The document outlines plans for launching a new youth magazine in Mumbai that will target colleges and schools. It will compete with other magazines like JAM Magazine. Key aspects of the plan include tying up with an NGO called College Unstoppable, launching with a panel of top professors and CEOs, and empowering youth in their education and careers. It then introduces the roles and responsibilities of 6 people who will lead departments for the magazine in areas like marketing, finance, research and development, public relations, and editing.

1. STRATEGIC
MANAGEMENT

3. 
Youth magazine in competition with JAM Magazine.

Monthly magazine

Tie-up with NGO, College Unstoppable.

To be launched in Mumbai.

Targeting colleges and schools for penetration

A panel of top professors from top colleges with whom the
students can directly interact.

A panel of top CEOs from across the country with whom normal
public can interact. A panel of youth icons to be invited as
guest editors.

4.  Empowerment
of the youth in
educational and career sectors

5.  Young
India achieving its own
career and education
perspective

6. 
Tie up with College Unstoppable

Social Angle

Advertising

One Magazine representative in all colleges

Panel of CEOs, Professors, Celebrities

Counseling for 10th-12th students, BPOs

Social networking

Blogs for all the colleges

7. 
SHIKHA K.T

Editor and HR
manager

Roll no. 3019

8. Contents of magazine
 Meet the editor
G.K Theek He ???
Contents
Test it out
Letters
Now that’s funny
Course – Recourse
My views
Coolage –College
Feast the fest
Wassup..!!!
Contact us
Success / km
wHAT nEXT ??...
Mark the Market

9. 
Linking the departments
I.
Marketing
II.
Finance
III.
Research and Development
IV.
Public Relations

2. Design the salary package

3. Recruiting new personnel

4. Determine bonus and incentives

10. Finance
R&D
Editorial
& HR
Marketing
Public
Relations

11. 
SANCHIT GANGAR

Marketing
manager

Roll no: 3013

12. 
Tie up with colleges and schools

Promote in the schools and colleges

Initial month free distribution of soft copies

Appoint one representative in each college for
promotion purposes

Establish contacts with teachers

After a year, distribute free expert adivce cds with
the copy

13. 
Free counseling seminars

Database

Subscription :
Yearly
@ Rs.240 Rs.200

Half-yearly
@ Rs.120 Rs.100

Tie up with newspapers

Promotion at book stalls in Railway Station

Stall on the result day in schools

Promotional videos in college fests

14. 
Circulation

Promotion

Competition

Expansion

15. 
SAUMYA KOTIAN

Digital
Marketing
Manager

Roll No:3024

16. 
Online Website

Facebook page

Blogs for colleges and schools

User Account on websites

After one year launch a wHAT nEXT ??… app

17. 
Youtube channels of our career counselor
speaking on various stress busters

Youtube channels also will focus on career
counseling by our experts

Entire co-ordination with Marketing
manager and Financial Manager

18. 
Promotion, website and maintenance

Online Competition

Expansion the E-marketing

Operating cost in maintenance through
online markets

Circulation via online websites

19. 
SAGAR KHASIA

Public
Relations
Officer

Roll No: 3022

20. 
Contact well known people from top institutions
for write ups in success / km

Contact the co-ordinators of various colleges
and schools for promotion

Ask person incharge for permission to conduct
seminars

21. 
Celebrity Enrollment

Contact the person incharge for tie ups with
newspapers and BPO’s

In case of free counselling, respond to calls

Maintain relations with those wishing to advertise

Major communication and co-ordination with the
editor and marketing manager

22. 
Expansion

Liaison with all top colleges

Relations with well known members

Status update in case of celebrities
coming in

23. 
SONAL JOSHI

Research and
Development
Executive

Roll No: 3018

25. 
Research conducted on 100 young students from
colleges and schools

Research conducted on 50 working professionals

Analysis of market demand in job and
educational sectors

Analysis of expectations of youth from the
magazine

26. 
Overview of the likes and dislikes of the young
masses

Research on the reading ability of students to
determine the market size

On the basis of estimates of demand, discuss
with the editor regarding articles to be
published

27. 
Research amongst students on preference of art in
case of designing

Conduct surveys on current trends in design and
fashion

Overall look of the magazine

Overall segregation of advertisements and write ups
to be placed

Photoshoots to be conducted in case of necessity

Entire co-ordination with the editor

28. 
Product development and maintenance of
Operating cost

Align with the changing trends and
operate at the cost prescribed

Research may differ on basis of culture
and mentality of people and may result in
false data

29. 
VIBHA SHAH

Financial
Manager

Roll No: 3017

30. 
Capital contribution by 6 members – Rs 2 lakh each

Contribution from private savings and borrowings
from friends and family at no rate of interest

Equal profit sharing ratio

Reduction in operating cost

No misery in marketing expenses

31. 
Office owned by family member

Maintenance of Books of Records

Bank Accounts

Registration done the holder of office

Entire co-ordination with Public Relations Officer and
Marketing mangers

32. 
Revenue Generation

Sustainable Partnerships

Legal Aspects

Operating Profit

Operating cost