This document outlines an approach for business owners to optimize their health through lifestyle, exercise, and nutrition. It discusses maximizing total health by focusing on brain function, lifespan, body composition, stress management, and sleep quality. Specific fundamentals that are recommended include following a reduce, increase, consume, eliminate nutrition principle. Key things to reduce include carbohydrates and gluten. Things to increase include protein, omega-3s, water, meal frequency, and exercise. Exercise is emphasized as a strong predictor of lifespan. The approach also involves consuming whole foods and eliminating gluten, alcohol, smoking, bad fats, and sugars. Stress management is also covered.