WACVB - The Age of Mobility: Your Opportunity to Succeed

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Deck that accompanied my talk at the 2104 WACVB (Western Association of Convention & Visitors Bureaus) Tech Summit in Portland, Oregon on March 13, 2014.

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WACVB - The Age of Mobility: Your Opportunity to Succeed

  1. 1. The     Age  of   Mobility  (has  barely  started)   Tim  Hayden   @TheTimHayden   March  12,  2014  #WACVBTechSummit    
  2. 2. What  Just   Happened?   TTH-STRATEGY
  3. 3. EVERY  MOMENT  IS  AN  EXPERIENCE  
  4. 4. Generate  AND  Curate  
  5. 5. WHAT  IS   MOBILITY?  
  6. 6. …and,  we’ve  been  siWng  on  our  tails,   typing,  for  just  about  200  years.   We’ve  been  upright  and  walking  [mobile]   for  more  than  4  million  years…  
  7. 7. NOW!   TTH-STRATEGY
  8. 8. >80%  smartphone  at  arm’s  length,     24  hours/day   SOURCE:  Edison  Research          
  9. 9. Tablets  =  “Lean  Back”   •  Primary:  Apps   •  News/Media   •  Long  Form  Content   •  Shopping:  M-­‐Commerce   •  Games   •  Uhlity:  Home  &  Business  
  10. 10. Smartphones  =  EVERYWHERE   •  Primary:  Texhng   •  Social   •  Search/Inquiry •  Shopping:  Deals/Payments   •  Games   •  Uhlity:  Life  &  Play  
  11. 11. Mobile  is  BUSY   the  Desktop  Hour   email   web   social   other   the  Mobile  Hour   email   web   social   text   app   call  
  12. 12. Travel-­‐Purchase  Journey   Consideration Shop/ Compare Book/Plan ArriveStay/Explore Depart Post-Stay Adver=sing,  search,  social…     Search,  reviews…   Direct,  site,  OTA…   Apps!  Social!  Apps,  search,  social…   Apps!  Social!   Email  
  13. 13. The  Mobile  Moment   Content   Data   Social  Search   Web   Email   Offline  Broadcast   The  “Click”  -­‐  Originahon    AGribtu=on    Measurement/Analysis   CRM   POS   Search  Mgmt   Social  Content   Analyhcs   Media  Networks     Reports/  Views/Dashboard   Content  Command  Center   Responsive/Reachve  Content   DATA  
  14. 14. Your  Website   Mobile   Adaphve   •  You  have  a   “desktop”  and  a   “mobile”   website.   Mobile   Responsive   •  A  website  that   conforms  to  the   device  on  which   it  is  viewed.     Mobile   Reachve   •  Responsive,   with  content   that  is   personalized   and  relevant   based  on   loca=on,  =me,   day  and  user   details.  
  15. 15. Remember…  
  16. 16. Offline  is  the  New  Online   Consider  indoor  and  outdoor  adver=sing  with   mobile  calls-­‐to-­‐ac=on.  Think  “Line  of  Sight”  
  17. 17. 22  million  digital  signs     by  2015  
  18. 18. Social  is  Mobile   SOURCES:  ere.net,  Mashable,  TechCrunch,  comScore,  Pew,  others.           80%   80%   55%   45%   40%   50%   60%   100%   100%  
  19. 19. The  Next     18  months…   TTH-STRATEGY
  20. 20. Where  Tomorrow’s   Consumers     Creators  are  Today  
  21. 21. Complimentary   “Second-­‐screen”   “Time-­‐shining”  
  22. 22. NOT THIS
  23. 23. THIS
  24. 24. COMMERCE!   TTH-STRATEGY
  25. 25. !
  26. 26. COMMERCE   EVERYWHERE  
  27. 27. But,   for  real…   TTH-STRATEGY
  28. 28. Generate  AND  Curate  
  29. 29. TYPICAL  ENGAGEMENT  PATH   Trigger Generate Rich Media Generate Opt-In & CRM Data Amplify Display
  30. 30. ENGAGEMENT  TRIGGERS   Behavioral Technological
  31. 31. The  Mobile  Moment   Content   Data   Social  Search   Web   Email   Offline  Broadcast   The  “Click”  -­‐  Originahon    AGribtu=on    Measurement/Analysis   CRM   POS   Search  Mgmt   Social  Content   Analyhcs   Media  Networks     Reports/  Views/Dashboard   Content  Command  Center   Responsive/Reachve  Content   DATA  
  32. 32. Everyone   Is  a   NORM,   and  a   CLIFF.  
  33. 33. Thank  you,     #WACVB!     TTHstrategy.com   =mhayden.com   @TheTimHayden  

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