Storeboard provides members an ideal platform to sell products and service, send e-mail blasts, and access sales leads. Storeboard provides reliable information to consumers nationwide, while offering small to medium size businesses a valuable new level of Internet exposure and e-commerce.

1. The Social Network for Business

2. “Social Media has led managers, marketers, CEO’s, CMOs to think they can use
social networking sites to spread their message the same way they use
traditional media platforms like print, radio, television, or outdoor, and expect
similar results and returns. But what we call social media is not media, nor is it
even a platform. It is a massive cultural shift that has profoundly affected the
way society uses the greatest platform ever invented, the Internet.”
Gary Vaynerchuck, Founder of Wine Library and Author of The Thank You Economy
The Social Media Phenomenon

3. Storeboard’s mission is to collect and
organize all commercially relevant data and
media in regards to the businesses and
products of the world and to present them
to consumers in an interesting and useful
manner in order to improve commerce.
Storeboard’s Mission Statement:

4. The Market
• Approximately 150 Million Businesses Worldwide - 23M in the U.S. Alone.
• Social Media Sites Have Significant Value:
• While Storeboard is Focused on Becoming the Leading Social Media Site for
Businesses, it Appeals to Consumers By Creating a More Streamlined Approach
to Finding Businesses and Products.
Valuation: $202.2B – 1/5/15 Valuation: $24.7B – 1/5/15 Valuation: $3.4B – 1/5/15

5. The Problem
Yelp
Search Query: Electrician
New York, New York
NYElectriciansNet
.com
ServiceMagic
SuperPages
.com
Typical Business
Search - 2015
J S V
Electric
ADCO Electrical
About 43,500,000
Results
Corporation
.com
• Information About Businesses is Spread Across the
Internet in a Multitude of Websites and Directories
Presented in Different Formats.
• When Consumers Search For Businesses, Too Much
Investigation Is Required and It Is Too Difficult for
Consumers to Compare the Various Businesses and
the Information They Find In Search Engine Results.
• Consumers Have Limited Filters Available Hindering
a Consumer's Ability To Locate Goods and Services.

6. Search For: Electrician
New York, New York
A. Davino
Electrical
Al Wes Electric
Services
Knight Electrical
Services
Allran Electric
of New York
Altman
Electric
Noho Lighting
and Electrical
J S V
Electric
Gallagher
Electrical
A & S
Electric Co
ADCO Electrical
Corporation
K M
Electric
A Tech
Electric
Star Delta
Electrical Inc
Storeboard Business
Search - 2015 & Beyond
About 6,237
Results
• The First Social Media Site That Showcases
and Promotes Business-Friendly Profiles That
Encourage Commerce, Interaction, and
Engagement.
• A Standardized Profile For Every Business Type
That Incorporates All of The Business's
Information and Media.
• Storeboard Is Becoming a Leading Website
Aggregating Business Data and Media.
The Solution:

7. How Is Storeboard Different?
+ + =
• Storeboard Is a Social Media Site For Businesses. LinkedIn Is For
Corporate Executives to Promote Themselves and Facebook allows
individuals to Share Information About Themselves With Their
Friends and Family.
• However, Storeboard Focuses On The Business Itself (As Opposed To
an Individual Person). On Storeboard, Your Icon is Your Business Logo,
Not The Photo of The Founder or CEO.
• Storeboard Combines The Technology and Functionality of 3 Of The Most
Popular Sites Into One: Facebook, Craigslist and Amazon. A Business Can
Create a Free Profile, Update Its Status, Send Out E-Mail, Post Ads,
Connect With Customers, Upload Services, Menus, and Images, and Sell
Products Online All From One Powerful and Unique Platform.
A Storeboard Icon:

8. How Storeboard Fits Into The Social Media Ecosystem:

9. Why Consumers Prefer Search on Expedia vs. Google:
Expedia Search ResultsGoogle Search Results
• All Profiles are the same on Expedia.
• Search Filters can be used to zero in on the "perfect" choice.
• A wide variety of results requires more searching.
• Not possible to use search filters.

10. Audios
Blogs
Videos Images
Products
Classified
Ads
Services
Profiles
Email
Coupons, Forms,
Menus, Advertising
and More…
Coupons
Forms
A Storeboard Profile Is a Superior Way To Display Business
Information and Media.
Storeboard Profiles Allows Businesses
To Display All of Their Information
and Media Eliminating the Need for a
Stand Alone Website and Making It
Easier For Consumers To Search,
Navigate, and Compare Business Data
and Information.

11. Why A Storeboard Profile Is Superior To A Website
Customer’s Ability to
Navigate
Time Consuming - Customer Has to Learn
Each Individual Website
Easy - All Businesses Appear in a Profile
That Appears the Same with Slight
Variations To Allow For Different Business
Types
Sharing Content Website Content Can Be Viewed Only
All Content Can Be Shared On Major
Social Networks
Cost Varies - Limited Free Options Free
Marketing
Requires Outside Expertise and Costs To
Connect With Other Businesses and
Consumers
“A Website Stands Alone Like an Island”
Other Businesses and Customers Are Part
Of The Platform - There Is a Built In
Audience That Can Be Accessed At No Cost
“Storeboard Profiles Are Part of a
Broader Community”
Customer Interaction Limited - Intended for Viewing Only
Rich Opportunities For Customers to Share
and React in Comments, E-mail, and
Posting
Ability to Update
Difficult - Usually Requires Outside
Expertise
Easy - No Outside Assistance Required
Website Storeboard ProfileAdvantages

12. User Advantages
Consumers:
• Consumers Can Search and Compare Data Faster and Easier Because All
Relevant Data Will Be Included Within a Storeboard Profile.
• As Storeboard Becomes More Popular With Consumers, It Will Encourage
More Businesses To Join. Storeboard Will Become More Engaging and
Useful.
Businesses:
• Businesses Can Reduce Their Online Marketing Costs Because a
Storeboard Profile Is Easy To Use and Update.
• Businesses Can Engage With Consumers and Each Other, Sharing
Information and Communicating.

13. The Availability of Goods and Services on the Internet

14. Storeboard's Aggregation of Business Data and Media
Will Result In New and Interesting Ways of Searching
1. Networks - It is Possible to Transform Your Storeboard Dashboard into a Business Network Whereby a
Business Can View Businesses, and Postings Related To Their Business Category. It Is a Network Within the
Storeboard Network.
2. Location - It Is It is Possible to View Businesses According to Country, State, County, City, and
Neighborhoods on Storeboard.
3. Directory - Industry Specific Directories Can Be Uploaded Onto Storeboard and Individual Businesses Can
Build Out Their Profiles With Media and Products. Viewers Can Search Them By Directory.
4. Malls, Shopping Centers, Streets, Neighborhoods - As Storeboard Grows, Viewers Will Be Able to View
Businesses That Make Up Different Locations. This Will Allow The Viewers To Explore Businesses and Products.
5. Combination of Various Criteria - Storeboard Will Allow Users to Search For a Particular Type of Media,
Business, or Business Category By Location Posted Within a Certain Time Frame. There Will Be Numerous
Filters Allowing the Viewer to Have Maximum Control With Regard To Search Results.

15. How Storeboard Will Aggregate Profiles:
1. Licensing Deals with Business Directories, Print, and
Marketers.
2. Malls and Shopping Center Platform
3. Social Media Site
4. Data Scraping - Similar to Google, Storeboard Will
Eventually Use Bots to Scrape Websites.
5. Direct Sales

16. Storeboard’s Shopping Center and Mall Platform
• Consumers Will Be Able to Search
Products, Videos, Blogs, and Images
Using Storeboard's Mall and
Directory Platform.
• Consumers Will Be Able to Search
Stores, See Inside Stores, View
Products on Store Shelves, and Place
Orders Online.
• Shops Can Promote Specials Using
Push Button Notifications to
Consumers Who Are Located in or
Near the Mall Driving Sales to Their
Stores.
• This Platform Can Be Marketed
Directly to Businesses or Mall and
Shopping Center Owners.

17. Storeboard's Current Licensing Deals:
The Coal IndustryThe Petroleum Industry

18. Terms of Storeboard’s 1st Licensing Deal:
1. 16 Business Directories With an Average of 15K Businesses Per
Directory.
2. 6K/Year/License for 3 years.
3. Each License Includes a Mobile Application.
4. Respected Player in Directory Publishing Business.
5. There are 1.5M Business Directories Worldwide.

19. Storeboard's History
• In 2007, Storeboard Was Conceived By David Waller, A Former Attorney and Real
Estate Developer.
• While Renovating Large Multi-Family Complexes Throughout The United States,
Waller Grew Frustrated With How Difficult It Was to Find Businesses to Renovate His
Properties.
• This Is Because Business information Is Now Spread Across a Multitude of Online
Business Directories and Google Does Not Render Complete Search Results.
• He Began to Realize That In This Modern Age of Internet, It Should Be Easier For
Consumers to Find and Learn About Businesses and Products They Need. Similarly, It
Should Be Easier and Free For Businesses to Post Their Products and Services Online.

20. Milestones
• March, 2011 - Storeboard Launches and Starts To Enroll Its First Businesses.
• June, 2011 - Storeboard Has 1,000+ Business Members and Growing.
• March, 2012 - Storeboard Grows to 16,000 Businesses From Over 120 Countries!
• January, 2013 - Storeboard Signs Its First Licensing Deal To Produce 16 Online
Directories Ranging From Student Housing to Oil and Petroleum.
• May, 2013 - Storeboard Is Ranked 12,800 In The World and Has More Page
Views Per User and Its Users Spend More Time On Site Than LinkedIn.
Storeboard Has More Than 22,000 Members.
• December, 2014 – Storeboard Grows to 67,000 Businesses From Over 140
Countries. A New Business Joins Storeboard Every 15 Minutes. Storeboard In
Print is Launched Featuring Storeboard Businesses and Media.

21. Where Storeboard Is Today
• Storeboard is Currently Ranked the 13,000th Most Popular Website In The
World by Alexa (There Are Over 250M Websites Worldwide).
• Everyday Storeboard Attracts Visitors From Around The World Including Russia,
China, Brazil, Mexico, India, Italy, Netherlands, France, Pakistan, New Zealand,
Philippines, Canada and Africa. On A Typical Day, Storeboard Attracts Visitors
From Over 100 Countries.
• Storeboard Signed Its First Licensing Deal To Produce 16 Online Directories
Ranging From Student Housing to Oil and Petroleum. The Average License
Agreement is For $6,000 Per Year For Three Years. There Are Over 1.5M
Business Directories Worldwide.
• Storeboard Launches Storeboard In Print Featuring Storeboard Businesses and
Media.

22. Storeboard In Print
• Storeboard In Print Will Be a 6” x 9”
Free Magazine Providing Information
to Consumers and Business Owners
About Their Local Communities.
• Storeboard in Print Will Feature
Articles and Information On Local
Businesses, Restaurants, Shops,
Events, and Deals.
• Sales for Storeboard In Print Are
Currently Underway In Miami, FL.

23. Where Storeboard Is Heading
• Storeboard Is On Track To Become The Number 1 Social Media Site For
Businesses on The Internet.
• Storeboard’s Goal is to Become The Leading Licensor of Software For Business
Directories To The Publishing Industry
• Storeboard’s Goal is to Become The Preferred Search Engine for Business
Search on The Internet Replacing Google Driven Searches By Using
Standardized Profiles That Are Robust With Details About the Business and
Their Media Including Images, Videos, Blogs, Products, Coupons, Audios,
Services, and More.

24. How Much Money Has Been Invested So Far:
• David Waller, the Founder and CEO, and His Family Have Invested More
Than $700,000.
Storeboard's Valuation:
• Storeboard Is Seeking To Raise $1,000,000 In Exchange For a 10% Equity
Stake. With This Funding, Storeboard Will Expand Its Reach With The
Goal To Establish Storeboard as the Number 1 Social Network For
Businesses Worldwide.

25. Use of Proceeds
The Following Represents an Approximate Breakdown of How The Proceeds Will Be Deployed:
• Publicity and Advertising - 35%
• Site Development - 30%
• Operational Expenses - 15%
• Fund Raising - 10%
• Legal – Corporate and Preliminary Patent Filings - 5%
• Mobile Application Development - 5%

26. Revenue Drivers
• Licensing Services - Storeboard Has Entered Into Its First Licensing Agreement With a
Publisher to Produce 15 Business Directories at $6,000 Per License. There Are Over 1.5
Million Business Directories Worldwide and Storeboard Offers The Most Robust Platform
For Business Directory Publishers To Turn Their Websites Into Dynamic Social Networks.
• Premium Packages - Storeboard Offers Premium Packages To Its Businesses. These Offers
Can Be Expanded and Promoted To Storeboard Members and Businesses. Premium
Packages Can Be Sold in Conjunction With Print Advertising In Storeboard In Print.
• Social Media Services - Including Media Posting, Design, Profile Placements
• Daily Deals – Discounts and Promotions Similar To Groupon Offerings.
• Targeted Advertising - That Can Be Delivered According To Business Type, Geographic
Area, and Other Demographics Similar to Google and Facebook. Ads Can Be Sold on a Pay
Per Click Basis or By Impressions.
• Affiliate Sales and Joint Ventures – Cross Promotions with Banks, Printers, Suppliers and
Service Providers Aimed at Small Business. Target Companies Include Regus, Staples,
Chase Bank, and UPS.

27. David Waller
Founder and CEO
• David Waller is the Founder and CEO of Storeboard.com. He Conceived of the Concept After Realizing
That It Was Harder Than Ever To Determine Who Was Doing Business In a Particular Field As He Traveled
The United States Renovating Apartment Complexes. He Determined That a Profile Based Search Was
Vastly Superior to a Website Based Search.
• David Waller Previously Served As The Chief Executive Officer Of JAB Real Estate Investment Group Which
Held over 150M in Assets and Employed In Excess of 350 Employees. JAB Bought, Renovated, and Sold
More Than 90 Multi-Family Properties In 7 States. JAB Owned and Managed More Than 4,000
Apartments. The Company Owned a Property Management Company, a General Construction Company,
and a Kitchen Cabinet Manufacturing Business.
• Prior to JAB, Mr. Waller Was Attorney Who Built a Successful Law Practice. While Attending Columbia
University and Cardozo School Of Law, Mr. Waller Financed His Education Through Several Business
Ventures. These Businesses Included a Disc-Jockey Service, a Window Washing Company, a Janitorial
Service, a Newspaper Delivery Service, and a Party Supply Store. These Varied Entrepreneurial Efforts
Paved The Way For Mr. Waller To Create Storeboard.com, as a Unique and Effective Marketing Tool For
Businesses.

28. Stephan Gittings
Partner and Creative Director
• Mr. Gittings Focuses on Technology and Creative Strategies For Storeboard.
• Mr . Gittings Has Worked With Leading Technology Brands, Exclusive Retail Brands, and
Consults With Top Agencies In the U.S. and London.
• His Accomplishments Have Included Taking IBM’s Leading Reseller Into Direct Sales
Adding $250 million In Revenue over 2 Years to Rebranding Fashion Icons Such As
Vivienne Tamm and Reem Acra With His Focus on Digital Strategies.
• His Previous Entrepreneurial Successes Have Included:
PrintMarket.com (Purchased By United Business Media 2001) Propaganda Advertising,
Cultural Studies International, and WTI Travel and American Leadership Studies Group
(Now Passports, Inc.).

29. Lih-Hann Chiu
Chief Business Development Officer
• Develops, Communicates, and Implements Finance, Product, Revenue, and Organizational
Development Strategies In Conjunction With the Executive Leadership Team to Realize Storeboard's
Business Vision.
• Mr. Chiu is Also the Founder Indicium Digital, a Business Consultancy With Expertise In Data Research
and Intelligence Mining, Product Strategy, Communications, and Client Development. He Serves In
Advisory Roles at Impact Investment Financial Technology Provider HIP Investor, and Equity Long/Short
Hedge Fund Third Square Investments. He Has Also Advised On New Product Development For JOC
Group, an Information Services Provider to the Trade, Transportation, and Logistics Industries.
• Mr. Chiu Began His Career as a Sell-side Equity Research Analyst Covering the Computer Hardware and
Services at Moors & Cabot Investments. He Held Leadership Roles In Research, Product Development,
Partnerships, Sales, and Operations at Revere Data, LLC Throughout ahe Firm's Growth Stage Before It
Was Sold ao Factset. He Was Also Part Of The Business Turnaround Team at JOC Group, Where He Led
the Establishment Of the Company's Enterprise Product Management and Custom Solutions
Departments, Drove the Development Of a Comprehensive Talent Management Strategy, and
Provided Organization-wide Digital Transformation Leadership.

30. Storeboard Advisors
John Fanning, Co-Founder and CEO of Napster
Joe Abrams, Co-Founder and CEO of Myspace

31. Home Page
Screen Shots
• Designed For Simplicity,
The Home Page Provides
Users The Means To Get
Started On Storeboard.
• Users Can Sign Up For a
New Account or Sign In To
Their Existing Account.

32. Profile Templates
• Choose From One Of Our Profile Templates,
and Achieve A Professional Looking Profile
In Minutes.
• Storeboard Has Templates For General
Businesses, Merchants, Non-Profit
Organizations, Internet Service Providers,
Community Members, Restaurants,
Professionals, Internet Merchants, with New
Templates To Be Introduced In The Future.

33. Profile
Screen Shots
• View Everything You Need To Know
About A Business In One Dynamic
Profile.
• A Storeboard Profile Drives Traffic To
Your Website and Social Media Pages.
• A Storeboard Profile Displays All of
Your Media in One Place. Each Video,
Image, Product, Blog, or Audio Has a
Unique URL Which Allows The User or
Viewer to Share Media on Over 300
Social Sites.

34. Dashboard
Screen Shots
• The Dashboard Provides a Central
Location For Each User To Begin His
Storeboard Experience.
• View Recent Blogs, Videos,
Classifieds, Products, and More
• Read The Latest Status Updates,
View Members Online, Local
Business News, and Local Events.

35. Classified Ads
Screen Shots
• Browse By City The Very
Latest Classifieds Ads In Over
600 Categories.
• Easily Post A Classified Ad In
Any City and Then Share It
Online For All To View.
• A Storeboard Member Can
Use Media That Has Been
Uploaded To Their Profile In
Conjunction With A Classified
Ad.

36. Screen Shots
Marketplace
• With An Ever Expanding
Range Of Products Being
Added, Storeboard Is The
One Stop Home To Finding
What You Need.
• Products Are Easily Posted
With Our Simple and
Intuitive Product Manager.

37. Tel: (212) 518-6301
Email: dwaller@storeboard.com
Web: www.storeboard.com
David S. Waller
Storeboard, Inc.
112 West 34th Street
18th Floor
New York, New York 10120
Contact Us: