Social Media Presentation delivered with Jennifer Overhulse of St. Nick Media during the 2016 IASA Educational Conference & Business Show in San Antonio TX. June 14, 2016

1. 5 Basic Social Media Moves to Improve
Your Career
IASA 2016 Session #321
Presented on Tuesday, June 14, 2016

2. Today’s Speakers
Darin M Reffitt, Director, Demand Generation & Campaign Management, EIS Group
Darin Reffitt is responsible for driving leads into the sales funnel at EIS Group. With nearly
20 years of experience in marketing and communications, his focus at EIS Group is on lead
generation and lead nurturing in marketing core system software to insurance companies.
He is also a volunteer with the IASA and chairs the Solution Provider Enrichment
Committee, leading the efforts of the IASA to educate vendors and other service providers
to better understand and meet the needs of insurance carriers. He volunteers with other
organizations, writes about marketing, social media and networking as a Market Expert for
Business.com, and golfs, poorly.
Jennifer Overhulse, Principal Owner – St. Nick Media Services
Jennifer Overhulse is a writer, as well as a marketing and public
relations (PR) expert, with an extensive journalism background and
insurance industry-specific expertise. Her sweet spots lie in identifying issues, niches
opportunities for clients, developing provocative content and
tailoring messaging to resonate with targeted audiences. Jennifer has
been published in print and web publications as diverse as: The Stars & Stripes, The
Louisville Business Courier, The Kentucky Post, The Encyclopedia of Sculpture, Suite
101, Book Magazine, Insurance & Technology, Tech Decisions, Best’s Review, National
Underwriter, Insurance Networking News, IASA’s Interpreter and the Journal of
Insurance Operations. Mic drop…she also once considered a career in archaeology,
but went into journalism for the money.
@stnickmedia
@dmreffitt

3. 5 Basic Social Media Moves
Agenda
1. Protect Your Privacy
2. Use the Full Potential of LinkedIn
3. Curate Content
4. Consider Content Creation
5. Manage Your Facebook Content

4. PROTECT YOUR PRIVACY

5. General Privacy Considerations
Think before giving any system access to your contact
list

6. LinkedIn Privacy Tricks
 Use the option to turn off notifications when updating
content:
 Make a conscious choice on connection strategy:
Open to anyone?
Only former co-workers?
Decision-based connections?

7. Twitter Privacy Options
 Open or Closed?
 You’re judged by who you follow
“If you lie down with dogs..”
 Know the handles
 Note that it’s a personal account
 Short disclaimer
 Make a conscious choice on follower strategy:
 “I follow everyone!”
 “I follow back!”
 Selective following
 Growth by mass following/unfollowing

8. Google+ Downstream Considerations
Your Google+ choices flow & impact throughout Google
 Google Search
 YouTube
 Gmail
 Google Maps
 Hangouts

9. And then there’s Facebook…
Privacy considerations are significant
 Will be covered in its own section at the end:
Manage Your Facebook
Content

10. USE THE FULL POTENTIAL OF
LINKEDIN

11. Complete Your
Profile
Professional picture
Professional name
Attention-grabbing
heading
Vanity URL for links
Contact info
Other social media
Summary
demonstrating
expertise
Experience
Blog posts/Slides
NEW! Header photo

12. One more thought about summaries…

13. Complete Your
Profile
Employment History
Recommendations
Volunteer Roles
Skills & Endorsements

14. Complete Your
Profile
Honors & Awards
Languages
Education

15. New LinkedIn
Categories
 Volunteering Opportunities
 Organization Memberships
 Test Scores
 Courses
 Patents
 Causes
 Supported Organizations
 Projects
 Publications
 Advice for Contacting
 Posts

16. Networking
What is the Power of Your
Network?
 Be consistent
 Build reputation
 Create demand
 Get introduced
 Job prospects
 Follow-up in-person or virtual
introductions with an immediate
and personal LinkedIn invitation
 Mine “People You May Know” to
build your network

17. 5 Basic Social Media Moves

18. 5 Basic Social Media Moves

19. Proofread!

20. Proofread!
Proofreading
can make you
or
break you.

27. Join Groups
Vocation-based
Groups
Headhunting Groups
Seniority-based
Groups
Affiliation-based
Groups
Alumni Groups
Organizational Groups
Industry-based
Groups

28. Solicit Recommendations
Recommendations are
powerful!
• Someone else recommending you
is more effective than anything
you tell about yourself.
• The time to ask for
recommendations is BEFORE you
need them.

29. CURATE CONTENT

30. Are you
A
content
curator ?

31. Absolutely!
5 Basic Social Media Moves
What will you be
known for at the
end of the day?

32. 5 Basic Social Media Moves
Establish yourself as an expert
• Determine where to shine the light
• Find the right space with room to grow
• Plant seeds
• Nurture accordingly

33. Grow Your Audience
Find the Right Distribution
Channels
Harvest on a Timely
Basis

34. Where do I find content?

35. PERSPECTIVE
DIFFERENTIATES
YOU

36. CONSIDER CONTENT CREATION

37. Audience Considerations

38. Traditional Publishing Platforms

39. Change with the Times
 Podcasting
 Serial
 4-Hour Work Week
 Denim Rivet

40. Don’t be Afraid of your Webcam
with video.

41. Changing Channels

42. MANAGE YOUR FACEBOOK CONTENT

43. Use Lists
Avoid crossing personal and professional lines

44. Protect Your Privacy
Use the tools Facebook provides:

45. Watch out for Memes!

46. Perform a Privacy Checkup

47. Mind the Gap!
Not everyone thinks like you
 Humor
 Politics
 Religion
 Race

48. Watch where you comment!
Know what these symbols mean in friends’ posts:
Public: Anyone can see your comments
Friends of Friends: broad
distribution
Custom: unknown. Could be any combination
Protip: Consider explaining when you post
Friends: All of the person’s
friends can see your comments

49. Q&A
Thank you for your time!
Any questions for today’s
speakers?
Darin
Reffitt
Jennifer
Overhulse

50. Slides
 Slides will be posted to SlideShare
• @stnickmedia
• @dmreffitt
 Cross posted to our Twitter accounts & LinkedIn profiles
 Look for us there!

51. Contact Info
Jennifer Overhulse
St. Nick Media Services
jen@stnickmedia.com
Darin Reffitt
EIS Group
dreffitt@eisgroup.com