- Introduction to Web, Digital Marketing & Google Adwords
- Types of campaign
- Setting up Adwords campaign
- Hardcore keyword research
- Organizing Ad groups
- How to write effective Ads
- Sitewide, phone & review extension
- Optimizing landing pages - Top 10 ways
- Understanding quality score
- Big management
- Negative keywords
- Understanding tracking & analytics
- Re-marketing
- Must have tools
- Case studies of different companies on How Adwords made a difference in there overall marketing strategy
- Conclusion
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Webinar presentation in topic "AdWords Sales 101" by Google AdWords Thailand. Content include. Understanding Advertising Business. How to Sell Effective AdWords. And How to prepare before sell AdWords. Thai and English language.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Conversion Rate Optimization Workshop by Ali Raza Ali Raza
A brief Conversion Rate Optimization Workshop by Ali Raza with various factors being discussed which includes
Introduction to Conversion Rate Optimization
Why CRO is Important for your website and Business?
Understanding Visitors Psychology
How to create a compelling and clear value proposition? [Working on your Unique Competitive Edge]
How User Experience Can Differentiate ‘CRO’ for Your Business?
How Event Based Promotions Increase the ‘CRO’ for Your Business?
How Much Important ‘Urgency’ Factor in Your Creatives?
How Important is Emotional Resonance?
Communicate Value - Why Pay?
Testimonials - Case Studies - Proof’s how they can help your business.
Remove distraction - Consumer is Lazy!
What is A/B testing?
How to do A/B testing to determine what is working best for your business?
Landing Page A/B Testing Samples
Several Case Studies Discussed.
Different tools which can help you with Conversion Optimization, A/B Testing and how you can record
User Behavior on your website.
You can visit my blog at http://aliraza.co
Regards
If you're looking to understand the fundamentals of digital marketing, this is the 101 presentation for you. This is part of the digital marketing Webinar series that are run for business owners, digital marketing practitioners and marketing managers to enable them to get an overview of what constitutes digital marketing and how online marketing works.
To know more about the author please connect with me on LinkedIn or at Twitter at @aon_menon
Webinar presentation in topic "AdWords Sales 101" by Google AdWords Thailand. Content include. Understanding Advertising Business. How to Sell Effective AdWords. And How to prepare before sell AdWords. Thai and English language.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Are you ready to take 2022 by storm? Do you have a clear plan of attack as
it relates to your Internet marketing & lead generation strategy? Have you
put together an updated plan based on all the the changes in the Online
Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Basement Waterproofing & Foundation Repair Business going into the New Year.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
In this presentation, we outline the benefits of SEO and why you should use both paid and organic search for maximizing your revenue. Brought to you by https://ppc.co/ and https://seo.co/ppc/
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Build Robust Digital Signage Content For Assured Call-To-ActionSmart Digital Signage
Robust quality of digital signage content is required for certain call-to-action process. Here we shared tips to create great signage content. Click this links or visit here: www.smartdigitalsignage.ca/
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
Two of our PPC experts are determined to help you dispel common myths & objections about paid search and show you if AdWords REALLY does Work!
Join the webinar to learn:
-If I have strong organic traffic, do I even need to pay for clicks?
-How much is too much to be paying?
-Does AdWords traffic even convert?
-Is AdWords effective enough for me to spend my time on it?
LSA Bootcamp Atlanta: Building a Successful Digital Marketing Strategy (Googl...Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
How does Google Adwords Work and its BenefitsEminenture
Google AdWords helps in determining keywords and observing ads bidding. Maximum CPC and quality score fix which ad is to be displayed. CTR, relevancy, landing pages and users experience tell what’s the bidder’s quality score. Optimizing adwords account for drafting ads, A/B testing & other strategies solve the tussle of assigning bids.
Improving the Success of Your Website presentation delivered by Shane Fell of Top Floor Technologies at the 2013 Mid Am Horticultural Trade Show at Navy Pier in Chicago.
Are you ready to take 2022 by storm? Do you have a clear plan of attack as
it relates to your Internet marketing & lead generation strategy? Have you
put together an updated plan based on all the the changes in the Online
Space?
On this live training, we'll be unpacking "Your 2021 Internet Marketing Plan" and what you need to do to MAXIMIZE your leadflow via the internet in your Basement Waterproofing & Foundation Repair Business going into the New Year.
7 Principles of Conversion Centered Design with Oli GardnerStukent Inc.
Oli Gardner, co-founder of Unbounce, shares the secrets of landing page optimization with 7 Principles of Conversion-Centered Design. You can view this Stukent Expert Session here: http://www.stukent.com/expert-sessions/7-principles-of-conversion-centered-design/
In this presentation, we outline the benefits of SEO and why you should use both paid and organic search for maximizing your revenue. Brought to you by https://ppc.co/ and https://seo.co/ppc/
A slide deck that goes along with a webinar (http://email-marketing.pinpointe.com/webinar-facebook-ads-vs-google-ads-dupont) that explains the key differences between Facebook ads and Google ads – including the pros and cons for your business.
Master the basic essentials of digital marketing in the areas of email marketing, social media and search engine optimization with this easy to follow guide.
The guide offers insights, tips and how to for anything key area of digital marketing in the above channels!
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Build Robust Digital Signage Content For Assured Call-To-ActionSmart Digital Signage
Robust quality of digital signage content is required for certain call-to-action process. Here we shared tips to create great signage content. Click this links or visit here: www.smartdigitalsignage.ca/
SEO Training Masterclass by Siddharth Lal, Bruce Clay India for DMAasiaSid Lal
Siddharth Lal presents an SEO Training Masterclass for DMAasia in Delhi, India. This Search Engine Optimization presentation includes:
SEO fundamentals
Advanced Google Commands That Marketers Will Love
The Importance of Content for ranking websites
5 Tools Data Hungry Digital Marketers Will Love. These tools will help you uncover secrets of your competitor websites.
It also includes Voice Search and Vernacular Content.
Make Google Work for You: A Local Business Guide to AdWordsSurefire Local
Your competitors are winning business with local AdWords campaigns. As a Google Premier Partner and Surefire Local’s in-house experts, Kerry Phipps and Brian Seskin will review best practices remodelers are utilizing today to find customers in their neighborhoods.
Here's what you'll learn:
- How to target people in your area with your local ads
- Anatomy of the perfect Google ad (Expanded ads = expanded revenue opportunities)
- How to tailor your Google ads to mobile devices and an ever-growing audience that uses them
- Do’s and Don’ts of running local campaigns
Two of our PPC experts are determined to help you dispel common myths & objections about paid search and show you if AdWords REALLY does Work!
Join the webinar to learn:
-If I have strong organic traffic, do I even need to pay for clicks?
-How much is too much to be paying?
-Does AdWords traffic even convert?
-Is AdWords effective enough for me to spend my time on it?
LSA Bootcamp Atlanta: Building a Successful Digital Marketing Strategy (Googl...Localogy
This presentation was given to an audience of local businesses at the LSA Bootcamp, a one day digital marketing intensive in Atlanta 8/30/15. For more about the event and for a look at future events visit www.LSABootcamp.com.
How does Google Adwords Work and its BenefitsEminenture
Google AdWords helps in determining keywords and observing ads bidding. Maximum CPC and quality score fix which ad is to be displayed. CTR, relevancy, landing pages and users experience tell what’s the bidder’s quality score. Optimizing adwords account for drafting ads, A/B testing & other strategies solve the tussle of assigning bids.
How to find your perfect Google Adwords budgetHeyday ApS
I often hear from companies that they don’t know how much money they should put into their Google Adwords account. But let me show you how you will get your perfect PPC budget. Step by step.
First of all Google Adwords (or PPC) is not a cost – it’s an investment. So the question is how much money should you invest in your Google Adwords?
If you invest less than you should then you are losing sale right? You could have sold more products than you are doing right now. And if you are investing too much well then you will not get enough return on your investments.
Google Adwords is suggesting your bids and your daily budget – but Google Adwords has no ideas of your Average-Order-Value (AOV) or your Close-Rate (CR) or your business model.
Find out about the benefits of using Google AdWords to increase your sales. This presentation will give you an introduction to AdWords and show you how it works.
How can you achieve Return on Investment with social media. This presentation shows cases of companies that have used social media to provide awareness, innovation, HR, marketing, service & support. And how to achieve your goals by supporting your strategy.
Using data collected from nearly 7,000 graduate business school alumni as a part of the 2016 Alumni Perspectives Survey, this SlideShare highlights analyses performed by GMAC researchers related to the return on investment of a graduate management education.
An awesome (yet short) slideshow that explains, in simple terms, how to calculate and use the ROI formula. Watch the video and download the workbook at http://miketurco.com/roi .
Google AdWords is an advertising service by Google for businesses wanting to display ads on Google and its advertising network.
The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
MHVDM presents An Introduction to Google AdWords | Andy Groller and Paolo Vid...MHVDM
Mid-Hudson Valley Digital Marketers was excited to present a workshop on an introduction to Google AdWords, presented by speakers Andy Groller and Paolo Vidali, on March 26th, 2014, at the Kingston library.
To learn more about MHVDM and future seminars join us on twitter.com/MHVDM or facebook.com/groups/mhvdm/
Illustration of various types of Online marketing with examples.Slides talk about search engine marketing, display ads, affiliate marketing, lead generation marketing, native marketing, email marketing etc.
What is Google Grants? • Program created in 2003 • Provides nonprofits with up to $10,000 per month in free advertising on Google • Supports over 8,000 grantees • Donated over $800 million in free ads
Digital Marketing MBA 2nd Year Marketing Specialisation Unit - 3 AKTUHR Mukul Gupta
This Presentation Consist and Covers all the topics Which Satisfies Syllabus of Subject Digital Marketing's Unit-3 Given in AKTU University - As Updated in 2017
Send Your Feedback on mukulguptahr@gmail.com
This is an orientation workshop for web-based marketing which includes web design, search engine optimization, SEO, and Social Media networks. The presentation is aimed to help small businesses effectively use the internet to grow their business.
Vps sof tec digital marketing (Digital Marketing and SEO services in New Delhi)Vikrant Vaibhaw
VPS SofTec is a global information technology, consulting and outsourcing company. As the global business and IT consulting company, VPS SofTec Consulting is uniquely positioned with the agility and client-focused approach of a boutique firm combined with the stability and innovation.
VPS SofTec helps customers to do business better leveraging our industry-wide experience, deep technology expertise, comprehensive portfolio of services and a vertically aligned business model.
In today’s world, organizations will have to rapidly reengineer themselves and be more responsive to changing customer needs. VPS SofTec is well positioned to be a partner and co-innovator to businesses in their transformation journey, identify new growth opportunities and facilitate their foray into new sectors and markets.
A professional PPC and SEO company, specialising in Pay Per Click Management, Search Engine Optimisation & Social Media Optimisation. We make your ROI our focus & provide a tailored Search Engine Marketing solution for all.
Search Experiences is pushing the boundary of innovation and creativity in the integrated media space being the first company to develop the next generation of search built on Web 3.0 technology. To learn more about our unique solutions you can view our slideshow presentation.
“Digital marketing” is the process of building and maintaining customer relationships through online activities to facilitate the exchange of ideas, products, and services that satisfy the goals of both parties.
Similar to Digital Marketing Workshop on Google Adwords (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Workshop on Google Adwords
1. ( In the name of ALLAH, the most merciful the most beneficent.)
"Then which of the favors of your Lord will you deny? " Quran 55:37-38
Brought to you by :
Code for Pakistan's Lahore Civic Innovation Lab in collaboration
with TABA Foundation.
Venue : Lums
Date : 11th July, 2015
2. Who I’m?
• Ali Raza.
• Lahore School of Economics Grad.
• Google & Microsoft Bing Advertising
Professional
• Official Google Partner
• Director R&D at Adore, Agha’s International
Pvt. Ltd.
4. What is Digital marketing & Search
Engines?
• Digital marketing is marketing that makes use of
electronic devices (computers) such as personal
computers, smartphones, cellphones, tablets TV
and game consoles to engage with stakeholders.
(Wikipedia)
• A web search engine is a software system that is
designed to search for information on the World
Wide Web. The search results are generally
presented in a line of results often referred to as
search engine results pages (SERPs). The
information may be a mix of web pages, images,
and other types of files. (Wikipedia)
5. def (Wikipedia) - Social media are computer-mediated tools that allow people to
create, share or exchange information, ideas, and pictures/videos in virtual
communities and networks.
Social Media IS NOT
A fad
A replacement for traditional advertising
The first step
The magic bullet
FREE
All about YOU
Social Media IS
A big deal
Going where your customers already are or where they want to be
Applicable to most companies in some way or another
Time-consuming
All about THEM
What is Social Media?
6. The most three most trusted forms of advertising are:
Recommendations from people I know - 90%
Consumer opinions posted online - 70%
Branded websites - 70%
What Social Media & Digital Marketing has done is make the traditional two-way
word of mouth marketing accessible and available to everyone with a computer.
Tablet, Laptop or phone.
FROM THIS TO THIS
Word-of-Mouth Goes Virtual
7. • Google is an American multinational
technology company specializing in Internet-
related services and products. These include
online advertising technologies, search, cloud
computing, and software.
• Google Search, commonly referred to as
Google, is a web search engine owned by
Google Inc. It is the most-used search engine
on the World Wide Web, handling more than
three billion searches each day
9. Search partners,
including:
Google properties,
including:
Google Network Basics – Ad Distribution
• The Google Network consists of Google sites & partner properties that use Google AdSense to serve AdWords
ads
• These properties include: Search sites, content pages, newsletters, email services & discussion boards
* Source: comScore Media Metrix (September, 2004)
The Google Network reaches
over 80% of Internet Users
worldwide*
Content publishers,
including:
network
Other
20%
80%
11. What is Google AdWords?
– AdWords is Google’s advertising program
• Advertisers select keywords; ads appear next to the search results
on Google.com
– Advertisers can also show ads on hundreds of thousands of
websites
• Ads are matched to Web pages relevant to advertisers’ keywords
13. The questions people ask
Is AdWords appropriate for
my small business?
Which keywords
should I use?
How will I be
charged?
Where will my ads appear?How do I write a great ad?
How do I get my ad in
the #1 position?
What questions do you have?
14. Before we begin... what are your
goals?
• I want more branding for
my business
• I’d like to get as many clicks
as I can for less than $0.80
per click
• I’d like to increase sales by
15 percent.
• I want at least 40 visits to
my website every day.
• I want an ROI of 250
percent on all sales coming
from AdWords.
• I want five quality leads a
day for my sales team to
call.
• I want to double my
customer base.
15. What Sets your business a part?
• Why would someone
choose your business
over a competitor?
• Can you describe your
products or services?
• What is your call to
action?
• How attractive is your
Website/Landing Page/
Commercial?
16. How does AdWords work?
Instant Auction
A live auction is run for every search
Ad Position = Quality x Your Bid
Quality Factors:
Clickthrough rate, keyword relevance, ad relevance
and historical performance
17. OK, now you know what you want
Where do ads
appear?
23. A guide to building successfulAdWords
campaigns
24. Log into Your Google AdWords Account
Login Here: www.google.com/adwords/
Google AdWords Sign In
If you don't already have an account, you can register for one here:
www.adwords.google.com/um/StartNewAccount
33. CHAPTER 1
When it comes to giving your AdWords account a strong
foundation – and making it easier to get the most out of
AdWords – taking the following steps is key.
5
Account
Campaign
Ad Group
Ad
Group
Ad
Group
Ad
Group
Ad
Group
Campaign
Organizing Your Account
34. AdWords account structure
AdWords Account
Unique email address & password
Billing information
Campaign
Daily budget
Location/language targeting
Distribution preference
End date
Campaign
Daily budget
Location/language targeting
Distribution preference
End date
Ad Group
Keywords
Ads
Ad Group
Keywords
Ads
Ad Group
Keywords
Ads
Ad Group
Keywords
Ads
Ad Group
Keywords
Ads
Ad Group
Keywords
Ads
35. 25
The WRONG way to structure
an AdWords account
“Furniture” Campaign
Furniture Ad Group
The Best Furniture
Great Selection, Made in USA
Free Shipping, 5 Year Warranty.
PlantationDesign.com
leather sectional
rugs
dining room table
kitchen table
brass bed
leather headboard
dresser
leather couch
leather loveseat
patio furniture
table lamp
floor lamp
kids furniture
living room furniture
bedroom furniture
desk
leather chair
leather sofa
coffee table
end table
lamp
ottoman
dining room table
media console
AdWords Account
36. 26
A BETTER way to structure an
account
“Leather Sectionals”
Ad Group
“Leather Chairs”
Ad Group
“Leather Loveseats”
Ad Group
Leather Sectionals
Leather Sectionals Made in USA
From $1,999 With 5 Year Warranty
plantationdesign.com/sectionals
Leather Loveseats
Free Delivery When You Buy Before
Christmas. Order Yours Today!
plantationdesign.com/loveseat
Leather Chairs
Handcrafted Leather Chairs
Make a Statement. View Catalog!
plantationdesign.com/chairs
buy leather sectional suite
buy leather sectional suites
leather sectional suites
leather sectional suite
buy leather sectional
buy leather sectional
leather sectional
leather sectionals
buy leather love seats
buy leather loveseats
buy leather love seat
buy leather loveseat
leather loveseats
leather love seats
leather love seat
leather loveseat
buy handmade leather chair
buy handmade leather chairs
handmade leather chairs
handmade leather chair
buy leather chairs
buy leather chair
leather chair
leather chairs
AdWords Account
“Furniture” Campaign
37. Keyword Research
What Are Keywords?
There are three basic steps to building the right keyword
list: expand, group, and refine. Start small; you can always
add keywords later.
Above is an example of brainstorming different
keywords that relate to what you offer.
13
Sell more
coffee
beans
flavored
coffee
beans
hazelnut
coffee
vanilla
coffee
full-flavored
imported coffee
French
roast
coffee
Italian
espresso
coffee
Brazilian
coffee
shade-
grown
coffee
organic
coffee
natural
coffeebuy coffee
beans
discount
coffee
cheap
coffee
gourmet decaf
coffee beans
best
coffee
38. The Google Keyword Tool: help
finding keywords
Enter your
keyword
Get additional
keyword
suggestions
40. What happens if my keyword is too
general?
Example keyword ‘vacation’ -- your ad might show for:
vacation rental
vacation deals
vacation ideas
vacations for kids
vacations for singles
vacations for veterans
National lampoon’s european vacation
permanent vacation lyrics
The go-go’s vacation
disney vacation club
pictures from our vacation by lynne
rae perkins
vacation auctions
vacation accrual policy
Vacation agent magazine
vacation air conditioning
vacation anxiety
General keywords = low clickthrough-rate = low Quality Score
41. • How to Write Targeted Ads?
• The text of your ad is what attracts potential customers to check out
your business and the products and services you offer. Ads that convince
people to click on them are clear, specific, and compelling. The idea is to
“target” your audience by convincing your customers that your products or
services are what they’re looking for.
42. Ad text specifications
Ad title
(25 characters max,
including spaces)
Two description lines
(35 characters max each,
including spaces)
Display URL
(35 characters max,
including spaces)
Destination URL
(1024 characters max,
including spaces)
43. What is a good AdWords ad?
A good ad:
• Is relevant to the keywords in the ad group
Gets a high clickthrough-rate (CTR)
Effectively sells your product or service
Stands out from your competitors
Includes a call to action
What doesn’t work
Vague, irrelevant, unclear ads without useful information.
50. A good Advertisement should have
• Objectives/Targets Defining
• ‘Noticing Factor’ Example of Remembering
• Proper Call to Action
• Branding
• Not too much exaggerating or irritating.
51. Link to the best landing pageAlways direct traffic to the most useful page on the site.
53. Where Ads Show
Show ads on Google.com, the Search Partners, the
Google Display Network.
How to Structure an Account
Structure your account for success with
campaigns, Ad Groups and keywords.
How to Select Keywords
Keyword match types, the “Goldilocks”
principle, using the Google Keyword Tool.
How To Write Ads
Ad text specifications, tips for writing more
effective ads, calls to action.
After this session, you should know
59. “Even a single timer,
urgency factor,
changing button from
Register Now to
Register Before You
Lose the deal can have
an huge Impact on
your Conversions” –
Ali Raza
60.
61. Site Name : http://charismatico-dancewear.com
Target Market : Florida & California States
Florida Included
• Lake City
• Westchase
• St. Augustine
• Ruskin
• San Carlos Park
California Excluded
• Ojai
• San Francisco
• Oxnard
• Ventura
• Sacramento
66. What is Quality Score?
• A measure of how relevant and useful your ads are.
• Do your ads & keywords provide a good user experience?
POOR
OK
GREAT
Note: The above example is for demonstration purposes only. It is not meant to indicate the actual quality score of the ads.
Which
Is
Best?
68. How Google calculates Quality
Score
+
Clickthrough-Rate (CTR)
Of the people who saw your ad, how many clicked on it?
Relevancy
Do your keywords match your ads?
Does the search query match your keyword?
Does your landing page provide a good user experience?
Landing Page Quality
+
69. You can see your Quality Score for
each keyword
70. The magic ranking formula - example
= x$1.00 8
Alison
= x$1.00 10Scott
= x$2.35 3Jon
8
10
7
1st
2nd
3rd
Ad Rank Max CPC Quality Score
Who
Wins
#1
Spot?
73. Web Analytics?
• Why? – Anyone?
• “It has long been said you cannot manage what
you cannot measure. Nowhere is this more true
than on the Web – where examining what works
and what doesn’t directly influences the
bottom line.”
– – Gartner Group, 2001
“Web Analytics: Getting Down to Business”
• The measurement, collection,
analysis and reporting of internet
data for purposes of understanding
and optimizing web usage
74. Why Analytics?
– Bounce Rate/Time Spend.
– New vs Returning Visitors (Includes
Behavior as well Engagement)
– Conversion Rate
– What Pages they most browse on your
website.
– What Devices usually your buyer’s use.
– Age/Gender
– Timings & Geo Graphical Locations
– Other Dimensions as per project.
75. Best Analytics Tools
• Google Analytics (not
awesome for paid)
• HotJar (Paid/Free –
Conversion Funnel
Recording)
• Prosper202 (Paid/Free)
• Voluum (Paid – Best for
Mobile Tracking)
78. Miche Case Study
When we took over the Miche Campaign, they had few
objectives in their mind
• To Properly track the performance of Online
Advertising and for that, they had a separate site,
Micheonline.com.
• Increase Brand Exposure/Awareness
• Target on Competitors
• Generate Digital Conversation with their clients as
well potential consumers.
• To Target your potential consumers through Display
Marketing (As a Picture can explain thousand words)
79. Miche Case Study
• To Create a Re-marketing Campaign to those consumers
who were in the middle of their buying cycle when they
first visited your website.
– The Main Strategy was to welcome those users who
have visited our website in the last 60 days, clicked on
any pages, didn't converted, spent more then 60
seconds, using iPhone, Samsung galaxy series, All iPad
tablets, laptops & computers will be welcome.
– Re-marketing run through both Adwords and
Facebook
• To increase more sales, as well to increase the returning
customers (Surveys show that majority of the purchasing
decisions are made on the 2nd or later visit).
80. What we did?
• Merged Miche.com & Micheonline.com into 1 domain.
• Re-designed the whole landing page by understanding
the user behavior.
• Emphasized on our Competitive Edge.
• We added a new segment, ‘New Release’ on the Miche
Website.
• Build Brand Engagement with their audience through
Social Channels, such as
– Miche Facebook Page
– Miche Instagram Page.
– Miche YouTube & Pinterest Page. (We do not manage
them).
81. What we did?
• Optimized and setup a New PPC Search &
Display Campaign.
• Created Re-Marketing Campaigns over Google
Display Network, YouTube & Facebook Ads
Network.
• Put timing schedules, created customized
campaigns for different regions and EVENTS
• TRACKING! TRACKING & TRACKING
82. Sample of Ads.
• Old Advertisement Style
•
• New Advertisement Style
•
83.
84.
85.
86.
87. Objectives Achieved Through Online
Campaign
• Multiply their Revenue x 3 times, a rough
idea I can give to you is that they are
generating around 200,000$ to 300,000$
sales just through their website.
• They do have official outlets, so helped in
Branding.
• Their Facebook Page has now more then
69,000 Fans.
• Currently, Miche and its related terms are
being searched alone more than 70,000 &
20,000 times a month on Google & Bing
Respectively.
88. MUST HAVE ADWORDS TOOLS
• SEM RUSH
• Adwords Keyword Planner
• Adroll
• Optimizely
• Report Garden
• Prosper 202
89. Points to Remember
• Make Different Campaigns, based on different
geographical, Site-wide link and timing schedules.
– Each Campaign should have small set of keywords
with custom ads and landing pages (if possible).
– Each Should have site-wide link extensions, phone
number, timing schedules.
• Always design different campaigns for Search
Network, Display Network and YouTube.
• Re-Marketing Campaign.
• Always Setup Conversion Goals and do Tracking.
90. Conclusion
• Introduction to Web, Digital
Marketing & Google
Adwords
• Types of campaign
• Setting up Adwords
campaign
• Hardcore keyword research
• Organizing Ad groups
• How to write effective Ads
• Site wide, phone & review
extension
• Optimizing landing pages -
Top 10 ways
• Understanding quality score
• Big management
• Negative keywords
• Understanding tracking &
analytics
• Re-marketing
• Must have tools
• Case studies of different
companies on How
Adwords made a difference
in there overall marketing
strategies
91. References :• Google.com
• Google Adwords Library
• Google Partner Resources
• Bing.com
• Wikipedia.com
• Facebook.com
• Youtube.com
• Miche.com
• Aarswebs.com
• Wordstream.com
• Gartner Group
• https://voluum.com
• Prosper
• Google analytics
• Search Engine Land
92. For any help, I’m there,
Questions, Suggestions or Concerns are
Welcome
Thank you!
• Allah
• My Family & Friends.
• Google & Microsoft.
• Lums, Code of Pakistan & Taba Foundation
• My Blog : http://www.aliraza.co
• My Company Site : http://www.aarswebs.com