Justin D. Dietzler has over 5 years of experience in online marketing, social media marketing, and marketing. He has worked in marketing roles for Josh Sprague Realtor, Target, Mayweather Promotions, SMCpros, and Minnesota Wilderness. In these roles, he increased social media followers, website traffic, created marketing strategies and content, and analyzed metrics. He is proficient in Microsoft Office, Google Analytics, social media platforms, and marketing tools.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
Northern Virginia Technology Council Presentation - Social Media for Sales Pr...Rapidan Inbound
More and more businesses are taking advantage of content marketing to increase sales and brand recognition. Many businesses invest in content marketing, but their employees don't use social selling to promote it. This presentation for the Northern Virginia Technology Council focuses on how sales professionals and business owners can use content marketing to develop a productive social selling channe.
Barclaycard discusses measuring the social value at the social speakeasy immediate future
Measuring the social value is a challenge for many brands. But as we discovered at the Social Speakeasy, it can be done! Barclaycard, a global credit card business, has made real advances in recent years under Lucy Wren’s guidance.
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"Nikki Sunstrum
71% of Social Media users say they are more likely to purchase from a brand they follow online. Are you engaging your customers once they walk out your door? This session will focus on leveraging the use of interactive methods of communication as inexpensive, effective marketing tools for small businesses. Find out who's doing it best, and what they're doing that makes them stand out from the crowd.
Social media 101 basics calendar and engagment by danae johnsonDanaeJohnson4
Social media basics are imperative especially as a nonprofit when advocating, engaging, and promoting your brand. Learn about Habitat for Humanity social media best practices, how to create an effective social media editorial calendar for you and your team, marketing through Instagram and Facebook, and how to use the live feature to host virtual events.
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
You're Invited: How to Create Buzz and Drive Attendance to Your Event Using ...451 Marketing
Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
Public Relations Campaign Strategies.
PRCA 4339 course at Georgia Southern that provided the chance to work with a real client for the term of Fall 2016.
Our team collaborated with Business Innovation Group for an awareness campaign.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
Barclaycard discusses measuring the social value at the social speakeasy immediate future
Measuring the social value is a challenge for many brands. But as we discovered at the Social Speakeasy, it can be done! Barclaycard, a global credit card business, has made real advances in recent years under Lucy Wren’s guidance.
5-19-14 #NMSCDetroit "Beyond Networking ~ Why Social Media is Key"Nikki Sunstrum
71% of Social Media users say they are more likely to purchase from a brand they follow online. Are you engaging your customers once they walk out your door? This session will focus on leveraging the use of interactive methods of communication as inexpensive, effective marketing tools for small businesses. Find out who's doing it best, and what they're doing that makes them stand out from the crowd.
Social media 101 basics calendar and engagment by danae johnsonDanaeJohnson4
Social media basics are imperative especially as a nonprofit when advocating, engaging, and promoting your brand. Learn about Habitat for Humanity social media best practices, how to create an effective social media editorial calendar for you and your team, marketing through Instagram and Facebook, and how to use the live feature to host virtual events.
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
5 Real World Non-Profit Challenges Solved through Social MediaFlorida Blue
Social media can solve non-profits' five most common challenges, including:
Ensuring your mission and brand is accurately depicted.
Creating advocates.
Fundraising.
Keeping volunteers engaged.
Doing more with less money and less time.
This presentation was shared during the Florida Blue Foundation's 2014 Sapphire Awards and Symposium at the World Golf Village Renaissance Resort by Annie Erstling and Kate Warnock.
You're Invited: How to Create Buzz and Drive Attendance to Your Event Using ...451 Marketing
Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
Public Relations Campaign Strategies.
PRCA 4339 course at Georgia Southern that provided the chance to work with a real client for the term of Fall 2016.
Our team collaborated with Business Innovation Group for an awareness campaign.
Social Media Strategy Development for Publishers, by ACS InfotechACS Infotech Pvt Ltd
We make Social Media add value to your Publishing House. We have experience of what Social Media activities proved valuable to a range of Publishers. We help you effectively manage your online presence.
Our custom Social Media Strategy Services start with an evaluation of your target market and your bands objectives. From there we move on to defining which platforms will be most effective for your goals, and build a strategy that includes design, content, and analytic's. We want you to be strategic, focusing on where your customers are! This evaluation can be done for your bands objectives in general, or can be designed specifically for an upcoming launch or event.
From the awareness stage right up to enrollment, this exclusive webinar walks through each point of the admissions process and shows schools how to craft a social media strategy that effectively generates inquiries and applications.
Hi there,
I am a Social Media Manager and Communication Specialist with a passion for creating community through digital content seeking a full-time position in the creative industry.
1. Justin D. Dietzler
7212 Cornelia Drive (952) 261-5346
Edina, MN 55435 dietz126@d.umn.edu
EDUCATION
University Of Minnesota Duluth
Bachelors of Business Administration May 2013
Major: Marketing Minor: Psychology
Relevant Coursework
Consumer Behavior Marketing Research Sports Marketing
Strategic Management Business Communications Human Resource Management
Social Media Marketing Advertising & Marketing College Writing
PROFESSIONAL EXPERIENCE
Online Marketing Specialist, Josh Sprague, Realtor, Edina, MN, February 2015 to Current
• Day-to-day management and development of editorial content on social media platforms
• Increased following on all social media platforms. Facebook: 240 page likes to 1,058 page likes.
Twitter: 200 followers to 810 followers. Instagram: 64 followers to 254 followers
• Created social media advertisements that increased reach, page likes, traffic to website and post
engagement
• Created and executed local SEO strategies that increased organic visibility, traffic and
conversions
• Implemented off-site SEO strategies to optimize profiles and improve SEO
• Increased monthly website traffic by five times the average amount
• Performed site analysis, keyword research and mapping, and assess link building opportunities
• Wrote blog posts on relevant topics that captured readers’ interest, increased SEO, provided
helpful information, and increased link building
• Used social media monitoring tools and Google Analytics to measure results and report on
metrics
Marketing Specialist, Target, Minneapolis, MN, November 2014 to December 2014
• Created and implemented accurate, compliant, and on-brand promotional materials and in-store
signing
• Partnered with merchants and global team to recommend and implement the best pricing,
promotional handles, and rotation strategies to ensure legal compliance and meet business
needs
• Ensured deadlines were met and accurate pricing was reflected at POS (point of sale) and on-
brand in-store signs were completed
• Project managed pricing and promotion project to ensure that workload is balanced and timelines
were met for the team working on each project
• Maintained relationships with the entire project team including local and global partners
Intern / Internet Marketing Analyst, Mayweather Promotions, Las Vegas, NV, February 2013 to July
2014
• Executed special events, projects, and media days for Floyd Mayweather Jr. and 11 other fighters
• Assisted with the selling of Mayweather Promotion merchandise in the office and on press tours
• Took incoming calls and answered questions about Mayweather Promotion fighters, merchandise
and events
• Assisted with the creation and execution of social media campaigns to promote fights, increase
worldwide brand awareness, deliver quality content, and increase the following and interaction
2. across all platforms. Facebook: 63,195 page likes on February 24, 2013 to 274,692 page likes on
July 17, 2014. Twitter: 40K followers in February to 120K in July 2014
• Performed market research and provided insights on social media campaigns, Facebook
advertising, SEO trends, and boxing events
• Developed a system for database management which included the creation of spreadsheets for
flight schedules, inventory, boxing equipment and more
• Created merchandise manuals and merchandise catalogs for each city of the Mayhem press tour
• Assisted with the planning and creation of Mayweather Promotions online newsletters
Intern, SMCpros, Minneapolis, MN, June 2013 to December 2013
• Developed messaging strategies for one client on two social media platforms
• Created and implemented SEO strategies for three clients to gain more organic traffic and
increase conversions
• Day-to-day management and development of editorial content for three social media platforms
• Used social media monitoring tools and Google Analytics to measure results and report on
metrics
• Set up and designed YouTube annotations for one client to keep viewers on or subscribe to their
YouTube channel
• Created SEO and social media educational decks for internal and external audiences
• Created advertisements on both Facebook and Google
• Created blog posts on relevant topics that captured readers’ interest, increased search visibility,
provided helpful information, and increased traffic
Director of Marketing Intern, Minnesota Wilderness Cloquet, MN, November 2012 to March 2013
• Sold Minnesota Wilderness Hockey apparel during games
• Contacted and worked with local media coverage providers
• Made calls on a regular basis to business for ticket sales, sponsorships, and guest invitations to
Wilderness games
• Followed up with post-game calls to businesses to build relationships and repeat business
• Contacted community event organizers to involve the team and give back to the community
• Kept a positive attitude and friendly interaction with players, coaches, fans, and colleagues
• Obtained 5 sponsors for the Minnesota Wilderness Jr. A hockey team from January to March
2013
• Created a Facebook plan for the Minnesota Wilderness Jr. A hockey team which: increased page
likes by 58%, increased total reach by 8 times, and increased number of people talking on page
by 4.9 times over the course of my internship
• Developed a marketing plan for the Minnesota Wilderness Jr. A hockey team which helped
increase average home game attendance by nearly 40 percent
COMPUTER SKILLS
Microsoft Word, Excel, Google Analytics, Google, Google Places, Google+, YouTube, Facebook,
Twitter, LinkedIn, Screaming Frog, PowerPoint, Constant Contact, Adobe Premiere, Word Press
ACTIVITIES AND SERVICE
Brand Ambassador - Coca-Cola (2014)
Participant - Minnesota Duluth Softball Pink Game promoter (2013)
Teaching Assistant - Sports Marketing (2013-Present)
Brand Ambassador - Zenith Social Media Conference (2013)
Volunteer - Minnesota Duluth Bulldog Buddy Program (2009-Present)