This presentation was made to the board of directors and staff of the Toledo Museum of Art in the fall of 2011 to explain one of the Museum's strategic objectives, Increasing Visibility, in greater detail.
Webinar Wednesday: Developing or Reevaluating Your Target MarketVegan Mainstream
During this webinar we will walk you through the process of developing profiles for your target market. We will take alook at the traits of your ideal customers/clients. In addition, we will review census data that can be used to better understand who purchases your books or training programs. Our goal is to teach you how to better define individuals that needs and would benefit from your service or product plus, how to find them.
What do we mean by integration? Integration: breaking down the silos conferen...CharityComms
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tools for better joint working - influencing culture, policies and practices....CharityComms
This document outlines Unicef UK's process for embedding an integrated marketing culture. It involved building the case for integration, agreeing on a definition, and creating tools like an annual marketing framework, calendar, and project plan template. This would lay the groundwork for their subsequent integrated campaign focused on the five biggest dangers facing children. The campaign has seen some successes but also challenges around taking integration further, prioritizing opportunities, and balancing objectives.
This document discusses how technology is impacting traditional advertising approaches. It notes that consumers now have high expectations about how brands will engage with them across multiple digital platforms. It recommends that brands shift from 360-degree advertising campaigns pushed through separate media, to integrated 365-day campaigns that give consumers access to engage with brands through their preferred outlets. This will allow for more interesting brand experiences that consumers can own and share, creating engaged advocates who will reward brands with their influence. The key is for brands to start capitalizing on digital platforms' ability to drive influence and engagement at scale in real time.
The Social Currency of Social Media by @JoeySheppEarthsite
A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.
How Friends of the Earth restructured to encourage integration. Integration: ...CharityComms
Joe Jenkins, director of fundraising, communications & activism, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Webinar Wednesday: Developing or Reevaluating Your Target MarketVegan Mainstream
During this webinar we will walk you through the process of developing profiles for your target market. We will take alook at the traits of your ideal customers/clients. In addition, we will review census data that can be used to better understand who purchases your books or training programs. Our goal is to teach you how to better define individuals that needs and would benefit from your service or product plus, how to find them.
What do we mean by integration? Integration: breaking down the silos conferen...CharityComms
Vicky Browning, director, CharityComms
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Impact and evaluation. Integration: breaking down the silos conference, 26 Fe...CharityComms
George Ames, associate director, Forster Communications
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Tools for better joint working - influencing culture, policies and practices....CharityComms
This document outlines Unicef UK's process for embedding an integrated marketing culture. It involved building the case for integration, agreeing on a definition, and creating tools like an annual marketing framework, calendar, and project plan template. This would lay the groundwork for their subsequent integrated campaign focused on the five biggest dangers facing children. The campaign has seen some successes but also challenges around taking integration further, prioritizing opportunities, and balancing objectives.
This document discusses how technology is impacting traditional advertising approaches. It notes that consumers now have high expectations about how brands will engage with them across multiple digital platforms. It recommends that brands shift from 360-degree advertising campaigns pushed through separate media, to integrated 365-day campaigns that give consumers access to engage with brands through their preferred outlets. This will allow for more interesting brand experiences that consumers can own and share, creating engaged advocates who will reward brands with their influence. The key is for brands to start capitalizing on digital platforms' ability to drive influence and engagement at scale in real time.
The Social Currency of Social Media by @JoeySheppEarthsite
A presentation at the LOHAS Forum 2010 on how social media provides many values beyond marking ROI and how engagement is the basis for a new social currency.
How Friends of the Earth restructured to encourage integration. Integration: ...CharityComms
Joe Jenkins, director of fundraising, communications & activism, Friends of the Earth
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Enrollment Leadership Academy Social Media Presentation John Oles
The document discusses harnessing social media for communication objectives at SUNY New Paltz. It outlines current social media campaigns including using hashtags to promote enrollment, paid social media advertising, and leveraging user-generated content. The strategic plan aims to increase the university's visibility, value perception, enrollments, and alumni engagement through an integrated social media approach. Goals include promoting the university brand, departments, faculty, staff, and student organizations.
Differentiating the Message
Meg Williams,
New Zealand Festival
The New Zealand Festival attracts around 72,000 people to purchase tickets at more than 70 unique arts events. When every show is different and every person is different – how do you match them up with your messaging?
Festival Marketing and Development Manager Meg Williams will look at ways to differentiate the message for a range of audience segments, using examples from the recent 2014 New Zealand Festival and give frank feedback about what worked and what didn’t. Meg will provide tips on creating relevant content, the power of endorsement and recommendation, being active in your communities and personalising the arts experience.
This session would be relevant to anyone who is working on targeted plans to attract audiences to arts events. This is an interactive breakout which you’ll leave with a number of methods to put into practice in your organisation as well as a takeaway planner.
Taking stock - integration at Oxfam. Integration: breaking down the silos con...CharityComms
Jack Lundie, communications director, Oxfam GB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Integrating complexity. Integrated campaigns conference, 25 February 2016CharityComms
Jack Lundie, head of communications, Oxfam GB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document provides information about communications strategies on a limited budget. It discusses using research and analysis to understand audiences and key messages. Tactics and channels are suggested to reach different audiences like individual supporters, funding organizations, policymakers, and beneficiaries. Metrics for outputs like media value, website visits, and social media followers are presented along with potential outcomes around influencing policy, supporting practice, and fundraising. Overall tips emphasize aligning communications objectives with charity goals and knowing your audiences.
This document discusses the importance and growth of social media and how it can help businesses grow. It notes staggering social media statistics and how social media affects businesses in terms of increasing customer experience, SEO rankings, traffic, and brand recognition. It then provides four case studies showing how different companies successfully used social media strategies to increase engagement, ticket sales, traffic, and sales. The document emphasizes that businesses need a clear social media strategy and team to overcome barriers and make the most of social media opportunities.
This document discusses the case for adopting a new online fundraising strategy for the University of Wrigleyville's next campaign. It notes that while the previous campaign was successful, an improved online platform could increase efficiency and outreach. Specifically, it could target new audiences through lower-effort virtual fundraising, strengthen donor involvement, and triple alumni/volunteer activity including internationally. Projections estimate this could lead to 25% more annual and major gifts, adding $30-40 million to the overall campaign and increasing annual revenue by $3-4 million in the second year.
The document outlines Kleenex's digital strategy to engage consumers beyond just allergy, flu, and cold seasons. The strategy involves a multi-usage campaign targeting women ages 25-54 of middle to high socioeconomic status through promotions on mobile apps and social media, online partnerships, and a monthly budget of $5,000 to $9,000, about 10-15% of revenue, to become more than just a tissue brand and build stronger consumer relations.
The document describes a social networking platform targeted towards students aged 16 to 26. It aims to promote real social engagement through events on and off campus, inspiring users to spend less time online and more time interacting with others in person. The platform is accessible through iOS, Android, and web applications and encourages community bonding and a stronger college experience by allowing users to see friends' activities, invite friends to shared interest events, and feel more connected to their community.
The document describes a social networking platform targeted towards students aged 16 to 26. It aims to promote real social engagement through events on and off campus, inspiring users to spend less time online and more with others. The platform can be encountered offline through advertising campaigns and university partnerships encouraging downloads. Online, users can see friends' activities, invite others to shared interests, feel closer to their community, and have a better college experience.
This document discusses a peer-driven local city guide called What's The Movement? (WTM). It notes that millennials, who number over 75 million in the US, spend heavily on experiences like eating out and travel. They also rely on their peers for personal decisions and prefer experiences over material goods. WTM aims to provide locally-sourced content from contributors to inform millennials about great local experiences and activities. It sees an opportunity since millennials, who have significant buying power, prefer to find experiences online and be influenced by their peers when making decisions. WTM hopes to become the leading peer-driven local guide by city for millennials to discover new activities.
Community Foundations Forum Social Media Presentation August 2011Meredith Campbell
The document discusses the growing role and importance of social media, particularly Facebook and Twitter, for nonprofit fundraising and relationship building. It provides statistics on social media usage in Australia and examples of successful social fundraising campaigns by nonprofits. The document also discusses best practices for nonprofits in using social media, including listening, measuring engagement and campaign results, and integrating social media into an overall digital strategy.
This document outlines steps for customer acquisition through social media. Step 1 is to define the acquisition goal such as making a purchase or getting someone to take a specific action. Step 2 is to outline the campaign by defining who to target and how to get them to act. Step 3 is creating a measurement plan, which is key as it can be challenging to measure offline success from social media efforts. This requires tracking intermediate actions and ultimate acquisitions. Two case studies are provided showing how entertainment and beer brands successfully used social media to boost awareness, trials, and sales.
This document outlines a campaign to increase awareness and participation in the annual design competition hosted by a nonprofit organization called SPD. The campaign goals are to increase the number of competition participants by 50 and boost awareness of the competition among design students by 25%. The strategy involves using social media platforms and connections with alumni to promote SPD and its competition, with key messages about SPD being the top organization for editorial design and connecting designers to publications. Tactics will include creating social media posts for platforms like Instagram, Twitter and Snapchat.
Show me the impact - Stroke awareness month. Integrated campaigns conference,...CharityComms
Anil Ranchod, deputy director of PR and communications, Stroke Association
Darren Walker, account director, Gorkana
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This media plan was created by a team of four for a media planning course at Ithaca College. This plan evaluates current media strategies and proposes new and relevant strategies to increase attendance and participation at the Sciencenter in Ithaca, N.Y.
Hong Kong SMEs are facing huge challenges due to economical factors and changes in consumer behavior. This document outlines the challenges and opportunities for HK SMEs.
CLEARgo Credential 2014 - Brand eCommerce Agency in Hong Kong and ChinaCLEARgo
This document summarizes the services of CLEARgo, an e-commerce agency that helps brands succeed online. It provides end-to-end e-commerce solutions including strategy, design, development, operations and growth services. It has expertise in Magento, global and China e-commerce, and integrates platforms like Magento, eBay and Tmall. The agency takes a 5D approach to projects and provides case studies for brands it has successfully helped in e-commerce.
Enrollment Leadership Academy Social Media Presentation John Oles
The document discusses harnessing social media for communication objectives at SUNY New Paltz. It outlines current social media campaigns including using hashtags to promote enrollment, paid social media advertising, and leveraging user-generated content. The strategic plan aims to increase the university's visibility, value perception, enrollments, and alumni engagement through an integrated social media approach. Goals include promoting the university brand, departments, faculty, staff, and student organizations.
Differentiating the Message
Meg Williams,
New Zealand Festival
The New Zealand Festival attracts around 72,000 people to purchase tickets at more than 70 unique arts events. When every show is different and every person is different – how do you match them up with your messaging?
Festival Marketing and Development Manager Meg Williams will look at ways to differentiate the message for a range of audience segments, using examples from the recent 2014 New Zealand Festival and give frank feedback about what worked and what didn’t. Meg will provide tips on creating relevant content, the power of endorsement and recommendation, being active in your communities and personalising the arts experience.
This session would be relevant to anyone who is working on targeted plans to attract audiences to arts events. This is an interactive breakout which you’ll leave with a number of methods to put into practice in your organisation as well as a takeaway planner.
Taking stock - integration at Oxfam. Integration: breaking down the silos con...CharityComms
Jack Lundie, communications director, Oxfam GB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Integrating complexity. Integrated campaigns conference, 25 February 2016CharityComms
Jack Lundie, head of communications, Oxfam GB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This document provides information about communications strategies on a limited budget. It discusses using research and analysis to understand audiences and key messages. Tactics and channels are suggested to reach different audiences like individual supporters, funding organizations, policymakers, and beneficiaries. Metrics for outputs like media value, website visits, and social media followers are presented along with potential outcomes around influencing policy, supporting practice, and fundraising. Overall tips emphasize aligning communications objectives with charity goals and knowing your audiences.
This document discusses the importance and growth of social media and how it can help businesses grow. It notes staggering social media statistics and how social media affects businesses in terms of increasing customer experience, SEO rankings, traffic, and brand recognition. It then provides four case studies showing how different companies successfully used social media strategies to increase engagement, ticket sales, traffic, and sales. The document emphasizes that businesses need a clear social media strategy and team to overcome barriers and make the most of social media opportunities.
This document discusses the case for adopting a new online fundraising strategy for the University of Wrigleyville's next campaign. It notes that while the previous campaign was successful, an improved online platform could increase efficiency and outreach. Specifically, it could target new audiences through lower-effort virtual fundraising, strengthen donor involvement, and triple alumni/volunteer activity including internationally. Projections estimate this could lead to 25% more annual and major gifts, adding $30-40 million to the overall campaign and increasing annual revenue by $3-4 million in the second year.
The document outlines Kleenex's digital strategy to engage consumers beyond just allergy, flu, and cold seasons. The strategy involves a multi-usage campaign targeting women ages 25-54 of middle to high socioeconomic status through promotions on mobile apps and social media, online partnerships, and a monthly budget of $5,000 to $9,000, about 10-15% of revenue, to become more than just a tissue brand and build stronger consumer relations.
The document describes a social networking platform targeted towards students aged 16 to 26. It aims to promote real social engagement through events on and off campus, inspiring users to spend less time online and more time interacting with others in person. The platform is accessible through iOS, Android, and web applications and encourages community bonding and a stronger college experience by allowing users to see friends' activities, invite friends to shared interest events, and feel more connected to their community.
The document describes a social networking platform targeted towards students aged 16 to 26. It aims to promote real social engagement through events on and off campus, inspiring users to spend less time online and more with others. The platform can be encountered offline through advertising campaigns and university partnerships encouraging downloads. Online, users can see friends' activities, invite others to shared interests, feel closer to their community, and have a better college experience.
This document discusses a peer-driven local city guide called What's The Movement? (WTM). It notes that millennials, who number over 75 million in the US, spend heavily on experiences like eating out and travel. They also rely on their peers for personal decisions and prefer experiences over material goods. WTM aims to provide locally-sourced content from contributors to inform millennials about great local experiences and activities. It sees an opportunity since millennials, who have significant buying power, prefer to find experiences online and be influenced by their peers when making decisions. WTM hopes to become the leading peer-driven local guide by city for millennials to discover new activities.
Community Foundations Forum Social Media Presentation August 2011Meredith Campbell
The document discusses the growing role and importance of social media, particularly Facebook and Twitter, for nonprofit fundraising and relationship building. It provides statistics on social media usage in Australia and examples of successful social fundraising campaigns by nonprofits. The document also discusses best practices for nonprofits in using social media, including listening, measuring engagement and campaign results, and integrating social media into an overall digital strategy.
This document outlines steps for customer acquisition through social media. Step 1 is to define the acquisition goal such as making a purchase or getting someone to take a specific action. Step 2 is to outline the campaign by defining who to target and how to get them to act. Step 3 is creating a measurement plan, which is key as it can be challenging to measure offline success from social media efforts. This requires tracking intermediate actions and ultimate acquisitions. Two case studies are provided showing how entertainment and beer brands successfully used social media to boost awareness, trials, and sales.
This document outlines a campaign to increase awareness and participation in the annual design competition hosted by a nonprofit organization called SPD. The campaign goals are to increase the number of competition participants by 50 and boost awareness of the competition among design students by 25%. The strategy involves using social media platforms and connections with alumni to promote SPD and its competition, with key messages about SPD being the top organization for editorial design and connecting designers to publications. Tactics will include creating social media posts for platforms like Instagram, Twitter and Snapchat.
Show me the impact - Stroke awareness month. Integrated campaigns conference,...CharityComms
Anil Ranchod, deputy director of PR and communications, Stroke Association
Darren Walker, account director, Gorkana
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
This media plan was created by a team of four for a media planning course at Ithaca College. This plan evaluates current media strategies and proposes new and relevant strategies to increase attendance and participation at the Sciencenter in Ithaca, N.Y.
Hong Kong SMEs are facing huge challenges due to economical factors and changes in consumer behavior. This document outlines the challenges and opportunities for HK SMEs.
CLEARgo Credential 2014 - Brand eCommerce Agency in Hong Kong and ChinaCLEARgo
This document summarizes the services of CLEARgo, an e-commerce agency that helps brands succeed online. It provides end-to-end e-commerce solutions including strategy, design, development, operations and growth services. It has expertise in Magento, global and China e-commerce, and integrates platforms like Magento, eBay and Tmall. The agency takes a 5D approach to projects and provides case studies for brands it has successfully helped in e-commerce.
Idee Interiors is an interior design and construction company established in 2011. They have successfully completed several prestigious projects for commercial and residential clients. Their services include interior design, construction, and facility management. They have expertise in managing various types of commercial and residential spaces according to client needs. Their team includes designers, marketers, accountants, engineers, and supervisors who work to ensure projects are completed on schedule, on budget, and to a high quality. They have extensive experience with projects for companies such as Aricent, International Development Enterprises, Tatvam Villa, Green Ply, TCIL, and more.
Stella Communications is a full-service marketing agency that provides brands with integrated 360-degree marketing plans and services including strategy, creative content, social media, and measurement. The agency has experience running social media campaigns for brands like Levi's, P&G, and Coca-Cola by engaging key opinion leaders and communities to increase interactions on Facebook. Stella Communications aims to help clients effectively reach and communicate with target audiences across multiple online and offline channels.
Zoe Advertising believes their role is to infuse life into brands by breaking rules and thinking laterally. As a creative agency, they bring a great set of services to change how the world perceives brands, including advertising, consulting, design, campaigns, events, and digital marketing. Their work aims to make brands' dreams happen by creating distinctive and explosive ideas that show their infectious enthusiasm.
The document discusses a company that provides positive marketing and technology services and solutions. It outlines their culture of pursuing excellence, passion, and fun. It then describes their capabilities in areas like marketing communication, brand design, digital marketing, and application development. Finally, it provides examples of projects they have completed, including various websites, digital activations, and social media campaigns. The overall message is that the company focuses on creating positive experiences and solutions for clients.
eXo Digital Agency is a Digital Media Agency based in Jakarta. Serving local and international brands such as: L.A. Lights Streetball, Prasetiya Mulya Business School, Sentralive, Anker Beer, Electronic Arts, SCEE, Outspark and others with improving their BRAND image online.
Creative Sponge is a marketing agency that prides itself on its proactive approach and innovative solutions. It works closely with clients as an extension of their marketing team, providing strategic guidance and expertise. The agency has a proven track record of delivering successful marketing campaigns across various industries, as shown by its growing client list and portfolio of work.
Our latest design brochure creds. Check out some of our client work here.
TEN Creative are an award winning design agency in Norwich, Norfolk UK. We work on design for print and digital media, ranging from websites and managed email campaigns to complete brand development via integrated marketing.
The document summarizes the services offered by LEAP, a creative agency based in Jakarta and Hong Kong. LEAP provides design, publishing, and interactive services including branding, publications, websites, and custom content management systems. They work with clients across various industries from finance to fitness. The document highlights sample projects in design, publishing, and interactive media to showcase LEAP's work.
Mix Digital is a full service digital marketing agency expertising in digital marketing strategy, social media marketing, web design & development, search marketing. We helps brand interacting sustainably with target audiences via digital platforms
www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!
A Complete Guide To The Best Times To Post On Social Media (And More!)TrackMaven
Do you know the most effective times to post on social media, send an email, or publish a blog? We've broken down the data behind the most effective times to post content on Twitter, Instagram, Facebook, Content Marketing, and Email.
How to Create the Perfect Social-Media PostGuy Kawasaki
These are the slides that Guy Kawasaki and Peg Fitzpatrick used for a webinar hosted by Mari Smith. The purpose of the webinar was to help people create "the perfect posts" for social media. The presentation uses a classic top-ten format.
North of Nine is a small communications firm that specializes in helping clients distinguish their brands through strategic and creative services. The firm focuses on emerging technology and its benefits for business and consumers. Services include positioning, messaging, executive platforms, brand building, media relations, and social/digital media. The sample client proposal outlines a comprehensive campaign for paint brand Glidden that leverages color inspiration, involvement, coaching and smarter ways to wow consumers. Activities include school murals, monthly color promotions, craft fairs, naming contests and paint parties. The timeline spans 18 months with an estimated budget of $108,000.
Clare Roebuck, Locality - social media presentation at Locality's convention ...Clare Roebuck
This document provides an overview of social media and how non-profit organizations can use social media to build community engagement. It discusses what social media is, why it is important, how it can help organizations meet goals like increasing attendance or fundraising. It also covers selecting appropriate platforms like Facebook, Twitter, YouTube and setting goals and metrics for each. The document provides tips on creating engaging content, implementing a social media strategy, and addressing any issues that may arise.
Social Media and Audiences at the Cleveland Museum of ArtReena Goodwin
What is the role of social media at the Cleveland Museum of Art, how do our audiences connect with the museum via social media, and what do we know about them?
Join Offerpop's Robert Manning, YesTo's Ally Ng, and Grand Ole Opry's Katrina Maddox as they discuss the future of digital marketing and their success running some of the best digital engagement campaigns of 2014.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
This document summarizes the goals, strategies, and results of Bevolo's August Art Campaign. The campaign aimed to increase website traffic, engage a broader community, and showcase Bevolo's artistry. It featured artist submissions recreating Bevolo products and encouraged voting. Digital promotion and some printed materials were used. The campaign connected to more people and drove higher engagement than typical posts. It provided insights into effective targeting and incentives for future campaigns.
Social media for DCLG digital championsAlexis Bailey
This document provides information about using social media for engagement by the Department for Communities and Local Government (DCLG). It discusses DCLG's social media strategy, channels, best practices for content, and case studies. It also covers tools for measuring engagement and success on social media platforms. The document is intended for digital champions and provides guidance on social media strategy, implementation, and evaluation.
Seasonal Facebook Campaigns: Strategies for SuccessDigital Visitor
Digital Visitor is a digital marketing agency established in 2005 that has grown from helping local attractions promote themselves on YouTube to providing services across various industries and social media channels. The agency has won awards for its innovative work and recently expanded its office in Bristol. The document then provides tips and examples for running effective Facebook campaigns, including planning the campaign timeline, setting objectives for any apps or games created, using influencers for outreach, targeted Facebook ads, partnering with other companies, and maintaining ongoing promotion through social media. Case studies are presented showing successful campaigns for Visit Malta, Eurotunnel, and Allianz Global Assistance that resulted in increased engagement, reach, and leads.
Elevate - A Public Relations and Digital Communications Agency for Leading B...Elevate Communications
Elevate is a full-service public relations agency representing leading consumer and business-to-business (B2B) brands in the sports, financial services, media, and technology sectors. Established in 2003, our team is comprised of experienced PR agency professionals – seasoned strategists and creative thinkers – who are dedicated to capturing mind and market share for our clients. We have a passion for developing and executing integrated, multi-channel communications programs that inspire action, drive results and achieve our client’s business objectives. Elevate’s PR and digital programs draw upon a portfolio of agency services including media relations; thought leadership; digital PR, influencer engagement; social media marketing; sponsorship activation, event marketing and reporting/ media analytics. Elevate Communications is located in the historic Back Bay neighborhood in Boston, Massachusetts. Visit us at elevatecom.com
Sample Work - Lush "Hope Soap" advertising proposal (student project)Evangeline Fan
This document outlines an integrated marketing communication plan for LUSH cosmetics to promote their new "Hope" soap in Hong Kong. It begins with an overview of LUSH and the cosmetics market in Hong Kong. It then analyzes LUSH's main competitor, communication objectives, and target audience. The plan includes advertisements in print and TV, an interactive website, and timeline. It aims to raise awareness of LUSH's brand and values, and increase trial of the new soap, to ultimately develop regular users. Evaluation methods such as sales, online traffic and brand monitoring are also discussed.
The document provides a background on Panda On!, a family-owned business that sends messages of encouragement through environmentally friendly products. It outlines research conducted on the company's lack of differentiation, consumer preferences, and target audiences. The goals, objectives, strategies and tactics presented focus on increasing awareness of Panda On! through an improved online presence and community events targeting Baby Boomers and Millennials. Sample media pieces like the updated website, social media posts, and business cards are included to showcase how the recommendations could be implemented.
Too often membership programs are siloed or do not get the internal support membership efforts deserve. Competing for internal resources, institutional email schedules, IT, and limited marketing resources can stifle membership’s full potential.
Case Study: History Colorado
The campaign integrated traditional direct mail and on-site sales with a series of social media contests, a mobile scavenger hunt, and an interactive Facebook tabs to expose audiences to History Colorado’s mission and membership messaging.
Case Study: Museum of Science, Boston
Leveraging digital marketing, the Museum acquired new gift givers and members from untapped sources. Successes included testing a set of messaging and offers, leveraging website retargeting and Facebook advertising, and reaching new audiences through an expanded email program and a partnership with a local parents magazine.
Best Practices
• Use social media contests to raise awareness, drive traffic to membership webpages, and capture prospect data
• Invest in highly targeted advertising to reach new and existing audiences
• Thread in mission-oriented messaging throughout
• Capture member stories
• Integrate online/offline
• Support with PR
• Ensure all touch points use the same message, creative, across channels
• Email is a critical channel to tie everything together
A Seat at the Table
Membership should be involved in:
• Shared goals, metrics, schedules, and reporting
• Google Analytics for membership pages (traffic and conversion goals)
• Google Grants and display advertising strategy
• Email communications schedules and use of in-house lists
• Landing pages, e-commerce systems, and product packaging
• Social media strategy and content management
Anthony Rawlins, founder of Digital Visitor talks about Facebook campaigns - covering associated benefits for businesses and how to create a three month strategy for themed content in the run up to Christmas (or at any other time of year). Anthony will also explain various key factors that determine the success of a campaign, whether your primary goal is data capture, boosting engagement or increasing traffic to your website.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
This document provides an overview of strategies for maximizing success on Facebook. It discusses creating social value by focusing on customer needs first. The foundation involves creating consistent branding across locations and growing the community organically and through paid strategies. Content is key to building engagement. Metrics like fan growth, reach, and social-assisted conversions should be monitored. Calls to action, optimized landing pages, and marketing automation can help drive conversions beyond just likes and shares. Common mistakes include a lack of preparation and not meaningfully engaging the target audience.
Arts Council England Environmental Reporting - Communicating SuccessJulie's Bicycle
A reminder of the environmental reporting requirements including how to add new data to the IG Tools, plus a special focus on : Top tips on what you should be sharing with your stakeholders and how to do so effectively.
Here is a presentation that Amy Atkinson delivered on July 25, 2014 to the Nashville Chapter of the Association of Fundraising Professionals. The full-house crowd was an impressive group of nonprofit leaders gathered to discuss how nonprofits can leverage communication strategies to help their organizations reach their goals of branding, awareness, education and fundraising. We addressed the reality of small marketing teams and tiny communications budgets, and tips on establishing priorities and maximizing resources. We focused on content marketing and digital delivery channels.
Zara is a Spanish clothing and accessories retailer established in 1985 that is owned by Inditex Group. It has over 521 stores across 47 countries and 2 US stores opened in 2012 in New York City and Washington DC. Zara targets a cosmopolitan and urban audience between ages 20-35 that appreciates European style, quality design at affordable prices. While Zara has strong brand recognition in Europe, opportunities exist to increase its low US brand awareness through leveraging digital marketing practices.
Similar to Increasing Visibility at the Toledo Museum of Art (20)
The document provides information on various events, exhibitions, and accomplishments at the Toledo Museum of Art (TMA) including:
1) The debut of the "Sound of Silents" film program with the screening of "The Man with a Movie Camera" and a performance by the Toledo Ballet.
2) The acquisition of a rare set of the early 20th century photography magazine "Camera Work" by the Apollo Society.
3) The renovation and reopening of Gallery 29 with new American art on display.
This document provides a list of publications from 2014 back to 1973 related to visual literacy. It includes books, articles, and reports from each year that could aid in studying visual literacy. The extensive chronological bibliography touches on many years and sources to help those looking to learn more about and research visual literacy.
The Toledo Museum of Art had a productive year in 2014, with the launch of their visual literacy website vislit.org, new educational programs like toddler tours, and exhibitions that brought the art of the Louvre's gardens and Japanese prints to Toledo. The Museum was recognized with several awards for their annual report, marketing spots, and exhibition catalog. Planning began for their 2020 strategic plan with identification of objectives, activities, and budget needs. It was another successful year of providing art and education to the Toledo community.
At the American Alliance of Museum's annual meeting in Seattle, WA, Director Brian Kennedy, Associate Director Amy Gilman and Chief Operating Officer Carol Bintz presented the vision for the Toledo Museum Art.
The Toledo Museum of Art has recently undertaken several new educational initiatives focused on visual literacy from 2011-2013. Key initiatives included developing baby tours and toddler tours to introduce young children to art, restructuring their docent program and curriculum around principles of visual literacy and brain science, producing publications on visual literacy, and launching a website and 2014 conference dedicated to visual literacy. The museum's five strategic objectives through 2015 include expanding access to collections, teaching visual literacy, increasing visibility, developing museum assets, and working with artists.
The Toledo Museum of Art had a successful year in 2013 with the reinstallation of several galleries, acquisition of new works of art, hosting traveling exhibitions, educational programming, and recognition through awards. Major events included the opening of the reinstalled Wolfe Gallery dedicated to contemporary art, hosting the Crossing Cultures exhibition of Aboriginal art, and going "off the grid" with solar panels providing most of the Museum's electricity.
The Toledo Museum of Art is presenting its annual plan for 2012-2013 to the Museum Board. The plan focuses on expanding access to the collection through digital initiatives and new exhibitions. It also aims to teach visual literacy to visitors of all ages through enhanced programming. Additionally, the plan seeks to increase the Museum's visibility using marketing for upcoming shows and cultivate relationships with artists through residencies and exhibitions. Progress is being made towards strategic objectives of collection access, education, visibility, building improvements, and artist partnerships. The Director will oversee evaluation of activities to achieve these strategic goals.
The Toledo Museum of Art's annual plan for July 1, 2013-June 30, 2014 outlines five strategic objectives: expanding access to collections, teaching visual literacy, increasing visibility, developing museum assets, and working with artists. Key action items for the year include digitizing archives, adding collections to the online catalog, training docents in visual literacy techniques, launching social media and marketing campaigns for exhibitions, continuing facility improvements, and expanding artist programs.
The document provides a summary of events and accomplishments at the Toledo Museum of Art (TMA) in 2012, including:
1) In January, TMA celebrated its 100th anniversary of moving to its current building.
2) Throughout the year, TMA hosted various exhibitions, lectures, and events, acquired new works for its collection, and undertook renovation projects like installing a new solar canopy in the parking lot.
3) Major accomplishments included partnering with Google Art Project, hosting the international Glass Art Society conference, and displaying the exhibition "Manet: Portraying Life," which received national attention.
Toledo Museum of Art Director Brian Kennedy presented this annual plan to the TMA board on Monday, June 6 for approval. It is the result of an eight-month strategic planning process.
TMA Director Brian Kennedy made formal presentations to our board and staff the week of December 6 regarding preliminary findings and overall direction after Phase 1 of our strategic planning process. The complete presentation is here. This is a draft document only and is meant to generate additional thought and an outline for future planning. Your questions and comments are welcome.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
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[To download this presentation, visit:
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
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5. Manet Key Findings
• People are more attracted to an
exhibit by the type of art than
the name of the artist
• $10 is an acceptable ticket price
for a special exhibition (88%)
• Manet has better name
recognition than we thought
• Marketing messages should
emphasize Toledo as only US
venue
Research
6. Visibility Strategies
• Build the brand with consistent
messaging and visuals
• Use visual mediums to sell a
visual product (internet/print/TV)
• Segment your audience
• Expand the use of technology
• Strengthen relationships with
the media
• Pilot new programs
Plan of
Action
12. Communication Channels
• The number of communications
channels has dramatically
expanded
• Allows for much better audience
segmentation
• Makes it harder to reach a
“mass audience”
Comm.
Channels
13. Toledo Museum of Art
Social Media Participation
Facebook
Blogs on web site
Flickr
Twitter
You Tube
ArtMail
1
2
3
4
5
6
14.
15.
16.
17. Social Media + Search
Social Media + Virtual Events or Promotions
Social Media + Market Research
Social Media + Email
Social Media + Live Events
Social Media + Advertising
Social Media has more impact
when used across channels
6
5
4
3
2
1
18. Social media is two-way
communication, not one way
Must engage
your audience
1
Must listen to
conversations
Must know
your audience
32
19. Stella and Botero
Pilot Projects
• Written survey administered by
Dana Syrek from the Director’s
Office
• Gathered demographic
information, information about
their visit, satisfaction and how
they heard about the exhibition
Evaluation
20. Lessons Learned – Botero
• Total attendance of 7,657
despite heavy marketing
• $15 ticket price too high
• Local audience
• Extremely high satisfaction from
those who did come
• Did not have a strong internal
champion
Evaluation
21. Lessons Learned – Stella
• Total attendance of 39,987
• Diversified online marketing
campaign successfully drew
from wide geographic region
• Overall satisfaction good but
responses indicate work was
more challenging for our
audience
• All events with Frank Stella
extremely successful
Evaluation