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Public Relations (PR Campaign) Against Animal Abuse

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Public Relations , PR Campaign , Abolishing use of Leather and Leather Products,
Against Animal Abuse & Animal Testing.

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Public Relations (PR Campaign) Against Animal Abuse

  1. 1. PUBLIC RELATIONS - To be presented to Rupali Jain
  2. 2.  PR is a planned, perceived, communication designed to influence significant Public
  3. 3. PURITY FABRICATIONS LTD. Purity Fabrications Ltd is a publicly held Company engaged in the manufacture and export of handicraft products such as bags, belts, wallets etc. The company has their manufacturing facility located at Mumbai & Jaipur. Purity Fabrications Ltd was incorporated as a private Limited Company on April 1, 1966 at Mumbai. The company was established with the main object to manufacture products out of Artificial Leather and Synthetic Leather.
  4. 4. IN-HOUSE PR DEPARTMENT An in-house PR department is an independent department in the same organization serving all the PR functions of the organization.  Main Characteristics :-  Permanency  Economical  Familiarity
  5. 5. MISSION To maximize the sales and export of non leather goods by using substitutes VISION To minimize the use of leather and eradicate animal abuse and animal cruelty
  6. 6. DEPARTMENT HEADS  Director  Public Relation Officer  News Editor  Advertising & Marketing Manager  Public Relation Specialist PRIYANSHU SHAH 3038 SANCHIT GANGAR 3013 YASH JAIN 3016 SAGAR DARJI 3007 PRADEEP DUBEY 3012
  7. 7. STUNNING STATISTICS  Every year 70 million (7cr) animals are killed for experiments  Over 40 million (4cr) animals are killed for Fur every year  200 million (20cr) animals are killed by Hunters  1.5 million (15L) Alligators are slaughtered for leather each year  3.4 million (34L) Snakes are victims for their skin
  8. 8. ALTERNATIVES FOR LEATHER  Faux leather  Synthetic leather  Cotton canvas  Vegan Micro-fiber  Rexine
  9. 9. PRODUCTS MANUFACTURED
  10. 10. POWER OF PR  Selling Point  Proactive PR  Reactive PR
  11. 11. YOU ARE NEXT !!
  12. 12. SEMINAR
  13. 13. INTERVIEW
  14. 14. IN ASSOCIATION WITH
  15. 15. CELEBRITY ENDORSEMENT
  16. 16. PROMOTIONS
  17. 17. FUTURE PLANS oInauguration of a charitable trust for animal welfare on April 1, 2016 oIncreasing exports of our products to reduce usage of leather in western countries & thereby earning profits
  18. 18. THANK YOU

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