Together with COHN, ICSC launched a pilot program featuring more than 100 beacons at seven Las Vegas locations and six RECon and attendee-sponsored events. In an effort to legitimize and expand the program, we reached out to a network of technologically-advanced industry “family and friends” to participate, ensuring that the inaugural program was diverse, strategic and comprehensive. Following is a global overview of the program and a breakdown of our results.
Leveraging the promise of publishing and monetizing on the Mobile ecosystem w...Connected-Blog
Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
Media Overview from December 2014 to January 2015Maxus Belgium
This document provides an overview of media news and innovations from December 2014 to January 2015. Some key points include:
- The website Nieuwsblad.be saw a 21% increase in daily unique visitors since its redesign in October 2014.
- Pebble Media acquired Beweb's portfolio of over 86 websites, making it the leader in digital advertising in Belgium.
- Twitter began allowing users to upload and share videos directly on its platform up to 30 seconds, competing with services like Vine and Instagram.
- Havas Media Group partnered with Facebook Atlas to improve user tracking and targeted ad delivery based on collected marketing information.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their proprietary technology covers the entire mobile value chain. Key services include mobile web/apps, CRM, payments, loyalty programs, and mobile marketing. MIG has helped large clients like O2, M&S and Rimmel implement successful mobile strategies.
This document contains the agenda for the Latin Online Video Forum conference. It lists the session titles, moderators, and speakers for various sessions on developing metrics for online video, perspectives from media companies, and challenges and solutions for monetizing premium video content through video advertising and payments. The key sessions include discussions on quantifying the online video experience, views from global digital media players, issues from the perspective of media owners, and challenges and approaches for advanced monetization of content.
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
Google Plus Digital Advertising CampaignIrina Belsky
Digital Doorways proposes a campaign called "Google+ Be Yourself Project" to promote Google+. It includes an interactive street display, a microsite for a video competition, a mobile app, and interactive YouTube ads. The goal is to show users they can express their true selves on Google+ without fear of ridicule by sharing to appropriate circles. This addresses user concerns about curating their online image and drives engagement with Google+.
Leveraging the promise of publishing and monetizing on the Mobile ecosystem w...Connected-Blog
Nicolás Amado, Leveraging the promise of publishing and monetizing on the Mobile ecosystem with Video and Apps, brightcove
M-Days 2013
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
A presentation from way back in October 2004 at XMediaLab. This pre-dates YouTube but refers to the in-coming tidal wave, audience centric thinking and its final section about the very relevant now, portability and interoperability of personal profiles.
Media Overview from December 2014 to January 2015Maxus Belgium
This document provides an overview of media news and innovations from December 2014 to January 2015. Some key points include:
- The website Nieuwsblad.be saw a 21% increase in daily unique visitors since its redesign in October 2014.
- Pebble Media acquired Beweb's portfolio of over 86 websites, making it the leader in digital advertising in Belgium.
- Twitter began allowing users to upload and share videos directly on its platform up to 30 seconds, competing with services like Vine and Instagram.
- Havas Media Group partnered with Facebook Atlas to improve user tracking and targeted ad delivery based on collected marketing information.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their proprietary technology covers the entire mobile value chain. Key services include mobile web/apps, CRM, payments, loyalty programs, and mobile marketing. MIG has helped large clients like O2, M&S and Rimmel implement successful mobile strategies.
This document contains the agenda for the Latin Online Video Forum conference. It lists the session titles, moderators, and speakers for various sessions on developing metrics for online video, perspectives from media companies, and challenges and solutions for monetizing premium video content through video advertising and payments. The key sessions include discussions on quantifying the online video experience, views from global digital media players, issues from the perspective of media owners, and challenges and approaches for advanced monetization of content.
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
Google Plus Digital Advertising CampaignIrina Belsky
Digital Doorways proposes a campaign called "Google+ Be Yourself Project" to promote Google+. It includes an interactive street display, a microsite for a video competition, a mobile app, and interactive YouTube ads. The goal is to show users they can express their true selves on Google+ without fear of ridicule by sharing to appropriate circles. This addresses user concerns about curating their online image and drives engagement with Google+.
This document discusses various ad extensions that can be used in paid search campaigns, including sitelink, location, and call extensions. It provides examples of what each extension looks like, as well as data on their effectiveness in increasing click-through rates and conversions. Rich ads in search are also covered as another extension format that allows for more customization than traditional text ads. Tips and best practices are provided for implementing each extension type.
The document summarizes an SEO webinar presented by Jonathan Pogact and Stephanie Pflaum. It covers various topics related to search engine optimization, including on-page optimization best practices, keyword selection, content strategies, link building, and analytics. Slides discuss technical aspects like crawlable content, URL structures, and microdata as well as higher-level concepts like searcher intent, the customer journey funnel, and link signals that search engines use to evaluate websites.
The document discusses social media research methodology. It outlines how to identify online conversations, analyze trends and sentiment, and interpret results to meet business goals. Examples of top-level data and sample reports are provided. Finally, it notes that while tools can aggregate social media data, cleaning and ongoing analysis are required to derive meaningful insights.
Fathom's CEO Scot Lowry shares his perspective on marketing, nonprofits, high school, purpose-driven economies and economic development. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Mike Perla is a director of conversion optimization with over 10 years of experience. He discusses how non-profits are in unassumingly competitive industries, as they are all asking individuals to donate portions of their disposable income. He emphasizes the importance of usability and conversion optimization for non-profits' websites, noting that visitors will form opinions about a site within seconds and leave quickly if not engaged.
This document discusses how to optimize email usability and maximize results from email marketing campaigns. It provides tips for improving the from name, subject lines, email design, landing pages, segmentation, and overall email program to make emails easy to use and engage subscribers. Key recommendations include keeping the from name and subject lines short and relevant, designing for image blocking and mobile, following through with offers on landing pages, and sending targeted messages to the right audiences.
Nick Mezlak discussed the ways to use Google Analytics for ecommerce to find truly valuable information. Keep in mind - clean data is key to marketing success.
BVU, Fathom, Greater Cleveland Foodbank and the Cleveland Foundation panelists share insight into social media tips for success and nonprofit best practices.
JD discusses business analytics, and the fact that it is not the end-all-be-all. He stresses the importance of taking a step back and making decisions with your end customer in mind.
This document provides recommendations for businesses to maximize exposure on Facebook by understanding and improving their EdgeRank. It begins with defining strategic goals and metrics for Facebook pages. It then explains how EdgeRank is calculated based on affinity, weight, and time. The recommendations section suggests clearly segmenting audiences, developing targeted content themes, testing optimal posting frequencies and times, leveraging unused areas of the Facebook page, and using targeting features to improve engagement and EdgeRank. The overall message is that businesses should focus on driving real engagement from authentic fans rather than superficial growth.
This document provides 17 tips for nonprofits to effectively use social media. It begins by highlighting the impact social media can have on nonprofits, including increasing donations, volunteers, and event participation. It then details each tip, such as finding your social media voice, using visuals, showcasing stories, capitalizing on trends, and setting goals and metrics to track performance. The tips emphasize engaging audiences emotionally and through people's stories, as well as promoting profiles, live tweeting events, and empowering staff and volunteers to advocate on social media. It stresses showing progress, testing strategies, and using tools like Facebook Insights to optimize efforts over time.
As growing numbers of companies jump into social media marketing, there are greater opportunities to make missteps. Preparation and, to a certain degree, common sense can prevent embarrassing errors from reaching the public.
However, we must recognize that all of us are imperfect and we can’t possibly meet our own high standards 100% of the time. In the case of failure, prior planning will prevent our response to an error from multiplying and becoming larger than the original mistake.
The document outlines an online marketing training agenda that includes reviewing company goals and objectives, discussing key performance indicators (KPIs), and reviewing top online marketing tips. It discusses defining goals versus objectives, choosing measurable objectives, and selecting appropriate KPIs to track. The training also covers tactics for content marketing, paid search, social media, SEO, and email marketing. It concludes with wrapping up the marketing plan discussion and offering a free website assessment to attendees.
This document outlines strategies for social media and public relations. It discusses how PR has changed with the rise of social media. Specifically, it notes that influence is no longer dependent on traditional media and that connections can now be accelerated. It then provides three new strategies: 1) leverage personal brands of employees to build the corporate brand, 2) create and share different types of content, and 3) establish connections on social media by sharing content from experts, connecting with journalists, and engaging with influencers.
This document provides guidance on building an effective marketing plan for nonprofits. It emphasizes the importance of having a plan with clear goals, objectives, key performance indicators (KPIs), and tactics. Goals are broader outcomes, while objectives are more specific and measurable. Examples of KPIs include website visits, conversions, social media metrics. Tactics are specific marketing activities like creating videos, whitepapers, or social media campaigns. The document stresses focusing efforts on the tactics that will provide the greatest impact, prioritizing tasks, and holding teams accountable to the plan through regular reviews of progress and results.
The Akron chapter of the American Advertising Federation and Canton Advertising Federation jointly present a professional development seminar on measuring social media success. Featured speaker Bill Balderaz, founder of Columbus-based Webbed Marketing, will discuss how businesses and marketing, advertising and PR professionals can associate hard results with social media campaigns. His topics will include: Determining the value of social media and understanding its metrics, Integrating social media campaigns and business goals and Determining social media ROI and helping clients select the right tools to measure it.
The document discusses valuing healthcare websites through metrics like hit-to-convert ratio and value per hour. It proposes a template for valuing content, regions, and divisions on a healthcare site by visualizing metrics from acquisition to value per hour. The template would allow viewing metrics like churn, consumption, and loyalty for different visitor segments to identify opportunities for improvement.
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
This document provides information about NOW Corporation, a technology company with offices in Silicon Valley, Manila, and Tokyo. It details the services NOW Corporation offers, including social journalism, digital media, IT resource management, software solutions, and communications network services. The document lists key facts about NOW Corporation such as their headquarters, number of employees, memberships, awards, subsidiaries and brands. It provides examples of projects NOW Corporation has completed for clients in various industries. The document is promoting NOW Corporation's capabilities in areas like web development, mobile apps, digital media, IT outsourcing, and collaborative solutions.
This document discusses various ad extensions that can be used in paid search campaigns, including sitelink, location, and call extensions. It provides examples of what each extension looks like, as well as data on their effectiveness in increasing click-through rates and conversions. Rich ads in search are also covered as another extension format that allows for more customization than traditional text ads. Tips and best practices are provided for implementing each extension type.
The document summarizes an SEO webinar presented by Jonathan Pogact and Stephanie Pflaum. It covers various topics related to search engine optimization, including on-page optimization best practices, keyword selection, content strategies, link building, and analytics. Slides discuss technical aspects like crawlable content, URL structures, and microdata as well as higher-level concepts like searcher intent, the customer journey funnel, and link signals that search engines use to evaluate websites.
The document discusses social media research methodology. It outlines how to identify online conversations, analyze trends and sentiment, and interpret results to meet business goals. Examples of top-level data and sample reports are provided. Finally, it notes that while tools can aggregate social media data, cleaning and ongoing analysis are required to derive meaningful insights.
Fathom's CEO Scot Lowry shares his perspective on marketing, nonprofits, high school, purpose-driven economies and economic development. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.
Mike Perla is a director of conversion optimization with over 10 years of experience. He discusses how non-profits are in unassumingly competitive industries, as they are all asking individuals to donate portions of their disposable income. He emphasizes the importance of usability and conversion optimization for non-profits' websites, noting that visitors will form opinions about a site within seconds and leave quickly if not engaged.
This document discusses how to optimize email usability and maximize results from email marketing campaigns. It provides tips for improving the from name, subject lines, email design, landing pages, segmentation, and overall email program to make emails easy to use and engage subscribers. Key recommendations include keeping the from name and subject lines short and relevant, designing for image blocking and mobile, following through with offers on landing pages, and sending targeted messages to the right audiences.
Nick Mezlak discussed the ways to use Google Analytics for ecommerce to find truly valuable information. Keep in mind - clean data is key to marketing success.
BVU, Fathom, Greater Cleveland Foodbank and the Cleveland Foundation panelists share insight into social media tips for success and nonprofit best practices.
JD discusses business analytics, and the fact that it is not the end-all-be-all. He stresses the importance of taking a step back and making decisions with your end customer in mind.
This document provides recommendations for businesses to maximize exposure on Facebook by understanding and improving their EdgeRank. It begins with defining strategic goals and metrics for Facebook pages. It then explains how EdgeRank is calculated based on affinity, weight, and time. The recommendations section suggests clearly segmenting audiences, developing targeted content themes, testing optimal posting frequencies and times, leveraging unused areas of the Facebook page, and using targeting features to improve engagement and EdgeRank. The overall message is that businesses should focus on driving real engagement from authentic fans rather than superficial growth.
This document provides 17 tips for nonprofits to effectively use social media. It begins by highlighting the impact social media can have on nonprofits, including increasing donations, volunteers, and event participation. It then details each tip, such as finding your social media voice, using visuals, showcasing stories, capitalizing on trends, and setting goals and metrics to track performance. The tips emphasize engaging audiences emotionally and through people's stories, as well as promoting profiles, live tweeting events, and empowering staff and volunteers to advocate on social media. It stresses showing progress, testing strategies, and using tools like Facebook Insights to optimize efforts over time.
As growing numbers of companies jump into social media marketing, there are greater opportunities to make missteps. Preparation and, to a certain degree, common sense can prevent embarrassing errors from reaching the public.
However, we must recognize that all of us are imperfect and we can’t possibly meet our own high standards 100% of the time. In the case of failure, prior planning will prevent our response to an error from multiplying and becoming larger than the original mistake.
The document outlines an online marketing training agenda that includes reviewing company goals and objectives, discussing key performance indicators (KPIs), and reviewing top online marketing tips. It discusses defining goals versus objectives, choosing measurable objectives, and selecting appropriate KPIs to track. The training also covers tactics for content marketing, paid search, social media, SEO, and email marketing. It concludes with wrapping up the marketing plan discussion and offering a free website assessment to attendees.
This document outlines strategies for social media and public relations. It discusses how PR has changed with the rise of social media. Specifically, it notes that influence is no longer dependent on traditional media and that connections can now be accelerated. It then provides three new strategies: 1) leverage personal brands of employees to build the corporate brand, 2) create and share different types of content, and 3) establish connections on social media by sharing content from experts, connecting with journalists, and engaging with influencers.
This document provides guidance on building an effective marketing plan for nonprofits. It emphasizes the importance of having a plan with clear goals, objectives, key performance indicators (KPIs), and tactics. Goals are broader outcomes, while objectives are more specific and measurable. Examples of KPIs include website visits, conversions, social media metrics. Tactics are specific marketing activities like creating videos, whitepapers, or social media campaigns. The document stresses focusing efforts on the tactics that will provide the greatest impact, prioritizing tasks, and holding teams accountable to the plan through regular reviews of progress and results.
The Akron chapter of the American Advertising Federation and Canton Advertising Federation jointly present a professional development seminar on measuring social media success. Featured speaker Bill Balderaz, founder of Columbus-based Webbed Marketing, will discuss how businesses and marketing, advertising and PR professionals can associate hard results with social media campaigns. His topics will include: Determining the value of social media and understanding its metrics, Integrating social media campaigns and business goals and Determining social media ROI and helping clients select the right tools to measure it.
The document discusses valuing healthcare websites through metrics like hit-to-convert ratio and value per hour. It proposes a template for valuing content, regions, and divisions on a healthcare site by visualizing metrics from acquisition to value per hour. The template would allow viewing metrics like churn, consumption, and loyalty for different visitor segments to identify opportunities for improvement.
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
This document provides information about NOW Corporation, a technology company with offices in Silicon Valley, Manila, and Tokyo. It details the services NOW Corporation offers, including social journalism, digital media, IT resource management, software solutions, and communications network services. The document lists key facts about NOW Corporation such as their headquarters, number of employees, memberships, awards, subsidiaries and brands. It provides examples of projects NOW Corporation has completed for clients in various industries. The document is promoting NOW Corporation's capabilities in areas like web development, mobile apps, digital media, IT outsourcing, and collaborative solutions.
EvolutionCo is a digital consultancy firm that specializes in creating engaging customer experiences through design and technology. They provide customized digital solutions such as websites, applications, ecommerce platforms, and campaign management. EvolutionCo started in 2012 and has grown to a team of over 70 employees with expertise in areas like digital marketing, UX design, and content development. They have completed projects for clients in various industries, with a focus on transforming businesses through "hyperexperiences" that are captivating, complete, crystal clear, and consistent across all customer touchpoints.
Empowering citizens to turn them into co-creatorsof demand-driven public services. CO-CREATION methodology, supporting platform and tools. Ecosystem of co-created artefacts. Open Government enablling
Lenna Safwany provides a portfolio of her experience in immersive events and digital strategy. She has worked on projects for Alcatel-Lucent, Flurry, Wearable World, Jump Associates, and her own company Trash Fence Productions. Her work involves determining clients' purposes, building strategies, and creating engaging experiences to build brands and communities.
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
Digital Yalo provides various marketing and design services including website design and development, graphic design, video production, email marketing, and event management. The document outlines several case studies of work Digital Yalo has done for clients such as Jabil, Arcserve, Global Payments Inc., Georgia Pacific, Star2Star, Veritiv Corp, Plante Moran, Precision Door, TD Ameritrade, Aveniu Brands, Delta Airlines, AT&T, and Jabil Circuits. For each client, it summarizes the challenge they faced and the solution Digital Yalo provided such as redesigning websites to be more visual, mobile-responsive, and optimized for SEO, content marketing, social media, and lead
A compilation of relevant and valuable digital research and insights within a " Digital in the Financial Industry " context.
A simplified 4 step overview of valuable sources and " mind shift content"
please review all sources referenced on the last slide for full articles, presentations, theories, strategies and general insights used within this presentation.
The Inaugural EVOLUTON Webcast features two technology Industry experts — Tony Bishop and Michelle Bailey.
This session features pragmatic viewpoints for adapting to today’s IT and business challenges and will discuss insights and examples of the customer EVOLUTION in strategy as well as approaches that result in elevating value in today’s enterprise.
Experience the Equinix EVOLUTION to the Interconnected Enterprise!
Visit www.equinix.com/EVOLUTION for more information on upcoming EVOLUTION events and webcasts.
This document provides information about Promotional Communications LLC, a company that specializes in mobile app development and integrating apps into digital marketing ecosystems. It has 10 years of experience in wireless communications and app development. It develops apps that are independent of internet and network requirements to maximize investments. The document includes descriptions and pricing for various apps the company has developed, such as Brussels Reality, Belgacom Batibouw, World of Walibi, and others ranging in price from $8,000 to $70,000. Contact information is provided at the end.
This document provides information about NOW Corporation, a technology company with offices in Silicon Valley, Manila, and Tokyo. It offers services including social journalism, digital media, IT resource management, software solutions, and communications network services. The document lists key facts about NOW Corporation such as its headquarters, number of employees, areas of expertise, memberships, credentials, subsidiaries and brands. It also provides details about its social journalism, digital media, ITRM outsourcing, and featured works. In summary, the document profiles NOW Corporation as a technology company offering various services and solutions with a presence across key markets in the US, Japan and Philippines.
Explore the Marketing Universe | Conor Lynch - ConnectorEnterprise Ireland
This document provides information about Conor Lynch and his company Connector. It summarizes Conor's 20 years of marketing experience working for various global brands. It then outlines the services Connector provides, which include consultancy, studio and product development, experience design and activation. Examples are given of innovation projects Connector has worked on for different clients across various sectors. The document promotes Connector's approach to open innovation and futurism. It invites the reader to join Connector's club for benefits and rewards.
The Dubs is a boutique digital agency. We specialise in the financial services sector and work across Retail Banking, Wealth Management, Investor Relations and Institutional Banking.
Our core disciplines are content marketing, digital marketing, social media marketing and web design & development.
Current clients include Commonwealth Bank, Colonial First State, Bupa, QBE, ADCU, RIAdvice, JP Morgan and UBS.
Appiscreen presentation, MOBILE VIDEO AGENCY & ADVERTISING NETWORKStephane Boulissiere
Appiscreen is a mobile marketing agency for iOS, Android apps & mobile sites, rendering mobile video advertising at the heart of your digital performance campaigns.
Our technology allows publishers, advertisers and developers to monetize and promote their application with a unique advertising format.
All videos are created by our creative team for a unique user experience enhancing your brand awareness and your application promotion.
Your mobile video advertising campaign through a global network of premium partners sites and mobile applications plus the making of your video spot and online reporting and tracking
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their presentation highlighted case studies of successful mobile websites and applications they developed for clients like Marks & Spencer, O2 and Rimmel. Consumer demand for mobile commerce is growing faster than many retailers' ability to meet it, representing an opportunity for MIG to help other companies develop their mobile strategies.
The document provides 10 tips for remarketifying products and services, including selling whole solutions, broadening reach, personalizing online experiences, eliminating customer pain, moving to cloud computing, going completely digital, leveraging known customer data, being an evangelist, focusing on content, and planning based on numbers and metrics. Several companies are highlighted that have successfully used these strategies, including Dell, AOL, Adobe, and Salesforce.com.
Webloft Concepts is a Technology and Digital Marketing company. We help brands connect with consumers by building interactive experiences through the use of Content, Design, Technology (Mobile Apps & Website Development), online performance marketing(PPC & display campaigns).we are constantly evolving to enable us meet our clients needs.
Eileen Lichtenfeld has led successful marketing campaigns for The Weather Channel including:
1) "When Weather Changed History" in 2008 which broke ratings records and had over 812,000 page views, engaging viewers through an online quiz.
2) Leading the network's 25th anniversary celebrations in 2007, developing branding and events that earned her a bonus.
3) "Epic Conditions" in 2007 which approved innovative outdoor advertising placements and an episode projection that delivered $9 million in additional revenue.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…