal computer
2. The Internet
3. The social web
7. Challenge 1: In a Fast World, Humans are Slow to Change
To reach 50 million users
– Radio took 38 years
– TV took 13 years
– Internet took 4 years
– iPod took 3 years
– Facebook added over 200 million users in less than 12 months!
10. Companies that don’t adapt to the disruption are becoming extinct
as companies that adapt grow and thrive!
11. How does your Business stand out in a Crowded Digital
Ocean of 500 million plus websites?
12. How do get found when there are over 200 billion digital
display banner ads every 90 days?
13. How does your business and brand cut through in an era of
“Big Data”?
“Every two days we create as much
information as we did from the dawn of
civilization up until 2003”
Eric Schmidt, 2010 (CEO of Google)
14.
15. The Key Elements for Winning in a Digital World
• Step 1
– Designing, Building and Branding Your Digital Assets
Website
Blog Social Networks Mobile Platforms
16. Designing and Building your Digital Assets
• What are Digital Assets?
Any online web properties that you have your name and
brand on.
– Website
– Blog
– Online Store
– Social Networks
– Mobile apps
17. Designing and Building your Digital Assets
• Website: Do you think your website in 2012 is like the
one you built 4 or 5 years ago?
– Static – never changed
– Text Based
– Needed to be programmed by the developer
– One way communication
– Optional
18. Designing and Building your Digital Assets
• What is essential for a business website?
– Intuitive visual design
– Built on a robust technology platform
19. Designing and Building your Digital Assets
• For a great business website!
– It needs great “Liquid” and “Linked” content
People can create more conversations about your brand
online than you can ever hope to achieve
20. Designing and Building your Digital Assets
• For a great business website!
– It requires compelling “Multimedia” Content
21. Designing and Building your Digital Assets
• For a great business website!
– Tap into the power of the “Visual Social Web”
22. Designing and Building your Digital Assets
• For a great business website!
– It needs to be “Integrated” with your business
• CRM
• Accounting
• Databases
• Email
23. Designing and Building your Digital Assets
• For a great business website!
– It should be “Social”
24. Designing and Building your Digital Assets
• Designing and Building a successful ecommerce website
25. Designing and Building your Digital Assets
• What is essential in a successful ecommerce website
– Make it easy for people to buy
– Managed and editable without programming knowledge
– Trusted
– Offer a range of payment methods
– Provide discounts and incentives
– Personalize it
– Embrace “Omni-Commerce”
– Make it social
– Optimise it for search
26. Designing and Building your Digital Assets
• The Rise of “Omni Channel Retailing”
– The seamless approach to the consumer experience through all
available shopping channels. Think of the whole world as a
store! Buy anything, anytime, anywhere
• Mobile devices
• Computers
• Bricks and Mortar
The decentralized shopping experience!
28. Designing and Building your Digital Assets
• Mobile
– The Numbers
• 5.9 Billion people use mobile phones
• 1.2 Billion internet connected smart phones
• Smart phone sales were up 63% in 2011 to 489 million new phones
• 300,000 apps downloaded 10.9 billion times
• 40 million tablets sold in 2011
• 106 million tablets forecast to be sold in 2012
29. Designing and Building your Digital Assets
• Mobile
– How do people use their mobile devices?
• 81% for browsing
• 77% for search
• 71% Search on their phones because of ad exposure
• Almost 25% of people have bought using their mobile
• More than half of the US smart phone users performed retail
research while in the store
• Smart phones now outselling PC’s
• 50% of all US phone users now have smart phones
These are all indicators that we have reached a “Mobile
Tipping Point!”
30. The Key Elements for Winning in a Digital World
• Mobile
– Mobile Showrooming
31. Designing and Building your Digital Assets
• Mobile
– How to win with Mobile
• Accept the fact that the world is going “Mobile”
• Build a Mobile optimised website
• Build apps that make it easy to buy from a mobile device
32. The Key Elements for Winning in a Digital World
• Step 3
– Social
33. You Have Designed and Built Your Online Assets
• You have:
– Created a great website
– Built an online store
– Developed it for mobile platforms
– Established your social networks.
They look great! Sit back and wait for customers and
prospects to find you and the money to roll in?
You are not done…Your work has only begun!
You need to be “found” and attract traffic so you can sell
34. Marketing Your Digital Assets to Win
• Create a Digital Marketing Strategy
1. Create a clear vision
2. Know who your audience is
3. Know what your goals are
4. Create content to engage with your target audience
5. Create tactics to achieve those goals
6. Measure, manage and modify
35. Key Elements for Winning in a Digital Economy
Multi-Channel Marketing
Social Networks
Mobile Paid Digital Marketing
Digital Assets Hub
Search Engine Optimised Email Marketing
37. Marketing Your Digital Assets to Win
• Channel 1 - Search
– Up to 90% of purchasing decisions start with an online search.
– Organic online clicks account for 75% of all click throughs to
websites
– 25% of all clicks are paid eg Google Adwords.
38. Marketing Your Digital Assets to Win
• Channel 1 – Search
– How important is it to be at the top of Google’s search results?
• Ranking first on Google gets over 40% of all clicks
• Ranking second receives just over 11% - coming second has
distinct disadvantages – only ¼ of all clicks compared to first
ranking
• 90% of all clicks occur from first page of search results.
39. Marketing Your Digital Assets to Win
• Channel 1 – Search
– 2 Keys for Optimizing your Websites for Search Engines
1. Onsite Search Engine Optimisation
2. Offsite Search Engine Optimisation
40. Marketing Your Digital Assets to Win
• Channel 2 - Paid Online Marketing
– Why Paid Online Marketing?
• It acts as a catalyst to be found online and accelerates the “velocity”,
discovery and sharing of your brand
41. Marketing Your Digital Assets to Win
• Channel 2 - Paid Online Marketing
– Internet Advertising vs Print
42. Marketing Your Digital Assets to Win
• Channel 2 - Paid Online Marketing
– The Rise of Social Network Advertising
43. Marketing Your Digital Assets to Win
• Channel 2 - Paid Online Marketing
– Examples of Paid Online Marketing
• Google AdWords
• Facebook Ads
• LinkedIn
• Banner Ads on websites where your customers hang out
45. Marketing Your Digital Assets to Win
• Channel 3 - Email Marketing
– Most used channel for personal communications - 45%
– Checked daily by more users (91%)
– The preferred channel for permission marketing - 77%
– The channel that influences the most purchases - 66%
– Preferred for financial (52%) and travel (43%) alerts
– Preferred even by teens over all other direct channels for
permission-based, marketing communications - 66%
46. Marketing Your Digital Assets to Win
• Channel 3 - Email Marketing
– 2 Tips
1. Make it easy
2. Provide incentives for prospects to opt-in to your email list
eg a free ebook
48. Marketing Your Digital Assets to Win
• Channel 4 - Social Media Marketing
– Turkey and Social Media
• Facebook is the most visited site with 28.8 % of all time spent online
• Nearly 90% of the Turkish population consumed online video
watching 144 videos and spending 14.8 hours per month
• 16.6 % of adults in Turkey use Twitter
59. Marketing your Digital Assets to Win
• What social networks should you market on?
– Where your target market hangs out!
60. Marketing your Digital Assets to Win
8 Keys to being successful with social media
1. Treat your social networks as an extension of your websites
2. Build your networks
3. Optimise social networks for search
4. Engage with your audience
5. Publish multimedia content regularly
6. Create content for your audience that educates, informs,
entertains and inspires
7. Share and subscribe buttons everywhere
8. Drive traffic to your website and “call to action” landing pages
61. Marketing your Digital Assets to Win
• Top tips for your Social Media Marketing
1. Create Liquid and Linked Multimedia content to be seen and shared
“everywhere”
2. Grow your networks
3. Engage with your customers
4. Drive traffic to your website
62. Takeaways
1. Build and maintain your online assets
2. Market your online assets relentlessly, everywhere
3. Don’t ignore the growth of mobile
4. Optimise for search engines
5. Don’t underestimate the value of email
6. Create Multimedia “Liquid” content
7. Publish and promote your content on social networks
63. Be Persistent!
“Nothing in the world can take the place of
persistence. Talent will not,…Genius will not,
Education will not; the world is full of educated
derelicts…… Persistence and determination
alone are omnipotent”
Calvin Coolidge - US President
I suppose I would describe my self as a product of the digital age. One of my first jobs was working for the first Australian personal computer company in 1985 that sold the first IBM personal computer. In the late 1980’s I remember getting my first mobileTen years later I remember firing up my PC and connecting to the internet with a very slow modem and hooked into the web using one of the first search engines “Alta Vista”It was about another decade later that I registered on Facebook for the first time and connected to people I had gone through college with looking considerably older and some with a lot less hair. These are now starting to come together with enormous impact in the digital economyI also noticed the addictive nature of the social networks and I realised that here was a powerful marketing medium and I then commenced my journey onto Twitter and blogging and I never ceased to be amazed by the pace of change and the leverage that these new technologies bring to business and marketing.
So we are living in a world that continues to evolve at an astonishing paceSmart Phones TabletsOnline storesAnd new emerging social Networks such as Google +, Pinterest and Instagram.These disrupt and how we live and workThere is a a term that is used to describe these disruptive events and inventions. They are called Black Swan Events
Black swan events were introduced by Nassim Nicholas Taleb in his 2004 book Fooled By RandomnessTaleb regards almost all major scientific discoveries, historical events, and artistic accomplishments as "black swans"—undirected and unpredicted. He gives the rise of the Internet, the personal computer, World War I, and the September 11 attacks as examples of Black Swan Events.[2]
What we call here a Black Swan (and capitalize it) is an event with the following three attributes. First, it is an outlier, as it lies outside the realm of regular expectations, because nothing in the past can convincingly point to its possibility. Second, it carries an extreme impact. Third, in spite of its outlier status, human nature makes us concoct explanations for its occurrence after the fact, making it explainable and predictable.I stop and summarize the triplet: rarity, extreme impact, and retrospective (though not prospective) predictability. A small number of Black Swans explains almost everything in our world, from the success of ideas and religions, to the dynamics of historical events, to elements of our own personal lives.Linkshttp://m.smh.com.au/national/this-is-mia-ruby-what-is-her-future-20120405-1wfd1.html?page=2http://en.wikipedia.org/wiki/Black_swan_theory
The intersection of these events are defining and shaping the digital economy.And they are presenting some “challenges” for the traditional way of doing business.
We have a fast changing world but the challenge is that humans are slow to change and our thinking and habits are still trapped in traditional habitual thinking and customs. A lot of senior managers are still acting as if we are in a industrial and traditional mass media economy,The “Big Gap” between how we read and consume our information and the way we market and advertise. Radio took 38 years to reach 50 million usersTV took 13 yearsInternet took 4 yearsiPod took 3 yearsFacebook added over 200 million users in less than one
Patrick Story – Car suspension part shipped from London to Sydney saving 40%Your competition is not just in your suburb, city or country. They are in Germany, Japan or China
These digital economy black swan events are both an opportunity and a challengeSome businesses will thriveOthers will dieThe question is which will you be?
Some sectors are under more pressure and change than othersDigital PhotographyPublishingMusic IndustryNewspapers
This digital economy also raises some questions.
Consuming and organising all this information is one of the challenges of a modern knowledge world in which we liveDo we book mark itFile it on our laptopDo you punch the reference into your notes function of your iPhone or iPadDo you grab a pen and jot it down on your beloved Moleskine notepad?
It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
1. Have a Winning WebsiteThere are 2 Main Types of websites• Business website• E-Commerce websiteThey are your online digital front door that you own and control, more people visit your digital property than your reception or office • So invest appropriately• Treat it as important as your physical assets • Building an online digital asset is not a zero sum game – the sooner you start and optimise the further ahead of the competition you will be as you continue to create content that brings people back to your website and Google pushes further up the rankings • Websites should not be set and forget – it is an active environment that requires constant and persistent updating • It informs and educates while you sleep that a salesperson cannot do.
Key Elements Great design – It’s not just how it looks! Steve Jobs when interviewed by “Wired” magazine in 1997, said that intuitive and usable design goes much deeper than how it looks, it is how it works! - you really need to to “Grok” it. To intuitively understand and to empathise with your users and your target audience2. Calls to action to capture those important leads3. Integrated to your companies CRM or email database4. Designed and developed for search engines5. Socialised – built for sharing and subscribing to Facebook, Twitter, LinkedIn and Google+6. Create an interactive blog as part of your website – It needs to move from static to interactive allow comments and feedback. To provide a platform for engagement.7. Write and develop content that is addictive, liquid and linked8. Publish high impact images and multimedia that brings your viewers back and compels them to share with their friends and colleagues
Create Multi-Media to reach everyone
Create strong visual content to power the sharing of your website and social network content There are many emerging signsFacebook has just spent $1 billion acquiring Instagram.Pinterest according to Experian is now the 3rd biggest social network in the US
Now by social I mean that you should make it easy for people to engage with your contentShare itSubscribe to itComment about itMany sites do not make it easy for people to share. Sharing buttons take two clicks don’t make it hard.
The growth of the social networks over the last few years has been matched by the mobile internet with smart phones sales approaching nearly 500 million units in 2011. The synergy that these 2 fast tracking trends provide is changing how we work and play.So what are some statistics worth noting?• The smart phone sales were up over 63% in 2011 from 2010 (488.5 million)• 5.9 billion people now use mobile phones globally• Over 300,000 apps have been developed in the past 3 years and downloaded more than 10.9 Billion times• 77% use mobile phones for search• Social networking accounted for 50% of all page views on mobile phones in 2011• Facebook mobile users quadrupled in 2 years from 50 million to 200 million• There are 200 million mobile video playbacks from YouTube every day• There are 1.2 billion internet connected smart phones• In the US 50% of the population with a phone now has an internet connected smart phoneThe upside for mobile commerce and smart phone growth is enormous as all mobile phones will eventually become internet connected. On current numbers that means that 4.7 billion smart phones are yet to be sold and connected! Is your business ready for the mobile web?I don’t know about you but if you walk the street, ride a bus or a train have a look at what people are doing. They are checking their smart phone or tablet. People commuting to work or watching TV at home are browsing on the mobile devices. Checking their Facebook or even buying products from Ebay or an online store.Smart phones and Tablets - use elements from Trends presentation• Apps for your online store• Website that can be viewed on the major mobile platforms, Android and iPhoneSony has released an internet-linked wristwatch powered by Google-backed Android software.SmartWatch gets online by connecting wirelessly to a wearer's Android smartphone using Bluetooth technology, according to Sony.The high-tech timepiece reminiscent of one worn by classic comic strip detective Dick Tracy was priced at $US150, available online and at Sony stores.Advertisement: Story continues below"SmartWatch provides access to live content and entertainment on the go," said Sony Mobile Communications customer unit president Paul Hamnett, who billed it as the first in a series of gadgets to "expand the smartphone's reach."SmartWatch can switch from displaying time to acting as a touchscreen interface for smartphone information.Vibrations or alerts flashed on the 1.3-inch (3.3-centimeter) screen can signal incoming calls and wearers can glance at their wrists to peruse email or text messages as well as Facebook or Twitter updates by friends.Mini-applications tailored to add features to SmartWatch devices were available at the Google Play online shop, according toRead more: http://www.smh.com.au/digital-life/hometech/sony-unveils-dick-tracy-android-wristwatch-20120413-1wx8f.html#ixzz1rtLqg4GF
Showrooming “using offline research to facilitate online buying”.This is also known as "showrooming," essentially using physical stores as showrooms for product research before buying from a more price-competitive online marketplace like Amazon. And of course smartphones, shopping apps, and cameras (read: barcode scanners) empower this.Amazon has followed this trend more than anyone, going as far as offering discounts on items scanned in stores, using its app that's made for this very purpose.That's a full 27 percent that bought somewhere else, due to the mobile information they were able to summon while in a given store. http://searchenginewatch.com/article/2156620/Customers-Are-Mobile-Now-Retail-Must-Follow
You own your website and online store but you also need to consider that we also are on a social web. So securing your presence and designing and branding your business on the major social network outposts s is absolutely key.Hub and Spoke diagram• Facebook • Twitter• YouTube• Slideshare• LinkedIn
One of the core approaches to social media marketing is the Hub and Spoke approach to Marketing Publish content at your website, blog or online storeDistribute it out onto multiple social networks and media
Rich Multimedia is vital on the social webProduce Videos, HD Images, Podcasts, PDF’s, eBooksYou will be surprised at how many media formats you can publish the same content with
Social Media Marketing is potentially exponential Many to ManyIt also amplifies due to low friction sharingThis is seen with sharing buttons Facebook Shares, Likes and Twitter Retweets
By building online properties such as websites blogs and social media digital assets you canBe ubiquitousVariety of formats that allow people to easily share to their tribes
A well optimised marketing strategy can provide your brand with high visibilityBeing on multiple social networks Multiple Media
Networking was cocktail parties, events and lunchesNetworking can be accelerated with social networks by identifying common interests and grouping us in tribes globallyVirtual connections can quickly turn into face to face meetings and opportunities
Through online publishing of great content and then promoting and marketing you can accelerate your business and personal brands visibility through Becoming the obvious thought leader in your industry. Being mentioned by others builds CredibilityTrust
The Web gives us access to a global village1. Social Media Channels allow you to publish in a variety of media to many social networking channels.A mobile phone puts a printing press in your handSocial networks and easy to use blogging platforms are the revolution to publishing in nearly 600 years since the invention of the Gutenberg press
Word of Mouth is powerful for referrals and trust but it is slowed by an analog worldIt was restricted to your friends and colleagues which are constrained by the Dunbar number (150)World of mouth transfers information globally in real time, Twitter, Facebook and YouTube
Seen once online trust factor is 4%Being seen or heard 3-5 times online takes the trust level to 59%So being visible on Facebook, a blog and YouTube accelerates online trust building
You will need Persistence in building, maintaining and marketing your digital assets to Win a Digital economy.The challenges are there but the opportunities are global.Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. – Calvin Coolidge US President