Nokia's six principles for social media engagement

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Nokia's six principles for social media engagement

  1. 1. Nokia’s six principlesfor successfulengagementSOCIAL MEDIA INFLUENCE@amayfield@brilliantnoisebrilliantnoise.com
  2. 2. Nokiadoingsocial atscale http://goo.gl/7uT1x
  3. 3. How and where does thecustomer want to be engaged? Consider Bond Advocate Evaluate Enjoy Buy Mckinsey & Co’s Consumer Decision Journey Model Md l firs p b h dHrv rdB s esRv w o e t u lis e a a u in s e ie
  4. 4. Nokia’sSocial mediaprinciples
  5. 5. Consider the socialopportunity ineverything we do
  6. 6. TRONSponsorship img (c)D n y a e c is e
  7. 7. Engage inbetterconversationswith moreconsumers
  8. 8. NokiaSocializer
  9. 9. Deliverpersonalexperiences(be authentic)& earn trust
  10. 10. TextNokia’s#FollowFriday
  11. 11. Sharing is moreimportant thancontrol
  12. 12. Nokia Shorts2011
  13. 13. Define clearobjectivesfrom theoutset 5
  14. 14. SocialCommerceSuccess
  15. 15. Invest andcommit tosocialpresences
  16. 16. NokiaConnects
  17. 17. Conclusiontowarda socialbusiness
  18. 18. Further Reading andTa-dah! notes at: @amayfield brilliantnoise.com

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