Learn some of the most popular types of the business innovation followed by examples and success stories from the industry.

1. Types of innovation in
the business world
Hajrë Hyseni
May 2013
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2. • Evolution of innovation process
• Types of innovations
• Factors in innovation success
• Common reasons for product failures
• Value proposition and open-innovation model
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3. Tech-push innovation
Market-pull innovation
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4. The ‘coupling’ model of
innovation (third generation)
Ahmed and Shepherd (2010)
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5. Factors in innovation
success
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6. Innovation Process
Ahmed and Shepherd (2010)
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7. E-integrated innovation
process
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8. Open-innovation model
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9. Examples
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10. Lego is an open innovation pioneer, one of the first companies to develop practices and platforms to
engage external contributors to innovation processes. Being open to the ideas of others has helped...
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11. GE has delved into the open innovation arena, recently launching its Ecomagination
Challenge that solicits ideas for new business ventures relating to how to build the
next-generation power grid
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13. For several years now the company has been
developing an open innovation culture. Philips
hasn't just launched a platform to generate a
plethora of ideas; it has been working
earnestly and steadfastly to prepare the
organisation to embrace external innovators.
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14. Having dropped the ad agency for one of its popular food brands Unilever
decided to hold a crowdsourcing competition to find advertising ideas for
Peperami, a meat snack
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15. The Stage-Gate activities
model
Ahmed and Shepherd (2010)
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16. Comparing service and
product innovation models
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17. Common reasons for new
product failure
Ahmed and Shepherd (2010)
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18. Organisational competence
of a solutions provider
Ahmed and Shepherd (2010)
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19. QQuestion to you
1. Pick two innovations of your choice
2. Explain your reasons for it
3. Describe the success or failure of those
innovations
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