Vindhya Process Solutions provide complete Digitized Solutions. We provide Complete Website Solutions by Designing of Websites, Digital Marketing with complete audit reports and provide solutions for better ranking. We are the Best Website Designing Company in Noida and the Best Digital Marketing Company in Noida. Serving over 50+ customers across the country with 3+ years of combined expertise and a staff of experts. We use digital platforms and technology to help the audience reach the right clients. We might help you reach out to audiences through blogs, websites, social media and video content.

1. VINDHYA PROCESS SOLUTIONS
Visit us at : https://www.vindhyaprocess.com
Mail us at : info@vindhyaprocess.com

2. Services Offered
Visit us at : https://www.vindhyaprocess.com
Mail us at : info@vindhyaprocess.com
WEB DEVELOPMENT AND DIGITAL MARKETING

3. Web Development
• Web development refers to building, creating, and an maintaining websites. It
includes aspects such as web design, web publishing, web programming, and
database management.
What is a website? A website is a collection of web pages and related content that
is identified by a common domain name and published on at least one web server.
Why it is important ? By having an online presence through your website, you are
able to reach more consumers. A website gives you a higher number of potential
customers to create a relationship with. If internet users don’t find web, they will
seek out for competitors who have websites.
What is required for having a website?
For a website one should have a
Domain name. It is your website name where Internet users can access your
website. For running on internet you will require its hosting.
Web hosting is a service that allows organizations and individuals to post
a website onto the Internet. Their computer will then connect to your server and
your web pages will be delivered to them through the browser.

4. Web Domain
Web Hosting

5. Steps for Website Development

6. Digital Marketing
• What is Digital marketing? It is the use of the Internet, mobile devices, social media, search
engines and other channels to reach consumers. It helps in making your business having
strong online presence. By just having a website and leaving it like that may not bring much
traffic and visitors to your site. Some analysis of business is important.
• Who are the audience to tackle? What to do so that they can be converted to
customers? These all questions can be solved by digital marketing. Using this technique of
marketing can reach an enormous audience in a way that is both cost-effective and
measurable. There is a global reach at lower cost.
• Digital marketing makes it simple to target the exact audience. Focusing on the specific
target audience increases both customer satisfaction and revenue.

7. Why Digital Marketing is important
Traditional marketing refers to any type of marketing that isn’t online. This means
print, broadcast, direct mail, phone, and outdoor advertising like billboards. From
newspapers to radio, this method of marketing helps reach targeted audiences.
Traditional marketing is not only one of the oldest forms of marketing, but also one of
the most researched. Marketers lean towards this method because it’s tried and true.
Everyone encounters some sort of traditional marketing in their everyday lives,
whether it’s getting the mail or your daily newspaper. Traditional marketing plays an
important part in reaching local audiences. Ads can be kept for a long period of time, if
they’re physical. Plus, there’s an audience who’s easier to reach through traditional
marketing than online marketing.
Digital marketing is … well … digital. Digital marketing is any marketing a company
conducts online, such as paid social media ads, email marketing, and PPC advertising.
Digital marketing has become wildly popular due to the cultural, technological, and
societal shifts around us. As the world becomes more digital, the way we market has
evolved. Not only is digital marketing sometimes more cost-effective than traditional,
but also it is a more direct way to connect with target audiences globally. Digital
marketing is essential for businesses today. It’s become routine for consumers to
conduct research and make purchases online.

8. Services we offer in Digital Marketing
Email Marketing
Analytics
Search Marketing
Search Engine
Optimization
(SEO)
Cost per click
(CPC), Pay per
click (PPC),
CPM (Cost per
impressions)
Search Engine
Marketing
(SEM)
Social Media Marketing Affiliate Marketing

9. Email Marketing - The practice of sending various types of content to a list of
subscribers via email to grow your email list, come up with engaging
campaigns that drive conversions, and set up effective mailing
campaigns. The term usually refers to sending email messages with the
purpose of enhancing a merchant's relationship with current or previous
customers, encouraging customer loyalty and repeat business, acquiring new
customers or convincing current customers.

10. Analytics – To study past data to research trends, events, performance, scenario of the
user. This improves business by gaining knowledge to improvements or changes. The
time user took on the site, source of traffic from where the user came. The complete
details of analysis can be done.

11. Search Marketing – The process of gaining traffic and visibility from search engines
through paid and unpaid efforts. Lot of efforts and proper keyword selection is the
main criteria in search marketing.
SEO
Search Engine Optimization (SEO) ensures that the website shows up in online searches. There
are On-page SEO and Off-Page SEO.
On-Page SEO has internal linking. Selection of keyword is very important to get the ranking in
search engines. Proper selection of keyword s will be done and link building will be provided for
ranking in search engines.
Off-Page SEO has external linking. Writing a blog, article and create back links on other sites.

12. Search Marketing – The process of gaining traffic and visibility from search engines
through paid and unpaid efforts. Lot of efforts and proper keyword selection is the
main criteria in search marketing.
SEM
Search Engine Marketing (SEM) Search Engine Marketing- Buying traffic through paid search
listings.
• PPC (pay-per-click)/CPC(Cost-per-click) - It is a model of internet marketing in which
advertisers pay a fee each time one of their ad is clicked. You can buy visits to your site. A
campaign is made and payment is made to list ads for your site at the top and right of the
search listings. You can also earn by displaying ads on your website and will be paid whenever
someone clicks on them.
• CPM (cost-per-thousand impressions) - Most search ads are sold on a CPC / PPC basis, but
some advertising options may also be sold on a CPM basis.

13. Social Media Marketing – Social media platforms to connect with your audience to build your
brand. increase sales and drive website. For this there should be great content on your social
media profiles, listening to and engaging your followers, analyzing your results, and running social
media advertisements. The major social media platforms (at the moment) are Facebook,
Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

14. Affiliate Marketing –The process of earning a commission by promoting other people's (or
company's) products. You find a product you like, promote it to others and earn a piece of the
profit for each sale that you make. This is a type of marketing where you pay for conversions
rather than traffic. You pay them a percentage of the profits every time you gain a sale from these
sources. Affiliate marketing is a type of modern-day version of door-to-door sales.

15. VINDHYA PROCESS SOLUTIONS
Visit us at : https://www.vindhyaprocess.com
Mail us at : info@vindhyaprocess.com
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