This document provides information on the FMCG sector in India. It discusses key details about the sector such as its size, major players, market segments and leaders. It also analyzes the competitive landscape and provides SWOT analyses of major companies including HUL, ITC, Nestle and Dabur. Marketing strategies, consumer behavior and new product examples are also summarized.
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
The product category of the project is ‘Wheat Atta’. The project defines the various segmentation variables, identifies the target market, and the positioning of the product. The project analyses the existing micro and the macro environment, SWAT and market for the product category. Further the project analyses the various marketing elements: product, place, packaging, pricing and promotion strategies for the product.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
I have prepared that slides depend upon basics of marketing strategy and saw the 4p's of marketing mix of AMUL, BCG matrix and distribution strategy with its supply chain.I have also shown the competitive analysis and what is the competitor of AMUL brand.
The product category of the project is ‘Wheat Atta’. The project defines the various segmentation variables, identifies the target market, and the positioning of the product. The project analyses the existing micro and the macro environment, SWAT and market for the product category. Further the project analyses the various marketing elements: product, place, packaging, pricing and promotion strategies for the product.
Our MBA presentation on Parle Products
Please download the file and view the presentation.
Notes for each of the slides are present in the notes section
(Images used for representational purposes only)
Presentation on "IndEcoSocial Framework" delivered by Dr. Pallavi Mody & Dr. Anil Vaidya at Asia Competitiveness Forum 2012 in Thought Leadership Track
This is a report on BSE's FMCG Index.
It contains several details such as ; when was the index started; it's yearly performance from then on in comparison with sensex & nifty; also the distribution of the index ie. share of each company (shown in pie diagram).
We've also shown the growth (performance) of index in comparison with each of it's companies (on yearly basis). And the last part indicates the performance of it's companies (on a daily basis) along with the change in each companies' market capitalization. Also we've explained the economic-vice scenario in short (under the graphs).
Company presentation on Cadbury...All the departments are being covered like HR,FINANCE&MARKETING departments which includes BCG matrix, advertisement strategies, target audience and how it became the worlds second largest chocolate selling company.. How the employees of the company work and how the work environment helps them to enhance the companys product...
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
1. By Team Members:-
Members:-
1. A Sindhuja (12PGP001)
2. Arnab Roy (12PGP008)
3. Bir Bahadur Singh (12PGP014)
4. Komal Billu Kujur (12PGP021)
5. Sathiyasundaram T (12PGP038)
9/29/2012 Indian Institute of Management Raipur 1
2. ____ __ABOUT THE SECTOR
• FMCG Quick Turnover and relatively low cost
(soaps , toothbrush, chocolate etc)
• Fourth Largest – US$ 13.1 billion
• Burgeoning population + middle class + rural class = huge market
• MNCs , Unorganized, Organized , Distribution Competition
• Inelastic demand for addictives (constant revenue – ITC )
9/29/2012 Indian Institute of Management Raipur 2
3. ____ __ PLAYERS
9/29/2012 Indian Institute of Management Raipur AND MANY MORE….
3
4. ____ MARKET SCENARIO
Others,
2%
Market Cap (in Rs.'000Crore)
160
Tobacco,
15% 140
120
100
Personal 80
Food & Care, 20% 60
Beverages
40
,
53% 20
Househol 0
d
Care, 10%
Market Cap (in Rs.'000Crore)
Constituents Segmentation Market Cap Distribution
9/29/2012 Indian Institute of Management Raipur 4
5. __ MAJOR PLAYERS
Founded 1932
Head Quarter Mumbai
Chairman Harish Manwani
CEO Nitin Pranjape
Revenue 22,116 crores(2011-2012)
Employees 16,500(2011)
Parent Unilever Plc (52%)
company
Founded 1837
Head quarter Cincinnati,USA
Chairman Robert A. McDonald
CEO Robert A. McDonald
Revenue $82.55 billion (2011-2012)
Employees 129,000(2011)
9/29/2012 Indian Institute of Management Raipur 5
6. __ MAJOR PLAYERS
Founded 1867
Head quarter Vevey, Switzerland
Chairman Peter Brabeck-Letmathe
CEO Paul Bulcke
Revenue CHF 83.64 billion
Employees 328,000
Founded 1910
Head Quarter Kolkata
Chairman Yogesh Chander Deveshwar
CEO Yogesh Chander Deveshwar
Revenue US$ 7 billion(2010)
Employees 29,000
9/29/2012 Indian Institute of Management Raipur 6
7. __ MAJOR PLAYERS
Founded 1884
Head Quarter Ghaziabad
Chairman Anand Burman
CEO Sunil Duggal
Revenue US$ 1 billion
Employees 3000
9/29/2012 Indian Institute of Management Raipur 7
8. __ COMPETITIVE PATTERN
Generic
Form
Pizza
Cakes Industry Brand
Burger
Chips Britannia Bourbon
Home-
Chocolates Parle Milk Biscuits
made food
ITC Marie
Krack-Jack
BISCUITS
9/29/2012 Indian Institute of Management Raipur 8
9. ____ SWOT ANALYSIS
STRENGTH:- OPPORTUNITY:-
1. Low Operation Cost. 1. Vast untapped Rural Market.
2. Established Distribution 2. Rising Income Level.
Network. 3. Export Potential
3. Presence of global players.
WEAKNESS:- THREAT:-
1. Low intervention from 1. Tax & Regulatory Structure.
technology.
2. Illegal mimic of the label.
2. No entry barrier so
everyday a new product comes
into the market.
9/29/2012 Indian Institute of Management Raipur 9
10. ____ SWOT ANALYSIS
ANALYSIS HUL ITC Nestle Dabur P&G
Strengths *Variety of product *Strong & experienced *Strong Brand. *World’s largest *Strong brand image
*Distribution management *Ability to Ayurvedic medicine *Innovation &R&D
Network *Strong Brand customise Product. provider distribution *Diversified product
*Brand image presence *R&D ability. network portfolio
*Quality *Diversified products *Strong operation *Powerful brand *Strong distribution
management *Excellent R&D facility with diversified ambassadors network
*Innovation and *HR Pool revenues base *Extensive supply *Global operation
R&D
Weakness *No big impact on *Dependent on its *Product recall *Uneven Profitability *No big impact in
rural area tobacco revenue Hampering across different rural area
*Competition from *Hotel industry has not Brand Product lines. *Dependence on
its own brand producing large market and equity *No direct company wall-mart stores for
(lux,Liril) share outlets. majority of its
*No focus on upper *Various products revenue
class population under the same *Over dependence
product line on mature market
*People’s preference of like USA and western
allopathic over countries
Ayurveda. *Quality control
*Low R&D work. problem.
*Lack of Marketing
Strategy.
*Online presence is
9/29/2012 low.
Indian Institute of Management Raipur 10
11. ____ SWOT ANALYSIS (Contd…)
ANALYSIS HUL ITC Nestle Dabur P&G
Opportunity *Huge market *Tap rural market & Transactional to a *Huge Market. *Acquisition
*Increasing per increase penetration in “Nutrition & well *Increasing per capita &resultant value
capita income urban area Being company” Income. generation
Social initiative *Merger and *Booming out focus of *Growing demand of *Growing Indian
*Rural market still acquisition to home eating market health supplements. FMCG market
untapped strengthen the brand *Focus on developing *Rural Market still *Expansion in
*Westernisation of and emerging untapped. developing
life style economies *Various other markets
campaigns in the
support of Ayurveda.
Decrease in Taxation
Threats *Emergence of *Strict govt rule & *Compliance issue *Emergence of Other *Emergence of
other players policies regarding resulting in penalty Players. other players
*Tax and cigarettes payments *Youth’s attraction to *Regulatory
Regulatory *Increasing *Allegation of unethical western life style. environment
structure competition among business activities *Growth in Tobacco *Global economic
*Scepticism about FMCG companies *Macro economic sector where Dabur is condition
MNCs *FDI in retail market factors not present at all. *Increase in the
*Increasing cost of *Increasing Cost of Raw cost of raw
Raw materials Materials. materials
*Over dependency
on technology
infrastructure
9/29/2012 Indian Institute of Management Raipur 11
12. ____ BCG ANALYSIS
STATUS HUL ITC Nestle Dabur P&G
Chayawanprash
Axe Ariel
Hajmola
CASH COW Vaseline Cigarettes Ceralac Vicks
Amla
petroleum jelly Tide
Vatika
Lux.
Gillett
Sunsilk.
Real fruit juice. Pantene
Fair & lovely. Paperboards /
Nescafe Active fruit juice. Head and
STAR Ponds packaging.
Maggi noodles Dabur red tooth shoulders
Kissan ketchup. Agri business.
paste Pamper
Surf excel.
Whisper
Annapurna atta.
Milo
Automotive Kitkat/Munch
Rin Furniture Maggi soup Odomos
QUESTION
Pepsodent Financial Neltle butter Sanifresh Olay
MARK
Domex Tobacco Nesvita Oxylife facial
Food Nestle Maggi
Nestle butter
Nestea Dabur gulabari
Wheel.
DOG ITC infotech. Milky bar Burst fruit juice
Sunlight. Wella
9/29/2012 Nestle crunch
Indian Institute of Management Raipur Dabur meswak. 12
13. ____ SUCCESES
• Perfect stores
– Improved availability & visibility
– 16000 perfect stores in 130 towns
• Enhancing livelihoods
– Project Shakti
• Colgate Bright smiles, Bright futures
– Oral Health Educational Program
• ITC e-choupal
– Metamarket setup
• Classmate notebooks
– Re.1 donation
9/29/2012 Indian Institute of Management Raipur 13
14. ____ FAILURES
• Moti soap
– Power brand strategy of HUL
– Decrease in premium soap market
• Pond’s toothpaste
– Wrong selection of territory
• Binaca’s acquisition
– No stress on promotion
9/29/2012 Indian Institute of Management Raipur 14
15. ____ E-Commerce
Name Status
The time for e-commerce
has not come in India
HUL especially for FMCG
market
P&G
NESTLE
DABUR urveda.com
ITC
9/29/2012 Indian Institute of Management Raipur 15
16. _ Marketing Techniques
• Societal marketing
– HUL’s Asha Daan
• Ambush marketing
– Dove’s promotion just before the launch of Pantene
• Viral marketing
– Bingo’s Contest2win
• Green marketing
– ITC Farm forestry
• Buzz marketing
– Maggi guess the taste campaign.
9/29/2012 Indian Institute of Management Raipur 16
17. _ Consumer Behavior
• Planning Time
» Very Short
• Buying Decision
» Almost Instant
• Influencing Media
» TV Commercial mostly
• Brand Loyalty
» Not much
9/29/2012 Indian Institute of Management Raipur 17
18. _ STP(Major Brands)
Attributes Lifebuoy(HUL) Navy Cut (ITC) Real (Dabur) Tide (P&G) Maggi (Nestle)
Tagline Healthy hoga Made for each other My Real Fruit White hai to Tide Taste bhi health
Hindustan Power hai bhi
USP Lifebuoy provides Priced at the deep Fruit flavored Provides good Can be cooked and
100% better protection discount level health drink whitening and prepared in 2
from germs as fragrance at low minutes
compared to ordinary price
soaps
Segment Personal Care – Soap, Medium priced For all people People who have People looking for
Hand Sanitizer, Hand cigarettes seeking a healthy fixed budget for a healthy snack
fruit based drink
Wash household things when hungry
for regular
occasions, parties like detergents and
look for economical
options
Target All households, to Adult as well as the All age groups Women ages 18 to Young people and
provide a 100% anti- youth smokers. It Lower, middle 54 years old, children from
Group bacterial soap for
extended beyond the
and upper class middle classes upper and middle
SEC A
complete protection people class
category to the SEC B
as well
Positioning Lifebuoy's goal is to Combines smooth A fruit juice made Product which has Tasty and healthy
provide affordable and flavour with 'cool', from real fruits all the qualities snack which can be
accessible hygiene and unique packaging at a required from a prepared in 2
health solutions price that is more detergent-quality, minutes
affordable for today fragrance and low
price
9/29/2012 Indian Institute of Management Raipur 18
19. Product Life Cycle for LUX
soap
Product Life Cycle (PLC) of any product
generally has four stages namely
Introduction, growth, maturity and decline
as shown in the figure below.
9/29/2012 Indian Institute of Management Raipur 19
20. Different stages of Product
Life Cycle
Introduction stage: -
• Product branding and quality level is established.
• Pricing may be low to penetrate the market
• Distribution is selective until consumers show
acceptance of the product
• Promotion is aimed at early adopters and potential
customers about the product
9/29/2012 Indian Institute of Management Raipur 20
21. Different stages of Product
Life Cycle
Growth stage: -
• Product quality is maintained
• Pricing is maintained as the firm enjoys increasing
demand with little competition.
• Distribution channel is added as demand
increases.
• Promotion is aimed at a broader audience
9/29/2012 Indian Institute of Management Raipur 21
22. Different stages of Product
Life Cycle
Maturity stage: -
• Product features may be enhanced to differentiate
the product from others.
• Pricing may be lower because of competition.
• Distribution becomes more intensive.
• Promotion emphasizes product differentiation.
9/29/2012 Indian Institute of Management Raipur 22
23. Different stages of Product
Life Cycle
Decline stage: -
• Maintain the product possibly by adding some
new features or finding some new uses.
• Harvest the product- reduce the costs and
continue to offer it.
• Discontinuing the product and liquidating
inventory or selling it to other firms who is willing
to continue the product.
9/29/2012 Indian Institute of Management Raipur 23
24. Current scenario of Lux
Lux is currently in the decline stage of its life
cycle The reasons for decline of Lux are
• Unilever products are in over 100 countries
and as a result they are exposed to adverse
currency fluctuations.
• Huge competition from other soap brands
• Due to the economic downturn in 2008-09
people started looking for cheaper brands
and sales of Lux declined.
9/29/2012 Indian Institute of Management Raipur 24
25. Product Life Cycle for Maggi
Noodles
Introduction: -
• Launched in 1982 by Nestle India
• Created new category in packaged food
market called instant noodles market
9/29/2012 Indian Institute of Management Raipur 25
26. Current scenario of Maggi
Maggi is currently in the maturity stage of PLC and it is
facing tough competition from other brands. Following
measures need to be taken to prevent it from going down
to decline stage of PLC
• Change product image
• Change product use
• Change product positioning
• Change product variants
9/29/2012 Indian Institute of Management Raipur 26
27. _ New Products
NESTLE ITC
HUL
9/29/2012 Indian Institute of Management Raipur 27
28. _ Product Mix
PRODUCT MIX FOR DABUR
SKIN CARE BABY CARE Hair care Oral care Health Care
Dabur
Gulabari Dabur Vatika Dabur
Ayurvedic Dabur Red
SkinCare Shampoo Chyawanprash
Babycare
PRODUCT
LINE
LENGTH Herbal &
Medicated Vatika Hair Oil Babool Dabur Honey
Soaps
Dabur Amla Hair
Promise Dabur Glucose
Oil
Dabur Anmo Meswak Real Fruit Juice
9/29/2012 Indian Institute of Management Raipur 28
29. _ Promotion Mix
Personal Sales Direct
Advertising Public Relation
Selling Promotion marketing
ITC Classmate - "Because - Supporting CRY Sunfeast –
you are one of a kind" Discounts (NGO) Billboards
HUL Surf Excel - "Daag Pure it - Door Lux - Gold Lakme fashion Kissan Squeezo
Achey Hain" to Door selling coins week – Billboards
Dabur Fem - Free
Real Active - "Purani - Dabur gulabari Vatika business Real active –
Jeans" with Fem centre Billboards
Nestle Nestle Pure Maggi- Kitkat –
Polo - "A mint with Life drinking "Discount on Meri Maggi Billboards
the hole" water lage packets" Campaign
Pantene -
P&G P&G -"Proud sponsor - Everyday Low Sponsor of Billboards
of mom" pricing Olympics
9/29/2012 Indian Institute of Management Raipur 29
30. Distribution Channel
HUL
CARRYING AND FORWARDING AGENTS
REDISTRIBUTION STOCKIST
WHOLESALER
RURAL RETAILER URBAN RETAILER
CUSTOMER
9/29/2012 Indian Institute of Management Raipur 30
31. Marketing Plan For Ariel
Introduction: -
Ariel was launched in 1991 by P&G India
The Enzyme technology
Smart Eyes technology
Compact detergent technology
Wide range of fragrances
Variants of Ariel:-
Ariel Front-o-mat
Ariel Fresh Clean
Ariel Oxyblu
Ariel Ultramatic
Ariel Spring Clean
9/29/2012 Indian Institute of Management Raipur 31
32. Segmentation of detergent
market in India
Detergent powder
Market
Premium
Mid-Priced Mass Market
Ariel Ultramatic, Spring
Surf Excel Blue, Tide, Ghadi, Wheel, Sunlight,
Clean, Surf Automatic,
Stain Champion Nirma
Quick wash
9/29/2012 Indian Institute of Management Raipur 32
33. SWOT Analysis of Ariel
Strength
Opportunity
1> P&G brand name
1> A big untapped rural
2> 1st detergent to market
introduce different fragrances
2> Rs. 5700 crore detergent
3> The use of enzyme market
technology
Weakness
Threat
1> poor promotional 1> Huge competition from
strategy
other brands
2> Low Advertisement recall
2> Spurious/counterfeit
value
products in rural area
3> Improper pricing strategy
9/29/2012 Indian Institute of Management Raipur 33
34. Suggestions about new
product launch
Ariel Quick wash: For removing stains
immediately
Ariel Silk: For silk and delicate clothes
Ariel Bar: For competing with Surf Excel bar, Rin
bar etc.
Ariel Smart: For woolen clothes and blazers
9/29/2012 Indian Institute of Management Raipur 34
35. Recommendations for market
penetration
Offering lucky draw coupons with a sure prize to be won
inside the pack to attract customers
Creating a strong distribution chain to reach the interior
parts of India
Offering higher incentives to distributors
Roping in Yuvraj Singh and his mother for endorsement
Penetrate to the mass market by introducing low price
variant.
9/29/2012 Indian Institute of Management Raipur 35