NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
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Here is my presentation from the 2014 National Association of REALTORS® Conference. Top Technology Tools for Today's Real Estate Broker
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NAR PDF Presentation - 2014 Top Technology Tools for Today's Real Estate Broker
- 1. Top Technology Tools For Today’s Real Estate Broker
- 2. What does technology and Cheese Have in Common? @johnmayfield
- 8. Mobile Phones Vs. Toothbrushes * 6 Billion people on the planet * 4.8 Billion people own a mobile phone * 4.2 Billion people own a toothbrush
- 11. @johnmayfield
- 14. @johnmayfield
- 15. @johnmayfield
- 16. Consumers are Looking For Information @johnmayfield
- 17. PhotoSphere
- 23. Consumers are Looking For Information @johnmayfield
- 24. @johnmayfield Sticky Website? Zero Moment of Truth
- 25. @johnmayfield Different Sticky Website?
- 26. @johnmayfield Sticky Website? Cross-Shopping Behaviors
- 27. @johnmayfield Sticky Website? “80% leave a mobile site if they have a bad user experience”
- 28. @johnmayfield Sticky Website? MobileRealEstateid.com
- 31. Mobile Phone Website View
- 32. ZMOT - Findings • 95% of SmartPhone users have searched for local information • 90% of those users took some type of action within 24 hours @johnmayfield
- 34. @johnmayfield Sticky Website? BusinessTechGuy.com/NAR2014
- 35. @johnmayfield Sticky Website? Zero Moment of Truth
- 36. @johnmayfield
- 37. @johnmayfield
- 38. @johnmayfield
- 39. @johnmayfield
- 40. 7 C’s For a Successful Online Marketing Strategy Create Content Capture Consumers Communicate & Cultivate Convert @johnmayfield
- 41. Create Content
- 42. Create Content
- 43. @johnmayfield
- 44. Think Video! All statistics gathered from ComScore, Comcast and Forrester Research
- 46. 46% of Websites that have an online video make a sale!
- 47. 80% of consumers who watch a video on your Website can remember it up to 30 days after viewing 80%
- 48. Videos added to e-mail - click through is 96% Explanatory Videos added to e-mail jumps to 200%
- 49. 5 Things That Can Make a Difference in Your Real Estate Career! 5 Things That Can Make a Difference in Your Real Estate Career!
- 50. 15 Seconds or less are shared 37% more vs. 30 to 60 second videos
- 51. 20% - first 10 seconds 1/3 - first 30 seconds 60% - first 2 minutes
- 53. Done Beats Perfection Every Time!
- 54. ZMOT Study - Google @johnmayfield
- 55. Educate and Share Tips @johnmayfield
- 56. @johnmayfield
- 57. @johnmayfield
- 60. Local Wins
- 64. @johnmayfield
- 65. @johnmayfield
- 66. @johnmayfield
- 67. The Average Sales Price in Holiday Park is $185,000 Homes for sale, Holiday Park, Farmington, MO @johnmayfield
- 68. Create a Life-Style Map @johnmayfield
- 70. Create Content Capture Consumers
- 72. Don’t Lose Good Leads @johnmayfield
- 73. Engage With Your Visitors @johnmayfield
- 77. @johnmayfield
- 79. Time on Your Site? @johnmayfield
- 81. Create How to Books @johnmayfield
- 82. Package Your Offer @johnmayfield
- 83. Create an Opt-In Piece @johnmayfield
- 88. RPR - Neighborhood Reports REALTORS® Property Resource @johnmayfield
- 89. Create a Digital Magazine
- 90. Create a Digital Magazine
- 91. Flip Builder
- 92. Create Content Capture Consumers Communicate & Cultivate
- 93. Add a Green Screen
- 94. Jing - Techsmith
- 96. Camtasia or Jing Explain visually and verbally how to complete forms
- 104. Swivl
- 105. @johnmayfield
- 106. Add a Video to Your “About Us” Page @johnmayfield
- 112. LinkedIn - Tips
- 113. LinkedIn Tip The best times to post on LinkedIn: Tuesday and Thursdays, between 7am and 9am local time. @SocialMediaWeek
- 114. LinkedIn Tip LinkedIn has found that 20 posts per month can help you reach 60 percent of your unique audience. @Buffer
- 115. Save Time on Repeat Tasks
- 116. Save Time on Repeat Tasks
- 123. Take Notes Typing Handwriting Record Audio Take Photos Take Video Bookmark Websites
- 125. iAnnoate
- 130. HighImpactEMail
- 131. HighImpactEMail
- 133. Take a Photo of Your Receipt
- 134. Make Adjustments
- 135. Item is Scanned
- 136. Print Fax Open Upload
- 137. Upload to the Cloud
- 138. Create a Folder Called “Cash Receipts”
- 143. Net Documents
- 144. Net Documents
- 146. @johnmayfield
- 147. @johnmayfield
- 148. @johnmayfield
- 149. @johnmayfield
- 151. What does technology and Cheese Have in Common? @johnmayfield
- 153. @johnmayfield
- 154. Adapt to Change Monitor Change Anticipate Change ChEannjoyg Cehange Change happens “The quicker you can let go of the old change, the sooner you can enjoy the new change” “Smell “Get the Ready cheese for often, the Cheese so you to know Move” when it’ getting ready to change” “They keep moving the cheese “ “Savor the adventure If you do not change, you can become Be Ready To Change Quickly And Enjoy it Again They keep moving the cheese What would you do if you weren’t afraid? Thank and enjoy extinct the new cheese” You! @johnmayfield