Lecture for year 2 journalism students at Birmingham City University - delivered 2008. See the author's other slideshows for the 2009 lecture

2. Why?

4. Now, my turn.

5. Northcliffe

6. “ Fully integrated multi-media newsrooms … all 1,500 journalists writing for both print and online ”

7. Trinity Mirror

8. “ Every morning the journalists check YouTube and MySpace for our local area"

9. “ web-savvy, who know what RSS is, who can edit video”

10. Manchester Evening News

11. “ I don’t want to hire single-platform journalists anymore,” Paul Horrocks, editor

12. Guardian, FT.com, BBC, Sky

13. “ A journalist with interchangeable skills is more valuable than one without…”

14. “… newly hired journalists are expected to be able to work in more than one area.” K Saltzis, From Single to Multimedia News

15. http://ulken.com/blog/archive/000145.html Technical skills required in journo job ads

17. Twitter (microblogging)

18. 140

19. 140 = “ Twitter is a great way of breaking news very quickly and easily. Twitter’s mobile notification makes it perfect for this kind of service.”

20. Twitter is a great way of breaking news very quickly and easily. Twitter’s mobile notification makes it perfect for this kind of service.

21. Mobile

22. Alerts

23. Live events

24. Social (browse, network)

25. ‘ Call out’ (contributors, tips, leads)

26. Search

27. Subscribe

28. Aggregate from

29. Aggregate to

32. Who?

34. Break.

36. RSS

37. +

38. Social

39. =

44. Pub!