The document discusses the evolution of computing and connected devices from 2010 with 300 million devices to 2016 with an estimated 30 billion devices. It highlights how technology is moving beyond glass screens to a world where any object can be more than what it is through connectivity. Examples discussed include the Michael Bastian Chronowing smartwatch and how content and products can be combined. It also provides tips for wearable and Internet of Things devices like embracing brand idiosyncrasies and amplifying only essential information to users.

1. O u r s t o r y … .

2. © Copyright 2015 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Evolution of computing
Connected Devices
Connected Devices
Connected Devices
Content
Commerce
Content
Commerce
Community
Content
Commerce
Community
Context
2010
300 Million
2014
3 Billion
2016
30 Billion
Content
Commerce
Content
Commerce
Community
Devices
Data
Context
App Store
MultiOS
Devices
App Store
MultiOS
Glass Slabs Enchanted Objects

3. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Unprecedented Time-to-Market
Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14
Executive Proposal
Sale Period

4. 4
,“
”
Fashion is
Technology is what you carry.
what you wear ;

5. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,The Michael Bastian Chronowing
+
Michael Bastian Inspired
HP Designed & Built
Apps for both Apple and Android
MICHAEL BASTIAN Chronowing
Fashionable Distinctive, Digitally Connected
Customized Packaging
HP Smart Cloud & Service
• Push Software updates to Apps &
Watch
• Alerts / Notifications (e.g. SMS,
email,
Phone calls, Calendar Appts)
• Content Feeds (News, Weather,
Sports)
• Device Status (Battery, Wi-Fi, etc)
Winner of the CFDA Menswear
Designer of the Year Award – 2011
Nominated for the CFDA Menswear
Designer of the Year Award in
2008–10, 2011 & 12

6. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Unprecedented Time-to-Market
Announcement
Sketching
and Design PrototypingKick-Off
Aug Sept Oct Nov Dec’14JulMay JunAprMar ‘14
Start
Engagement
Sale Period

7. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Amazing industry response
To single interview with Women’s Wear Daily, resulting in 300M+ Impressions
Sources: Buzzsumo, Netbase, Topsy, Twitter, Woldle
Over 300 articles Shared more than 140k times
Most Frequent Descriptors
STRIKING
DESIGN
LUXURYBEST
LOOKING
11,995 584 125K 49 1,598
STYLISH
HOT
INSANELY-
BEAUTIFUL
CEO of T-Mobile
Key Bloggers
Consumer Sentiment
Negative
115, 5%
Positive
2023, 95%

8. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Content Meets Product
Engineeredby.hp.com
Michael Bastian Chronowing

9. 9
,
be more“
”
The next era of computing is moving beyond glass slabs t
o a world where anything can than what it i
s.

10. 10
,enchanted objects
“
”
The era of that are
accessible to everyone are here.

11. ,
11
Where we need to what you need
to know, helping you to prioritize in an information-
overloaded world.
amplify
“
”

12. 12
,Embrace, work with, and reveal
the of our brands.
“
”idiosyncrasies

13. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
,Summary
• What you wear is fashion, what you
carry is electronics
• Emotion is the killer app
• Don’t apply the rules of mobile to the
world of wearables and IOT
• Jewelry is timeless, technology is
ephemeral
• Less is more – Amplify only the
essentials. Contextualize the
notifications

14. © Copyright 2014 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
Questions?