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  1. 1. E-Business© Ramakrishna Kongalla,Assistant ProfessorRtist @ Tourism
  2. 2. What is e-Business?• E-Business presents a broader dimension of e-Commerce as it represents the use of electronictechnology, especially web and other networktechnology, for business.• E-Business represents:– 1. A range of online tools and processes that transform acompany’s value proposition by using• sophisticated data warehousing to target customers moreeffectively, networks to link companies with suppliers,distributors and other business partners; and flexibleorganisational infrastructures that adapt to change.– 2. A way for companies to participate as part of a largernetworked community of providers, each bringingspecialised skills and new levels of performance to an e-market place.Rtist @ Tourism
  3. 3. Useful e-Business TermsBusiness-to-Business (B2B)• Interaction between businesses either in an established supply chain, or withtrading partners. The ability to electronically link your business with that ofyour suppliers could lead to faster restocking times, lower stock levels, andlower costs. If you have been considering engaging in business-to-consumere-commerce, give some thought also to ways in which you could lower costsor increase your efficiency by engaging in business-to-business e-commerce.Business automation• A contact manager, job activity and job tracking system that allows fast andflexible communications with a mobile workforce.Content Management System• A software package that creates and maintains content on a website byproviding a set of tools for creating, editing and publishing the webpages anddirectories that makes up a website.E-CRM (electronic Customer Relationship Management)• An integrated sales, marketing and service strategy that is used to identify,attract and retain an organisation’s customers through innovative Internettechnology.Rtist @ Tourism
  4. 4. eMarketplace (electronic marketplace)• An online trading forum where companies buy and sell productsand services using different trading and purchasingmechanisms, including catalogues, auctions, reverseauctions, requests for quote (RFQ) and requests for tender (RFT).eProcurement (electronic procurement)• A business-to-business (B2B) purchasing system that offerselectronic purchase order processing and enhancedadministrative functions for buyers and suppliers.Extranet• An intranet partially accessible to authorized outsiders. Whereasan intranet resides behind a firewall and is accessible only topeople who are members of the same company ororganisation, an extranet provides various levels of accessibilityto outsiders.Rtist @ Tourism
  5. 5. Intranet• A worldwide network of computers that facilitates data communicationservices such as remote login, file transfer, electronic mail, newsgroups andthe World Wide Web.Local Area Network (LAN)• A network of computers communicating over short distances in restrictedareas, such as a campus of a university. Many LANs have connections to largernetworks.M-Commerce• The use of a wireless terminal, such as a mobile phone or personal digitalassistant (PDA), and a network to access information and conducttransactions that result in the transfer of value.Online networking• Uses Internet, intranet and extranet technology to collaborate amongstcertain groups of users, such as employees or partners.Rtist @ Tourism
  6. 6. E-Business Infrastructure Requirements• Web Hosting– Domain Name Services– Storage and Backup– Server Speed and Reliability– Management Information– Security– Technical Support– Advanced Solutions– Pricing• Selecting an Internet Service Provider– Location– Price– Internet Tool Kit• Broadband Internet Access– Narrowband– ISDN (Integrated Services Digital Network)– Broadband• Faster Uploads and Downloads• Affordability• Speed• Constant Internet Access• Reliability• Internet Security– Internet Security Software– Anti-Virus Software– Firewall• Privacy Policy– The Privacy Amendment(Private Sector) Act 2000– Legal statement– Data sharing– Log files– Email addresses• The Spam Act 2003– Spam Act 2003– Spam Act 2003: A practicalguide for businessRtist @ Tourism
  7. 7. Smart Tips and Demystifying e - Business Myths• Developing your Website (Content Management Systems)– Utilize your existing website in Content Management System– Avoid high external rates for content changes• Supply Chain Management/ Online Process Automation– Remove steps in repetitive processes!– Incorporate customers and suppliers access in the design• eMarketing– Search Engines– Email Marketing is simple• Buying and Selling Online– Clearly state Warranty and Refund policies– Look for Testimonials and Customer Service email• Broadband Infrastructure Requirements– Demonstrate your business with streaming video– Reduced broadband pricesRtist @ Tourism
  8. 8. • Approaching Export– Provide access to a currency converter– Tracking for Fulfillment• Wireless and Mobile Applications– SMS is a simple mobile application– Wireless Devices increase customer time• Knowledge Management (Using Intranets)– Intranets bring together branch offices– Intranets help workflow• Electronic Customer Relationship Management– eCRM is not costly– Attend User Groups• eSecurity and Trust– Keep your Anti-Virus Software current– Website Privacy PolicesRtist @ Tourism
  9. 9. Understanding eBusiness CostsEstablishment and Start Up Costs• Computer, modem (often internal), printer and• scanner (recommended)• Software:– Word processor– Web browser, e-mail software• Telecommunications - extra telephone line– Dial up account with ISP, 1 e-mail address– Broadband account with ISP, 1 e-mail address– Domain name (www.yourbusiness.com.au)– Domain name (www.youbusiness.com)• Website hosting at ISP:• 25 Megabyte Disk Space• 2 Gigabyte traffic per month• 1 mailbox• SSL Access/ Database access• Detailed site statisticsRtist @ Tourism
  10. 10. Developing Website• Website development:– DIY package (e.g. Frontpage 2000)– By professional website developer• Hosted website ‘solution’ (pre-built, templatedriven websites that allow you to control your own content)– Training - each basic course per person• Operating Costs– ISP fees (for e-mail and web surfing, often– includes some hosting allocation for a website)• Telephone line rental and calls– Web site:• Hosting by ISP• Maintenance & upgrade by developer– Computers & software• Maintenance & support• Training (per course per person)• Administration (staff time cost)• E-Commerce - Secure Selling Online• planning your eBusiness initiatives.– Online shopping cart and e-commerce merchant technology– Online credit card payment processing:• Bank Internet merchant fees• Credit card payment approvalRtist @ Tourism
  11. 11. • Security Internet Software• planning your eBusiness initiatives.– Antivirus – 1 user licence of Norton AntiVirus– Antivirus – 5 user licence– Firewalls:• All in one ADSL Modem/Firewall Router• ADSL Wireless 11g Firewall/Router• Electronic Customer Relationship Management• planning your eBusiness initiatives.– Contact Management Solution software – 1 user licence of ACT or Goldmine– Antivirus – 6 user licence– Quickbooks or MYOB Link to ACT– ACT for Palm Operating System– CRM which integrates with Microsoft Office – 1 user to 5 user licenceWireless and Mobile Applications Costs• planning your eBusiness initiatives.– SMS Campaign Manager – 1 user licence of• Bond Wireless– SMS to Email Infrastructure softwareRtist @ Tourism
  12. 12. eMarketing Costs• planning your eBusiness initiatives.• Search Engine Marketing– Search engines charge for keyword advertising– Search Engine Optimisation – employing a range of technicaltechniques to ensure your website is found ahead of yourcompetitors’.– Prices vary depending on the traffic to a website, agenciescommissions and positioning of the advertisements.– Please note that some websites require a minimum monthly spend.– planning your eBusiness initiatives.• Online Advertising• Many websites accept paid advertising, on any of a flat, ‘per impression’(view) or ‘per click’ basis.• Advertisements can be plain text, banners, buttons or ‘pop-ups’.• Cost per Thousand (CPM)– Cost per Thousand is the price paid by advertisers to a website todisplay a banner advertisement one thousand times.Rtist @ Tourism
  13. 13. • Cost per Click (CPC)• The price paid by advertisers to acquire a single customer and occurswhen a user clicks on an advertisement and is transferred to theorganisation’s website.• Cost per lead or sale• New technology allows a click on an advertisement to be traced back tothe originating website.• Instead of earnings based on the impression or click, advertising hostsare paid if that referral results in an appointment or sale.• Sponsorship• Flat fee – Approximately $100 to $10,000 per month, depending on thetype and popularity of website or email.• Email Marketing• Costs for permission email marketing vary depending on the emailformat and size, the quantity of recipients, the level of reporting andadditional services required.Rtist @ Tourism
  14. 14. Thank You…!!!©Ramakrishna Kongallae-mail: artist.ramakrishna@gmail.comRtist @ Tourism