Personal Branding Overview

317 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
317
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Personal Branding Overview

  1. 1. Personal Branding Bret L. Simmons, Ph.D.
  2. 2. Disclaimers 
  3. 3. Are You Remarkable?
  4. 4. Excellence is a form of deviance DO things your peers are not willing to do
  5. 5. Permission
  6. 6. Personal BrandIf people don’t select you, spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value. (Seth Godin)
  7. 7. Personal BrandThe reasons why people spread the word about your value.
  8. 8. ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
  9. 9. Personal Brand1.Who are you?2.Who do you want to help?3.How do you want to help them?
  10. 10. Why You?Why Now?
  11. 11. My Brand
  12. 12. My Brand (partial)• simmonsb@unr.edu• bret.simmons@gmail.com• http://www.google.com/profiles/bret.simmons• www.bretlsimmons.com• http://bretsimmons.posterous.com/• www.twitter.com/drbret• http://www.linkedin.com/in/bretsimmons• http://www.facebook.com/bretsimmons• http://www.youtube.com/user/eustress• http://www.vimeo.com/bretsimmons• http://www.slideshare.net/bretlsimmons
  13. 13. Web 1.0, 2.0, 3.0 Anticipatory 3 Relational 2 Informational 1
  14. 14. One-to-One
  15. 15. One-to-One One-to-Many
  16. 16. Many-To-Many New technologies are radically transforming the way we communicate Clay Shirky, 2009
  17. 17. Social Objects: Fuel of Many-To-ManyThe reason two people are talking to each otherSocial networks form around social objects, not theother way around Hugh MacLeod
  18. 18. Social Objects• Documents• Video• Audio• Pictures• Presentations
  19. 19. Social objects are mosttrusted when they areshared among friends
  20. 20. Interruption vs.Permission
  21. 21. ContentConversation Community
  22. 22. Consistently Contribute Value
  23. 23. Transparency
  24. 24. Content MarketingInbound Marketing Asset Marketing
  25. 25. New business card www.namecheap.com
  26. 26. New business card1. Associate your name and face with your value2. Create content and connections that will get you indexed and ranked for your name and value
  27. 27. Is your cart before your horse?
  28. 28. Social MediaYou must be personal and conversant
  29. 29. Lead with valueWrap the personal around your value
  30. 30. Value Not PersonalityRemarkable
  31. 31. Name - Picture - Purpose
  32. 32. Order of Importance • E-mail, Google Profile • Linkedin • Blog • Twitter • Facebook • Other
  33. 33. FLOWActive Passive• Twitter: • Linkedin: River Lake• Blog: • Facebook: Rain Stream
  34. 34. Integrate
  35. 35. Lieshttp://www.facebook.com/bretsimmons
  36. 36. How to not suck at Facebook
  37. 37. Twitter is abroadcast medium
  38. 38. •Be yourself, not your business•Link to your business or blog•Contribute value•Acknowledge value others contribute•Introductions in Twitter, connections offline•Be strategic•Be patient!
  39. 39. Blogging• Micro publishing platform• Force yourself to become part of the conversation• Best damn marketing tool• Free• Video
  40. 40. Benefits of Blogging• Clarity• Consistency• Challenge• Community• Commitment
  41. 41. What to blog about?• Own your own business• Work for someone else
  42. 42. Some Examples• Campo Reno• Abbi Pr• Jimmy Beans Wool• River Pools and Spas• Bigby Coffee• Patagonia• Whole Foods• American Express• Sands Regency• The Photo Enthusiast
  43. 43. Examples• Tiffany Brown• Kendra Wilson• Dario Hunt• Cody Witt• Sharon Markovsky• Lisa Drake• Jessica Torres
  44. 44. DO IT!
  45. 45. Questions?

×