Market segmentation involves dividing the total market into groups based on common characteristics. The document discusses segmenting the market for a beauty soap called "Caramel" based on geography, demographics, psychographics, and behavior. It outlines the company's mass market strategy to treat the total market as one segment. The key details of the "Caramel Beauty Soap" product are provided, including the price, promotions, distribution channels, and competitors. An analysis discusses targeting health conscious customers and those seeking skin care solutions, while innovating to address common issues like infections and sun protection. The test marketing strategy involves a new market launch, supermarkets, and free samples distributed by cinema actors.

1. BEAUTY SOAP
caramel

2. Beauty soap is basically one of the basic necessities of life for human body.
People use different beauty soaps and antiseptics for washing their whole
body.

3. Market segmentation is the process of identifying and targeting groups of individuals who
are similar to one another .There are many way to segment the market.
Geographic Segmentation
The basic aim of distribution of our product, which is “caramel"
We divide our distribution channel in six major segments.
Dhaka
Chittagong
Barisal
Khulna
Rajshahi
Sylhet

4. Demographic Segmentation
Age: 15-35
Gender: Male and Female both
Lifestyle: Medium
Psychographic segmentation
Social Class: Middle,lower
Personality:Youth

5. BEHAVIOURAL SEGMENTATION
Brand Loyalty: Hopefully strong
User Status: New
Benefit: Customers must be benefited
After segmented our consumer
market strategy we select our
target market by adopting our
mass-market strategy we treat
our total market as a single
segment. . Our market targeting
can be carried out several
different levels

7. Product name
“Caramel Beauty Soap"
LOGO
Water lily
Slogan
Your trust is our achievement

8. Price (Taka.)
120 gms
70
100 gms
50
70 gms
30
40gms
23
We focuses on the price of the “Caramel" and give full
consideration to the price setting strategies. Company also
kept in mind the consumers preference and buying behavior.

9. Promotion is very important element of marketing mix promotion is very
necessary for success of product so regarding our product we focus very
much on this element of market mix.
• Advertising
• Newspaper
• T.V Channels
• Theatres
• Facebook
• You Tube
• Posters

10. Our product are sold to Agent/Distributors,Wholesalers,Retailers
Also available in supermarkets, medical shop, local market and online
websites.
Competitor brand
LUX,DOVE,TIBBET,MERIL

11. Analysis
INFLECTION:
In Bangladesh mostly raining season. Due to rain many inflection are common in
the Bangladesh people.
HEALTH CONSCIOUS PEOPLE:
The company also focus the people who conscious about their health.
SKIN CARE:
Skin problem is general problem in Bangladesh. They want new product to solve
their problem
Innovation in our “ZOOM"
In Bangladesh many beauty soap firms are work. But M.S give them extra qualities
like Antiseptics, defend sun rays, controlling raining inflection, help flew effect.

12. • Test Marketing:
• New market
• Supermarkets
• Launch by Cinema actor
• Issue a free sample of soap