Seven secrets to success using today's technology for leadership academy

•

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http://www.BusinessTechGuy.com - This is a PDF version of my PowerPoint delivered to the Leadership Academy in Columbia, MO on July 16th, 2014

Technology

Aggressive

adop-on
of

new

technologies
–

Companies

grew
faster!

1

Grew
15%
Faster

than
companies

using
li7le

technology

15%

New
Technologies

No

Tech

Study
–
Boston
Consul.ng
Group,
Retrieved
from
Microso<.com

Most
agents
surveyed

leA
their
oﬃce
because

of
a
lack
of
technology

tools

Most
Agents
Le<

Their
Oﬃce

Because
of
a
Lack

of
Tech
Tools

60%

Tech
Savvy
Oﬃce

Source
–
Independent
Research
by
Council
of
Real
Estate
Brokerage
Managers
-‐
2014

1,000,000 + Apps for iPhone
300,000 + for iPad –

Technology Needs To Save You
Time – Make Money!

7 Secrets to Success -
Using Today’s Technology
Target Marketing and Advertising Ideas

7 Secrets to Success -
Using Today’s Technology
Working Mobile Time Saving Tools

#1- Think Mobile!
Use Google To
Target Mobile
Devices…

Mobile Devices vs. Toothbrushes
Mobile Marketing Association of Asia
6 Billion people on the
planet
4.8 Billion own a mobile
phone
4.2 Billion own a
toothbrush

Multi-Platform
Website
12
APPOINTMENTS16

#2 – Re-Think Your Web Site
Don’t Lose Your Leads…

Get Consumers to “Opt in” for your
services

If you don’t capture them
when they visit your web
site or video, call for them
all you want, but chances
are they’re gone….

Use Your Data! 12
APPOINTMENTS16

“Learn
to
make

beKer
decisions

on
the
data
you

can
compile

from
your

marke.ng

eﬀorts
and

Website”

#3 – Think Digital…
Create a Digital Magazine!

#4 – Be Different!
Single Property Web Sites

#6 – Find Productive Apps
There’s an App
for that!

Forms and Contracts
Explain visually and
verbally how to
complete forms

Learning Styles
60% - Visual

20% - Auditory

20% - Kinesthetic

Plan Your Training Around How People Learn
Change is Good….For Everyone

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Seven secrets to success using today's technology for leadership academy

1. Seven Secrets to Success Using Today’s Technology… John D. Mayfield “The Business Tech Guy”

2. Why Does Technology Matter? 12 APPOINTMENTS16

3. Aggressive adop-on of new technologies – Companies grew faster! 1 Grew 15% Faster than companies using li7le technology 15% New Technologies No Tech Study – Boston Consul.ng Group, Retrieved from Microso<.com

4. Most agents surveyed leA their office because of a lack of technology tools Most Agents Le< Their Office Because of a Lack of Tech Tools 60% Tech Savvy Office Source – Independent Research by Council of Real Estate Brokerage Managers -‐ 2014

5. Technology Is Like A Puzzle

6. 1,000,000 + Apps for iPhone 300,000 + for iPad –

7. Technology Needs To Match Your Consumer Profile…

8. Technology Needs To Save You Time – Make Money!

9. 7 Secrets to Success - Using Today’s Technology Target Marketing and Advertising Ideas

10. 7 Secrets to Success - Using Today’s Technology Working Mobile Time Saving Tools

11. #1- Think Mobile! Use Google To Target Mobile Devices…

12. Mobile Phone Growth Big!

13. Mobile Devices vs. Toothbrushes Mobile Marketing Association of Asia 6 Billion people on the planet 4.8 Billion own a mobile phone 4.2 Billion own a toothbrush

14. Hit Your TargetGoogle Ad Words

15. Select “Mobile” Devices

16. Choose a Zip Code/Area

17.

18. Target Any Location in the World

19. Web Site - Mobile Ready?

20.

21. Multi-Platform Website 12 APPOINTMENTS16

22. #2 – Re-Think Your Web Site Don’t Lose Your Leads…

23. Time on Your Site?

24. Is Your Online Office Empty???

25. Engage With Your Visitors