This is a Presentation on Packaging with example

1. VNS INSTITUTE OF MANAGEMENT
A
Presentation on
Packaging
Presented by :
Kirti Hajare
Devendra Bansal

2. Packaging
All materials/products used for the
containment, protection, handling, delivery
and presentation of goods from the producer
to the end-user and consumer.

3. Packaging
The aims of packaging include:
• Prevent physical damage, e.g. from
knocking, shaking or crushing.
• Prevent contamination from micro-
organisms, pollution or vermin.
• Keep the product in peak condition.
• Help to increase a products’ shelf life.

4. Packaging Function
• Protect
• Inform
• Contain
• Transport
• Preserve
• Display

5. Packaging Design
When designing packaging it is important to
consider the following:
• Is it easy to handle and open?
• Is it a convenient shape, so it is easy to
stack?
• Which colours will be used on the
packaging?
• What size of print should be used?
• Will it be economical to produce?
• What about environmental considerations?

6. Packaging is also designed to be visually stimulating and
provide information about the product to help the
customer.
The information supplied must cover:
• The name of the food;
• The weight/volume .
• The list of ingredients in descending order of weight.
• How the food should be stored, where appropriate.
• The date when the product should be used.
• The name and address of manufacturer or distributor.

7. Product Preservation
• Heat Preservation
• Cold Preservation

8. Pepsodent Toothpaste

9. Packaging of Pepsodent
• Tubes
• Cardboard Boxes

10. Pepsodent packaging contains :
• Pepsodent logo
• Product information
• Ingredients
• Warnings
• Manufacturers address and the toll free
number to call for more information.

12. Offers

13. THANK YOU
WITH
PEPSODENT SMILE