Overview and selected case studies on innovation-3's Professional Services in the Open / Collaborative Innovation Space

1. YOUR PARTNER
FOR ACHIEVING LEADERSHIP
IN
OPEN / COLLABORATIVE INNOVATION
Professional Services
and
Selected Case Studies
Wiesbaden / Germany, August 2012

2. The third generation of innovation management has begun
Outside-in + Inside-out Open Innovation
Web 2.0 tools for ideation, expert search and collaboration
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Management of innovation networks becomes Critical Success Factor
Innovation management: Execution  Transformation
Innovation = Business process (KPIs, Kaizen, …)
New Product Development master plans
Stage Gates
Portfolio management
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Marketing and technology in silos
Individual portfolios
Innovations = single projects
Project management
1
1985 1990 1995 2000 2005 2010
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3. innovation-3: Third generation innovation management expertise on
demand – Independent Professionals and Corporate Partners
Software
Academia
Innovation specialists
Branding
with industry focus
• Chemicals
• FMCG Change Management
• Automotive
• Energy
• Telco
• …
Public funding
Venture Capital
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4. innovation-3 Clients: USPs, clients and what they are saying about us
USPs ● 7 / 30 firms listed on the German Prime Index
● Focus ● Large, non-listed firms
● Experience ● Hidden Champions
● Knowledge, Insights ● FMCG, Chemicals, Automotive, Energy, Telco,
● Network of relevant High Tech, Metals, Pharma, …
expertise on demand
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5. innovation-3 has the relevant Professional Services to “bridge the gap”
between old school and third generation innovation management
Old School
innovation Open Innovation
management
Open Discovery Open Strategy Open Networks Open Organization
Search for new ideas, Fields for Open Innovation; Design, implementation Embedding Open Innova-
concepts, solutions and Open Innovation portfolio; and ramp-up of proprietary tion into corporate struc-
innovation partners Best approach for specific innovation networks (inter- tures and processes
challenges; Appropriate nal or external); Network
role and presence in non- governance and manage-
proprietary innovation ment
networks
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6. SEELECTED CASE STUDIES
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7. Case Study: Finding new product ideas Open Discovery
Industry ● Food
● Find new product ideas, in particular in potential new business fields
Challenge
● Two projects: (a) Netnography and (b) consumer crowdsourcing
Innovation-3 ● Select and set up sophisticated Web tools
value-add
● Manage the whole process including online promotion and viral marketing
● Several hundred new ideas, now being processed in the innovation funnel
Results
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8. Case Study: Finding new technical concepts Open Discovery
Industry ● Fast Moving Consumer Goods, non-Food
● Find new concepts for preventing metal cans from corrosion,
Challenge price per use needs to be lower than existing one
● Set up secure, confidential Web-based innovation space
Innovation-3 ● Find new innovation partners, validate them
value-add
● Manage “Request For Expertise” process
● New technological approach identified (Plasma),
Results currently in long-term stability tests
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9. Case Study: Finding new technical solutions Open Discovery
Industry ● Manfacturing plant automation
● Design-to-cost: Find new design and/or manufacturing method for replacing
Challenge existing accessory part with cheaper alternative
● Set up secure, confidential Web-based innovation space
Innovation-3 ● Find new innovation partners, validate them
value-add
● Manage “Request For Expertise” process
● Existing manufacturing processes redesigned, annual savings > EUR 800k
Results
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10. Case Study: Validating the effectiveness of Open Strategy
existing portfolio of open approaches to innovation
Industry ● Chemical
● Validating effectiveness and completeness of existing open approaches to
Challenge innovation (e.g. innovation clusters, joint development projects, contract
researches)
● Assemble 30-person top talent team from R&D, Corp. Research and Marketing
Innovation-3 ● Compile and benchmark existing portfolio of open approaches to innovation
value-add
● Identify White Spaces
● Conving Board presentation
Results ● Concept work has started
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11. Case Study: Implementing a new type Open Networks
of innovation networks
Industry ● Fast Moving Consumer Goods, non-Food
● Design and implement a Web-based innovation network which allows for (semi-
Challenge )open innovation with validated external partners with a high degree of information
● Define processes, organization, KPIs and culture change program
Innovation-3 ● Select IT vendor and implement Web portal
value-add
● Support client in ramp-up
● Portal is seen by academia and experts as Best-In-Class
Results ● Several dozen of innovation impulses already processed in the innovation funnel
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12. Case Study: Benchmarking Open Networks
innovation networks
Industry ● Chemical
● Benchmark existing Best-In-Class innovation networks outside the industry
Challenge against own ones
● Identify relevant innovation networks and firms on a global scale
Innovation-3 ● Conduct interviews, identify leaders, conduct benchmarking
value-add
● Conduct workshop with Top Management from client and leaders
● Clear insights into where and how existing innovation networks need to be
Results developed
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13. Case Study: Benchmarking Open Organization
innovation networks
Industry ● Chemical
● Org Development department wants to place Open / Collaborative Innovation and
Challenge Enterprise 2.0 on the Top Management Agenda
● Work out business imperative for Open / Collaborative Innovation
Innovation-3 ● Compile proven guidelines and frameworks for the organizational embedding of
value-add Open Innovation and Enterprise 2.0
● Provide project experiences and global benchmarks
● Board convinced about necessity to change
Results ● One Top Executive takes over sponsorship for corporate initiative
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14. CONTACT INFORMATION
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15. Contact
Frank Mattes
Founder and CEO
innovation-3
Grillparzerstr. 4 II / III
D-65187 Wiesbaden (Germany)
Tel.: +49-(0)611-59057-0
frank.mattes@innovation-3.com
www.innovation-3.com
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