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Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
The document provides insights from a panel discussion on social media success, featuring experts from various organizations including the Greater Cleveland Foodbank and the Cleveland Foundation. Key strategies discussed include high engagement, consistent posting schedules, and the use of varied content across platforms like Facebook, Twitter, and YouTube. The panel also highlighted the importance of metrics and adaptability in social media approaches.
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Social Media Panel Presentation. 2014 Cleveland Nonprofit Marketing Summit
- 1. The Palm ofthe Project: Putting the Pieces Together Social Media Success: A Handful of Helpful Insights Panel August 1, 2014
- 2. Panelists • Nancy Kelsey •Online Communications Coordinator at The Greater Cleveland Foodbank • Jennifer Farquhar • Marketing and Communications Officer at The Cleveland Foundation • Melanie Meyer • Director of Communications and Technology at BVU • Stephanie Pflaum • Senior Digital Marketing Strategist at Fathom Moderator: Melissa Mathews, Brand and Communications Manager for Fathom
- 3. The Cleveland Foundation •Facebook: 5,086 likes (up 32% since Jan. 1) • Twitter: 14,400 followers (up 27% since Jan. 1) • YouTube: 13,553 Views
- 4. Social Media Approach •High Engagement • Variety of Content • Consistent Posting Schedule
- 5. Greater Cleveland FoodBank • Facebook: 3,488 Likes and 1,905 Visits • Twitter: 8,464 Followers • YouTube: 6,425 Views • Instagram: 425 Followers • Pinterest: 336 Followers • LinkedIn: 442 Follwers
- 6. Social Media Approach •Event Promotion/Giveaways • Blogger engagement • Premade post content • Use of hashtags/RTs/tags • Harvest for Hunger Campaign • Consistent hashtag • Custom graphics • Prepared social media packets • Twitter Power Hours • Adaptability • Engage bloggers, media and opinion leaders
- 7. Fathom • Facebook: 3,911Likes • Twitter: 5,47 Followers • LinkedIn: 1,716 Followers • Google+: 25,174 Views • YouTube: 413,298 Views
- 8. Social Media Approach •High Engagement • Consistent Following • Channel-specific posts • Strong emphasis on metrics • Variety of content
- 9. BVUBVU • Facebook: 978Likes • Twitter: 3,992 Followers • LinkedIn: 357 Followers
- 10. Social Media Approach •Company-wide involvement • Staff competition to submit content • Promotes engagement • Variety of content • Consistent posting schedule
- 11. Thank you! • Anyadditional questions?