Internet marketing, also known as online marketing, involves promoting products or services via the internet using methods like search engine marketing, email marketing, and social media marketing. Esolpk provides a range of tailored online marketing services to enhance client visibility and engagement, leveraging experienced professionals to develop comprehensive strategies. Success in internet marketing relies on targeted traffic generation and the conversion of visitors into customers.

1. INTERNETINTERNET
MARKETINGMARKETING
ESOLPK

2. What is Internet Marketing?What is Internet Marketing?
Internet marketing is also known as online
marketing or E - marketing.
It also refers to advertising and marketing
achievements that use the Web and email
for direct sales through electronic
commerce, in addition to sales leads from
Web sites or emails.
Internet marketing defined in simple words
as a process of marketing by using Internet
for communication about a product or
service.

3. Uses of Internet MarketingUses of Internet Marketing
Internet marketing and online advertising efforts
are typically used in simultaneousness with
traditional types of advertising such as radio,
television, newspapers and magazines.
Marketing efforts done only over the Internet.
This marketing type uses various online
advertisements to bring traffic to a client's
website.
Internet marketing is a growing business mainly
because more and more people use the internet
every day.
Mostly used search engines such as Google and
Yahoo can take advantage of this new way of
advertising.

4. ESOLPK’s Internet MarketingESOLPK’s Internet Marketing
ServiceService
The web represents various initial resources
for business development, and ESOLPK’s
online marketing services can help you reach
out to a promising customer base you didn’t
even know were there.
We know how much a website is valuable
for our admired clients.
As an online marketing service provider
company, we have established an
outstanding position in offering continuously
superior results with our wide range of
online marketing services.

5. ESOLPK’s Skilled TeamESOLPK’s Skilled Team
ESOLPK’s skilled team of professionals
examines all aspects of the website and
able to deliver years of their experience
to develop extensive online strategies for
clients in all areas of the private sector.
We only believe in a comprehensive
website management not in short term
goals or time span goals.

6. Because we make sure our client’s
growth and that is what it leads them
along the best way and increases long-
term business value.
That’s a reason why our clients
outsource us in order to get custom
Internet marketing services and required
results. With our dedicated and
professionally qualified SEO professionals,
we will work with you as a partner to
turn your idea to life.

7. What Makes ESOLPK BestWhat Makes ESOLPK Best
in Online Marketing Service?in Online Marketing Service?
ESOLPK is able to give you the targeted
traffic and the required ROI like many
other organizations. But there are some
points that make ESOLPK best in the
online marketing competition.
◦ Defining Your Actual Business requirements
◦ Do our Research work Online
◦ Do an analysis to understand
◦ Testing, Tracking and Deciding

8. Tag in Web page ContentTag in Web page Content
With everything taken into account, anyone can
experience that this activity of selecting gone
great service from a heap of online marketing
service providers is very like that of your own
marketing filter.
We will customized make a SEO solution to
serve all your needs and push you to top results
for search engines.
We will help you promote your product and
services using effective search engine marketing
strategy which will provide an additional
advantage and attract more customers.
Our clients’ satisfaction is our success. So, we
also take care of your listing needs with search
engines and provide support services to solve any
issues, technical or functional problems that may
arise.

9. Kinds of InternetKinds of Internet
MarketingMarketing
The most common kinds of internet
marketing include:
Search Engine Marketing (SEM)
◦ Search Engine Optimization (SEO)
◦ Pay-per-click Marketing (PPC)
Email Marketing
Blogs
Social Media Marketing

10. SEM – Search EngineSEM – Search Engine
MarketingMarketing
SEM is designed to increase your
website’s visibility on Google, Bing and
other search engines.
SEM can include:
◦ SEO – search engine optimization
◦ SERM (Search Engine Reputation Management
– equivalent to online Public Relations)
◦ PPC Advertising (Pay-Per-Click Advertising –
including ads on Google Ad Words, Yahoo,
Bing and social media sites)

11. SEM—A Word ofSEM—A Word of
attentionattention
Some people guess that logic and perception
are all that’s needed in order to maximize
your website’s search engine placement, but
SEM is not as easy as it seems.
To make matters more complex, SEM
consultants and web developers are often
well-known for charging high fees for huge-
sounding projects, when just a bit of effort
on the right aspects of your web program
can create 90% of the profitable impact.

12. An experienced SEM consultant will ask about
and want to learn about your specific business
and can often spot the best items to work on in
order to make changes that pay off.
Often, these are not the most costly items.
Listen to what potential merchant ask about your
company or to verify whether they are just trying
to promote a universal solution.
If they don’t ask questions and are not trying to
understand your business, your business goals,
and your target customer – don’t walk, run.
Ask for references and specific comparative
outcomes and ROI.
 This can be the first test of their reliability
because many firms will not answer those
questions.

13. SEO (Search EngineSEO (Search Engine
Optimization)Optimization)
SEO (Search engine optimization) is the
methodology of strategies, techniques and
approaches used to increase the amount of
visitors to a website by obtaining a high-
ranking placement in the search results page
of a search engine, including Google, Bing
and other search engines.
SEO is the process of improving the visibility
of a website or webpage in the search
engines when someone types in a specific
keyword or phrase via the search engine’s
algorithms.

14. Search AlgorithmSearch Algorithm
“Algorithmic search” is also referred to as
“natural” or “organic” search by which you’re
not paying for the keywords to show up in
the results.
Your search ranking is automatically
reflected in the frequency and selection of
key search terms in your web content, blog,
newsletters, etc.

15. SEO CategoriesSEO Categories
 SEO is typically a set of best practices that webmasters and
SEO experts follow to help them achieve a better ranking in
search engine results and tend to fall under two types of
categories — onsite SEO and offsite SEO.
◦ Onsite SEO involves making sure your website pages,
titles, tags (part of the site code) and overall structure are
optimized for target keywords. Increasingly relevant
content that users want is becoming a critical component
in your ranking.
◦ Offsite SEO is pretty much what it signifies. You need
to make sure that you have a significant amount of
inbound links from highly respected external
websites that are directed to your site. It is a significant
factor in how search engines rank your web pages.
 You need both onsite and offsite SEO to be successful, and
the right mix has everything to do with analytics and
tracking. Keep in mind that you MUST be using the right
keywords or run the risk of spending time and money driving
the wrong people to your website.

16. PPC (pay per click)PPC (pay per click)
PPC (pay per click) is a method for placing
online ads on search engine pages, web
pages or social media pages by paying for
each click-through, rather than by number of
impressions or a flat rate.
PPC is used on websites where advertisers
pay their host only when their ad is clicked.
With search engines, advertisers typically
bid on keyword phrases relevant to their
target market.
Content sites commonly charge a fixed
price per click rather than use a bidding

17. PPC is a very quick and easy way to
promote your website, products and
services when getting a 1st-page organic
position is a longer-term, more difficult goal.
PPC is generally profitable when your
business targets a specific segment of the
market with a relatively unique product or
service or offer – and when there are not a
lot of competitors bidding against your ads
and driving up the cost of your PPC efforts.

18. Email Internet MarketingEmail Internet Marketing
Email Internet Marketing is a type of
direct digital marketing that uses email as
the marketing communication delivery
method. Email internet marketing comes
in a variety of forms including:
◦ Direct email to a selected list of recipients
◦ Affiliate emails
◦ Email newsletters and other “opt-in” forms of
communication

19. Email internet marketing is used in a number
of ways by organizations and marketers for
brand and customer loyalty building,
acquiring or converting customers, company
advertisements, or for communicating
promotional offers and more.
E-mail internet marketing requires you
spend time building your list.
Sign-ups, contests customer feedback and
social media are all ways to build your list.
Organizations like Constant Contact are
inexpensive resources to mail and clean
your list. Also, ensure you are not
“spamming” your recipients and that they
have a ready mechanism to opt out from
your emails if they so desire.

20. Social Media MarketingSocial Media Marketing
Success in Social Media Marketing requires that you
be Open, Honest, and a Little Social, too.
To successfully market in social media spaces, a
business needs to create honest and open profiles
that will appeal to consumers and create enough
“buzz” to encourage sharing with friends and
networks — don’t fool you are “just another user”
on the site.
Be honest in letting users know that you represent a
business, versus being a single person who always
tweets and posts information that links to one
business.
People will see right through this. Being genuine,
impactful, and at times even pleasure can be great
ways to make Social Media Marketing work for you
and your business.

21. ConclusionConclusion
When Internet marketing is applied properly it
will improve the overall targeted traffic to the
website or portal.
Getting traffic to a website is not difficult; getting
targeted traffic is much more challenging.
Getting targeted traffic that converts into buyers
and users of your products or services is the
icing on the cake.
The ESOLPK team has been applying successful
Internet Marketing strategies for over a decade
to clients in different continents.