This document provides tips on how to make an office website profitable. It recommends having an excellent IDX feed, two-way communication between consumers and agents, and good sticky content like videos and FAQs. It also stresses capturing leads, having a back-end office for drip marketing, and making the site flexible for growth on mobile and social networks. Speed of agent response to website leads is important, as consumers expect a response within 30 minutes.

1. Tips and Advice on -
How to Make Your Office Web Site Profitable!
Presented by John D. Mayfield

2. What Do Consumers Want?

3. I'm currently trying to find a realtor and I'm
astonished at how poor their web presence is.
They largely consist of self congratulatory
spiel with no focus on what I need. I mean,
I'm about in the market to spend 500k and
there's very few from their sites that would
give me confidence.

4. What Do Consumers Want?
Photos Search
for
User Homes
Friendly
101 Videos
Basics
Help With Credit

5. What Do You Need?
Profitable Drip
Marketing
User
Friendly
Back-End Front-End
Option Friendly
Agent Integration

6. Tips to Make
Your Office Web
Site More
Profitable…

7. Have an “excellent” IDX Feed

8. IDX - Feed

9. IDX Feed User Friendly

10. IDX Feed User Friendly

11. Auto-Fill

12. Auto-Fill

13. Auto-Fill

14. IDX Feed User Friendly

15. Help!

16. Jing – It’s “FREE!”

17. Camtasia Studio

18. Camtasia Studio

19. TubeTape.com

20. Have an “excellent” IDX Feed

21. Two-Way Communication

22. Two-Way Communication

23. 1st – Consumer to Agent

24. 1st – Consumer to Agent

25. 2nd – Agent to Consumer

26. 2nd – Agent to Consumer

27. Did You Know?
Typical Internet Home-Buyer Spends
8 to 12 Weeks looking.
Will visit 5 different Company web
sites
Complete 3 inquiry forms (lead
forms)

28. Did You Know?
92% Said agent response time is
important.
48% of internet buyer
submission’s said they never
heard from anyone.

29. Did You Know?
75% of the internet buyer
submission's said it took
over 24 hours for
someone to get back to
them.

30. Did You Know?
According to a
California Association
of REALTORS® study,
50% of buyers said
speed of response was
important.

31. Did You Know?
Expected a
response within 30
minutes or less!

32. 2nd – Agent to Consumer
How fast
are your
agents
responding
to Web Site
leads?

33. Have an “excellent” IDX Feed

34. Two-Way Communication
1- Consumer to Agent
2- Agent to Consumer

35. Good Content – “Sticky!”

36. Good Content – “Sticky!”

37. Good Content – “Sticky!”

38. Good Content – “Sticky!”

39. Good Content – “Sticky!”
• How to Videos
• Top 10 Lists – “Do’s and Don’ts”
• Frequently Asked Questions
• Neighborhood Videos
• Community Events Calendar
• Community Events – Photos, Videos
• Links to Schools
• Links to Local Information
• Good Books to Read
Make Sure You Can “Customize” Your Web Site!

40. Good SEO – or Google Juice

41. Good SEO – or Google Juice

42. Tracking Visitors
Google
Analytics or
Other Tracking
Software

43. Capture Leads (Visitors)

44. Capture Leads (Visitors)

45. Blog – Leads – E-Newsletters

46. Offer a “FREE” e-Book…

47. Back-End Office

48. Back-End Office

49. Back-End Office

50. Back-End Office

51. Back-End Office
Create “Drip
Marketing”
Campaigns

52. Flexible for Growth – Teams?

53. Flexible for Growth
Mobile Ready?

54. Flexible for Growth
HTML 5?

55. Social Network Friendly

56. Can You Post to Craigslist?

57. Excellent IDX Feed
Two-Way
Communication
Good Content

58. Capture Leads
Back-End Office
Flexible for Growth –
HTML 5 – Mobile Ready
Social Network Friendly

59. 866.997.REWS (7397)

60. FREE – Stuff!

61. Thank You!
John Mayfield
www.RealEstateTechGuy.com
John@RealEstateTechGuy.com