Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit

•Download as PPTX, PDF•

0 likes•700 views

Stephanie Pflaum brings best practices, social media insight and purpose to this presentation about measurement, success and engagement online for nonprofits. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.

Social Media

#HANDittoCleveland @stephpflaum
Source: Waggener Edstrom
55% of people who engage
with nonprofits via social
media have been inspired
to take action.

#HANDittoCleveland @stephpflaum
Online giving
grew 13.5% in
2013.
Source: Blackbaud

#HANDittoCleveland @stephpflaum
STRATEG
Y

#HANDittoCleveland @stephpflaum
MISSION STATEMENT

#HANDittoCleveland @stephpflaum
Awareness
Retention
Driving
Action
SOCIAL
MEDIA
GOALS

#HANDittoCleveland @stephpflaum
Increase email list sign ups
through social media channels by
500 names by October 31, 2014

#HANDittoCleveland @stephpflaum
Acquire 100 new donors through
social media channels by the end
of 2014.

#HANDittoCleveland @stephpflaum
DEFINE
YOUR
AUDIENCE

#HANDittoCleveland @stephpflaum
SURVEY
INSIGHTS

#HANDittoCleveland @stephpflaum
ANALYZE
CURRENT
SOCIAL
FOLLOWERS

#HANDittoCleveland @stephpflaum
HOW DO THEY
DESCRIBE
THEMSELVES?
BIOS =

#HANDittoCleveland @stephpflaum
GET
AUDIENCE
DATA FROM
YOUR
WEBSITE

#HANDittoCleveland @stephpflaum
PROMOTE
YOUR BEST
CONTENT
AND SEE
WHERE IT
GETS

#HANDittoCleveland @stephpflaum
OBSERVE
TRENDS
AROUND KEY
TOPICS WITH
SOCIAL
LISTENING

#HANDittoCleveland @stephpflaum
WHICH
CHANNELS
SHOULD I
BE USING?

#HANDittoCleveland @stephpflaum
GO WHERE YOUR AUDIENCE IS

#HANDittoCleveland @stephpflaum
LAWYERS ARE ON LINKED IN

#HANDittoCleveland @stephpflaum
SENIORS ARE
NOT ON
TWITTER,
YET?

#HANDittoCleveland @stephpflaum
WHO IS ON YOU TUBE?

#HANDittoCleveland @stephpflaum
EVERYONE IS ON YOU TUBE!

#HANDittoCleveland @stephpflaum
YOU TUBE IS
THE #2
SEARCH
ENGINE

#HANDittoCleveland @stephpflaum
YOU TUBE IS
THE #2
SEARCH
ENGINE
MARU

#HANDittoCleveland @stephpflaum
YOU ARE ONLY
AS GOOD AS
YOUR
CONTENT

#HANDittoCleveland @stephpflaum
TELL STORIES
Pin caption: Follow our President & CEO
Carolyn Miles for an inside look at our work
for children in the US and around the
world.

#HANDittoCleveland @stephpflaum
USE VIDEO
Charity Water uses Instagram to tell their
stories in 15 second chunks – not fancy
stages, lighting or narration involved.

#HANDittoCleveland @stephpflaum
INTERACT:
ENCOURAG
E

#HANDittoCleveland @stephpflaum
BE HUMAN

#HANDittoCleveland @stephpflaum
EMPOWER ADVOCATES
Greenpeace partnered with scientists to
track whales using GPS while they migrated
south through dangerous waters where the
whales are hunted. Greenpeace called the
campaign the Great Whale Trail and
encouraged supporters to become involved by
making personal fundraising pages in support
of the cause. The result: over 5,000
personal fundraising pages were created
raising over $120,000.

#HANDittoCleveland @stephpflaum
INSPIRE ACTION

#HANDittoCleveland @stephpflaum
CELEBRAT
E
MILESTONE
S

#HANDittoCleveland @stephpflaum
POST
FROM
EVENTS

#HANDittoCleveland @stephpflaum
ALIGN
#HASHTAG
S ACROSS
CHANNELS

#HANDittoCleveland @stephpflaum
Don’t call it ‘posting’ –
call it ‘planting seeds.’
If you want your
relationships to grow
in social media, you
have to nurture them.

#HANDittoCleveland @stephpflaum
MEASURING
SUCCESS

#HANDittoCleveland @stephpflaum
TRACK YOUR SOCIAL LINKS
URL Builder
http://marketingland.com/weird-al-yankovic-social-media-case-
study-
91975?utm_source=marketo&utm_medium=email&utm_campaign
=newsletter&utm_content=socialmedia
Bit.ly
Hootsuite

#HANDittoCleveland @stephpflaum
SOCIAL MEASUREMENT
TOOLS
50 Social Media Measurement Tools

#HANDittoCleveland @stephpflaum
CREATE A
BLOG TO
ARCHIVE
YOUR
GREAT
CONTENT!

#HANDittoCleveland @stephpflaum
USE SOCIAL
MEDIA TO
GROW
YOUR
EMAIL LIST

#HANDittoCleveland @stephpflaum
THANK YOU!
Stephanie Pflaum | @stephpflaum
spflaum@fathomdelivers.com
Senior Digital Marketing Strategist
Fathom GOALS

Do you want to raise more money and connect with more supporters this year on the global day of giving, #GivingTuesday? This year Giving Tuesday is December 3, and it’s never too early to start planning for a successful campaign! Last year on #GivingTuesday nonprofits raised over $380 million online. #GivingTuesday is a global social good movement designed to encourage people to give back the Tuesday after Thanksgiving, as an antidote to the shopping days of Black Friday and Cyber Monday. Simply sending out one email and telling your donors that you are participating in this international day of giving is not enough. In this jam-packed webinar, social media expert Julia Campbell will go through exactly what is required in promoting a successful Giving Tuesday campaign for your nonprofit. Julia Campbell has helped dozens of small and mid-size nonprofits launch successful Giving Tuesday campaigns, and she will teach you exactly what to do to reach your goals this Giving Tuesday for your nonprofit. Learning objectives: How to use email to reach donors on Giving Tuesday How to use storytelling to get people to pay attention to your campaign Ways to strategically use social media advertising to further amplify your message Battle-tested tools and apps to create great visuals and videos to promote the campaign

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

Julia Campbell

In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.

How to Use Social Media to Maximize Your Giving Tuesday Campaigns

Julia Campbell

Giving Tuesday is just around the corner. Your campaign has 24 hours to stand out and make the most of this growing giving frenzy. Are you ready? GivingTuesday success depends on a great social media plan. Join us as social strategist, Julia Campbell, shares insider tips and tactics to bring the power of social to your campaign. JOIN US AS WE EXPLORE: • Strategies for harnessing social channels and networks • Tips for launching easy social campaigns • Unique ways to grow engagement and revenue • Real-life tips any nonprofit can use!

How to Promote Your #GivingTuesday Campaign to Get More Buzz

Julia Campbell

Websites vs. Social Media for Nonprofits - Pros and Cons

Julia Campbell

Leveraging social media for special events

Amber Recker

Social media has quickly become an essential tool for nonprofit communications and promotion. At this month’s program you will learn how to effectively promote your special event through social media to get the word out, get more supporters in attendance and obtain more sponsorship dollars through higher visibility for event sponsors. Amber Recker from Cancer Services of Northeast Indiana will share her secrets for leveraging Facebook, Twitter, Eventbrite and other social platforms to create great promotion for special events. Amber Recker has been in Marketing for 6 years, working specifically with social media for two. When she joined Cancer Services in 2010, she implemented a social media plan to mesh with the agency's marketing strategy. Within weeks, she launched a blog, an e-newsletter, a Facebook page and established an engaging Twitter presence. Since then, she has paved the way for other non-profit organizations to embrace social media by hosting a monthly luncheon addressing important social media topics. She also manages social media content on Facebook and Twitter for Young Leaders of Northeast Indiana, Bust A Move hosted by the Fort Wayne Derby Girls, Fort Wayne Derby Girls, Rotary Fort Wayne, Women United, fiveonfive magazine and Contagious Community. Currently, she serves as VP of Communications for YLNI and Vice President of Anthony Wayne Rotary. She is a member of Women United and a steering committee member for the YWCA’s Circle of Women.

How to Use Social Media to Raise Money Online

Julia Campbell

Description of the webinar: Packed with practical, how-to advice and examples for small nonprofits on a limited budget, this free webinar will show you how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Topics discussed include: Current trends in the social media landscape that nonprofits need to understand How to choose the correct social media platforms for your small nonprofit How to build up momentum on social media to launch a successful social media fundraising campaign Tips and examples of simple ways to use the major platforms – Facebook, Instagram, Twitter, YouTube – to raise money and build community

A Social Media Strategy for Your Nonprofit: EXPLAINED! How to create a solid ...

Julia Campbell

Social media was once promised as the silver bullet for nonprofits. Start posting, start tweeting, start Instagramming - and like magic, the donations will just roll in! Then reality set in. In our current attention economy, organic (unpaid) reach is down, algorithms prioritize updates from friends and family over businesses and brands, and millions upon millions of pieces of content are uploaded every single day. For nonprofits to effectively raise money and build a community on social media requires thoughtful, strategic, and consistent effort and a boatload of creativity. In this workshop, social media and digital fundraising expert, Julia Campbell will walk you through the secrets to successful donor relations with social media. Participants will learn... How to navigate the latest changes and trends in the social media landscape - what fundraisers need to know; How to use social media to build and deepen relationships with current donors and prospects; How to manage social media work at a small nonprofit with limited capacity; Free and low-cost tools you can use to enhance your digital fundraising on a shoestring budget; and Real-world examples from small and mid-size nonprofits.

I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday! According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.” So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can. The best part is that you don’t have to create a complicated campaign to join in the fun.

How to Use Twitter for Marketing & Connection

Julia Campbell

With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small. If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry. I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.

11 Steps to a Successful Nonprofit Social Media Strategy

Social Media for Nonprofits

Creating a strategy for using social media is no longer optional for nonprofits. Social media tools include a fast-changing and constantly growing collection of web-based and mobile technologies. These tools turn formerly broadcast and one-way messages into an interactive conversation and can be hugely effective for social change organizations. In this session, Julia Campbell outlined the 11 steps that your organization can take to create a strategy and plan for your social media efforts. A little planning goes a long way!

#Donate: goodworld Launch Presentation (Oct. 7, 2014)

Christopher Burley

Why, How, and WIIFM - Sensible Social Media

Sheila Scarborough

How to Launch an Emergency Crowdfunding Campaign for Your Nonprofit

Julia Campbell

Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical. In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign. Learning objectives: How to identify a goal; How to figure out what to fund; How to raise funds for employee relief; How to choose a platform for your campaign; How to promote the campaign; Case studies of successful emergency crowdfunding campaigns running right now.

How to Implement a Mobile Strategy for Your Nonprofit

Julia Campbell

In 2015, more of your supporters will visit your website from a mobile device than from their desktop computer. Despite the explosion of mobile usage, too many nonprofits think that having a successful mobile strategy means simply creating a mobile-friendly website. In reality, an effective mobile strategy encompasses design, content and messaging into all channels used for marketing and fundraising – websites, emails, appeals, events, blogs and social media. Implementing a mobile strategy is no longer an option for nonprofits. Today's webinar with NonprofitReady detailed the reasons that your nonprofit cannot ignore mobile, and offered 8 ways to begin to implement your strategy. Here are the slides.

SUPER Social Media: Social Media Campaigns that Soar to Success!

Sarah Page

Jim Hackler Gulf Coast Green 2010

Hayley Pallister

7 Steps to a Strong Nonprofit Back Office

Bloomerang

Top 25 Spring Bridal Hairstyles

MineForeverApp

Storytelling...Catherineucf

Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...

Clare Corriveau

Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand Leader, Blackbaud Did you know that it takes only a 20th of a second for your audience to make decisions about your organization based solely on the look and feel of your website? In this hands-on, interactive presentation, you’ll get tips on how to effectively share information, communicate in a personalized manner, support organizational goals, build a community, and strengthen relationships using your website. Plus, learn from live reviews of real nonprofit websites—maybe even your own!

How to Mobilize Supporters to Fundraise for You

Julia Campbell

The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you! What you’ll learn: Best practices for recruiting fundraisers for your campaign; How to invite team members directly from your GoFundMe Charity campaign; How to share on social media to reach new audiences and expand your fundraiser base; How to communicate with and support your fundraisers during the campaign.

On line fundraising

ellasips

PR Campaign- She Made It Happen

Saumya Agrawal

COMMUNICATIEMENSEN?Misha de Sterke

Surefire Ways Social Media Can Create Social Change

frank barry

Valley Gives 2018: Storytelling with social media

Community Foundation of Western Mass

Nonprofit Storytelling In A Digital World

Julia Campbell

What's hot

Bloggers as Digital Influencers #iblog9

Janette Toral

Textual Analysis of MILCK's Website

daisyq2

10 Ways to Use Social Media to Promote Your Giving Tuesday Campaign

Julia Campbell

How to Use Twitter for Marketing & Connection

Julia Campbell

11 Steps to a Successful Nonprofit Social Media Strategy

Social Media for Nonprofits

#Donate: goodworld Launch Presentation (Oct. 7, 2014)

Christopher Burley

Why, How, and WIIFM - Sensible Social Media

Sheila Scarborough

How to Launch an Emergency Crowdfunding Campaign for Your Nonprofit

Julia Campbell

How to Implement a Mobile Strategy for Your Nonprofit

Julia Campbell

SUPER Social Media: Social Media Campaigns that Soar to Success!

Sarah Page

Jim Hackler Gulf Coast Green 2010

Hayley Pallister

7 Steps to a Strong Nonprofit Back Office

Bloomerang

Top 25 Spring Bridal Hairstyles

MineForeverApp

Storytelling...Catherineucf

Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...

Clare Corriveau

How to Mobilize Supporters to Fundraise for You

Julia Campbell

On line fundraising

ellasips

PR Campaign- She Made It Happen

Saumya Agrawal

COMMUNICATIEMENSEN?Misha de Sterke

Surefire Ways Social Media Can Create Social Change

frank barry

What's hot (20)

Bloggers as Digital Influencers #iblog9

Textual Analysis of MILCK's Website

10 Ways to Use Social Media to Promote Your Giving Tuesday Campaign

How to Use Twitter for Marketing & Connection

11 Steps to a Successful Nonprofit Social Media Strategy

#Donate: goodworld Launch Presentation (Oct. 7, 2014)

Why, How, and WIIFM - Sensible Social Media

How to Launch an Emergency Crowdfunding Campaign for Your Nonprofit

How to Implement a Mobile Strategy for Your Nonprofit

SUPER Social Media: Social Media Campaigns that Soar to Success!

Jim Hackler Gulf Coast Green 2010

7 Steps to a Strong Nonprofit Back Office

Top 25 Spring Bridal Hairstyles

Storytelling...

Live and Interactive: Your Website in Focus Presented by Raheel Gauba, Brand ...

How to Mobilize Supporters to Fundraise for You

On line fundraising

PR Campaign- She Made It Happen

COMMUNICATIEMENSEN?

Surefire Ways Social Media Can Create Social Change

Similar to Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit

Valley Gives 2018: Storytelling with social media

Community Foundation of Western Mass

Nonprofit Storytelling In A Digital World

Julia Campbell

Campaigns

Fm Ads LLC

Nonprofit Storytelling in A Digital World - HandsOn Tech Boston

Julia Campbell

Description: Digital technologies have fundamentally changed the way people read and consume information. If your nonprofit is not embracing digital tools to compose a compelling narrative around your cause, your information could be getting lost in the noise. In this increasingly competitive landscape for donors’ attention and support, getting people to notice and to hear your message can seem impossible. Email communications, social media, and mobile are all important to understand, but how will these tools really help you connect with your donors and supporters?

#social4good

chelseaaures

GMR-ALS Regional Conference Final PresentationHannah Peltier

10 Steps to a Successful Nonprofit Social Media Strategy

Julia Campbell

DESCRIPTION: Social media success is something that nonprofits are finally beginning to see as a vital piece of the marketing and fundraising puzzle. However, just setting up a Facebook page or a Twitter account isn’t enough. You need to know why you are on social media, who you are trying to reach, and what you are planning to say. Planning and creating a strategy is vital if you want to succeed on social media and stop spinning your wheels. In this presentation, Julia will take you through the 10 necessary steps you need to create a viable social media strategy for your nonprofit. In this workshop, Julia will review specific tactics and examples from nonprofits small and large who are finding success using social media to drive engagement and awareness of their organizations – and even raise money!

2013 Unified Wine & Grape Symposium - New Technologies & Digital Media

Andrew Healy

clickzJillian Laks

How to Turn Facebook and Other Social Networks into a Direct Revenue Stream

Carie Lewis Carlson

Twitter at E-Tourism Summit

E-Tourism Frontiers

#CultFollowing, Driving Sales Through Social Media

Camilla White

Social4good Final

chelseaaures

Young Lions - Media M-101-059Samantha Hernandez

Using Social Media to Strengthen Donor Relationships

Julia Campbell

Donor retention (how many donors continue to give to your organization after their first gift) is at an all-time low. It’s abysmal and worrisome. The Association of Fundraising Professionals found that 70% of all donors that nonprofits recruit into giving a gift never donate again to that organization! People of all generations are online and using social media platforms. Use this fact to your advantage as social media channels can be an excellent way to strengthen donor relationships. In this webinar, we will cover ways that your nonprofit can use social media to build relationships with donors.

Flipbook

William French

You x 100! Amplify Your Marketing and Leverage Your Content With Social Media

Epiphanies, Inc.

Today’s social media and marketing platforms and communication channels offer so many powerful, profitable ways to inform, entertain, and connect with your ideal clients, customers, prospects, and strategic partners. But with these incredible opportunities often comes confusion, and downright fear about what do first, how to take action, and how to do it all “right.” In this session, you’ll learn real, practical, tangible ways to leverage the heck out of your existing resources, turbo-boost your content with social media tricks and tactics, and amplify your message, mission, and vision to get the results you want and deserve.

7 nonprofits on instagram who are getting it right

Donorbox

83% of Instagram users say they discover new products and services on Instagram. This means that they are using Instagram as a channel to take inspiration from. The same study also reveals that by simply being on Instagram, brands can make a positive impression on potential donors/employees/customers. To get the most out of Instagram, you have to be smart about your approach. Here are insights from some nonprofits on Instagram.

Youth Grantmaking-The future of philanthropy

EPIPNational

November 19, 2014 EPIP Webinar: The Future of Philanthropy: A Closer Look at Youth Grantmaking The greatest intergenerational transfer of wealth is upon us. The good news: there are many youth grantmaking initiatives happening around the world to help support this. Join us to learn what is happening in the field of youth philanthropy to prepare for this massive shift. Foundation Center and Youth Philanthropy Connect partnered to conduct the first landscape scan of this scale on youth grantmaking. Hear what we discovered, learn from dynamic youth about the impact it has made on their lives, and find out how you can take part in their inspiring movement! Speakers: Annie Hernandez, Executive Director, Frieda C. Fox Family Foundation Amanda Dillon, Manager of Strategic Philanthropy, Foundation Center Zach Whitten, Founding Member of Junior Board, Lumpkin Family Foundation Khayriyyah Muhammad Smith, Committee Member, Michigan Community Foundations Youth Project

#CloseTheTap

saidWot

Similar to Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit (20)

Valley Gives 2018: Storytelling with social media

Nonprofit Storytelling In A Digital World

Campaigns

Nonprofit Storytelling in A Digital World - HandsOn Tech Boston

#social4good

GMR-ALS Regional Conference Final Presentation

10 Steps to a Successful Nonprofit Social Media Strategy

2013 Unified Wine & Grape Symposium - New Technologies & Digital Media

clickz

How to Turn Facebook and Other Social Networks into a Direct Revenue Stream

Twitter at E-Tourism Summit

#CultFollowing, Driving Sales Through Social Media

Social4good Final

Young Lions - Media M-101-059

Using Social Media to Strengthen Donor Relationships

Flipbook

You x 100! Amplify Your Marketing and Leverage Your Content With Social Media

7 nonprofits on instagram who are getting it right

Youth Grantmaking-The future of philanthropy

#CloseTheTap

More from Fathom: A Digital Marketing Agency

Fill the Form: Drive Quality Leads and Deliver Results

Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit

Similar to Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit (20)

More from Fathom: A Digital Marketing Agency

More from Fathom: A Digital Marketing Agency (20)

Recently uploaded

Recently uploaded (13)

Social Media. Advanced. 2014 Cleveland Nonprofit Marketing Summit