This ppt will take you through the journey of the life of P&G as a company, from its conception to its winning business mantras. Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company . In 2014, P&G recorded $83.1 billion in sales. It owns about more than 300 brands under its name through mergers and acquisitions. however, in the past decade, the company began to sell most of its brands to other companies, this was however, one of the most intriguing business funda the company has ever used.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
Compared Financial ratios and statements. Evaluated capital structure, fund flow and working capital flow. Forecasted financials of the next 3 years. Calculated the market Beta and WACC.
This ppt will take you through the journey of the life of P&G as a company, from its conception to its winning business mantras. Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company . In 2014, P&G recorded $83.1 billion in sales. It owns about more than 300 brands under its name through mergers and acquisitions. however, in the past decade, the company began to sell most of its brands to other companies, this was however, one of the most intriguing business funda the company has ever used.
Procter & Gamble Co., also known as P&G, is an American multinational consumer goods company headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, from Ireland and the United Kingdom.
Compared Financial ratios and statements. Evaluated capital structure, fund flow and working capital flow. Forecasted financials of the next 3 years. Calculated the market Beta and WACC.
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Reckitt Benckiser - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Reckitt Benckiser containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
This (colgate) presentation is one of my important seminar becaz wen i was took seminar i put some old colgate video ads on the screen. It really help to listen all of them with attention.. and they really like and loved it..
Marketing Management of P&G India by AKSHAY GAUTAMAkshay Gautam
I have made this ppt for my marketing management project. Do share it only for reference. Show some hard work and make one(better than this) on your own. Good Luck!!!
Reckitt Benckiser - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Reckitt Benckiser containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
This (colgate) presentation is one of my important seminar becaz wen i was took seminar i put some old colgate video ads on the screen. It really help to listen all of them with attention.. and they really like and loved it..
MBA Strategic Management Individual project on Procter & Gamble. I performed a strategic situation analysis of both internal and external factors for the purpose of value creation through strategic formulation and implementation.
AN OVERVIEW ON THE CORPORATE SOCIAL RESPONSIBILITY INITIATIVES BY PROCTOR &GA...VARUN KESAVAN
Procter & Gamble Co. (P&G) is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in 1837 by British American William Procter and Irish American James Gamble.[3] It primarily specializes in a wide range of cleaning agents and personal care and hygienics products. Before the sale of Pringles to the Kellogg Company, its product portfolio also included foods, snacks and beverages.[4]
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was streamlining the company, dropping and selling off around 100 brands from its product portfolio in order to focus on the remaining 65 brands,[5] which produced 95% of the company's profits. A.G. Lafley—the company's chairman, president, and CEO until October 31, 2015—said the future P&G would be "a much simpler, much less complex company of leading brands that's easier to manage and operate".[6]
Sustainability is integrated into our company’s purpose of touching and improving the lives of consumers now and for generations to come. We define sustainability broadly at P&G to include both environmental sustainability and social responsibility.
Procter & Gamble Co-A Brief Discussion of P&G.Rizwan Khan
Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company headquartered in downtown Ohio, United States, founded in October 31, 1837 by William Procter and James Gamble, both from the United Kingdom.
P&G announced it was streamlining the company, dropping around 100 brands and concentrating on the remaining 80 brands, which produced 95 percent of the company's profits. P & G serves worldwide (except Cuba and North Korea). It’s slogan is-”Touching lives, improving life”.
P&G’s accomplishments over the past 173 years have come from successfully orchestrating the myriad factors that contribute to market leadership.
Essential Principles of Effective Management: A Concise Guidebmodi554
Manage Right: Core Principles in 40" encapsulates the fundamental concepts of effective management in a succinct manner. This concise guide serves as a comprehensive reference for both seasoned managers and those new to leadership roles. With a focus on brevity, it distills decades of management theory and practice into essential principles that are easily digestible and applicable across various industries and organizational contexts.
The guide begins by outlining the foundational elements of management, including strategic planning, organizational structure, and decision-making processes. It emphasizes the importance of clear communication, fostering a positive work culture, and cultivating strong interpersonal relationships within teams. Through concise yet comprehensive explanations, readers gain insights into key management principles such as delegation, motivation, and performance evaluation.
Drawing on real-world examples and case studies, "Manage Right" illustrates how these principles can be implemented effectively to overcome common challenges encountered in the workplace. Whether navigating conflicts, managing change, or fostering innovation, the guide provides practical strategies and actionable advice to help managers achieve success.
Furthermore, "Manage Right" acknowledges the dynamic nature of the modern business landscape, with discussions on topics such as adaptability, resilience, and the embrace of technology. It encourages managers to stay agile and responsive to evolving market trends and consumer demands, while also prioritizing ethical considerations and sustainability initiatives.
With its concise format, "Manage Right" is designed for busy professionals seeking immediate insights and actionable strategies to enhance their managerial effectiveness. Whether used as a quick reference tool or a comprehensive study guide, this resource empowers managers at all levels to lead with confidence and achieve lasting success in today's competitive business environment.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
2. Touching lives, improving life Page 1
Procter & Gamble
INTRODUCTION
Procter & Gamble Co., also known as P&G, is an American multinational consumer
goods company headquartered in downtown Cincinnati, Ohio, United States, founded by
William Procter and James Gamble, both from the United Kingdom.
Its products include cleaning agents and personal care products. Prior to the sale
of Pringles to the Kellogg Company, its product line also included foods and beverages.
In 2014, P&G recorded $83.1 billion in sales. On August 1, 2014, P&G announced it was
streamlining the company, dropping around 100 brands and concentrating on the remaining
65 brands, which produced 95% of the company's profits. A.G. Lafley, the company's
chairman, president, and CEO until October 31, 2015, said the future P&G would be "a
much simpler, much less complex company of leading brands that's easier to manage and
operate".
David Taylor became P&G CEO and President effective November 1, 2015.
HISTORY
Origins
Candlemaker William Procter and soapmaker James Gamble, both born in the United
Kingdom of Great Britain and Ireland, emigrated from England and Ireland, respectively.
They settled in Cincinnati initially and met when they married sisters, Olivia and Elizabeth
Norris. Alexander Norris, their father-in-law, called a meeting in which he persuaded his
new sons-in-law to become business partners. On October 31, 1837, as a result of the
suggestion, Procter & Gamble was created.
In 1858–1859, sales reached $1 million. By that point, about 80 employees worked for
Procter & Gamble. During the American Civil War, the company won contracts to supply
the Union Army with soap and candles. In addition to the increased profits experienced
during the war, the military contracts introduced soldiers from all over the country to
Procter & Gamble's products.
3. Touching lives, improving life Page 2
In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that
floats in water. The company called the soap Ivory. William Arnett Procter, William
Procter's grandson, began a profit-sharing program for the company's workforce in 1887.
By giving the workers a stake in the company, he correctly assumed that they would be
less likely to go on strike.
The company began to build factories in other locations in the United States because the
demand for products had outgrown the capacity of the Cincinnati facilities. The company's
leaders began to diversify its products, as well, and in 1911, began producing Crisco,
a shortening made of vegetable oils rather than animal fats. As radio became more popular
in the 1920s and 1930s, the company sponsored a number of radio programs. As a result,
these shows often became commonly known as "soap operas"
International expansion
The company moved into other countries, both in terms of manufacturing and product
sales, becoming an international corporation with its 1930 acquisition of the Thomas
Hedley Co., based in Newcastle upon Tyne, England. After this acquisition, Procter &
Gamble had their UK Headquarters at 'Hedley House' in Newcastle upon Tyne, until quite
recently. Numerous new products and brand names were introduced over time, and Procter
& Gamble began branching out into new areas. The company introduced Tide
laundry detergent in 1946 and Prell shampoo in 1947. In 1955, Procter & Gamble began
selling the first toothpaste to contain fluoride, known as Crest. Branching out once again in
1957, the company purchased Charmin paper mills and began manufacturing toilet
paper and other tissue paper products. Once again focusing on laundry, Procter & Gamble
began making Downy fabric softener in 1960 and Bounce fabric softener sheets in 1972.[7]
One of the most revolutionary products to come out on the market was the company's
disposable Pampers diaper, first test-marketed in 1961, the same year Procter & Gamble
came out with Head & Shoulders. Prior to this point, disposable diapers were not popular,
although Johnson & Johnson had developed a product called Chux. Babies always wore cloth
diapers, which were leaky and labor-intensive to wash. Pampers provided a convenient
alternative, albeit at the environmental cost of more waste requiring landfilling.
4. Touching lives, improving life Page 3
Further developments
Procter & Gamble acquired a number of other companies that diversified its product line
and significantly increased profits. These acquisitions included Folgers Coffee, Norwich
Eaton Pharmaceuticals (the makers of Pepto-Bismol), Richardson-Vicks, Noxell (Noxzema),
Shulton's Old Spice, Max Factor, the Iams Company, and Pantene, among others. In 1994,
the company made headlines for big losses resulting from levered positions in interest rate
derivatives, and subsequently sued Bankers Trust for fraud; this placed their management
in the unusual position of testifying in court that they had entered into transactions that
they were not capable of understanding.
In 1996, P&G again made headlines when the Food and Drug Administration approved a new
product developed by the company, Olestra. Also known by its brand name 'Olean', Olestra
is a lower-calorie substitute for fat in cooking potato chips and other snacks.
In January 2005, P&G announced the acquisition of Gillette, forming the largest consumer
goods company and placing Unilever into second place. This added brands such as Gillette
razors, Duracell, Braun, and Oral-B to their stable.
The acquisition was approved by the European Union and the Federal Trade Commission,
with conditions to a spinoff of certain overlapping brands. P&G agreed to sell its Spin
Brush battery-operated electric toothbrush business to Church & Dwight, and
Gillette's Rembrandt toothpaste line to Johnson & Johnson. The deodorant brands Right
Guard, Soft and Dri, and Dry Idea were sold to Dial Corporation.
The companies officially merged on October 1, 2005.Liquid Paper and Gillette's stationery
division, Paper Mate, were sold to Newell Rubbermaid. In 2008, P&G branched into the
record business with its sponsorship of Tag Records, as an endorsement for TAG Body
Spray.
P&G's dominance in many categories of consumer products makes its brand
management decisions worthy of study. For example, P&G's corporate strategists must
account for the likelihood of one of their products cannibalizing the sales of another.
On August 25, 2009, the Ireland-based pharmaceutical company Warner
Chilcott announced they had bought P&G's prescription-drug business for $3.1 billion.
P&G exited the food business in 2012 when it sold its Pringles snack food business
to Kellogg's for $2.75 billion after the $2.35 billion deal with former suitor Diamond
Foods fell short. The company had previously sold Jif peanut butter and Folgers coffee in
separate transactions to Smucker's.
5. Touching lives, improving life Page 4
In April 2014, the company sold its Iams pet food business in all markets excluding Europe
to Mars, Inc. for $2.9 billion. It sold the European Iams business to Spectrum Brands in
December 2014.
CORE STRENGTHS OF PROCTER & GAMBLE
6. Touching lives, improving life Page 5
Consumer Understanding
No company in the world has invested more in market research than P&G. We interact with
more than five million consumers each year in nearly 100 countries. We conduct over
15,000 research studies every year, and invest more than $350 million annually in
consumer understanding.
The insights we gain help us identify opportunities for innovation and better serve and
communicate with our consumers.
Innovation
P&G is widely recognized as the industry‘s global innovation leader. Nearly all organic sales
growth over the past decade has come from new brands or improved products. We
collaborate with a global network of research partners, and more than half of all product
innovation coming from P&G today includes at least one major component from an external
partner.
Their contributions have consistently helped us earn honors from the SymphonyIRI New
Product Pacesetters Report—the annual list of the biggest innovations in our industry.
Over the past 16 years, P&G has had 132 products on the top 25 Pacesetters list—more
than our six largest competitors combined. P&G earned 5th place among Fortune‘s 2011 list
of the World‘s Most Admired Companies. And as of April 2011, P&G has won 22 ―Product of
the Year‖ recognitions, as voted on by consumers in the US, UK, France, Holland, Italy,
Spain, and South Africa.
Brand-Building
P&G is the brand-building leader of our industry. We‘ve built the strongest portfolio of
brands in the industry with 50 leadership brands that are among some of the world‘s best-
known household names–and which together make up 90% of P&G‘s sales and more than
90% of profits. Twenty-five of these brands each generate more than $1 billion dollars in
annual sales.
7. Touching lives, improving life Page 6
Go-to-Market Capabilities
We‘ve established industry-leading go-to-market capabilities. P&G is consistently ranked
by leading retailers in industry surveys as a preferred supplier. We‘re also frequently
ranked as the industry leader in a wide range of capabilities, including clearest company
strategy, brands most important to retailers, strong business fundamentals and innovative
marketing programs.
Scale
P&G is creating scale advantage by integrating across our enterprise, consistently acting as
one Company across our businesses and markets. By harnessing the strength of our brands
and categories as one Company, we can better serve more consumers around the globe.
With all of our brands, businesses, and people working in unison, we can create scale
advantages by allocating resources more strategically and efficiently than any individual
business can do on its own.
This combination is greater than the sum of its parts—and we are focused on maximizing
its potential.
8. Touching lives, improving life Page 7
STRUCTURE OF BUSINESS
FUNCTIONS IN U.S.A
SALES
Amanda Beatty
Senior Account Executive at Procter & Gamble
Current 1. Procter & Gamble
Previous
1. Procter & Gamble
Education
1. Miami University
Experience
Senior Category Manager
Procter & Gamble
August 2015 – Present (1 year 1 month)Fayetteville, Arkansas
Account Executive
Procter & Gamble
January 2014 – August 2015 (1 year 8 months)Cincinnati, Ohio
9. Touching lives, improving life Page 8
INFORMATION TECHNOLOGY
Amruta Jonnalagadda
IT Project Manager, Business Process Transformation
Leader at Procter & Gamble Cincinnati Area, KY
Consumer Goods
Current 1. Procter & Gamble
Previous 1. Procter & Gamble,
2. McCombs School of Business,
3. CRISIL
Education1. University of Bath
Experience
IT Innovation & Systems Analyst, Global Business Services
Procter & Gamble
June 2011 – Present (5 years 3 months)Cincinnati Area, KY
Cross functional IT Consultant
IDS Intern
Procter & Gamble
June 2010 – August 2010 (3 months)
Cheryl Hall
Customer Analytics and Big Data at Procter & Gamble
Seattle, Washington Information Technology and Services
Current 1. Procter & Gamble
Previous 1. Procter & Gamble,
2. Alfa Insurance,
3. Launching Entrepreneurs Across Rural Networks
Education1. University of Alabama
10. Touching lives, improving life Page 9
Arka Chaudhuri
IT Manager at Procter & Gamble
Cincinnati Area, KY Information Technology and
Services
Current 1. Procter & Gamble
Previous 1. Procter & Gamble
Education1. Penn State University
11. Touching lives, improving life Page 10
FINANCE AND ACCOUNTING
Famatta Mensah
Retail Finance Manager at Procter & Gamble
Cincinnati, Ohio
Consumer Goods
Allison Kirkby
Chief Executive Officer at Tele2 AB
Stockholm, Sweden Telecommunications
Current 1. Tele2,
2. Reach For Change,
3. Greggs PLC
Previous 1. Tele2,
2. In Kind Direct,
3. 21st Century Fox
Education1. The Chartered Institute of Management
Accountants
Current Procter & Gamble
Previous Procter & Gamble
Education University of South Carolina-Columbia
12. Touching lives, improving life Page 11
HUMAN RESOURCES
Janet Nelson
Senior HR Manager, North America Baby Care and
North America Feminine Care at Procter & Gamble
Cincinnati Area, KY Consumer Goods
Previous 1. Procter & Gamble,
2. First Hospital Corporation,
3. Contact Concepts
Education1. Vanderbilt University
BRAND MANAGEMENT/MARKETING
Maddie Bell
Brand Manager - Walmart Customer Team at Procter &
Gamble
Fayetteville, Arkansas Marketing and Advertising
Current 1. Procter & Gamble
Previous 1. Procter & Gamble,
2. Duke Student Broadcasting,
3. Hart Leadership Program: Entrepreneurial
Leadership Initiative
Education1. Duke University
13. Touching lives, improving life Page 12
PROCTER & GAMBLE IN INDIA
P&G is one of the largest and amongst the fastest growing consumer goods
companies in India
Established in 1964, P&G India now serves over 650 million consumers across India. Its
presence pans across the Beauty & Grooming segment, the Household Care segment as well
as the Health & Well Being segment, with trusted brands that are household names across
India.
These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipur, Pampers, Pantene, Oral-
B, Head & Shoulders and Wella. Superior product propositions and technological
innovations have enabled P&G to achieve market leadership in a majority of categories it is
present in.
P&G India is committed to sustainable growth in India, and is currently invested in the
country via its six plants and over nine contract manufacturing sites, as well as through the
26,000 jobs it creates directly and indirectly. Our sustainability efforts focus on
Environmental Protection as well as Social Responsibility to help develop the communities
we operate in.
P&G operates under three entities in India - two listed entities ―Procter & Gamble Hygiene
and Health Care Limited‖ and ‗Gillette India Limited‘, as well as one 100% subsidiary of the
parent company in the U.S. called ‗Procter & Gamble Home Products Private Limited‘.
14. Touching lives, improving life Page 13
Nikhil Ramesh
Country Marketing Manager - Procter & Gamble
Mumbai, Maharashtra, India
Consumer Goods
Current Procter & Gamble
Previous Procter & Gamble
Education Indian Institute of Management, Bangalore
Experience
Country Marketing Manager - P&G India Beauty Care
Procter & Gamble
September 2012 – Present (4 years)Mumbai Area, India
Country Marketing Manager for P&G India Beauty Care (Skin & Body Care)
15. Touching lives, improving life Page 14
FINANCE AND MARKETING
Karthik Natarajan
CFO, Finance Director - P&G India Mumbai,
Maharashtra, India Consumer Goods
Current 1. Procter & Gamble
Education1. Institute of Chartered Accountants of
India
HUMAN RESOURCES
Sonali Roychowdhury
HR Director - India/Middle-east/ Africa Distributor Operations, and Indian Sub-
continent
Mumbai Area, India Consumer Goods
Current 1. Procter and Gamble
Previous 1. Procter and Gamble India
Education1. XLRI Jamshedpur
16. Touching lives, improving life Page 15
BRAND MANAGEMENT/MARKETING
Chandan Pansari
Brand Manager, Oral Care, India at Procter & Gamble
Mumbai Area, India Marketing and Advertising
Previous 1. Procter & Gamble,
2. Google
Education1. Mudra Institute of Communicatons,
Ahmedabad
17. Touching lives, improving life Page 16
THE PROCTER & GAMBLE COMPANY AND SUBSIDIARIES
Agile Pursuits Franchising, Inc. [Ohio]
Agile Pursuits, Inc. [Ohio]
An-Pro Company [Ohio]
Arbora & Ausonia, S.L. [Spain]
Arbora, S.A. [Spain]
Baryon, S. de R.L. de C.V. [Mexico]
Becruz, S.A. de C.V. [Mexico]
Braun (Shanghai) Co., Ltd. [China]
Braun (Shanghai) International Trading Co., Ltd. [China]
Braun GmbH [Germany]
Braun Oral-B Ireland Limited [Ireland]
Braun-Gillette Immobilien GmbH & Co. KG [Germany]
CAMADA Grundstücks-GmbH & Co. oHG [Germany] (*)
Capella OOO [Russia]
Celtic Insurance Company, Inc. [Vermont]
Chemo Laboratories Manufacturing Sdn. Bhd. [Malaysia]
China Battery Limited [Hong Kong]
Clairol Limited [U.K.]
Compania Giva, S.A. [Delaware]
Compania Procter & Gamble Mexico, S. de R.L. de C.V. [Mexico]
Consumer Studies, Inc. [Massachusetts]
Corporativo Procter & Gamble, S. de R.L. de C.V. [Mexico]
Corpydes S.A. de C.V. [Mexico]
Cosmetic Products Pty. Ltd. [Australia]
Cosmopolitan Cosmetics China Ltd. [Hong Kong] (*)
Crest Toothpaste Inc. [Canada]
Decun, S. de R.L. de C.V. [Mexico]
Detergent Products A.G. [Switzerland] (*)
Duracell (1993) Ltd. [U.K.]
Duracell (China) Ltd. [China]
Duracell Batteries B.V.B.A. [Belgium]
Duracell Batteries Ltd. [U.K.]
And many more etc..
18. Touching lives, improving life Page 17
CAPTIVE OF PROCTER AND GAMBLE
Captive facility - In the captive center model, the business sets up its own
subsidiary offshore so that all assets and staff are owned by the client business.
The client then sets up its own operations through hiring local staff and leveraging
expatriate staff.
This model has the advantage of the client retaining ownership and operational
control. Captive centers will best serve clients that want to migrate core business
processes offshore or technology companies that want to establish IT
development, support and maintenance in a multi-shore structure.
Examples of successful captive operations include GE, Amex, Intel, SAP, JP
Morgan Chase, Standard Chartered Bank in India and P&G and Chevron Texaco.
WHY CAPTIVES….????
The process of choosing a specific type of global ownership model depends upon an
analysis of a company‘s strategic requirements, decision influencers and key
benefits afforded. In this section, we outline a situation where the captive model
is the best choice. Figure 2 highlights the major requirements, decision influencers
and key benefits that support the decision to select a captive ownership model.