William Reed offers expert insight into best practices for nonprofits to be found online and to understand the changing digital culture. Presentation from the 2014 Cleveland Nonprofit Marketing Summit.

1. Search Engine Optimization + Content
In-Depth/Advanced
August 1st 2014

2. SEO + Content
Overview
What Affects Ranking?
Basics
Keyword Themes/Structure
Link Building
Content
Web Design
Keeping Up With SEO

3. SEO + Content
What Affects Ranking
On Page
- Content
- HTML
- Architecture
Off-Page
- Links
- Trust
- Social
- Personal

4. SEO + Content
Basics
Title Tag
Meta Description
Keywords
Img Tag
Keyword Research
Content
Page Performance

5. SEO + Content
Keyword Themes/Structure
Content Hubs
Behavioral Keyword Research
Qualifiers?
- Time/Date
- Price/Quality
- Intent
- Location
Topic Related Keywords
- LSI
- Proximity
Use <h> tags
Internal Links

6. SEO + Content
Link Building
“Every Link Must Be Earned” – moz
90/10 Rule
- Content is King
Why Do People Link To Your Site?
Real Links Are A Result Of Positive Recognition
Participate In The Internet

7. SEO + Content
Content
How Can You Create Value?
Utility
Emotional Response
Point of View (negative or positive)
Perceived Value

8. SEO + Content
Content
Types of Content?
Blog/Webinar
Videos
Infographics
FAQ
How To Guides

9. SEO + Content
Web Design
Your Design Matters!
Lower Bounce Rate
Increase Page Views
Time On Site
Links
Trust

10. SEO + Content
Keeping Up With SEO

11. Questions?
In-Depth/Advanced
August 1st 2014