Jarlett de Grouchy
    Recruitment Specialists:
Consumer Goods, Retail and FMCG
Company Overview
   •   Jarlett de Grouchy LLP was founded in September 2008 .

   •   Specialise in Marketing Headhunting for the FMCG, Retail and
       Consumer Goods sectors.

   •   Working across three core sectors, enables us to have a large pool
       of candidates. These sectors complement each other and
       candidates can easily transfer from one sector to another giving us
       greater opportunity to service client and candidate needs.

   •   Currently a team of five, four head hunting consultants and one
       researcher. Soon to be joined by another consultant in February.

   •   Cover UK wide and International.

   •   Offices based in Central London, South Molton Street, Mayfair.

   •   Registered Office Address: Third Floor, 22 South Molton Street,
       London, W1K 5RB.

   •   Registered Company Number : 0340163
Our USP’s
•   Current supplier to world top-tier businesses including Market Force/IPC Media, Reckitt Benckiser, Nestlé,
    L’Oréal and General Mills.
•   An understanding of roles, company culture and required experience, allowing us to target the most
    relevant candidates.

•   A key strength to highlight in this proposal is that Jarlett de Grouchy are Head Hunting specialists within
    the Consumer Goods, Retail and FMCG sectors. We have a portfolio of clients to support this.

•   To date our structure of roles is split into the following percentages
            Brand Marketing & Communications (inc Digital & PR) – 40%
            Commercial Marketing - Customer/Trade/Category - 28%
            Research (Consumer & Insight) - 32%

•   A wealth of knowledge in Head Hunting with the proposed account management team having over 16yrs
    of FMCG & Retail and Media experience between us.

•   We are a headhunting agency - 60% of our placements in 2010 came from Headhunting.

•   We have successfully relocated candidates for a number of our clients either internationally or regionally
    across the UK.
•   We thrive working with high calibre candidates.
•   We enjoy what we do and we work hard for our clients - we have not lost a client yet.
Existing Clients
Candidate Sourcing
•6000 Candidate on our                                                        •Monster
 database                                                                    •Total jobs
•1000 Active candidates who                                             •Only Marketing
 have registered with us via                                          •Simply Marketing
 our website or applied to
                                                                                  •Reed
 jobs online
                                                                              •Linked in
•5000 Candidates - our
 network of candidates we                                                          •Xing
 have built up over many
 years
                                              External
                               Database
                                              Database




                               Advertising   Headhunting

•The Grocer                                                                  •Research
•Brand Republic                                                 •Networking – Events &
•Marketing Week                                                                  Online
•Only Marketing                                            •Generous candidate Referrals
•Simply Marketing                                                               scheme
•Monster                                                              •Marker Mapping
•Total Jobs
Recent Campaigns
•   Kao Brands – Digital Marketing Manager     •   Dunnhumby – In-Store Communications
                                                   Manager (Tesco’s)
•   L’Oreal – Product Manager
                                               •   Emnos – Consultant, Retail Strategy
•   Boots International – Regional Marketing
    Manager                                    •   Royal Sun Alliance – Marketing Director x 2

•   Reckitt Benckiser UK team – Senior Brand   •   Kantar – Shopper Research Manager
    Manager
                                               •   Burtons Foods – Marketing Manager
•   Reckitt Benckiser Global team – Senior
    Marketing Manager                          •   Treasury Wines – Category Assistant

•   GU Brands – Marketing Brand Manager        •   L’Oreal – Category Manager

•   Information Resources – Category Insight   •   Reckitt Benckiser – Global Design Manager
    Manager for P&G
Candidate Profiling
                            & Management
•   The process and service that we provide to our
    clients is one of our most important company                                             Candidate Screening
    values as we believe in supplying quality at         Biographical Interview
                                                                                                    C
                                                                                         Current Salary (Financial
                                                                                                                                                                                       Notes entered onto
    every level from Senior Hires to Middle                  Career History
                                                          Career Aspirations
                                                                                           Breakdown of each
                                                                                              component)
                                                                                                                           References & Visa
                                                                                                                     Visa - Right to work in the UK.          Notice Period
                                                                                                                                                                                      Chameloni – Database

                                                                                          & Salary Expectations         If not what type of visa -
    Management. We listen to our clients needs            Reasons for looking
                                                       Responsibilities / Technical
                                                                                                                        photocopy saved to our
                                                                                                                                database
                                                               abilities
    with thorough examination to ensure we get the
    right fit for their business every time, no
    exceptions

•   This is one of the many reasons our clients            Competency Interview/ Face to Face
    choose to work with us and why we have long
    standing relationships                                  Why our clients ?                     Ambition                      Partnership                    Achievements
                                                                                                                                                                                  Environment you thrive in –
                                                                                                                                                                                      cultural suitability -
                                                                                                                                                                                          Personality




•   We always make certain submitted candidates
    to our clients are subject to a well managed and
    enjoyable experience throughout the interview
    process                                                                           Candidate Management
                                                          All candidates will
                                                       have reviewed the job                                    Detailed & timely
                                                                                      Detailed Interview                                                                                  Candidate Follow up
                                                        description, be fully                                  interview feedback         On-going dialogue        Offer Management
                                                                                         preparation                                                                                      after they’ve started
                                                       briefed on the role and                                  from both parties.
                                                               company
Value Analysis – Maintaining
       High Service Levels to Our Clients
KPI                                                    Target

QUALITATIVE                                            Monthly Vacancy Reports & Face to Face ¼ Quarterly
                                                       Review
Accessibility and responsiveness of account manager    100%

Accuracy, content & timeliness of communication        100%

Complaints dealt with effectively and quickly          100% & proactive action taken to prevent repetition

Amount & usefulness of feedback. e.g. candidate care   To be reviewed

Accuracy of detailed monthly report/s                  100%

Line Manager satisfaction with calibre of appointed    No. of line managers satisfied with appointed
candidates                                             candidate/s @ 12 month service
Value Analysis
Reduce Cost to Clients                                 Adding Value Beyond a Vacancy
•   We free up your time by allowing us to source      •   Consult on Salary Surveys
    candidates on your behalf                          •   Update you on available candidates in different
•   Saving your time & energy shifting through CV’s        functions . Always on hand to give you an
    – enables us to be your screening filter               unbiased views of market conditions
•   Building a talent pool of candidates you can go    •   Becoming Brand Ambassadors for our clients –
    to when you look to hire, this in turn speeds up       promoting their brands / employer of choice to
    the recruitment process                                our network of candidates
•   Reduce your advertising costs through              •   Facilities to run assessment centres
    discounted rates through bulk media buying /       •   Implementing Customer Feedback forms for
    preferential rates in Marketing & Brand Republic       Candidates & Clients to ensure high levels of
•   Discounted Fees – already discounted on our            performance are maintained
    standard T&Cs. Headhunting service for             •   As the relationship develops we expect to
    Contingency based recruitment fees                     exceed the KPI’s put in place
Implementation Plan
•   Become experts on our client companies – understand and learn more about your culture
•   Learn even further about each Marketing teams & their challenges, their sizes, mini-cultures within their
    teams. This could be facilitated through spending time in your departments, spending a day with
    successful people in your business, sitting in on interviews
•   Developing an optimal candidate background profile focusing on your company’s competencies,
    developing a competency based interview framework that we can use so it ensures we are presenting you
    with ideal candidates for your business
•   Understand the volume and types of roles you have coming up over the next 12 month period. Also,
    understand your immediate recruitment needs and putting in place a strategy to resource
•   This would involve identifying source companies, market mapping and direct search – start to build up a
    talent pool
•   Reach out to our existing network of candidates and bring your company to their attention, actively push
    our candidate referral scheme
Methods of Attraction

•   Our Account Management team approach - always promoting our clients as an Employer of Choice
•   Through our proven sourcing methods - Headhunting, Database, Network & Advertising
•   Very happy to run client Adverts on the Featured Job pages which we pay for on Brand Republic,
    Marketing Week & The Grocer free of charge
•   Become Brand Ambassadors for our clients – use our knowledge & insight of the business to get
    candidates “brought in” and “excited” about working for our clients. Selling the idea of living in
    Nottingham - become Brand Ambassadors for Nottingham!
•   With a heavy flow of traffic coming to our website generated by our advertising we could have you as a
    featured Client on our website
•   Already working with top talent who have either Consumer Goods, FMCG or Retail Marketing backgrounds
    – using our years of experience to draw on the above methods to ensure you receive candidates who you
    will want to interview
Service Level
                                       Candidates
KPI                                                 Target

QUANTITATIVE

TO BE COMPLETED & FORWARDED EVERY 4 WEEKS
or QUARTER
1) All candidates interviewed face to face          100%

2) Ratio of CV's accepted to 1st interview (where   90%
applicable)
3) Number of people who drop out                    Nil

4) Ratio of candidates forwarded to 2nd stage       70% (70%of 90%)
interview
5) Offer Rate                                       50%

6) Fill Rate                                        100%

7) Filled within agreed time-scales                 Filled within agreed time-scales
                                                    Key Roles: 1 week
                                                    Hard to fill roles: 2 weeks
                                                    Headhunt – TBA
Summary

• We specialise in Marketing recruitment
• Our team members are all experienced consultants who are proven within
  the FMCG, Retail & Agency sectors
• As a business that puts an emphasis on head-hunting we complement
  PSLs where we sit alongside pure contingency based recruitment
  companies
• We are a growing business and we work hard for our clients – we have not
  lost a client yet

Jarlett de Grouchy

  • 1.
    Jarlett de Grouchy Recruitment Specialists: Consumer Goods, Retail and FMCG
  • 2.
    Company Overview • Jarlett de Grouchy LLP was founded in September 2008 . • Specialise in Marketing Headhunting for the FMCG, Retail and Consumer Goods sectors. • Working across three core sectors, enables us to have a large pool of candidates. These sectors complement each other and candidates can easily transfer from one sector to another giving us greater opportunity to service client and candidate needs. • Currently a team of five, four head hunting consultants and one researcher. Soon to be joined by another consultant in February. • Cover UK wide and International. • Offices based in Central London, South Molton Street, Mayfair. • Registered Office Address: Third Floor, 22 South Molton Street, London, W1K 5RB. • Registered Company Number : 0340163
  • 3.
    Our USP’s • Current supplier to world top-tier businesses including Market Force/IPC Media, Reckitt Benckiser, Nestlé, L’Oréal and General Mills. • An understanding of roles, company culture and required experience, allowing us to target the most relevant candidates. • A key strength to highlight in this proposal is that Jarlett de Grouchy are Head Hunting specialists within the Consumer Goods, Retail and FMCG sectors. We have a portfolio of clients to support this. • To date our structure of roles is split into the following percentages Brand Marketing & Communications (inc Digital & PR) – 40% Commercial Marketing - Customer/Trade/Category - 28% Research (Consumer & Insight) - 32% • A wealth of knowledge in Head Hunting with the proposed account management team having over 16yrs of FMCG & Retail and Media experience between us. • We are a headhunting agency - 60% of our placements in 2010 came from Headhunting. • We have successfully relocated candidates for a number of our clients either internationally or regionally across the UK. • We thrive working with high calibre candidates. • We enjoy what we do and we work hard for our clients - we have not lost a client yet.
  • 4.
  • 5.
    Candidate Sourcing •6000 Candidateon our •Monster database •Total jobs •1000 Active candidates who •Only Marketing have registered with us via •Simply Marketing our website or applied to •Reed jobs online •Linked in •5000 Candidates - our network of candidates we •Xing have built up over many years External Database Database Advertising Headhunting •The Grocer •Research •Brand Republic •Networking – Events & •Marketing Week Online •Only Marketing •Generous candidate Referrals •Simply Marketing scheme •Monster •Marker Mapping •Total Jobs
  • 6.
    Recent Campaigns • Kao Brands – Digital Marketing Manager • Dunnhumby – In-Store Communications Manager (Tesco’s) • L’Oreal – Product Manager • Emnos – Consultant, Retail Strategy • Boots International – Regional Marketing Manager • Royal Sun Alliance – Marketing Director x 2 • Reckitt Benckiser UK team – Senior Brand • Kantar – Shopper Research Manager Manager • Burtons Foods – Marketing Manager • Reckitt Benckiser Global team – Senior Marketing Manager • Treasury Wines – Category Assistant • GU Brands – Marketing Brand Manager • L’Oreal – Category Manager • Information Resources – Category Insight • Reckitt Benckiser – Global Design Manager Manager for P&G
  • 8.
    Candidate Profiling & Management • The process and service that we provide to our clients is one of our most important company Candidate Screening values as we believe in supplying quality at Biographical Interview C Current Salary (Financial Notes entered onto every level from Senior Hires to Middle Career History Career Aspirations Breakdown of each component) References & Visa Visa - Right to work in the UK. Notice Period Chameloni – Database & Salary Expectations If not what type of visa - Management. We listen to our clients needs Reasons for looking Responsibilities / Technical photocopy saved to our database abilities with thorough examination to ensure we get the right fit for their business every time, no exceptions • This is one of the many reasons our clients Competency Interview/ Face to Face choose to work with us and why we have long standing relationships Why our clients ? Ambition Partnership Achievements Environment you thrive in – cultural suitability - Personality • We always make certain submitted candidates to our clients are subject to a well managed and enjoyable experience throughout the interview process Candidate Management All candidates will have reviewed the job Detailed & timely Detailed Interview Candidate Follow up description, be fully interview feedback On-going dialogue Offer Management preparation after they’ve started briefed on the role and from both parties. company
  • 9.
    Value Analysis –Maintaining High Service Levels to Our Clients KPI Target QUALITATIVE Monthly Vacancy Reports & Face to Face ¼ Quarterly Review Accessibility and responsiveness of account manager 100% Accuracy, content & timeliness of communication 100% Complaints dealt with effectively and quickly 100% & proactive action taken to prevent repetition Amount & usefulness of feedback. e.g. candidate care To be reviewed Accuracy of detailed monthly report/s 100% Line Manager satisfaction with calibre of appointed No. of line managers satisfied with appointed candidates candidate/s @ 12 month service
  • 10.
    Value Analysis Reduce Costto Clients Adding Value Beyond a Vacancy • We free up your time by allowing us to source • Consult on Salary Surveys candidates on your behalf • Update you on available candidates in different • Saving your time & energy shifting through CV’s functions . Always on hand to give you an – enables us to be your screening filter unbiased views of market conditions • Building a talent pool of candidates you can go • Becoming Brand Ambassadors for our clients – to when you look to hire, this in turn speeds up promoting their brands / employer of choice to the recruitment process our network of candidates • Reduce your advertising costs through • Facilities to run assessment centres discounted rates through bulk media buying / • Implementing Customer Feedback forms for preferential rates in Marketing & Brand Republic Candidates & Clients to ensure high levels of • Discounted Fees – already discounted on our performance are maintained standard T&Cs. Headhunting service for • As the relationship develops we expect to Contingency based recruitment fees exceed the KPI’s put in place
  • 11.
    Implementation Plan • Become experts on our client companies – understand and learn more about your culture • Learn even further about each Marketing teams & their challenges, their sizes, mini-cultures within their teams. This could be facilitated through spending time in your departments, spending a day with successful people in your business, sitting in on interviews • Developing an optimal candidate background profile focusing on your company’s competencies, developing a competency based interview framework that we can use so it ensures we are presenting you with ideal candidates for your business • Understand the volume and types of roles you have coming up over the next 12 month period. Also, understand your immediate recruitment needs and putting in place a strategy to resource • This would involve identifying source companies, market mapping and direct search – start to build up a talent pool • Reach out to our existing network of candidates and bring your company to their attention, actively push our candidate referral scheme
  • 12.
    Methods of Attraction • Our Account Management team approach - always promoting our clients as an Employer of Choice • Through our proven sourcing methods - Headhunting, Database, Network & Advertising • Very happy to run client Adverts on the Featured Job pages which we pay for on Brand Republic, Marketing Week & The Grocer free of charge • Become Brand Ambassadors for our clients – use our knowledge & insight of the business to get candidates “brought in” and “excited” about working for our clients. Selling the idea of living in Nottingham - become Brand Ambassadors for Nottingham! • With a heavy flow of traffic coming to our website generated by our advertising we could have you as a featured Client on our website • Already working with top talent who have either Consumer Goods, FMCG or Retail Marketing backgrounds – using our years of experience to draw on the above methods to ensure you receive candidates who you will want to interview
  • 13.
    Service Level Candidates KPI Target QUANTITATIVE TO BE COMPLETED & FORWARDED EVERY 4 WEEKS or QUARTER 1) All candidates interviewed face to face 100% 2) Ratio of CV's accepted to 1st interview (where 90% applicable) 3) Number of people who drop out Nil 4) Ratio of candidates forwarded to 2nd stage 70% (70%of 90%) interview 5) Offer Rate 50% 6) Fill Rate 100% 7) Filled within agreed time-scales Filled within agreed time-scales Key Roles: 1 week Hard to fill roles: 2 weeks Headhunt – TBA
  • 14.
    Summary • We specialisein Marketing recruitment • Our team members are all experienced consultants who are proven within the FMCG, Retail & Agency sectors • As a business that puts an emphasis on head-hunting we complement PSLs where we sit alongside pure contingency based recruitment companies • We are a growing business and we work hard for our clients – we have not lost a client yet