This document provides templates and guidance for businesses to develop a sensible social media strategy across multiple channels, including Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn, and blogging. It includes templates for setting objectives, building audiences, creating relevant content, and tracking metrics on each channel. The overall goal is for businesses to attract customers and build trust and relationships through a consistent social media presence.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
How Social Media Can Help Your Small Business SucceedHootsuite
This document discusses how social media can help small businesses succeed. It covers the basics of social media and why it is important for businesses. Various social media networks and demographics are examined. Marketing, sales, and support strategies and tactics for social media are proposed, including creating online presences, rich content, targeting influencers, and paid advertising. Example execution plans are provided for light or involved ongoing social media work. References and case studies are listed for further information.
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
Westchester PC User Group Social Media PresentationBridget Gibbons
This document discusses the importance and benefits of using social media for marketing purposes. It covers major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ and notes that they now have over 2 billion combined active users worldwide. The document emphasizes that social media optimization is now an essential part of search engine optimization strategies. It provides tips for getting started with social media marketing, including setting goals, identifying target audiences and creating a content calendar.
90% of C-suite executives (a.k.a the decision-makers) say they never respond to cold calls or email blasts. If they aren’t responding, how can you possibly make a sale? Over time, social media has proven to be a powerful tool – 78% of sales people using social media outsold their peers. Great, but where do you start? Check out our Sell with Social Media whitepaper and learn how you can use social media to shatter your sales goals.
Webinar: How to a Build A Social Media PlanHootsuite
Building a social media plan is vital for every business to achieve success. In this webinar, you can expect practical tips in creating one social media strategy plan for your business!
Watch the recording on Youtube here: http://ow.ly/XPDmW
Want to learn more about social media planning? Check out additional resources here:
Social Media Strategy Guide: http://ow.ly/XP79c
Social Media Templates - blog post: http://ow.ly/XP7cA
Social Media Strategy Template: http://ow.ly/XP7f7
Not a Hootsuite user yet? Check out our plans here- http://ow.ly/XMDeU
Hootsuite is the world’s most widely used social relationship platform for managing social media. Learn more here: www.hootsuite.com
Social Networks Account:
Twitter - @HootsuiteAPAC
Instagram - @Hootsuite
Facebook Page - @Hootsuite
How Social Media Can Help Your Small Business SucceedHootsuite
This document discusses how social media can help small businesses succeed. It covers the basics of social media and why it is important for businesses. Various social media networks and demographics are examined. Marketing, sales, and support strategies and tactics for social media are proposed, including creating online presences, rich content, targeting influencers, and paid advertising. Example execution plans are provided for light or involved ongoing social media work. References and case studies are listed for further information.
Building a Social Media Plan that Gets ResultsKrista Neher
Steps to building a strategic social media plan that gets results based on my best-selling book The Social Media Field Guide. This presentation demonstrates a proven planning method that helps businesses achieve REAL results with their social media plans.
Here is a brief overview of social media and how it can be leveraged to grow your business. This presentation was developed specifically for my Social Media 101 class at the Nashville Business Incubation Center.
Westchester PC User Group Social Media PresentationBridget Gibbons
This document discusses the importance and benefits of using social media for marketing purposes. It covers major social media platforms like Facebook, Twitter, LinkedIn, Pinterest and Google+ and notes that they now have over 2 billion combined active users worldwide. The document emphasizes that social media optimization is now an essential part of search engine optimization strategies. It provides tips for getting started with social media marketing, including setting goals, identifying target audiences and creating a content calendar.
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
The document provides an overview of social media for small businesses. It recommends that social media should only be one part of an effective marketing strategy focused around valuable content. Businesses should research where their customers are on social media and focus first on their website, blog, and a Facebook page. The document reviews popular social media sites like Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Google+ and provides tips on getting started with social media and developing an effective content strategy.
How to Build a Large and Successful LinkedIn GroupHubSpot
The document provides tips on how to build a large and successful LinkedIn group in 6 steps: 1) Creating the group from scratch, 2) Setting up the group for success, 3) Seeding the group for growth, 4) Marketing the group where it matters, 5) Moderating the group for quality control, and 6) Monitoring metrics for continued success. Key recommendations include choosing an appealing group name, inviting influential members, engaging members across platforms, acquiring unique content, monitoring the group daily, and using analytics tools to track metrics.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
The document provides 20 tips for using social media successfully for business purposes. It recommends establishing a social media presence through blogs, social networks like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers by asking questions, identifying brand advocates, and providing valuable content through blogs and groups. The overall message is that businesses must participate actively on social media to attract and retain customers.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
This document discusses strategies for using social media to promote a business. It emphasizes building social authority by establishing expertise, generating online buzz through valuable content rather than spam, and deep linking to internal pages to give a website authority. The key is engaging audiences through diverse content, consistency, and facilitating discussions while avoiding spammy practices that could get a site blacklisted. Hiring specialists can help develop an effective social media strategy aligned with business objectives.
The document discusses how blogging should be the hub of an organization's social media efforts. It recommends using a blog as a cost-effective way to communicate with audiences and position the organization as a thought leader. Blogs allow organizations to build their brand, improve search engine optimization, and generate more leads. The document provides tips on writing good blog posts and marketing blog content across different social media platforms. It also outlines quantitative and qualitative ways to measure a blog's success.
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
Social Media 103: How to Measure and Optimize Your ResultsMichelle Hummel
The document discusses how to measure success on social media by defining goals and key performance indicators, then choosing appropriate tools to monitor progress. It provides examples of tools for measuring engagement on platforms like Facebook, Twitter, YouTube, and blogs, as well as tools for monitoring keywords, web traffic, and influence. The document also promotes Web Media University social media training resources and offers a free trial membership.
Content marketing and soc med pres_sept-2014TomLeeDesigns
The document provides guidance on using social media and content marketing effectively. It recommends choosing the social networks where customers are active, developing a content mix of created, curated, promotional and community content. It also stresses the importance of building followers, providing value, developing a marketing plan, getting involved in conversations and responding quickly to any negative feedback. The overall goal is to attract and engage customers through relevant content while building the brand.
This document provides a guide to developing a successful social marketing strategy for B2B companies. It outlines the importance of social marketing for businesses and provides steps for companies to lay the foundation, including developing goals and policies, building a team, and creating a social media plan. The guide also offers best practices and recommendations for implementing tactics across different social media platforms and incorporating social marketing throughout a company's marketing efforts.
Social media marketing training blackthornsauravstudio45
This document provides an overview of digital marketing training topics including setting goals, using keywords and content, directing customers, measuring results, and using various social media platforms. The training covers defining business goals, conducting keyword research and competitive analysis to create effective content. It discusses optimizing websites and forms, and thank you pages. Metrics for websites, social media and more are presented. Finally, the training reviews establishing marketing objectives and tactics, and delves into specific platforms like Facebook, LinkedIn, Twitter, YouTube and Snapchat.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
The document discusses various social media platforms and how to use them for business purposes. It covers Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. For each platform, it discusses why businesses should use it, how to engage audiences, and tips for content creation and growth. Demographic statistics are also provided for the major platforms. The overall message is that social media is an important tool for businesses to connect with customers and drive traffic.
Social Media Marketing for Business Owners & CEOsKen Nangle
This document provides an overview of social media marketing for business owners and CEOs. It discusses why social media marketing is important, highlighting increased business, stronger relationships, establishing expertise, and improved communications. It also covers developing a social media strategy, choosing platforms, content creation, monitoring and measuring results.
Blogs play a key role in lead generation and nurturing by educating prospects on topics they find compelling. An organization's blog can be one of its most powerful marketing assets if it avoids hard selling and focuses on the prospect's interests. Blogs humanize a brand, especially when multiple contributors are involved, and allow focusing on the prospect rather than just sales. Additionally, blogs boost organic search rankings by adding pages and encouraging inbound links from other sites.
The document provides tips for businesses to boost their social media presence and build their email marketing lists. It recommends linking social media accounts like blogs, Facebook pages, and Twitter to emails so content is shared across channels. Embedding sharing buttons and including opt-in forms on social platforms allows contacts to easily engage on social media and join the mailing list. Integrating email and social media campaigns extends the reach of messaging to new audiences.
This document provides guidance on using social media for lead generation. It discusses social selling and prospecting by engaging with prospects through thoughtful content until they are ready to buy. The workbook teaches fundamentals of listening to social media conversations to generate leads beyond just monitoring keywords. It identifies the quickest ways to find prospects on LinkedIn, Twitter, and Google+ and provides exercises to engage with prospects and share relevant content on these platforms.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
How to Use Social Media for Your Small BusinessPost Planner
Want to use social media for your small business, but struggling to gain traction? We've got the pro tips you've been looking for!
In this presentation, learn how to:
Build a Credible Reputation on Social Media
Attract Potential Clients
Drive Traffic to Your Website or Blog
And MUCH MORE!
www.postplanner.com
The document provides an overview of social media for small businesses. It recommends that social media should only be one part of an effective marketing strategy focused around valuable content. Businesses should research where their customers are on social media and focus first on their website, blog, and a Facebook page. The document reviews popular social media sites like Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Google+ and provides tips on getting started with social media and developing an effective content strategy.
How to Build a Large and Successful LinkedIn GroupHubSpot
The document provides tips on how to build a large and successful LinkedIn group in 6 steps: 1) Creating the group from scratch, 2) Setting up the group for success, 3) Seeding the group for growth, 4) Marketing the group where it matters, 5) Moderating the group for quality control, and 6) Monitoring metrics for continued success. Key recommendations include choosing an appealing group name, inviting influential members, engaging members across platforms, acquiring unique content, monitoring the group daily, and using analytics tools to track metrics.
Social media basics includes: What is it? Why use it? What’s in it for you? Old Media vs. New Media, Push vs. Pull, Social Media at Work, Advantages vs. Disadvantages, Culture, Social Media Strategy, Creating a social media plan, Blogs, Twitter, Facebook, LinkedIn, Google+, Pinterest, PHOTO/VIDEO, Instagram, You Tube, CHOOSING PLATFORMS, SOCIAL MEDIA POLICY, LEGAL IMPLICATIONS, Creative Commons, PUBLISHING CALENDAR, TIME MANAGEMENT, Hootsuite
A Social Media and Content Marketing Guide for B2B Marketing Managersdhohmeier
In the spirit of helping our clients navigate the world of social media, we took the questions we’re asked most often and put together this helpful guide for B2B marketing managers. The guide has recently been updated to include the latest industry trends and best practices.
More at http://www.atomicdust.com
The document provides 20 tips for using social media successfully for business purposes. It recommends establishing a social media presence through blogs, social networks like Facebook, LinkedIn, and Twitter. It emphasizes the importance of engaging customers by asking questions, identifying brand advocates, and providing valuable content through blogs and groups. The overall message is that businesses must participate actively on social media to attract and retain customers.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
This document discusses strategies for using social media to promote a business. It emphasizes building social authority by establishing expertise, generating online buzz through valuable content rather than spam, and deep linking to internal pages to give a website authority. The key is engaging audiences through diverse content, consistency, and facilitating discussions while avoiding spammy practices that could get a site blacklisted. Hiring specialists can help develop an effective social media strategy aligned with business objectives.
The document discusses how blogging should be the hub of an organization's social media efforts. It recommends using a blog as a cost-effective way to communicate with audiences and position the organization as a thought leader. Blogs allow organizations to build their brand, improve search engine optimization, and generate more leads. The document provides tips on writing good blog posts and marketing blog content across different social media platforms. It also outlines quantitative and qualitative ways to measure a blog's success.
Social media allows for two-way conversations between brands and consumers. It represents a shift from one-way communication to dialogue. Brands can use social media to sell products, drive engagement, and increase traffic by participating in conversations and responding to customer interests and feedback. To succeed, brands should set goals, choose relevant platforms like Twitter for timely updates or blogs for long-form posts, and analyze metrics like user interactions and traffic to improve their strategies over time.
Social Media 103: How to Measure and Optimize Your ResultsMichelle Hummel
The document discusses how to measure success on social media by defining goals and key performance indicators, then choosing appropriate tools to monitor progress. It provides examples of tools for measuring engagement on platforms like Facebook, Twitter, YouTube, and blogs, as well as tools for monitoring keywords, web traffic, and influence. The document also promotes Web Media University social media training resources and offers a free trial membership.
Content marketing and soc med pres_sept-2014TomLeeDesigns
The document provides guidance on using social media and content marketing effectively. It recommends choosing the social networks where customers are active, developing a content mix of created, curated, promotional and community content. It also stresses the importance of building followers, providing value, developing a marketing plan, getting involved in conversations and responding quickly to any negative feedback. The overall goal is to attract and engage customers through relevant content while building the brand.
This document provides a guide to developing a successful social marketing strategy for B2B companies. It outlines the importance of social marketing for businesses and provides steps for companies to lay the foundation, including developing goals and policies, building a team, and creating a social media plan. The guide also offers best practices and recommendations for implementing tactics across different social media platforms and incorporating social marketing throughout a company's marketing efforts.
Social media marketing training blackthornsauravstudio45
This document provides an overview of digital marketing training topics including setting goals, using keywords and content, directing customers, measuring results, and using various social media platforms. The training covers defining business goals, conducting keyword research and competitive analysis to create effective content. It discusses optimizing websites and forms, and thank you pages. Metrics for websites, social media and more are presented. Finally, the training reviews establishing marketing objectives and tactics, and delves into specific platforms like Facebook, LinkedIn, Twitter, YouTube and Snapchat.
LinkedIn is a powerful tool for networking, research, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
The document discusses various social media platforms and how to use them for business purposes. It covers Facebook, Twitter, LinkedIn, Pinterest, Google+, and blogs. For each platform, it discusses why businesses should use it, how to engage audiences, and tips for content creation and growth. Demographic statistics are also provided for the major platforms. The overall message is that social media is an important tool for businesses to connect with customers and drive traffic.
Social Media Marketing for Business Owners & CEOsKen Nangle
This document provides an overview of social media marketing for business owners and CEOs. It discusses why social media marketing is important, highlighting increased business, stronger relationships, establishing expertise, and improved communications. It also covers developing a social media strategy, choosing platforms, content creation, monitoring and measuring results.
Blogs play a key role in lead generation and nurturing by educating prospects on topics they find compelling. An organization's blog can be one of its most powerful marketing assets if it avoids hard selling and focuses on the prospect's interests. Blogs humanize a brand, especially when multiple contributors are involved, and allow focusing on the prospect rather than just sales. Additionally, blogs boost organic search rankings by adding pages and encouraging inbound links from other sites.
The document provides tips for businesses to boost their social media presence and build their email marketing lists. It recommends linking social media accounts like blogs, Facebook pages, and Twitter to emails so content is shared across channels. Embedding sharing buttons and including opt-in forms on social platforms allows contacts to easily engage on social media and join the mailing list. Integrating email and social media campaigns extends the reach of messaging to new audiences.
This document provides guidance on using social media for lead generation. It discusses social selling and prospecting by engaging with prospects through thoughtful content until they are ready to buy. The workbook teaches fundamentals of listening to social media conversations to generate leads beyond just monitoring keywords. It identifies the quickest ways to find prospects on LinkedIn, Twitter, and Google+ and provides exercises to engage with prospects and share relevant content on these platforms.
If you are a brand without
Snapchat, Instagram, Pinterest, Tumblr & Weekly video content on Youtube.
Sorry! You are behind the times, it’s not 2013, it’s 2016 soon
Personal and Business Branding using Social MediaPatsy Stewart
Personal and Business Branding Through Social Media - Presentation to Salem Roanoke County Chamber of Commerce at the Salem Civic Center by Patsy Stewart and Janeson Keeley. A 3 part series on Using Social Media to create a powerful digital footprint.
Maryland Parks and Recreation - Connecting People and Places SociallyLutricia Eberly
Lutricia Eberly of Roundtop Mountain Resort provides an overview of using social media for businesses and organizations. She defines social media and discusses goals like driving traffic, engagement, and credibility. Eberly outlines best practices like generating engaging content, being conversational, admitting mistakes, and integrating social media into overall marketing efforts. Resources on topics like events, fundraising, and social media policies are also provided.
This document provides an 8 step guide for developing a social media marketing strategy. The steps include: 1) Set goals aligned with business objectives; 2) Learn about your audience; 3) Research competitors; 4) Conduct a social media audit; 5) Set up accounts and improve profiles; 6) Find inspiration from other successful brands; 7) Create a content calendar; and 8) Test, evaluate, and adjust the strategy. Each step provides details on actions to take such as creating audience personas, conducting competitive analysis, determining which social networks to use, and setting up optimized profiles on each network.
Social media is now playing much larger roles in our lives than it did decades ago, and one of those essential roles is social media promotion. In truth, any marketer or business owner that has not already jumped on the social media bandwagon is way behind the times. Social media promotion has revolutionized the traditional approaches to marketing businesses so that almost everything is now digitized and operations can even be conducted from devices like phones and laptops.
Ultimate Guide to Social Media for Small BusinessSAP
This document provides a guide for using social media for small businesses. It outlines the key steps including setting business goals, developing a strategy, choosing tactics, listening to customers, creating web content, and using key social media channels like Facebook, Twitter, LinkedIn, and YouTube. The guide stresses the importance of creating valuable content for customers and building relationships over directly promoting the business. It provides advice for how small businesses can maximize their impact through an integrated social media program.
This document provides 8 ways to properly promote a business on social media. It begins by explaining the importance of social media promotion and having clear goals for your social media presence. It then discusses deciding which platforms to focus on, getting to know your audience, researching competitors, creating a content calendar, making engaging content, analyzing performance, and improving weak strategies. The overall message is that businesses should take a strategic approach to social media promotion by setting goals, choosing the right platforms, creating a plan, and continuously optimizing their efforts.
Global Social Media Marketing Strategy Explained For Business.pdfGhousia Links
Today, social media sites are no longer just an ingenious way for people to meet, connect and share. It is now also one of the most powerful advertising tools which businessmen can use to connect to their targeted market niche.
However, it is noteworthy that social media marketing is like a double-edged sword – it is something that needs to be wielded correctly.
In the hands of a skilled marketer, it is an effective sales tool. But in the hands of an amateur, it can turn success into demise.
This document provides a 12-step workbook to help organizations create a social media strategy. It includes sections to assess goals and objectives, define target audiences, choose appropriate tactics and tools, integrate social media with other marketing efforts, and address potential barriers to adoption within the organization. The workbook provides questions, templates, and examples to guide the planning process.
The document provides guidance on developing an effective social media strategy and presence. It recommends selecting key performance indicators to measure success, assessing your current social media presence and audience, creating a distinct identity and messaging, developing channel-specific strategies, and implementing a plan to measure results and make adjustments over time. It also includes checklists for setting up social media profiles and recommended ongoing activities on various channels like Twitter, LinkedIn, blogs, Google+, YouTube and Facebook. Catalyst Marketing Group can help by conducting an initial assessment, creating profiles, researching and sharing curated content, maintaining brand assets, and gathering and reporting on metrics.
The document provides tips for measuring the success of social media efforts through establishing goals, defining appropriate metrics, and gathering intelligence on performance. It recommends knowing the intended outcome, tracking relevant metrics like leads and sales, and using analytics tools from Google, Coremetrics, and Radian6 to benchmark results and identify trends over time. Measuring the impact on customer service and brand reputation can also indicate if social media activities are achieving their objectives.
The document provides guidance on developing an effective social media strategy for recruiting. It discusses identifying target audiences, setting goals and benchmarks, and using different social media platforms like LinkedIn, Facebook, Twitter, blogs and YouTube to engage candidates and source passive talent. The key is having a clear strategy aligned with business goals and using compelling content to engage users across integrated platforms.
The document provides guidance on developing and executing an effective social media strategy for Ohio rural electric cooperatives. It discusses developing goals and objectives, engaging target audiences, best practices for execution, and metrics for measuring success like increases in brand mentions, traffic, and engagement. Regularly revising the strategy based on metrics is recommended.
The ABCs of Social Media - A 101 PresentationShawna Tregunna
Presented to the Ottawa TiE Institute: Social Media 101
Social Media - Learn the ABC's of Social Media Marketing
Attendees will learn how to develop a social media strategy, including how to get started with LinkedIn, Facebook and Twitter. Most importantly, we'll discuss how to leverage these marketing channels for optimum results.
This document discusses using social media to market businesses. It defines social media as permission-based marketing where consumers choose to learn about businesses. The goals of social media for businesses are to create connections, establish expertise, manage brands online, and grow faster than competitors. Some key tools mentioned are search engines, blogs, forums, social networks, and content publishing platforms. The document provides strategies for determining target audiences, creating content, and measuring success through analytics. It emphasizes using social media to form relationships and build trust in a business over time.
The document discusses strategies for using various social media platforms for recruiting purposes. It outlines goals around driving traffic, engagement, and membership across LinkedIn, Facebook, Twitter, Google+, and YouTube. Benchmark metrics and tracking are suggested to measure success. An integrated approach across multiple platforms is advocated to identify passive candidates and source talent through communities.
Are you winning (or losing) business with social media?TOPS Software
Even if you are not aware of what's out there, it can still hurt you. If you are community association management company, or involved in the Condo or HOA management industry, this presentation shows you how you can leverage social media to help win new client communities and establish a better relationship with condo and HOA board members and homeowners.
Nonprofits are increasingly moving from static websites focused on messaging to more interactive websites designed to engage constituents. Characteristics of interactive websites include things like communities, user-generated content, personalized content, and tools to engage across sites. While this shift requires investment, dynamic websites can increase donor affinity and lifetime value by providing rewarding online experiences similar to commercial sites, and integrating online and offline fundraising strategies can strengthen donor relationships through multiple channels.
This document provides guidance on marketing strategies for nonprofit organizations. It discusses the difference between marketing and donor development, and emphasizes that marketing involves using integrated tactics to create awareness and a positive image. Some key tactics discussed for nonprofits to consider include developing a website, using social media, direct mail/email, and creating a marketing plan with goals and a budget. An effective marketing plan involves understanding the organization's strengths, weaknesses, opportunities and threats through a SWOT analysis to identify the best approaches.
DoubleClick Bid Manager is a demand-side platform that allows advertisers, agencies, and trading desks to buy display media across ad exchanges. It analyzes each impression using proprietary algorithms and optimizes bidding in real time to meet campaign goals. Powerful targeting combines audience and contextual data to reach the right audiences. The platform is integrated with other Google tools to streamline workflows and cross-channel buying.
This document provides a 7-step guide to successful video marketing. It begins with an introduction to video marketing, discussing the benefits it can provide for businesses in areas like brand awareness, engagement, conversion and SEO. It then outlines 7 different types of videos businesses can create, including testimonial, product demo, and explainer videos. Each video type is described and relevant examples are given. The document argues that video is a powerful marketing medium as it can increase engagement and sharing of content online. It also cites data showing the popularity of video and time spent watching videos on sites like YouTube and Facebook.
This document provides information about creating video advertising campaigns on YouTube and the Google Display Network using Google AdWords. It discusses the following key points:
- AdWords for video allows targeting video ads to YouTube and Google Display Network sites using TrueView formats, which only charge advertisers when viewers watch 30 seconds or more of a video ad.
- The Video Editor tool allows combining multiple videos, images, music and effects to create new videos to publish to YouTube.
- Campaigns can be created using either AdWords for video for TrueView formats only, or the Ad Gallery for additional formats but across platforms.
- Effective video ads tell a story, reach the right audience, and can be created and measured
Video ads-the-programmatic-channel research-studiesAdCMO
Growing numbers of advertisers and publishers are embracing programmatic channels for video advertising, where real-time markets allow buyers and sellers to buy and sell video ads at scale with lower costs. Data shows that in-stream video ad impressions tripled on the DoubleClick Ad Exchange from 2012 to 2013 due to strong demand. Nearly all advertiser categories posted double-digit growth in video ad spend and impressions each quarter as more utilize programmatic channels.
This document summarizes an approach called customer value accounting that combines traditional marketing techniques to evaluate customer perceived value of products. It discusses how the approach integrates importance-performance analysis, engineering economics, and conjoint analysis. It provides an example analyzing room air cleaners that combines cost-in-use data with performance scores on key attributes to estimate the monetary worth differences between products based on their relative performance. The goal is to understand customer perceived value in order to set rational prices based on value rather than just costs.
This document outlines various co-op advertising opportunities through the Wisconsin Department of Tourism for fiscal year 2014. It describes new and returning programs including social media posts on Facebook and Twitter, online display banner ads on newspaper websites, deals listings on TravelWisconsin.com, email blast programs, and print advertising. Advertisers work with the agency Laughlin Constable to participate in these programs and reserve ad space. Requirements, pricing, and benefits are provided for each opportunity.
The document provides an overview of strategic marketing and outlines a process for structuring marketing activities to achieve better results. It discusses three key buckets: strategy, tools, and customer acquisition. Strategy involves high-level conceptualization of penetrating the market. Tools are the collateral and processes used for tactical execution. Customer acquisition are the marketing mediums and tactics used to execute strategies. The document recommends first defining strategy before implementing tactics. It aims to provide structure and guidance to help marketers determine the "right things" to be doing.
The new-multi-screen-world-study research-studiesAdCMO
This document discusses research on consumer behavior across multiple screens. Some key findings include:
- Most consumers' media time is spent in front of screens like computers, smartphones, tablets, and TVs. The device chosen is often driven by context like location, task, and time needed.
- There are two main modes of multi-screening: sequential screening by moving between devices, and simultaneous screening using multiple devices at once.
- TV no longer commands full attention as it has become one of the most common devices used simultaneously with other screens.
- Smartphones are the backbone of daily media interactions, with the highest number of daily interactions and serving as a common starting point across devices.
This document provides an overview of the display advertising landscape and how it has evolved over time. It discusses how the rise of search advertising in the 2000s led to a decline in display advertising spending until 2005, when new technologies and platforms emerged to provide more control, efficiency and targeting capabilities for display. These included the birth of ad exchanges, demand side platforms, supply side platforms, and data exchanges. The document defines these key technologies and players, examines how they work and interact, and discusses how the current display ecosystem provides more options and transparency than earlier models. It also looks at expected continued growth and consolidation in the evolving display market.
Social Media Toolkit for Health CommunicatorsAdCMO
This document provides a toolkit for using social media to improve health communication efforts. It includes an introduction to social media and its benefits. Sections cover developing a social media strategy, tools like buttons/badges and image sharing, and lessons learned from CDC's social media use. The goal is to help readers integrate social media into their health communication work to increase reach, participation, and transparency.
The document provides guidance on developing an effective marketing plan, including outlining the key components of a marketing plan and explaining the importance of research, situation analysis, goals, and strategies. It recommends beginning with an overview of the business and its mission/vision, followed by an analysis of the external environment, internal strengths and weaknesses, and opportunities and threats. The marketing plan should then identify target markets, objectives for each aspect of the marketing mix, and an action plan with timelines and budgets to achieve the objectives. Regular monitoring and review of the plan is also advised.
Real-time bidding (RTB) is an online auction system that allows advertisers to bid on individual ad impressions in real-time and display ads to users that match their targeting criteria. RTB provides benefits like access to more high-quality leads by targeting specific audiences, cost efficiency through competitive bidding, and insights for optimizing campaigns. The document recommends partnering with an RTB expert to effectively leverage the platform's customization options and data to maximize spending and ad performance.
Retargeting uses cookies to track website visitors and display customized ads to them across the web, encouraging them to return and convert. It can be applied across marketing channels like search, email, and social media by placing tracking pixels on landing pages. Retargeting campaigns should be measured alongside broader reach campaigns, as retargeting audiences see higher click-through and conversion rates at a lower cost per lead.
Neustar is a provider of real-time information and analysis services to various industries. It applies secure technologies in location identification and evaluation to help customers promote and protect their businesses. Neustar's marketing services help clients acquire customers more effectively through a disciplined approach involving planning, targeting, engaging customers and measuring marketing campaigns across channels.
The document is a guide from Google on how companies can win with mobile. It discusses five crucial questions every business should ask about mobile, including how mobile changes a company's value proposition. It provides examples of how companies like Hotels.com, Starbucks, and Zipcar tailored their mobile experience to customers. It also discusses the challenges of price transparency from mobile and how retailers can address customers comparing prices in-store.
The document describes Bizo, a marketing platform that allows B2B marketers to precisely target business professionals online. It provides data on over 120 million professionals that can be targeted based on demographic and firmographic criteria. Over 750 brands use Bizo's targeted display advertising, retargeting, and data solutions to reach audiences across the sales and marketing funnel. The platform also includes solutions for Facebook, LinkedIn, and other social/content networks frequented by business professionals.
This document provides a guide to developing and managing a presence on LinkedIn for marketing purposes. It discusses setting up personal and company profiles, developing a LinkedIn strategy, reaching audiences, encouraging interaction, converting leads into sales, keeping audiences engaged, and key LinkedIn features and terms. The benefits outlined for both individuals and companies include networking, developing thought leadership, gaining referrals, recruiting employees, showcasing expertise, and increasing brand awareness and leads.
The document discusses how traditional funnel-based marketing is broken and introduces lifecycle marketing as a better approach. It argues that the funnel model does not accurately reflect customer behavior, focuses only on the initial customer experience, and lacks consideration for ongoing customer experience and engagement. Lifecycle marketing takes a holistic view of the entire customer journey from awareness to advocacy. It involves identifying all customer touchpoints, tracking customer interactions and data over time, and optimizing the customer experience at each stage of the lifecycle.
2. olkit, and taking the first step to
pany!
help growing businesses develop
Part of that mission involves
get started.
tool on the Whole Brain Group
e. The Sensible Social Media
ssful we decided to create a series
etting crazy goals for themselves.
ensible Blogging Checklist. If you
ocial media marketing and
ts can help.
trategy, we also have created
annels. Follow our easy
eting presence, helping you attract
hips with potential customers.
Thank you for downloading our Sensible Social Media Toolkit for Businesses,
and taking the first step in developing a social media strategy for your company!
Our mission here at the Whole Brain Group is to help growing businesses develop
and execute successful digital marketing plans. Part of that mission involves
providing businesses with the tools they need to get started.
When we published our first sensible marketing tool on the Whole Brain Group
blog, we had no idea what a huge hit it would be. The Sensible Social Media
Checklist for Businesses was so successful that we decided to create a series of
Sensible Marketing Tools to help businesses stop setting crazy goals for
themselves!
This toolkit contains our most popular tools - the Sensible Social Media Checklist,
the Sensible Blogging Checklist, the Tweet Chat Guide for Business, and six
detailed strategy worksheets for LinkedIn, Facebook, Twitter, Pinterest, Google+,
and YouTube.
We hope you find it easy to follow our suggestions to create a consistent social
media presence, to attract like-minded people and build trust and relationships
with potential customers.
If you have questions, or are struggling to get started with your strategy, please
don’t hesitate to contact us for help!
Summary
The Whole Brain Group
@wholebrainprez
msmith@thewholebraingroup.com
, Head Brainiac
3. Social Media Worksheets
1. Facebook
2. Twitter
3. YouTube
4. Pinterest
5. Google+
6. Linked-In
Social Media Checklists
1. Sensible Social Media Checklist
2. Sensible Blogging Checklist
3. Tweet Chats for Business
Next Steps
Company Overview
Table of Contents:
4. Build awareness of my organization or product
Establish industry expertise
Build a following of fans
Announce events and news
Update fans of my product or service
Other:
Objectives
Integrate with my blog postings
Monitor my brand and reputation
Fundraising activities
Post pictures, video, and other rich content
Update my friends and family on my status
What is your objective for creating a Facebook page?
Do you have pictures and videos you can post to build interest?
1In
Ypsilanti
688
Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Liked
5. Through my Facebook network of friends
With a badge on my website
Talk about it on my Twitter account
Other:
How will you build your fan base and advertise your page?
Post about it on my blog
Social Ads on Facebook
Posting relevant content and discussions
How many fans do you think you can get in the first....
• Month: _____________
• 3 months: ___________
• 6 months: ___________
• Year: _______________
Are you going to post events and monitor attendance?
List three discussion topics you can post to get conversation going about your brand:
1. _______________________________________________
2. _______________________________________________
3. _______________________________________________
How often are you going to monitor your page statistics?
6. Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Listen and Learn - Follow Industry Experts
Build brand awareness
Establish industry expertise
Build a following of fans
Announce events and news
Monitor industry trends
Other:
Objectives
Bookmark great content
Integrate with my blog postings
Monitor my brand and reputation
Look for leads and opportunities
Update my colleagues on things I am working on
Update my friends and family on my status
Topics to Tweet about
1. __________________________________________
2. __________________________________________
3. __________________________________________
Add my @username to my email signature
Put my @username on my business card
Follow other people
Other:
How are you going to get people to follow you?
Put a badge on my webpage
Put a badge on my blog
Word of mouth
4. __________________________________________
5. __________________________________________
6. __________________________________________
7. Who are you going to follow?
Do you need multiple Twitter accounts to separate business from personal? Or individual
and company identities?
How are you going to measure your success? How often?
What tools will you use to manage your account(s)?
8. Build product awareness
Increase brand awareness
Give a behind-the-scenes peek at the business
Other:
Objectives
Establish industry expertise
Post videos relevant to my industry
Build a subscriber list
Topics to create videos about:
Examples: Office tour, Product demonstration, Client testimonials
• •
• •
• •
Keyphrases you want videos to rank for:
• •
• •
• •
Invite customers on email list to follow
Cross post on other social media channels
Other:
Subscribe to other relevant YouTube pages
Add a badge to my website
Use keyphrases important to my business on each video
How will you increase your page views and subscriber count?
+ Browse channels
Subscriptions
Add subscriptions
Username:
Password:
URL:
Posting frequency:
Time commitment:
Responsible party:
My channel
Videos
Likes
History
Watch Later
9. Where will you share your videos?
What metrics will you track?
What makes your channel a success?
10. Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Build awareness of my organization or product
Drive traffic to my website
Cultivate a community
Objectives
Update fans on new products
Post rich content, such as pictures or videos
Other:
Upload contact list and invite to follow
With a badge on my page
Cross-post on other social networks
Other:
How will you build your Pinterest follower base and advertise your page?
Post relevant content about your business
Use keywords clients are searching for
Properly list items under Pinterest categories
Do you have pictures and videos you can post to build interest?
What are some boards you can create that will be relevant to your audience’s interests?
Examples:
• Nonprofits your business supports
• Local or industry news
• Items in business logo color
• Products or services you sell
• Complementary items to your products/services
Add+ About
20 likes 1 comment 10 repins
via The Whole Brain Group
11. How many followers do you think you can get in the first....
• Month: _____________
• 3 months: ___________
• 6 months: ___________
• Year: _______________
What kind of pinning contest can you run on your board to increase follower count and
drive up the number of pins?
What metrics will you track month over month?
12. Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Build awareness of my organization or product
Establish industry expertise
Build a following in your circles
Announce events and news
Update followers about products or services
Other:
Objectives
Integrate with my blog postings
Monitor my brand reputation
Fundraising activities
Post pictures, video, and other rich content
Improve search engine ranking for my website
Do you have a repository of content, such as photos and videos that you can add to
your page?
Have you claimed your Google Places page and linked it with your Plus account?
13. Worksheet provided by: The Whole Brain Group
109 E. Ann Street, Ann Arbor, MI 48104 | (734) 929-0431 | thewholebraingroup.com
Through my existing contact list
With a +1 button on my website and blog posts
Post about it on my blog
How will you build your circles and advertise your page?
PPC Ads on Google
Being relevant to my target audience
Other:
How many people/businesses do you think you can add to your circles in the first...
• Month: _____________
• 3 months: ___________
• 6 months: ___________
• Year: _______________
Are you going to create events and monitor attendance?
What topics will you post about that are relevant to your target audience?
What will you talk about during a Google Hangout?
Name three metrics that you will track each month to determine success.
14. Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Link with colleagues you know
Make connections with people who have similar
interests
Build awareness of your company
Establish industry expertise
Build a community of like-minded indiciduals who
want to network with each other
Other:
Objectives
Look for leads and job opportunities
Integrate with your blog postings
Conduct polls and surveys
Advertise your products or services
Announce events and news
Personal Profiles & Networks
Have you created a standard blurb for your company that all individuals should use in their profiles? If
not, draft one here:
Do people know about it, and know where to find it?
Home Profile Contacts Groups Jobs Inbox Companies
6 First-Degree Connections
14 Employees on Linked-In
View all connections >>
1ST 1ST YOU
15. Have you agreed on standards for posting status updates (they should be professional, not announce
how hungover they are, etc.)? If not, jot down some bullet points here:
• •
• •
• •
How will you connect with people you know?
How will you utilize these connections to attain your business goals?
Group Participation
What is the objective of joining the group you have selected?
Does your participation in the group enhance or detract from your professional image?
How are you planning to participate in the group? Learner vs. Expert Role.
What kind of news or discussions could you post?
How else might you connect with other like-minded people through participation in the group?
16. Sensible
forbusinesses
blogpost
Share the link on FB, Twitter, LinkedIn and Google+
Write ___ new blog
post(s) each week
Target keywords:
1.
2.
3.
Find and “Like” 5 new pages
Post about 2
interesting topics
related to
our business
Update our company page status daily
Ask people to comment, like, or share posts
Pro Tip: Don’t forget to tag people and pages in your posts
Pro Tip: Use your target keywords in post titles and blog content
Re-tweet 2 interesting
tweets a day
Send at least 3 new tweets daily
- Business related - Fun & interesting
- Promotional - Circulate our blog posts
Follow 10 new people
per week
Pro Tip: Add #hashtags so your posts appear in trending topics
Connect with 3-5 new
people per week
Follow
new
companies
Update our
company profile
and status
Ask for 1-2 recommendations
per week
Pro Tip: Post relevant blog posts in groups in which you belong, and ask for feedback
17. Subscribe to 3 new channels in our industry each week
Find 3 new videos each week to share on Facebook, Twitter, & Google+
Plan a video that showcases an area of our businesses expertise
Have video capability at special events our company hosts or
attends each month. Ask for brief interviews to post to YouTube
Pro Tip: Keep the videos relevant to your industry, but don’t forget to sprinkle in some fun.
Add 5 new people to
our circles each week
Share
Offer a Google+ Hangout
session for a related
topic in our industry
Host a monthly Google+ Hangout session for a
topic in our industry*
Pro Tip: make sure your posts are set to "Public" to reach
maximum users/search
Share content at least twice a day to our
personal Google+ profile & company page
* Use Google+ Events to publicize it
Add+ About
Pro Tip:
Always use
keywords in
your pin
descriptions
& board titles
Each month, post product images
and examples of our work from
our company website as pins
leading back to the site
Follow 5 new interesting and inspiring pin boards
each week from other users related to our field
Add 1 new board
that contains
at least 6 new
pins each week
Edit
www.thewholebraingroup.comdesigned by:
18. What are your objectives for the blog?
Who are you hoping to reach?
Top problems they are trying to solve or
pains they may have:
1.__________________________________
2.__________________________________
3.__________________________________
Know Your Audience
Know Your Business Goals
• Inform your readers about your business mission & values
• Educate consumers about your products & services
• Establish yourself as an expert in your industry
•
•
Age Range: _________________________
Gender: _____% men _____% women
Occupation: ________________________
Income Level: _______________________
Education Level: _____________________
Type of industry: ____________________
# of Employees: _____________________
Type of Business: ____________________
Revenue: ___________________________
Location(local/national): __________________
Use this information to develop an
ideal audience persona and to tailor
the content of your posts
What now?
Everything you need to know about
creating a successful blog for business
Blogging Checklist
19. Subscribe!
Have you chosen content that serves both your business goals AND your audience?
Make sure your blog is user-friendly
• There is at least one image, a descriptive picture, or eye-
catching graphic to encourage people to click on the link
• Blog post is under 350 words
• The post is introduced with a catchy title
• Bullet points are used to break up large sections
• Videos, infographics, pictures, etc.
• Add your own spin
• Give them credit with a back link
• Give them credit on social media
Plan Your Content Strategy
Design & Usability
Content & Readability
Pick 5 topic categories
to focus your blog posts
Create a new blog post with
original content ____x a week/month
Create a new blog post with
repurposed content ____ x a week/month
Develop relationships with bloggers in
your industry and ask them to write guest
blog posts
1
2
3
4
5
My blog has a search function
People can subscribe to my blog
Users can navigate to previous blog posts
My blog is easily accessible from my homepage
Users can easily share my post on social media sites
yes no
20. • The post focuses on one or two keywords or phrases
• Keywords also appear in the blog post title
• The post is tagged with the chosen keywords
• The meta description includes detailed or expressive text
that encourages clicks
• Headings and subheadings appear in the blog post
and also feature keywords
• Keywords are in the alt text of any images or graphics
Search Engine Optimization
Encourage Engagement
After You Post
• There are links within the post to other relevant pages or
blog posts on your website
• A Call to Action appears at the end of your post
• Seek participation by asking for comments, questions,
or feedback
• Ask others to share the post on social media
Post is shared on
social media sites:
- Facebook
- LinkedIn
- Twitter
- Pinterest
734.929.0431 | 109 East Ann Street Ann Arbor, MI 48104
Facebook.com/wholebraingroup | Twitter.com/wholebraingroup
thewholebraingroup.com
designed by:
21. TweetChats
Tipsforcreatingandhosting
FOR BUSINESS
Why host a Tweet chat?
-Show thought leadership in your industry
-Drive traffic to your website
-Promote your overall marketing message
-Engage directly with your customer base and get feedback
What is a Tweet chat?
A Tweet Chat is a public Twitter conversation on a specific day/time about a specific topic
using a unique hashtag.
Are you in?
Let’s get started!
Who will host/moderate the chat?
TIP: It is helpful to have two moderators for each chat when getting started. They can chat
with each other to begin the conversation or when participation lulls.
1. _______________________________________
_______________________________________
2. _______________________________________
_______________________________________
3. _______________________________________
_______________________________________
4. _______________________________________
_______________________________________
5. _______________________________________
6. _______________________________________
_______________________________________
7. _______________________________________
_______________________________________
8. _______________________________________
_______________________________________
9. _______________________________________
_______________________________________
10. ______________________________________
Plan out the Tweet chat topics for the first three events, and write up 10 questions
or so to ask the participants throughout the chat to keep things moving.
? Why do you want to host a Tweet chat? Knowing this will guide the rest of your
planning. (See - Why host a Tweet chat?)
1st - Strategize!
22. Determine the chat frequency. Will you host the chat monthly, bi-weekly, or even
weekly? Think carefully about how much time you have available to participate.
TIP: Once you decide, try to stick to that schedule for three months to build up a
following.
Post a link to the blog post and the landing page on your social media sites each
week leading up to the chat.
2nd - Details, details
# Pick out a unique Twitter hashtag.
Check the un-official Tweet Chat schedule. Is it already being used?
http://bit.ly/googletweetchat
Try a search on Twitter, has it been used frequently?
TIP: Check urbandictionary.com - has your topic name been
associated with something... unsavory?
3rd - Promote!
+ Add chat information to http://bit.ly/googletweetchat
Write a “framing” blog post that details the upcoming topic, what the audience
can expect during the chat, and link to the landing page.
TIP: Give them homework! Assign a relevant article that will prepare them to
participate fully in the chat.
Create a landing page on http://twebevent.com/ or design one and host it on
your own website.
Include a short write-up including who is moderating and what the topic is.
TIP: Don’t forget the tags!
Pick the date/time of the chat.
For example, every 3rd Monday at 7 PM.
TIP: Think about the time zone that most of the participants
are from, and when they will mostly likely participate.
______ / ______ / _______ ____ : ____ AM/PM
23. Moderators should meet internally to discuss the chat and anything learned
during the event to make the next chat even better.
4th - Chat Day
Use a tool like http://chirpstory.com/ or http://storify.com/ to create an
archive of the chat.
TIP: Use the reverse order button on chirpstory to make it read
chronologically. Share on social media.
Write a blog post that summarizes the conversation, highlighting anything
especially interesting or noteworthy. Make sure to link to the archive, and
announce the date/time of the next chat.
TIP: Call out a “chat hero,” someone who contributed significantly to the chat.
Make sure the moderators are prepared, and have things to discuss to keep the
conversation moving.
Remind your audience about the chat at least a couple hours before the chat.
When the chat begins, each moderator should
announce that the chat has begun, link to landing
page, and USE THE HASHTAG FOR EVERY MESSAGE!
Summarize important points throughout.
At the end of the designated
time, thank everyone for joining,
and let them know that you will
send out a link to the transcript.
5th - Post-chat wrap up
thewholebraingroup.comdesigned by:
24. thewholebraingroup.com
1. Determine Whether Website Design is Right for You
2. Ensure that Your Website’s Assets are In Order and Safe
3. Formatting Your Homepage
4. Focus on Consistent Original Content that Attracts & Converts
5. Formatting Your Landing Pages
6. Conduct Conversion Experiments
7. Review Your Metrics on Visitors and Leads
1 MARKETSHARE.HITSLINK.COM, OCTOBER 2010
2 Hubspot, THE SCIENCE OF WEBSITE REDESIGN, JUNE 2011
3 Hubspot, 2010
4 HubSpot, State of Inbound Marketing Lead Generation Report, 2010
5 Hubspot, Webinar Redesign Strategy, 2010
So What?
Next Steps
Company Overview
Sources, Unless Cited
Seven Steps to Website Redesign Heaven
Table of Contents:
Build awareness of my organization or product
Establish industry expertise
Build a following of fans
Announce events and news
Update fans of my product or service
Other:
Objectives
Integrate with my blog postings
Monitor my brand and reputation
Fundraising activities
Post pictures, video, and other rich content
Update my friends and family on my status
What is your objective for creating a Facebook page?
Do you have pictures and videos you can post to build interest?
1In
Ypsilanti
688
Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Liked
Next Steps: Free Marketing Consultation
Now that you have the tools you need to plan your social media strategy, you might
be thinking more about your overall marketing efforts. Overwhelmed? We can help!
Talk to a Whole Brain Group expert about how a smart marketing strategy can help
your company generate more traffic, leads, and sales. Visit our website to sign up
for your FREE consultation today!
A Free Consultation Includes
• 30 minute phone call or web conference
• An evaluation of your current marketing
efforts, including social media and pay
per-click
• Expert advice for next steps in
generating more traffic, leads, and sales
online
Download our Internet Marketing eBook:
Request your FREE consultation at
http://bit.ly/SAxIVY or by scanning
the QR code below:
thewholebraingroup.com
A Free Site Evaluation Includes
Next Steps: Free Website Evaluation
marketing experts about how an improved web design can help your company
you have one
need one
up against your competitors
generating more traffic, leads, and
sales online
Request your Free Website
Evaluation today:
Still not sure about redesigning your website? Download our
Internet Marketing eBook:
http://bit.ly/QGGF1i
The Essential Step-by-Step
Guide to Internet Marketing
The Building Blocks for Succeeding With Marketing on the Web
25. thewholebraingroup.com
company overview
The Whole Brain Group is committed to
helping growing businesses develop and
execute digital marketing plans that com-
plement their strategic visions and provide
measurable results using our expertise in
web design, development, social media,
content, and pay-per-click advertising.
a partner in their growth, because they
know we are passionate about taking
an integrated approach to helping them
achieve their business goals.
We strive to combine the logical & tactical
About us Integrated Marketing
Website Support
Design
Pay-Per-Click
Social Media
Training & Education
Marketing Service Available:
Build awareness of my organization or product
Establish industry expertise
Build a following of fans
Announce events and news
Update fans of my product or service
Other:
Objectives
Integrate with my blog postings
Monitor my brand and reputation
Fundraising activities
Post pictures, video, and other rich content
Update my friends and family on my status
What is your objective for creating a Facebook page?
Do you have pictures and videos you can post to build interest?
1In
Ypsilanti
688
Responsible party:
Username:
Password:
URL:
Posting frequency:
Time commitment:
Liked