Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
Digital Marketing Training - Trainer Md Chhafrul Alam Khan - Organized by Ris...Riseup Labs
Training Topic: Digital Marketing
Trainer: Md Chhafrul Alam Khan
Organized by: Riseup Labs
This is a training session based on "Digital Marketing" for Riseup Labs's Community Ambassadors. They have learned from this training session a basic overview of Digital Marketing, which will help them continue their Digital Marketing journey fearlessly. They have also got advanced level ideas and references to increase their Digital Marketing skills, which will help them beat the top-level competitor.
You believe it or not, the real scenario is
"Nothing is impossible if you have true wish and knowledge to find, collect, and utilize information."
- Md Chhafrul Alam Khan
So, please always try to stay connected with up-to-date information. This process will help you to overcome your issues.
dwhat is digital marketing ppt by yogini vashiyoginisvashi
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
Digital marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Essentially ,if a marketing campaign involves digital communication.This includes not only email,social media and web based advertising,but also text and multimedia messages as a marketing channel.
Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online marketing tactics and strategies that leverage the internet and digital devices to reach potential customers
Why digital Marketing necessary for business growth? How it is useful compare to tradition marketing. #Digital Marketing Benefits #Digital Marketing Channels #SEO #SMO #SMM #Email marketing #Blog #Analytics #Digital Marketing Strategies
Digital marketing, also called online marketing. It is the process of promotion of brands. Digital marketing helps marketers to connect with potential customers using the digital application. It includes email, social media and other types of digital platforms.
Digital Marketing Training - Trainer Md Chhafrul Alam Khan - Organized by Ris...Riseup Labs
Training Topic: Digital Marketing
Trainer: Md Chhafrul Alam Khan
Organized by: Riseup Labs
This is a training session based on "Digital Marketing" for Riseup Labs's Community Ambassadors. They have learned from this training session a basic overview of Digital Marketing, which will help them continue their Digital Marketing journey fearlessly. They have also got advanced level ideas and references to increase their Digital Marketing skills, which will help them beat the top-level competitor.
You believe it or not, the real scenario is
"Nothing is impossible if you have true wish and knowledge to find, collect, and utilize information."
- Md Chhafrul Alam Khan
So, please always try to stay connected with up-to-date information. This process will help you to overcome your issues.
dwhat is digital marketing ppt by yogini vashiyoginisvashi
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
What is Digital Marketing? Types, Importance & Benefitshardikdesai1050
Explore the fascinating world of digital marketing with our comprehensive guide at your side. Learn about social media marketing and search engine optimization, two of the numerous types of digital marketing. Discover the vital role that digital marketing plays in today's business world and how crucial it is for creating brands, generating leads, and reaching global audiences. Examine the many advantages it provides, such as cost-effectiveness, accurate targeting, and quantifiable outcomes. This investigation illuminates the dynamic realm of digital marketing and its game-changing influence on businesses across the globe, regardless of your level of experience as a marketer or your curiosity as an entrepreneur.
Digital marketing is also called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication.Essentially ,if a marketing campaign involves digital communication.This includes not only email,social media and web based advertising,but also text and multimedia messages as a marketing channel.
Digital marketing refers to the use of digital channels and technologies to promote products, services, and brands to a targeted audience. It encompasses various online marketing tactics and strategies that leverage the internet and digital devices to reach potential customers
A branding strategy creates a unique business identity. As your branding specialist, I’ll design a captivating brand story, select colors and logos, and define a distinctive voice for your company.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the the best computer institute in pitampura . For more information visit the following link :-
https://www.dicsinnovatives.com/
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the best computer institute in Pitampura to provide Digital Marketing course. For more information visit the following link :- https://www.dicsinnovatives.com/
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
Why Digital Marketing is important for your business: -
1. Reaches People Where They Spend Their Time & Money
2. More Targeted
3. Can Be Hyper-Personalized
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
A branding strategy creates a unique business identity. As your branding specialist, I’ll design a captivating brand story, select colors and logos, and define a distinctive voice for your company.
Introduction to Digital Marketing IndiaJeevanGilbile
Nowadays, Google and Facebook generate more revenue than any other traditional media company.
It's because they control more attention today.
And that is why Digital Marketing matters a lot, to everything.
With 829 Million mobile internet users estimated by 2021, and 20 Lac Jobs to be created in digital marketing industry in 2020; Indian market is going to be very beneficial for everyone out there. It will impact your life as a consumer or an entrepreneur or business owner or job seekers.
In this presentation I've explained the basic things covered in digital marketing, including the 6 modules and their principles.
It is very focused towards people who are in the field of digital marketing or are considering a job change and aspiring to become a digital marketer.
What you are going to learn, specifically...
1. The only 3 definitions of digital marketing from leading experts which you need to follow
2. Staggering and very optimistic statistics which show promising future of digital marketing in India
3. Why traditional marketing is out-dated and what shortcomings are covered by digital marketing
4. 6 main and very important modules of digital marketing
5. What are the duties you need to perform as a digital marketer..?
6. What job positions you can get in digital marketing field..?
7. And what results you should focus on for each of these positions..?
8. Which are the most important soft skills you must have to become successful in digital marketing job..?
I hope you understand this presentation very easily and get the most value out of it. And that it moves you a step closer to start your career in digital marketing.
Digital marketing is the marketing of products or services using digital technologies on the Internet, through mobile phone Apps, display advertising, and any other digital mediums.
Digital Marketing is a very important topic in the world of internet. This presentation includes some of the basic things which is useful for a beginner who wants to learn. Do share this presentation and all sort of queries are welcomed.
The study started with aim to analyse the different issues related to the digital marketing . Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The study has also revealed that in order to utilise the digital marketing in an effective way , its required to design an effective platform .And the current advancement in the digital marketing have also been discussed in the study.
A well prepared and well -thought out presentation on the topic of Marketing and E-marketing covering topics like digital marketing over traditional marketing and goes further to explain how relevant digital marketing is in the business world today.
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the the best computer institute in pitampura . For more information visit the following link :-
https://www.dicsinnovatives.com/
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. DICS is the best computer institute in Pitampura to provide Digital Marketing course. For more information visit the following link :- https://www.dicsinnovatives.com/
DIGITAL MARKETING Training institute in Rohini. Only 15 MODULES, 15 Certifications.Join Digital Daddy.Learn from experienced trainers. Live Projects Training , Result Oriented Training. Money Back. 100% Placement Assistance.
Why Digital Marketing is important for your business: -
1. Reaches People Where They Spend Their Time & Money
2. More Targeted
3. Can Be Hyper-Personalized
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Similar to Lecture 6&7 - Digital Marketing (Social Media & Beyond).pptx (20)
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
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The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
2. WHAT IS DIGITAL MARKETING
Digital marketing encompasses all marketing efforts that use an electronic device or the
internet. Businesses leverage digital channels such as search engines, social media,
email, and other websites to connect with current and prospective customers.
5. THE GREATER DIVIDE
JUST A MATTER OF PERCEPTION!!!
The main difference is that social media marketing is just one of the channels under the umbrella
of digital marketing. The confusion is that many people assume that social media is the only form
of digital marketing. This is not true.
SOCIAL
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10. Search Engine Optimization (SEO)
• On page SEO: This type of SEO focuses on all of the content that exists "on the page" when looking at a
website. By researching keywords for their search volume and intent (or meaning), you can answer questions
for readers and rank higher on the search engine results pages (SERPs) those questions produce.
• Off page SEO: This type of SEO focuses on all of the activity that takes place "off the page" when looking
to optimize your website. The number of publishers that link to you, and the relative "authority" of those
publishers, affect how highly you rank for the keywords you care about. By networking with other publishers,
writing guest posts on these websites (and linking back to your website), and generating external attention,
you can earn the backlinks you need to move your website up on all the right SERPs.
• Technical SEO: This type of SEO focuses on the backend of your website, and how your pages are coded.
Image compression, structured data, and CSS file optimization are all forms of technical SEO that
can increase your website's loading speed -- an important ranking factor in the eyes of search engines like
Google.
11. Content Marketing
• Blog posts: Writing and publishing articles on a company blog helps you demonstrate your industry
expertise and generates organic search traffic for your business. This ultimately gives you more opportunities
to convert website visitors into leads for your sales team.
• Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate
website visitors. It also allows you to exchange content for a reader's contact information, generating leads for
your company and moving people through the buyer's journey.
• Infographics: Sometimes, readers want you to show, not tell. Infographics are a form of visual content that
helps website visitors visualize a concept you want to help them learn.
This term denotes the creation and promotion of content assets for the purpose of generating brand
awareness, traffic growth, lead generation, and customers.
12. Affiliate Marketing
Hosting video ads through the YouTube Partner Program.
Posting affiliate links from your social media accounts.
This is a type of performance-based advertising where you receive commission for promoting
someone else's products or services on your website. Affiliate marketing channels include:
13. Native Advertising
Native advertising refers to advertisements that are primarily content-led
and featured on a platform alongside other, non-paid content. BuzzFeed-
sponsored posts are a good example, but many people also consider
social media advertising to be "native" -- Facebook advertising and
Instagram advertising, for example.
14. Marketing Automation
• Email newsletters: Email automation doesn't just allow you to automatically send emails to your
subscribers. It can also help you shrink and expand your contact list as needed so your newsletters are only
going to the people who want to see them in their inboxes.
• Lead-nurturing workflows: Generating leads, and converting those leads into customers, can be a long
process. You can automate that process by sending leads specific emails and content once they fit certain
criteria, such as when they download and open an ebook.
• Campaign tracking and reporting: Marketing campaigns can include a ton of different people, emails,
content, webpages, phone calls, and more. Marketing automation can help you sort everything you work on
by the campaign it's serving, and then track the performance of that campaign based on the progress all of
these components make over time.
Marketing automation refers to the software that serves to automate your basic marketing
operations. Many marketing departments can automate repetitive tasks they would otherwise do
manually, such as:
15. Email Marketing
• Blog subscription newsletters.
• Follow-up emails to website visitors who downloaded something.
• Customer welcome emails.
• Holiday promotions to loyalty program members.
• Tips or similar series emails for customer nurturing.
Companies use email marketing as a way of communicating with their audiences. Email is often
used to promote content, discounts and events, as well as to direct people toward the business's
website. The types of emails you might send in an email marketing campaign include:
16. Online PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and
other content-based websites. It's much like traditional PR, but in the online space. The channels
you can use to maximize your PR efforts include:
• Reporter outreach via social media: Talking to journalists on Twitter, for example, is a great way to
develop a relationship with the press that produces earned media opportunities for your company.
• Engaging online reviews of your company: When someone reviews your company online, whether
that review is good or bad, your instinct might be not to touch it. On the contrary, engaging company reviews
helps you humanize your brand and deliver powerful messaging that protects your reputation.
• Engaging comments on your personal website or blog: Similar to the way you'd respond to
reviews of your company, responding to the people who are reading your content is the best way to generate
productive conversation around your industry.
17. Inbound Marketing
Inbound marketing refers to a marketing methodology wherein you attract, engage, and delight
customers at every stage of the buyer's journey. You can use every digital marketing tactic listed
above, throughout an inbound marketing strategy, to create a customer experience that
works with the customer, not against them. Here are some classic examples of inbound
marketing versus traditional marketing:
Blogging vs. pop-up ads
Video marketing vs. commercial advertising
Email contact lists vs. email spam
18. Sponsored Content
With sponsored content, you as a brand pay another company or entity to
create and promote content that discusses your brand or service in some way.
• One popular type of sponsored content is influencer marketing. With this type
of sponsored content, a brand sponsors an influencer in its industry to publish
posts or videos related to the company on social media.
• Another type of sponsored content could be a blog post or article that is
written to highlight a topic, service, or brand.
19. Inbound Marketing vs. Digital Marketing: Which
Is It?
• The term "digital marketing" doesn't differentiate between push and pull marketing
tactics (or what we might now refer to as ‘inbound' and ‘outbound' methods). Both
can still fall under the umbrella of digital marketing.
• Digital outbound tactics aim to put a marketing message directly in front of as many
people as possible in the online space -- regardless of whether it's relevant or
welcomed.
• On the other hand, marketers who employ digital inbound tactics use online content
to attract their target customers onto their websites by providing assets that are
helpful to them. One of the simplest yet most powerful inbound digital marketing
assets is a blog, which allows your website to capitalize on the terms which your ideal
customers are searching for
• inbound marketing is a methodology that uses digital marketing assets to attract,
engage, and delight customers online. Digital marketing, on the other hand, is simply
an umbrella term to describe online marketing tactics of any kind, regardless of
whether they're considered inbound or outbound.
20. Does digital marketing work for all businesses?
B2B Digital Marketing
• If your company is business-to-business
(B2B), your digital marketing efforts are
likely to be centered around online lead
generation, with the end goal being for
someone to speak to a salesperson. For that
reason, the role of your marketing strategy is
to attract and convert the highest quality
leads for your salespeople via your website
and supporting digital channels.
• Beyond your website, you'll probably choose
to focus your efforts on business-focused
channels like LinkedIn where your
demographic is spending their time online.
B2C Digital Marketing
• If your company is business-to-consumer (B2C),
depending on the price point of your products, it's likely
that the goal of your digital marketing efforts is to attract
people to your website and have them become
customers without ever needing to speak to a
salesperson.
• For that reason, you're probably less likely to focus on
‘leads' in their traditional sense, and more likely to focus
on building an accelerated buyer's journey, from the
moment someone lands on your website, to the moment
that they make a purchase. This will often mean your
product features in your content higher up in the
marketing funnel than it might for a B2B business, and
you might need to use stronger calls-to-action (CTAs).
•
For B2C companies, channels like Instagram
and Pinterest can often be more valuable than
business-focused platforms LinkedIn.
22. Social Media Marketing
• This practice promotes your brand and your content on social media channels to increase
brand awareness, drive traffic, and generate leads for your business. The channels you
can use in social media marketing include:
– Facebook.
– Twitter.
– LinkedIn.
– Instagram.
– Snapchat.
– Pinterest.
23. Pay Per Click (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is
clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots
on Google's search engine results pages at a price "per click" of the links you place
• Paid ads on Facebook: Here, users can pay to customize a video, image post, or slideshow, which
Facebook will publish to the newsfeeds of people who match your business's audience.
• Twitter Ads campaigns: Here, users can pay to place a series of posts or profile badges to the news
feeds of a specific audience, all dedicated to accomplish a specific goal for your business. This goal can be
website traffic, more Twitter followers, tweet engagement, or even app downloads.
• Sponsored Messages on LinkedIn: Here, users can pay to send messages directly to specific
LinkedIn users based on their industry and background.
24. Marketing Automation
Marketing automation refers to the software that serves to automate your basic marketing
operations. Many marketing departments can automate repetitive tasks they would
otherwise do manually, such as:
• Email Newsletters
• Social Media Post Scheduling
• Customer Relationship Management Through BOTS
• Lead Nurturing Workflows
• Campaign Tracking and Reporting
25. Digital Strategy
75% are looking for
Information
23% are comparing
options
2% are ready to buy
EDUCATE
ENTICE
ENGAGE
26. Communication Stages
Entice
Brand personality
TG relevant content
Compelling
incentivize
Essential part of TG’s Lifestyle
Engage
Trending topics
Key events
Key campaigns
Shareable
Two way communication
Educate
Establish Brand Personality
Simplify Product and Service
communication
Establish as Authentic
Bust Myths and Highlight facts
28. Developing communication to
tackle key issues/barriers
Debunking concerns
through facts and
research
Placing the right
content in the
right platform
Having the brand come forward in answering
concerns – give it a human voice
Creating awareness
through our platforms
Create customer involvement
through promotions and special
offers/incentives
Talking about our TG’s
interests and hooking
them through:
Emotional
content Rational
reasoning
Patriotism Global
trends
Content Types Strategic
Tactical
29. Creative Content Arsenal
Pictures & text Videos Text
30 Sec
Videos Time Lapses
Influencer /KOL
Integration
Events &
Participation
Facebook
Live
Blogs Posts
#Hashtags
MEME
meme Gifs
Anime
Info graphs
Cinema graphs