This document provides guidance on building an effective marketing plan for nonprofits. It begins by sharing statistics on nonprofit marketing and social media use. The key factors for nonprofit success are identified as strategy, prioritization, and dedicated staff. The document then discusses establishing goals and objectives, choosing key performance indicators (KPIs) to measure, identifying specific tactics, and tips for implementation including resource allocation, timeline, and ongoing review of metrics. Nonprofits are encouraged to create a focused marketing plan with measurable objectives and tactics that are regularly evaluated for impact.