The document summarizes the results of a questionnaire given to the intended audience for a short film. It found that the majority of respondents were female aged 16-18 and in education. Most preferred watching romance genres for 6-7 minutes online. The filmmakers decided to target this demographic with a fictional romance film featuring a strong female lead that will be distributed online and have a positive ending.

1. Audience research questionnaire
results
Emily and Kayyah

2. 1. What is your gender?
Gender
Female
Male
The vast amount of participants were female,
therefore we will aim our short film towards a
female audience, we will consider this during
our narrative, script and the production process
. Similar films we gained inspiration from with a
large female audience and same plot concept
is the award winning ‘The Fault In Our Stars’ ,
this will allow us to convey our production
appropriately and represent our female
protagonist by referring to ‘The Fault In Our
Stars’ when producing our short film in order
for it to be successful.

3. 2. How old are you?
Age
13 -15
16 -18
19 - 21
Age is a key part of any film
production, it allows you to
appropriately target your audience due
to the nature of your film. We found
from the questionnaire that the
majority of our audience is 16 – 18,
however we will still keep it
appropriate for a younger audience as
its closely followed by the ages of 13 –
15. Our film will have a 12 certificate
meaning its appropriate for our
younger audience.

4. 3. Are you in education?
Yes
No
We incorporated this question within the
questionnaire so we could identify where we
could publish our film, as the majority of those
who answered ‘yes’ it would be beneficial for
both us and our audience to public our short
film online therefore it is within budget for
students due to increasing cinema prices.
Consequently it is also uncommon for short
films to be show cased at cinemas unless it has
a relation to the main feature, short films are
mainly shown for young children to keep them
entertained before the main screening starts.

5. 4. What type of short film genre do you prefer?
Genre
Romance
Horror
Comedy
Action
Adventure
In correlation to our gender and age
questions, this could be the reasoning
behind our target audience preferably
watching a Romance film. This enables us
to follow the typical conventions of a
romance film while incorporating the drama
we originally insisted including to our plot.
While creating our characters we illustrate
key personality traits which are presented
upon other similar productions. To do this
successfully we will analysis our inspiration
from other productions in depth.

6. 5. Where do you prefer watching short films?
Platform
Online
TV
Cinema
It has become increasing popular to
watch films online, platforms such as
Netflix in particular but also Amazon
Prime are become a craze due to
easy accessibility to watch films on
the go due to the changes in
technologies therefore we would
make our short film available online
such as You Tube.
This may also be the correct way in
approaching our target audience
due to their age and popularity of
You Tube.

7. 6. Typically how long do you prefer short films to
be?
Length
7
minutes
6
minutes
5
minutes
Short films are usually between
anything from 4 minutes to 25.
However we decided our maximum
would be 7-8 minutes. Our target
audience preferably would watch a
short film having the running time of
7 minutes followed by 6 minutes.
Knowing this information gives us a
basic outline of how many scenes
we need to produce as well as the
number of shots including in the
scenes, this helps us to plan our
narrative and scripting.

8. 8. Do you prefer a positive ending?
Ending
Yes
No
Closing the disequilibrium our target
audience would prefer a positive ending,
this helps us with the initial ideas of how
we will end our short film while addressing
our target audience in the most
appropriate way. It is also uncommon
among films to display an negative ending
therefore we will portray the common
conventions of film.

9. 7. Fictional or Non- fictional?
Fictional or Non
Ficitonal
Non -
Fiction
Fiction
90% of the answers to question 7 was
Non- Fiction. The majority of films in
general are seen to be non- fictional
however a 40% of short films are
recognised to show certain educational
purpose although we are not studying
fictional short film and our target audience
is seen to prefer non- fictional films.

10. 9. Who do you most emphasise with more, male or
female?
Gender
Female
Male
Females are typically portrayed as the
weaker gender within film therefore the
audience is seen to emphasise more
towards female characters. However this
is one issue we have to face when
producing our film, we have decided that
our lead female character will have a
strong personality however the farther is
seen to be struggling with the concept
his daughter is going to die. Although this
initially goes against the idea that the
female is a weak, the farther and the
lead female’s boyfriend is seen to both
be protective over her therefore it still
conveys some typical conventions in
portraying female roles in film, however
still showing equality between both
genders due to the personality type of
our female character.