The document outlines the National Wildlife Federation's social media strategy. The goals are to increase reach, engagement, and revenue through social media. The strategy involves identifying target audiences, setting specific goals, and developing an outreach plan. It also discusses tracking key metrics like sharing behaviors, mentions, traffic, and actions generated from social media to evaluate results.

1. National Wildlife Federation’s
Social Media Strategy
Danielle Brigida
brigidad@nwf.org
@starfocus
@NWF

2. Our mission is to help…
Goals: Increase reach, engagement and revenue

3. Earn Trust: Edelman Trust Barometer

4. Important to be Present

5. Integrate Social Media
With Your Other Strategies

6. Developing a Social Strategy
• Identify audience
• Specific goals
• Capacity/Time
• Outreach plan
• Long-term plan
Image: Flickr / Iowa Red Bulls

7. National Wildlife Federation on Facebook
• 20+ Pages
• 5+ Groups
• 3 Large Causes

8. NWF Programs on Twitter
WildlifeAction
@NWF, @greenhour, @campusecology, @wildlife_watch
@climateclass, @wildlifeaction @ecoschoolsusa @beoutthere @ayea
@forestjustice @akglobalwarming @nwfpacific @mountainaura

9. We Explore Communities = Reach
Gardeners Caregivers Locally Concerned Enthusiasts
Caregivers Activists

10. Internal Communication

11. We Listen All the Time

13. Test and Track Results

14. We Use Small Act Thrive to
Track Interactions

15. What We Measure and Track:
• Sharing behaviors
• Mentions in blog posts
• Traffic from social media
• Actions, volunteers, donation

16. Share What You Find