P&G is a consumer goods company founded in 1837 in Cincinnati, Ohio by William Procter and James Gamble. It has a wide range of products across fabric care, home care, grooming, oral care, baby care, feminine care, family care and personal health care. P&G's vision is to be recognized as the best consumer products company worldwide by providing superior quality products that improve lives. It has a strong presence globally and receives numerous awards for its CSR programs in education and diversity. Product innovation, customer loyalty, diversification and expansion into emerging markets are strengths, while competition, raw material costs and potential product bans are threats.