This presentation discusses ORCID and how organizations can integrate it. ORCID is a system for researchers to create unique identifiers that link to their work such as publications. It is not a journal database and identifiers are for individuals, not organizations. The presentation recommends that journals and universities become ORCID members to authenticate user identities and automatically update publications to user profiles. This benefits researchers by saving time managing information in one place. Integration involves using the ORCID API to collect, display, and synchronize user data between systems and the ORCID registry.