The University of Florida launched a campaign to share horticultural information from its Florida Master Gardeners and Florida-Friendly Landscaping programs through social media like Twitter, Facebook, and blogs to reach more gardeners. The campaign aims to provide useful gardening content to information-seeking Florida gardeners online by maintaining presences on multiple social networks including a Master Gardener Facebook page, website, Florida-Friendly Twitter feed, Master Gardener blog, Flickr photo gallery, and UF Gardening YouTube channel.