Open Innovation inside the firm

SLIDESETINTRA-FIRMOI.PPTX
Service offering
Driving intra-firm Open Innovation
(Open Innovation inside the firm)

Is this your situation?
Your firm has already a number of open approaches to innovation and a living Enterprise 2.0 platform.
Yet, there is too little cross-Business Unit sharing on solutions to innovation challenges and on external co-innovation
partners that might be helpful.
- 2 -
● In some instances, the solutions for innovation challenges would have been available internally –
But instead, a costly external search was conducted
● You find that occasionally the same innovation partner is approached by different Business Units
in an un-coordinated way
● You ponder: It is clear that culture change is a key lever for intra-firm Open Innovation – But what are other
proven approaches to stimulate intra-firm Open Innovation?
● Furthermore you are wondering if a compact process could give you more insight into which of these
approaches might be appropriate for your firm

Then, innovation-3 might provide the solution
● We are discussing with you Best Practices in intra-firm Open Innovation
● We are arranging and conducting Best Practice Exchange workshops with other leading firms that deepen
your understanding on the mechanics and the success factors
● We advise on which of the potential approaches is the most appropriate for your firm
● We help in implementing the approaches that fit best to your firm’s specific situation
- 3 -

Apart from culture change initiatives and getting Management awareness,
there are four approaches for driving intra-firm Open Innovation
- 4 -
Set up a Corporate OI Hub
The pivot connecting intra-firm and outside-in Open Innovation (maybe even OI inside-out)
See separate Service Offering
1
2
3
Set up a proprietary (semi-open) innovation portal
Sharing the base of innovation partners will immensely drive intra-firm Open Innovation
“Urgent requests" on Enterprise 2.0 platform
Develop a special feature to handle cross-BU requests for innovation help
Establish (cross-BU) open processes
Run pilot projects, document and refine them, share Best Practices on Enterprise 2.0 platforms

SET UP A PROPRIETARY
(SEMI-OPEN) INNOVATION PORTAL
- 5 -
1

What this (semi-open) innovation portal is about and
how it supports intra-firm Open Innovation
● A secure, confidential innovation portal
● Comprising the union of all validated external innovation partners (plus all new validated co-innovators flowing in)
● In this secure and confidential community, confidential Requests For Expertise are posted
• Case evidence: Efficiency of seeker / solver processes much higher than by using intermediaries
e.g. NineSigma or InnoCentive
● To foster intra-firm Open Innovation, internal innovators / coordinators are part of the community
● Benefit / Contribution
• Sharing the base of validated innovation partners: BUs profit from groundwork done in other BUs
– In particular with respect to “unusual co-innovator suspects”
• Innovation experts from other BUs actively approached for specific innovation challenges
– Early step in the process or as Fast Track
- 6 -

Beiersdorf pioneered this type of innovation networks
- 7 -
http://pearlfinder.beiersdorf.com

Semi-open innovation networks: The model at a glance
- 8 -
Innovation challenges
Header(*)
Secure confidential
innovation space
Suppliers Research institutes,
Engineering firms, …
Technical
consultants
Consolidation of existing and approved
innovation partners
Acquisition of new innovation partners
Self-registration
(*): Non-confidential part of innovation challenge published in WWW in order to attract new innovation partners
Hub-and-spoke; Individually
selected innovation partners
per innovation challenge
Pool of validated external
innovation partners
Validation of self-registered innovation partners
Mutual (standard) NDA

Pool of internal / validated external innovation partners organized by taxonomy, tags,
evaluations from past challenges, …
- 9 -
Broad „search fields“
Deep, specific areas
of expertise
Pool of validated external innovation partners comple-
mented by internal innovation partner / co-ordinators
Suppliers Research institutes,
Engineering firms, …
Technical
consultants

“URGENT REQUESTS”
ON ENTERPRISE 2.0 PLATFORM
- 10 -
2

What “Urgent Requests” are about and
how they support intra-firm Open Innovation
● Implement a new feature on Enterprise 2.0-platform: “Urgent Requests”
● Via “intelligent” platform features, Urgent Requests are only routed to relevant staff
● Urgent Requests are ranked by business value and published internally to relevant staff
● Benefit / Contribution
• Urgent Requests are a superb way of tapping in into the technical expertise of other BUs
• Judging by case evidence, they work without major financial constructions (incentives, cross-BU invoicing) -
Can be based on „ésprit du corps“
• In this respect, they also strengthen the corporate culture
- 11 -

Leading firms have integrated urgent cross-BU Urgent Requests
on their Enterprise 2.0 platforms
- 12 -
Personalized dashboard
(incl. activity stream of selected networks)
Network pages with member list, partner
network list incl. activity stream, news, RSS
Tagging
Search
Integration of MS Sharepoint, Wikis, blogs,..
Urgent Request
Public profile pages for each user
(including Facebook-like activity streams)

Urgent Requests are explicitly targeted at other Business Units (Case Study)
● Results:
• 36 hours
• 23 responses from 6 BUs, global reach
• 5 feasible solutions
- 13 -
“I have a client presentation in 2 days. Our potential
client prints 1.2M barcodes a month. I noticed that
… Is there a cheap solution available for …?”

(CROSS-BUSINESS UNIT) OPEN PROCESSES
- 14 -
3

What cross-Business Unit open processes are about and
how they support intra-firm Open Innovation
● (Re)definition of external Open Innovation processes so that they explicitly target other Business Units
• Fits together nicely with the “Urgent Requests” approach
● Benefit / Contribution to intra-firm Open Innovation
• Clear positioning of intra-firm Open Innovation within the standard open search process
• Providing clear “How to”s, easily to be used by other BUs
• Best Practice sharing on Enterprise 2.0-platform
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Open Innovation (outside-in) process:
The innovation-3 Want–Find–Get–Integrate–Manage framework
Network
management
Get
Find
Want Inte-
grate
● Definition of “Where
to be open”
● Briefing
● Definition of OI
approach (“How to be
open”)
● Cross-BU Internal search
● Refinement of Briefing
● Positioning in OI approach /
Selection of OISP
● Preparation of win/win
negotiations
● Win/win negotiations
● Integration in running
innovation work
● Onboarding of external
co-innovator
Foresight
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Strategy
Scouting
Ideation Concept Validation Scale-up

Network
management
Within this framework, cross-BU search is explicitly addressed
Get
Find
Want Inte-
grate
● Definition of “Where
to be open”
● Briefing
● Definition of OI
approach (“How to be
open”)
● Cross-BU Internal search
● Refinement of Briefing
● Positioning in OI approach /
Selection of OISP
● Preparation of win/win
negotiations
● Win/win negotiations
● Integration in running
innovation work
● Onboarding of external
co-innovator
Foresight
- 17 -
Strategy
Scouting
Ideation Concept Validation Scale-up
Openness may
add value in
cross-BU topics
Intra-firm search
is an integral
part of open
process

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Would you like to start our conversation?
Frank Mattes
Founder and CEO, innovation-3
Grillparzerstr. 4 II / III
65187 Wiesbaden
Tel.: +49-(0)611-59057-0
frank.mattes@innovation-3.com
www.innovation-3.com

Open Innovation inside the firm

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