The document discusses various aspects of e-marketing. It begins by explaining how businesses are increasingly using the internet and e-marketing strategies to promote their products and services. It then describes different types of e-marketing like banner ads, email marketing, affiliate marketing, online classifieds, and search engine marketing. For each method, it provides examples and discusses their benefits such as low cost, tracking ability, and targeting capabilities. The document also covers e-marketing costs, common questions about e-marketing strategies, and tips for using e-marketing effectively.
Slides for talk given at IWMW 1999 held at Goldsmiths College on 7-9 September 1999.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-sep1999/materials/passmore/
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Storeboard - The Social Network for Business January 13, 2015Storeboard.com
Storeboard provides members an ideal platform to sell products and service, send e-mail blasts, and access sales leads. Storeboard provides reliable information to consumers nationwide, while offering small to medium size businesses a valuable new level of Internet exposure and e-commerce.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
Slides for talk given at IWMW 1999 held at Goldsmiths College on 7-9 September 1999.
See http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-sep1999/materials/passmore/
This lecture gives a short introduction to online advertising. It talks about the history of advertising, introduces some of the key concepts and terminology, and offers tips for content creators interested in advertising as a monetization option.
A guest lecture presented to undergraduate advertising students at the University of Southern California (USC) Annenberg School for Communications.
The lecture was given by Sensis founder and President Jose Villa on October 10, 2011
There are now more than five billion active mobile subscriptions worldwide. That’s almost 1.5 billion more active mobile subscriptions than toothbrushes sold. Mobile devices outnumber PCs by more than five times, while smartphones in particular represent the single greatest marketing technology of our times. Learn how to optimize your company’s website for mobile browsers that will boost customer engagement and traffic by 85 percent. Among small businesses that have created mobile-friendly websites, 84 percent saw an increase in new business activity. Discover how your business can be a part of that statistic.
How you will benefit:
• Understand best practice and tactics used in mobile marketing to help you stay current
• Learn how to setup your business for mobile marketing
• Access top tools, white papers, and resources to get you started or take your current mobile strategy to the next level
Interesting Stats:
Fifteen percent of Americans answer their cell phone …while having sex
Seventy-five percent of Americans admit to using their phone…while in the bathroom
Nine million have shopped using a mobile device …while in a meeting at work, and …4 million have shopped using a mobile device while driving
Forty-four percent of mobile users …sleep with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text message, or other updates during the night.
Storeboard - The Social Network for Business January 13, 2015Storeboard.com
Storeboard provides members an ideal platform to sell products and service, send e-mail blasts, and access sales leads. Storeboard provides reliable information to consumers nationwide, while offering small to medium size businesses a valuable new level of Internet exposure and e-commerce.
An Introduction to Digital Advertising including
its history,
advantages over conventional
types of Digital Media,
Metrics for Effectiveness Measurement and
tools to analyze its performance.
My talk at Gartner Symposium 2012 about why the Web is not dead and how Firefox OS will save the Web on mobile and stir competition on mobile browsers as they did on the desktop
The Paris-Saclay Center for Data ScienceBalázs Kégl
My slides from the MASTODONS (big data) workshop of the CNRS.
http://www.cnrs.fr/mi/spip.php?article631&lang=fr
On defining and managing the data science ecosystem at Université Paris-Saclay. Challenges and tools.
This ppt will give you an overview of Digital Marketing Course. Its a new industry which is booming after IT sector. Digital Marketing has a great exposure nowadays. So be Digitised!!!
Vindhya Process Solutions provide complete Digitized Solutions.
We provide Complete Website Solutions by Designing of Websites, Digital Marketing with complete audit reports and provide solutions for better ranking. We are the Best Website Designing Company in Noida and the Best Digital Marketing Company in Noida.
Serving over 50+ customers across the country with 3+ years of combined expertise and a staff of experts. We use digital platforms and technology to help the audience reach the right clients. We might help you reach out to audiences through blogs, websites, social media and video content.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
Ekaasha Technologies is a leading IT company in Allahabad that offers smart and innovative solutions for web design, web development, app development, and digital marketing. Whether you need a stunning website, a user-friendly app, or a powerful online marketing strategy, Ekaasha Technologies can help you achieve your goals. Ekaasha Technologies has a team of experienced and passionate professionals who are committed to delivering quality results and customer satisfaction. Ekaasha Technologies also provides IT and digital marketing training for students who want to build their career in this field. With Ekaasha Technologies, you can transform your ideas into reality and grow your business online. Contact Ekaasha Technologies today and get a free quote for your project.
Digital Marketing Training Course is an advanced training program for Commerce and management professionals to learn the art of managing the different dynamics of an organisation
If you run a business, it is important to engage in online marketing to grow your customer base. Many companies do not understand how to use digital marketing to grow business. Here are some tips which help every business owner learn how to use digital marketing properly.
It includes description of online/electronic marketing incuding definition, benefits, limitations along with difference between online and offline marketing.
Are you an entrepreneur confused about marketing? Watch this slide show for a quick review of the fundamentals of marketing. For more free resources visit http://www.hitvirtual.com
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Know why Digital marketing is essential for the growth of your Business. Digital Marketing consists of Social Media Marketing, Social Media Optimization .ijewcjbsdicb
An overview of digital and social media marketing with preference to KTU MBA, DIGITAL AND SOCIAL MEDIA MARKETING UNIT 1
includes evolution, benefits, web1.0, web2.0 & web3.0, web marketing, web marketing team, digital marketing plan, a key performance indicator, & digital marketing channel
How to Split Bills in the Odoo 17 POS ModuleCeline George
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We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
How to Create Map Views in the Odoo 17 ERPCeline George
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2. E-Marketing
• The World Wide Web has provided a great vehicle for
marketing for many companies.
• More and more, businesses are taking advantage of web’s
speed, efficiency and cost effectiveness to deliver return on
investment from advertising and promotional campaigns not
available to traditional media.
• E - Marketing encompasses many forms of interactive activity
including banner/button advertisements and links on websites,
email marketing and newsletters, affiliate marketing, online
classifieds listing and search engine marketing.
• It can contribute to an organisation’s overall marketing mix by
driving more users to a website, the online shop front and lead
to increased website visitation and sales.
R'tist @ Tourism
3. E - Marketing business benefits
• The key advantage eMarketing has over various other
forms of marketing is that the activity you undertake
such as email, advertising banners and search engine
marketing is in the same medium as where the user
will find and or buy your product – online!
• E - Marketing has a number of other benefits including:
– Branding – An organisation’s products, services, offers and
logos can be displayed visually and sometimes with
streaming video and audio, on the Internet.
– Direct Response – eMarketing is very fast; users can respond
to marketing instantly. This allows business to receive more
immediate results from promotional and advertising efforts
via the Internet.
R'tist @ Tourism
4. – Targeting - Technologies – such as personalisation and geo-coding
where users are visiting from - can help marketers target very niche
audiences, quite often speaking to a very hard to reach group. This
allows businesses to tailor different promotional and advertising
messages and offers to each group.
– Tracking – The strongest element of e - Marketing is that everything
is track-able and results can be seen almost instantly. This means if
something is not working, you can stop it. If it is working, you can do
more of it!
– Return on Investment – Because tracking e - Marketing is so strong,
you can ensure that you can always stay on top of your return on
investment. Being able to determine how many people clicked on a
banner advertisement or email link allows business owners to
calculate their return on investment quite easily and provide
accountability often not associated with other forms of marketing.
– Inexpensive – eMarketing, particularly email and buying keywords
on Internet search engines can be very inexpensive. Email costs are
usually incorporated into the connection fee to an Internet Service
Provider by including unlimited emails as part of the service whereas
purchasing keywords on a search engine such as Google or Yahoo
can cost as little as 1 cent per word per click
R'tist @ Tourism
5. Types of e - Marketing used:
• Online marketing can be broadly categorised as any or all of the
elements below. Each method is purpose specific and has its particular
strengths and weaknesses. Before you invest in any eMarketing, make
sure you are using the appropriate element that will deliver the outcome
you need.
– Banner Advertisements
• A graphical file (usually 468 x 60 pixels) that can be hypertext
linked for potential customers to ‘click’ directly to an advertiser's
website.
• Banner advertising is mostly used for driving awareness of your
product or offer with your target market.
• It can also drive response if you have a call to action such as –
”Like the house you saw on the weekend? Click here now to see
if you can afford it!” Banners advertisements are a popular form
of advertising and come in different shapes and sizes as you can
see on large portal websites such as www.ninemsn.com.au or
www.theage.com.au
R'tist @ Tourism
6. – Sponsorship
• Closely associates content with the advertiser and is
suitable for corporate branding and creating awareness.
• When you sponsor a web site online, your brand takes on
the attributes of that site. For example, if a bank sponsors
a real estate site, then one could say that the user has
come to that site to find a house, and they could then go
to the bank’s site to seek finance.
• Examples of sponsorships can be best seen on websites
such as www.afl.com.au and www.ninemsn.com.au
R'tist @ Tourism
7. – Classifieds Listings
• Like newspaper classifieds, online classifieds are a
powerful way to place your business in front of people who
are ready to buy.
• The strength of online classifieds over offline classifieds is
that users can search for exactly what they want very
quickly through clever indexing technology
(product, price, location, etc)., Also, because of the
technology advantage, online classifieds extend not just to
traditional classifieds but also online auctions which offer a
whole new way of selling products and services.
• Examples of online classifieds include
www.tradingpost.com.au and www.yellowpages.com.au
Examples of online auctions include www.ebay.com.au
R'tist @ Tourism
8. – Email Marketing
• Email marketing can be done in two ways. The first is to place
advertising or a message in someone else’s email newsletter.
• For example, when you receive a newsletter from The Age
online, it will contain advertiser messages and usually a small
display banner advertisement.
• This is a great way to neatly target your audience. All you have
to do is find a newsletter that is sent to a target market similar
to yours and you can market to that group very effectively!
• The second form of email marketing is by actually publishing an
email marketing communication or newsletter yourself to your
customers.
• This is a great way to keep top of mind with your customers.
When undertaking this type of e - Marketing, be careful not to
just push products and specials.
• It is also good to provide information about your products so
your customers can make a more informed decision about their
purchases.
R'tist @ Tourism
9. Partnership or affiliate marketing
• Advertisers selling goods online can develop networks
of ‘affiliates’ that put up banner advertisements or
other links on their own websites in return for a
proportion of the business generated.
• This is a great way to limit the risk of advertising by
only paying for successful sales.
• Examples of affiliate marketing are available at:
www.commissionmonster.com.au, www.amazon.com ,
www.chaosmusic.com/affiliates
R'tist @ Tourism
10. Search Engine Marketing
• Apart from email, more people search the Internet using search
engines such as Google and Yahoo more than any other application.
• Most people who don’t know where to find what they are looking for
on the World Wide Web start at a search engine.
• Therefore, if your business is not known by everyone, and even if you
are, a great way to get noticed is to get your website listed on a search
engine.
• It is important to make sure your site is registered with all the major
search engines.
• Some of these are free, others cost money. If you have a little more
money you can actually buy keywords.
• For example, if you are a plumber and you buy the word “plumbing”,
your website will be returned to the results page following someone
typing in the word ‘plumbing’ into the Search engine.
• Popular Search engines include: www.google.com.au,
www.yahoo.com.au, www.sensis.com.au and search.ninemsn.com.au
R'tist @ Tourism
11. E – Marketing cost?
• E - Marketing can cost very little or can cost a lot,
depending on the impact you want to make.
– Online Advertising
• Many websites accept paid advertising, on any of a flat, ‘per
impression’ (view) or ‘per click’ basis. Advertisements can be
plain text, banners, buttons or ‘pop-ups’.
– Cost per Thousand (CPM)
• Cost per Thousand (Roman M) impressions (views) is the price
paid by advertisers to a website to display a banner
advertisement one thousand times.
• The average CPM is approximately $15 to $35.
R'tist @ Tourism
12. – Cost per Click (CPC)
• The price paid by advertisers to acquire a single
customer and occurs when a user clicks on an
advertisement and is transferred to the organisation’s
website.
• The average CPC is approximately $1 to $3.
– Cost per lead or sale
• New technology allows a click on an advertisement to be
traced back to the originating website.
• Instead of earnings based on the impression or click,
advertising hosts are paid if that referral results in an
appointment or sale.
R'tist @ Tourism
13. – Sponsorship
• Flat fee – approximately $100 to $10,000 per month, depending on the
type and popularity of website or email.
– Email Marketing
• Costs for permission email marketing vary depending on the email
format and size, the quantity of recipients, the level of reporting and
additional services required. From $10 to $100 per month set-up fee or
cost per month fee Set up fees: approximately $250 to $500
– Price per email
• From approximately $0.04 to $0.25 for a list of up to 1,000 subscribers
Price per email: Approximately $0.01 to $0.15 for a list of up to 40,000
subscribers Email software programs can be downloaded from the
Internet from approximately $100.
– Search Engine Marketing
• Search engines charge for keyword advertising and employ a range of
techniques to ensure your website is found ahead of your competitors’.
Prices vary depending on the traffic to a website, agencies commissions
and positioning of the advertisements. Please note that some websites
require a minimum monthly spend. From $0.01 cent per word upwards
$60 per hour or a flat fee for bulk listings to search engines for $200
R'tist @ Tourism
14. Questions about e - Marketing?
– What should I do first?
• The first thing to do is invest in a search engine marketing program. This
involves making sure that your website can be found on search engines
in two ways.
• Firstly, you need to be found when a user searches under your business
name. Secondly, and more importantly, you need to be found when
people are searching specifically under your products and services.
• For example, if you sell pets, you should make sure you come up on
search results under such things as “goldfish”, “kittens” and “puppies”.
– Should I email my customers regularly?
• Yes! Your existing customers will continue to be your best source of
revenue.
• By talking to them monthly on email, you can inform them of specials
you have available but also add value with deeper information about
your products.
• By emailing your customers regularly, you keep your product or service
top of mind with your customers and ensure they continue to shop with
you, rather than go to your competitors.
R'tist @ Tourism
15. – What about Spam, will I be Spamming my customers if I
email them?
• In Australia, email is not Spam if the recipient of the email has
consented to receiving the email from you.
• Email consent is the pillar of the Spam laws in Australia.
• To read more about ensuring you don’t breach the Spam Act
2003, visit the Australian Communications Authority website at
www.spam.aca.gov.au.
– What are some other e - Marketing tips?
• E - Marketing is the most measurable form of marketing
available.
• With any form of online advertising and promotion, you will be
able to see if it has worked or not.
• Make sure you stay on top of all the data that tells you how
your e - Marketing is performing.
• This way you can see what has worked and what has not.
R'tist @ Tourism