In her SocialMedia.org Health case study presentation, Boston Children's Hospital's Lily Vautour explains how they manage a network of 20+ program-specific Facebook pages and private groups with a small team.
She shares seven helpful tips to manage an affiliated page network without losing your brand.
Vanderbilt University Medical Center: My Southern Health: A "content-first" a...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Vanderbilt University Medical Center's Cynthia Manley discusses their "content-first" social strategy.
She shares how VUMC is using a new blog and social media to engage patients before and between their needs for healthcare services.
Northwell Health: Psychosis, Instagram, and the case of the missing visitsSocialMedia.org Health
In her SocialMedia.org Health case study presentation, Northwell Health's Emily Kagan Trenchard discusses how they partnered with their Behavioral Health department to present a risk assessment for early onset psychosis to young people via Facebook and Instagram.
Children's Hospital of Wisconsin: Using Facebook Live and Periscope to engage...SocialMedia.org Health
In his SocialMedia.org Health case study presentation, Children's Hospital of Wisconsin's Korre Johnson talks about how they're leveraging new live-streaming platforms.
He explains how they're using live broadcasts on Facebook Live and Periscope to reach and engage patient families in social media.
Advocate Health Care: #StoriesOfTheGirls, presented by Sarah Scroggins & Mayu...SocialMedia.org Health
In their SocialMedia.org Health case study presentation, Advocate Health Care's Sarah Scroggins and Mayura Kumar share details about their successful #StoriesOfTheGirls breast cancer awareness campaign.
They talk about how they leveraged the marketing campaign to increase social media engagement through videos, patient stories, and an 18-foot pink support bra.
In her SocialMedia.org Health case study presentation, Memorial Hermann's Nicole Rose explains how they run social and digital marketing across the organization.
She goes into detail about using 360 video and Google Cardboard to promote their Dwight Howard sponsorship in social media.
Oregon Health & Science University: How NOT to launch the biggest campaign of...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Oregon Health & Science University's Jessica Columbo shares an honest experience of how they bounced back from a not-so-perfect social launch for their one-billion OHSU Knight Cancer Challenge campaign.
Vanderbilt University Medical Center: My Southern Health: A "content-first" a...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Vanderbilt University Medical Center's Cynthia Manley discusses their "content-first" social strategy.
She shares how VUMC is using a new blog and social media to engage patients before and between their needs for healthcare services.
Northwell Health: Psychosis, Instagram, and the case of the missing visitsSocialMedia.org Health
In her SocialMedia.org Health case study presentation, Northwell Health's Emily Kagan Trenchard discusses how they partnered with their Behavioral Health department to present a risk assessment for early onset psychosis to young people via Facebook and Instagram.
Children's Hospital of Wisconsin: Using Facebook Live and Periscope to engage...SocialMedia.org Health
In his SocialMedia.org Health case study presentation, Children's Hospital of Wisconsin's Korre Johnson talks about how they're leveraging new live-streaming platforms.
He explains how they're using live broadcasts on Facebook Live and Periscope to reach and engage patient families in social media.
Advocate Health Care: #StoriesOfTheGirls, presented by Sarah Scroggins & Mayu...SocialMedia.org Health
In their SocialMedia.org Health case study presentation, Advocate Health Care's Sarah Scroggins and Mayura Kumar share details about their successful #StoriesOfTheGirls breast cancer awareness campaign.
They talk about how they leveraged the marketing campaign to increase social media engagement through videos, patient stories, and an 18-foot pink support bra.
In her SocialMedia.org Health case study presentation, Memorial Hermann's Nicole Rose explains how they run social and digital marketing across the organization.
She goes into detail about using 360 video and Google Cardboard to promote their Dwight Howard sponsorship in social media.
Oregon Health & Science University: How NOT to launch the biggest campaign of...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Oregon Health & Science University's Jessica Columbo shares an honest experience of how they bounced back from a not-so-perfect social launch for their one-billion OHSU Knight Cancer Challenge campaign.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
Rethinking! Creating New Strategies to Build Trust and Credibilitymilfamln
Centered around a theme of reenergizing and rejuvenating the work environment, this FREE web-based learning opportunity is open to the public and will be similar to a professional conference – no travel involved! Part 1 of the Virtual Learning Event Session will highlight professional development in the area of ‘Empowering The Helping Professional: Accessing and Applying Expertise.’
This training will examine strategies for helping professionals in promoting collaborative work with families. The focus will be on the role of the service provider in helping families manage expectations while accessing necessary services. Participants will learn strategies for communicating their role, connecting families with services and accessing additional expertise to address identified family needs.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Chicago Social Media Case Study: McCormick, presented by Jennifer La...SocialMedia.org
In her BlogWell Chicago presentation, McCormick's Senior Manager of Digital Marketing and Social Media, Jennifer LaFrance, shares how they differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.
She goes into detail about how they are using Facebook as the brand's central hub with an tool that creates community amongst their fans around hosting dinner parties.
Interactive Digital Public Relations talks about advocating through corporate blogs. Using digital public relations, companies can advocate brand related issues such as the one that we do for a toothpaste brand in Indonesia
BVU, Fathom, Greater Cleveland Foodbank and the Cleveland Foundation panelists share insight into social media tips for success and nonprofit best practices.
Slides from my joint presentation with Annie Burt, Director for Staff Engagement Communications at Mayo Clinic, on the convergence of Internal and External Communications at Mayo Clinic.
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
Rethinking! Creating New Strategies to Build Trust and Credibilitymilfamln
Centered around a theme of reenergizing and rejuvenating the work environment, this FREE web-based learning opportunity is open to the public and will be similar to a professional conference – no travel involved! Part 1 of the Virtual Learning Event Session will highlight professional development in the area of ‘Empowering The Helping Professional: Accessing and Applying Expertise.’
This training will examine strategies for helping professionals in promoting collaborative work with families. The focus will be on the role of the service provider in helping families manage expectations while accessing necessary services. Participants will learn strategies for communicating their role, connecting families with services and accessing additional expertise to address identified family needs.
BlogWell Chicago Social Media Case Study: Humana, presented by Chuck StephensSocialMedia.org
In his BlogWell Chicago presentation, Humana's Social Media Marketing Consultant, Chuck Stephens, explains how they brought their newly launched brand positioning to life through an inspiring social media campaign.
He goes into detail about how they rolled out the campaign by engaging their internal community of employees first, and then promoting it on to their Facebook page to customers.
BlogWell Chicago Social Media Case Study: McCormick, presented by Jennifer La...SocialMedia.org
In her BlogWell Chicago presentation, McCormick's Senior Manager of Digital Marketing and Social Media, Jennifer LaFrance, shares how they differentiated their Gourmet brand in the social space through a mix of content, utility, and an awesome contest.
She goes into detail about how they are using Facebook as the brand's central hub with an tool that creates community amongst their fans around hosting dinner parties.
Interactive Digital Public Relations talks about advocating through corporate blogs. Using digital public relations, companies can advocate brand related issues such as the one that we do for a toothpaste brand in Indonesia
BVU, Fathom, Greater Cleveland Foodbank and the Cleveland Foundation panelists share insight into social media tips for success and nonprofit best practices.
UK HealthCare IT Transformation HIMSS 2013Tim Tarnowski
UK HealthCare, an Academic Medical Center in Lexington, KY, highlights of a recent transformation of the Information Technology function. Topics covered include IT Assessment, IT Mission, Vision and Values, IT Governance, IT Strategic Plan and IT Balanced Scorecard. By Tim Tarnowski & Vince Willoughby, March 2013
Leading the Customer Experience Revolution: Baystate Health, Cleveland Clinic...Renown Health
Leading the Customer Experience Revolution. Customer experience is radically shifting to the forefront in healthcare. Examine the leadership role of marketing in driving excellence in service design, patient experience, and social engagement.
Margaret Coughlin, SVP and Chief Marketing & Communications Officer
Boston Children’s Hospital (Boston, MA); Suzanne Hendery, VP, Marketing & Public Affairs, Baystate Health (Springfield, MA); Paul Matsen, Chief Marketing & Communications Officer Cleveland Clinic (Cleveland, OH); Linda MacCracken, (Facilitator), Senior Principal, Accenture. Presented at the 2016 Healthcare Marketing & Physician Strategies Summit, Chicago, 5/22/2016
From the Yext Quarterly, a resource on the changing landscape of location for people, businesses, and publishers. Brought to you by Yext, Greg Sterling and Andrew Shotland.
Healthcare Marketing and Digital Trends for 2017Geonetric
Last year’s predictions included consumerism and transparency. What’s in store for 2017? Get ready with a high-level look at the trends that will directly impact healthcare marketing in 2017.
Presentation describes rapid prototyping of the <a href="http://www.dent.umich.edu/faceit/">Let's Face It</a> consumer health web site for persons with facial difference, including design, accessibility, communication, development, and lessons learned.
Hospital Public Relations and Marketing via Social MediaBacon Social Media
This presentation looks at the importance of online reputation management for hospitals and organizations in the healthcare industry. The presenters cover how to monitor your digital footprint and find incorrect, misleading and unfavorable information. They also discuss how to respond to negative information and expose search engine results to positive and helpful information. Social Media sites are also covered. Facebook for hospitals, Pinterest for hospitals, and social media marketing are included topics.
Presenters: Ryan Sides, Lead Strategist, Bacon Social Media
Mary Ellen Slayter, Managing Director/Founder, Reputation Capital Media Services
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
March 2009 presentation to Healthcare Public Relations & Marketing Society - Greater New York (HPRMS). Discussing current social media trends and tips to get started and engaged.
Leveraging the Latest Social Tools and Networks to Enhance Clinical Trial Rec...Lee Aase
Slides from my joint presentation with Julia Thebiay on July 21, 2016 in Denver at the Society for Clinical Research Associates conference on social media.
Design Thinking as innovation tool for Smart Nation: Cancer healthcareShah Widjaja
Presentation done as part of Singapore Design Week Festival 2017
Summary:
How does design thinking change mindsets and culture so that a nation like Singapore can continue to innovate and lead the transformation for a better future? Harnessing the power of design thinking to build a ‘Smart Nation’ for Singapore, this workshop aims to give audiences the opportunity to realize the potential this methodology has.
A user-centered way of solving problems, design thinking involves collaboration across user segments, through strategies like customer journey mapping, design research and rapid prototyping. While design is often used to describe an end-product, in reality if applied properly, can be used to address problems or issues across a variety of field including social issues.
A Perfect Storm for Population Health - Teaching PreventionPractical Playbook
Practical Playbook Steering Committee Members Lloyd Michener, MD and Denise Koo, MD, MPH presented "A Perfect Storm for Population Health" at APTR's 2015 Teaching Prevention conference. The presentation helped described the forces that are coming together for population health improvement and the opportunities that are enabling these partnerships to succeed; and discussed innovative tools for those in the field to utilize in their population health efforts.
Researchers, Reporters & Everything in BetweenKara Gavin
A talk about how academic researchers can understand and navigate the news media and institutional communications landscape, prepared for the University of Michigan National Clinician Scholars Program
This is a presentation I gave as part of an NIHR masterclass event for its trainees earlier this year. It seemed to go down well and hopefully there are some useful pointers in here for people communicating about health research or science.
A Special Course delivered at the AADE 2013 annual conference, Tuesday, August 6, 2013.
PRESENTERS:
* David Edelman, Diabetes Daily (@DavidTalk, @DiabetesDaily)
* Manny Hernandez, Diabetes Hands Foundation (@AskManny, @DiabetesHF)
* Amy Tenderich, MA, DiabetesMine.com (@AmyDBMine, @DiabetesMine)
* Hope Warshaw, MMSc, RD, CDE, BC-ADM, Hope Warshaw Associates, LLC (@HopeWarshaw)
Co-Facilitators during the Genius Bar segment:
* Bennet Dunlap (@badshoe)
* Mila Ferrer, Jimmy Ferrer (@Dulce_Guerrero)
* Brian Cohen
* Catherine Price (@Catherine_Price)
* Deborah Greenwood (@DebGreenwood)
* Dominika Murphy (@DominikaMPH)
* Jill Weisenberger (@nutritionjill)
With the rise of social media, persons with diabetes are increasingly engaging online. It's time for more diabetes educators to step up their social media skills and engagement — for job security. Don't be left behind! Join our panel of social media experts to learn the latest about social media platforms and best practices for engagement. Determine social media goals through a self-assessment process and hands-on help.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Methodist Le Bonheur Healthcare's Director of Digital Engagement, Amanda Mauck, talks about how Methodist finds and shares their patients' family stories to communicate their hospital's own story best.
Texas Scottish Rite Hospital for Children: Unscripted: In our patients' voice...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Texas Scottish Rite Hospital for Children's Public Relations Officer, Marley Goudge, talks about revamping their video strategy and putting their patients in the spotlight.
Rush University Medical Center: Optimizing health and wellness content for so...SocialMedia.org Health
In his SocialMedia.org Health case study presentation, Rush University Medical Center's Web Managing Editor and Social Media Manager, Thurston Hatcher, talks about how Rush is creating more shareable and social media-friendly health and wellness content to promote on their social channels.
Providence Health & Services: How we use Twitter to engage, inspire, and grow...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Providence Health & Services' Social Marketing and Communications Director, Mary Renouf, talks about how they used Twitter for social support, conquesting, creative testing, and blogger relations.
In his SocialMedia.org Health case study presentation, Director of Mayo Clinic’s Social Media Network, Lee Aase, explains how they built the strongest brand in healthcare using networked communications and revolutionary care.
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Cincinnati Children's Hospital's Senior Associate of Social Media, Kate Setter, talks about how they leveraged social media during their corporate rebranding.
Aurora Health Care: Metrics that matter, presented by Mo Moorman and Becky KolarSocialMedia.org Health
In their SocialMedia.org Health case study presentation, Aurora Health Care's Director of Public Relations, Mo Moorman, and Senior Social Media Advisor, Becky Kolar, discuss how they are converting "likes" to appointments using social media metrics that matter.
SocialMedia.org Health: Social media disclosure and ethics for major hospital...SocialMedia.org Health
In his SocialMedia.org Health Member Meeting presentation, CEO Andy Sernovitz explains how to do the right thing and stay out of trouble with proper disclosure, social media policies, and training.
Spectrum Health System: Using animated video to share social media guidelines...SocialMedia.org Health
In his SocialMedia.org Health case study presentation, Spectrum Health System's Michael Yoder discusses how they used animated video to engage with employees and share social media guidelines.
He shares the challenges his organization had to overcome and important tips for success.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Get Ahead with YouTube Growth Services....SocioCosmos
Get noticed on YouTube by buying authentic engagement. Sociocosmos helps you grow your channel quickly and effectively.
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How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
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Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
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The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...
Boston Children's Hospital: Taming the Wild West, presented by Lily Vautour
1. Member Meeting 1
June 22, 2016
Chicago
Learn more about Member Meetings
health.socialmedia.org/meetings
Boston Children’s Hospital
Lily Vautour
Taming the Wild West: 7 keys to managing an
affiliated page network without losing your brand
2. 7 keys to managing an affiliated page
network without losing your brand
Lily Vautour
Senior Social Media Specialist
@LilyVautour
TAMING
THE
WILD
WEST:
3. What
we
were
told
6
excuses
What
we
suspected
7
things
we
did
Benefits
to
hospital
and
audience
What
it
takes
2
tools
5. EXCUSES
1. We
don’t
have
enough
resources
2. It’s
not
scalable
3. We
don’t
have
the
time
4. We
won’t
be
able
to
effectively
manage
5. There
is
too
much
risk
involved
6. The
pages
will
dilute
the
brand
6
6. WHAT
WE
SUSPECTED
1. Pages
are
valuable
to
our
patient
families
–
support
systems
built
within
these
communities
would
be
lost
if
deleted
2. With
guidance,
they
have
the
potential
to
reach
new
patients,
support
existing
ones
and
re-‐
engage
prior
patients
3. Some
pages
should
probably
be
shut
down
10. Categorized
the
pages
by
activity
level
and
engagement
2.
Facebook
Properties
Boston
Children’s
Hospital
Trust
Milagros
Para
Ninos
Children’s
Hospital
League
MarCom
Thriving
Media
&
Child
Health
Young
Women’s
Health
Young
Men’s
Health
Healthy
Family
Fun
National
Centers
Heart
Transplant
Hemophilia
Blood
Donor
Cleft
Lip
and
Palate
Service
Lines
Sports
Medicine
Advanced
Fetal
Care
Center
Plastic
Surgery
Celiac
Augmentative
Communications
Innovation
Science
&
Innovation
Stem
Cell
Research
Autism
Research
Labs
of
Cognitive
Neuroscience
Interestitial
Cystitis
(IC)
Research
Other
Conditions
Down
syndrome
EAT
Spina
Bifida
CV
Surgery
Cystic
Fibrosis
Creative
Arts
Program
Opthalmology
Foundation
11. Sent
preparatory
materials
and
met
with
each
page
manager
face
to
face
ü What
is
your
Facebook
page
name?
ü Is
your
page
brand
compliant?
ü What
are
you
hoping
to
accomplish
by
having
a
page?
ü Who
is
your
target
audience?
ü Who
is
responsible
for
monitoring
+
publishing
content
?
ü What
does
your
content
consist
of?
ü How
do
you
acquire
and
organize
content?
ü Do
you
produce
relevant
content
3-‐4
times
per
week?
ü Are
you
familiar
with
Facebook
analytics?
3.
12. Eliminated
some
pages
Facebook
Properties
Boston
Children’s
Hospital
Trust
Milagros
Para
Ninos
Children’s
Hospital
League
MarCom
Thriving
Media
&
Child
Health
Young
Women’s
Health
Young
Men’s
Health
Healthy
Family
Fun
National
Centers
Heart
Transplant
Hemophilia
Blood
Donor
Cleft
Lip
and
Palate
Service
Lines
Sports
Medicine
Advanced
Fetal
Care
Center
Plastic
Surgery
Celiac
Augmentative
Communications
Innovation
Science
&
Innovation
Stem
Cell
Research
Autism
Research
Labs
of
Cognitive
Neuroscience
Interestitial
Cystitis
(IC)
Research
Other
Conditions
Down
syndrome
EAT
Spina
Bifida
CV
Surgery
Cystic
Fibrosis
Creative
Arts
Program
Opthalmology
Foundation
4.
13. Tactical
Checklist
3-‐6
posts
weekly
Reminders
“Always
include
an
image
in
your
posts!”
Measurement
“Your
Q2
metrics
are
due
in
one
week.
Please
see
attached
instructions.”
Tips
“Facebook
live
was
just
released.
Here’s
the
info
and
opportunity…”
Developed
and
established
best
practices
5.
15. Embraced
and
grew
the
affiliated
community
at
Boston
Children’s
115,000
7.
835,000
+
=
945,000
fans
16. HOW
OUR
PATIENT
FAMILIES
BENEFIT
Content
is
relevant
to
their
child
Support
from
parents
just
like
them
Stay
up-‐to-‐date
on
their
child’s
program
They
are
given
a
real
voice
17. HOW
THE
HOSPITAL
BENEFITS
Gain
patient
family
insights
Increase
traffic
to
website
and
blogs
Increase
social
media
reach
Improve
engagement
between
social
media
team
and
hospital
staff
Garner
more
appointments
and
phone
calls
18. Objective
Create
CHD
community
that
will
strengthen
patient
loyalty
&
grow
volume
• Well
defined,
consistent
content
approach
–
focus
on
humanizing
our
care
• Partner
with
Heart
Center
staff
–
consistently
celebrate
progress
Impressions
/
Engagement
/
website
traffic
/
2nd
opinions
/
referrals
Measurement
53K
fans
1.5K
avg.
post
engagements
17+
patient
leads
35
referral
questions
• Respond
to
every
post
to
page,
engage
with
all
comments
• Re-‐share
fan
content
(Photo
of
the
Week)
• Partner
with
relevant
advocacy
groups
and
leverage
content
• Utilize
video
/
photography
/
stories
–
clinician/patient
specific
Tactics
Community
Strategy
19. FB
Private
Group
Pilot:
Home
Parental
Nutrition
Group
-‐
Niche
community
looking
for
more
info
-‐
Sensitive,
personal
topic
-‐
Dedicated
Physician
+
MAC
Support
-‐
Content
-‐
HPN
caregivers
empowering
each
other
-‐
Insights
gained
being
utilized
in
clinic
What
We
Had
The
Right
Platform
Results
21. WHAT
IT
TAKES
Upfront
time:
• Research
• Best
Practices
+
reporting
structure
creation
• Meetings
Personnel:
• Identified
page
manager
within
the
program:
– 3-‐10
hours
per
week
– Basic
knowledge
of
social
media
– Willingness
to
learn
and
eagerness
to
build
the
page
Ongoing
maintenance:
• Monitor
the
pages
• Identify,
package
and
send
relevant
content
• Host
in
person
group
forums
22. SOCIAL
MEDIA
PAGE
APPLICATION
1. What
kind
of
page
would
you
like
to
create?
2. Why
would
you
like
to
create
a
page
and
what
are
you
hoping
to
accomplish?
3. What
will
the
name
of
the
page
be?
4. Who
is
your
target
audience?
5. Who
will
be
responsible
for
monitoring
messages
and
publishing
content
to
the
page
and
how
much
time
per
week
will
this
person
have
to
dedicate?
6. What
will
your
content
consist
of
and
how
will
you
acquire
and
organize
it?
7. Could
this
content
be
shared
to
Boston
Children’s
existing
social
media
platforms?
If
not,
please
explain
why.
8. Can
you
produce
relevant
content
for
your
audience
3-‐4
times
per
week?
9. Can
you
track
analytics
and
report
back
to
the
Social
Media
team
on
a
monthly
basis
to
assess
progress?
10. How
will
you
define
success
for
this
proposed
social
media
page?
Please
answer
the
following
questions
if
you’re
interested
in
creating
a
social
media
page
for
your
center/department/program.
25. Lily Vautour, Senior Social Media Specialist
@LilyVautour
lillian.vautour@childrens.harvard.edu
QUESTIONS?
26. Learn more about
past and upcoming
Member Meetings
health.socialmedia.org/meetings
Member Meeting 1
June 22, 2016
Chicago
Learn more about Member Meetings
health.socialmedia.org/meetings