Lessons learned after helping 250 startups on their PR / media outreach from the team at PRX (http://prx.co).
1. Who am I?
2. What is PR?
3. Do I need PR?
4. PR goals for startups
5. How the media works
6. How do journalists pick stories?
7. How do journalists find stories?
8. What makes for a good story?
9. How can you do your own PR effectively?
10. Example pitch and journalist responses
11. Embargo
12. Exclusive
13. What happens if a journalist is interested in your story?
14. Timing
15. Hardware
16. Crowdfunding campaigns
17. The truth about press releases
18. How to think about PR for your startup?
19. Final thoughts
We’ve all heard about the “Power of PR” – but how do you go about harnessing it and making it work for your start-up? Contrary to popular belief, start-ups can actually generate effective PR without having to hire a big agency. This presentation offers the inside scoop from a PR industry veteran on the foundational elements, strategies and valuable shortcuts you need to create buzz, attract investors and drive sales/traffic.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
10 Commandments for Custom Magazine FailureJoe Pulizzi
Presentation includes 10 reasons why custom magazines fail, including talking about yourself too much, not setting up listening posts, and not paying attention to LEGO. Originally presented in Helsinki, Finland for FPPA and Itella, and most recently at Pace Communications in Greensboro, NC.
We’ve all heard about the “Power of PR” – but how do you go about harnessing it and making it work for your start-up? Contrary to popular belief, start-ups can actually generate effective PR without having to hire a big agency. This presentation offers the inside scoop from a PR industry veteran on the foundational elements, strategies and valuable shortcuts you need to create buzz, attract investors and drive sales/traffic.
Practical Digital Marketing Strategies. Everything about marketing has changed, yet nothing has changed. Marketing principles and human behaviour do not change
10 Commandments for Custom Magazine FailureJoe Pulizzi
Presentation includes 10 reasons why custom magazines fail, including talking about yourself too much, not setting up listening posts, and not paying attention to LEGO. Originally presented in Helsinki, Finland for FPPA and Itella, and most recently at Pace Communications in Greensboro, NC.
Building a Brand Newsroom: How the Rules of Content Marketing Are Changing fo...The Starr Conspiracy
This presentation, delivered and created by Steve Smith of The Starr Conspiracy for InfluenceHR, will show you the importance of brand in B2B marketing, how brand and demand are joined at the hip, and how to focus your time, effort, and budget to create content that builds brand and generates demand.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
10 Rules for Building a Successful Content & Social Marketing ProgramEllie Behling
Read a blog about this presentation here: https://www.marketers2marketers.com/blog/10-rules-for-building-a-successful-b2b-content-and-social-marketing-program
Content and social marketing can get huge results -- and yet many companies run into the same pitfalls when trying to launch these initiatives. Regardless of industry, budget, size, and goals, these are the 10 guiding principles any company should follow to make sure your content and social marketing succeeds.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
What Chinese tech companies need to know about doing PR in the WestBig Ideas Machine
We live in a Global economy where companies that want to be successful need to expand into new markets. The Western media is full of US and European start-ups and technology companies betting their future on cracking the Chinese market. At the same time, there are many Chinese companies looking to grow their business in the West. In both cases, harnessing local expertise is essential. Companies need to successfully navigate the important cultural and business differences between the two markets and media landscapes.
This guide has been designed for Chinese companies wanting to increase their profile in business and technology press and who may not be familiar with how differently the public relations industry is viewed in the West.
The 1 page marketing plan get new customers, make more money, and stand out f...MarketingForum
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
• How to get new customers, clients, or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Building a Brand Newsroom: How the Rules of Content Marketing Are Changing fo...The Starr Conspiracy
This presentation, delivered and created by Steve Smith of The Starr Conspiracy for InfluenceHR, will show you the importance of brand in B2B marketing, how brand and demand are joined at the hip, and how to focus your time, effort, and budget to create content that builds brand and generates demand.
Content Inc - The Six Step Business Model for Startups Joe Pulizzi
There is a better way to launch a business. In this presentation from Joe Pulizzi, author of Content Inc., Joe shares six steps that all remarkable content-first businesses share. This model can be replicated and scaled - any business in any location. Covers finding your content tilt and how to monetize your content marketing strategy.
Joe Pulizzi uncovers the six steps to creating a content-first business, as defined from his latest book, Content Inc. Considers ideas such as the content marketing mission statement, how to find your content tilt and your sweet spot, and how to monetize your content.
You know that word-of-mouth marketing is effective, but how do you do it well? We've distilled really good tips from Dan Martell's "Breaking Down the Methodology Behind Word of Mouth Marketing" and Paul Jankowski's "4 Tactics to Build your Word of Mouth" and illustrated them with case studies and statistics. Enjoy!
Social Media Lead Generation - How To Get Started With Social SellingRevenue Love, LLC.
Social Media Lead Generation - Learn how to get started with social media sales and avoid the pitfalls most new marketers face when dealing with social selling. From products and process to workflow, this course covers everything you need to know in order to get started today.
Created by Jonathan Hinshaw, co-founder of EBWAY Creative Solutions (www.ebwaycreative.com).
Influencer marketing for brands what you tube and instagram can teach you abo...Marketing College Forum
In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing―currently utilized with great success on Instagram and YouTube―is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up.
Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel.
The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples.
Huge marketing ideas on a small budget - 40 marketing tips for small businessCost Saving Marketing
www.costsavingmarketing.co.uk
Huge marketing ideas on a small budget – 40 marketing ideas you can implement today. The best marketing tips for small businesses on a budget.
10 Rules for Building a Successful Content & Social Marketing ProgramEllie Behling
Read a blog about this presentation here: https://www.marketers2marketers.com/blog/10-rules-for-building-a-successful-b2b-content-and-social-marketing-program
Content and social marketing can get huge results -- and yet many companies run into the same pitfalls when trying to launch these initiatives. Regardless of industry, budget, size, and goals, these are the 10 guiding principles any company should follow to make sure your content and social marketing succeeds.
PR secrets of Tesla, Slack, Uber, Facebook, Salesforce,... FINN
For years now, European media have reported breathlessly on every step of Silicon Valley tech giants like Uber, Tesla, Salesforce and Slack - and their founders Elon Musk, Travis Kalanick, Stewart Butterfield and Marc Benioff.
Why do they seem so endlessly fascinating to media - and what can we learn from them?
Whether you're the founder of a European scale up or a corporate communication manager trying to find new ways to increase the reputation of your executive team in your industry, this webinar is sure to inspire you with insights, strategies and tactics.
As we prepare for landing, we hope you've enjoyed our Content Marketing World conference ebook series, a great and fun project with our friends at TopRank Marketing. We hope to see you in September when you'll have a chance to listen to these great CMWorld 2017 speakers and industry authorities. Thanks for being on this journey with us!
Content Creation Best Practices & The Problem With Editorial CalendarsBen Grossman
89% of content marketers are focused on creating more engaging, higher quality content currently or within the next 12 months. And while intentions seem promising, prospects don't look too good. Two-thirds of content marketers admit that they either don’t have a strategy or that their plans live in a separate, stand-alone document (a.k.a. an Editorial Calendar). It’s a content crisis! That was the genesis of Jack Morton’s SXSW Interactive Workshop: “Why Editorial Calendars Make Your Content SUCK.”
In this presentation, a distinction is drawn between use of Editorial Calendars for content organization (which is a great use of the tool) versus content creation (which can lead to content that is not-so-great). Three alternative means of content creation and ideation are suggested: 1) consumer-inspired; 2) data-driven; and 3) conversation-led. Examples of content that fell short and content that soared are also provided in order to move marketers beyond thinking inside editorial boxes so that they can do something extraordinary.
What Chinese tech companies need to know about doing PR in the WestBig Ideas Machine
We live in a Global economy where companies that want to be successful need to expand into new markets. The Western media is full of US and European start-ups and technology companies betting their future on cracking the Chinese market. At the same time, there are many Chinese companies looking to grow their business in the West. In both cases, harnessing local expertise is essential. Companies need to successfully navigate the important cultural and business differences between the two markets and media landscapes.
This guide has been designed for Chinese companies wanting to increase their profile in business and technology press and who may not be familiar with how differently the public relations industry is viewed in the West.
The 1 page marketing plan get new customers, make more money, and stand out f...MarketingForum
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
• How to get new customers, clients, or patients and how to make more profit from existing ones.
• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.
• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.
• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.
• How to annihilate competitors and make yourself the only logical choice.
• How to get amazing results on a small budget using the secrets of direct response marketing.
• How to charge high prices for your products and services and have customers actually thank you for it.
Best Marketing Advice - 100 Global Experts Share Their Career WisdomHeidi Cohen
Looking to break into Marketing, PR or Social Media? Then read the best marketing career advice for recent graduates from 100 global experts. Includes Twitter & reading list.
Social media success for every brand the five story brand pillars that turn p...MarketingForum
Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand.
Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model:
STORY
HOW
AUDIENCE
REACH
EXCELLENCE
Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.
Slides from a presentation made by Cooper Smith Agency to a major architecture firm about the current state of PR, the increased role of social media in PR outreach, client expectations, and trends to watch for in 2012.
Content Marketing - a great opportunity for journalists.Tom Musbach
Presentation from Susan Johnston, freelance journalist, and Tom Musbach, director of content marketing at Pearl.com, given to journalists at the NLGJA convention in Boston, Aug. 24, 2013.
Maximising Your Brand's Digital PR Impact: Strategies for Success and Creativ...Sarah Fleming
This talk will cover the complete process behind running successful and creative digital PR campaigns, from generating ideas to measuring impact.
Sarah will be delving into the key tactics around tailoring your PR strategy to achieve the best results – whether or not you engage with an agency or want to keep efforts in-house.
Seven ways pr professionals can craft successful pitches to journalistsRachael Hesling
Public relations has only grown more complicated in the Internet era. PR representatives are expected to do everything from running a client’s Twitter account to creating viral videos. However, despite all these advances, one bedeviling issue remains: helping clients get coverage in the media. Whether you’re trying to get a tech blog to cover a startup's new gadget or looking to have a nonprofit's founder profiled in a glossy print magazine, attempting to reach the public through the press can be difficult. Luckily, you can employ a few of the following strategies to successfully pitch stories to journalists.
Click through for a few facts about the differences between outbound and inbound release tactics and objectives, tips on how to effectively integrate your efforts, thoughts on how social media fits in, and information on what we’re hearing from journalists and bloggers regarding their release preferences and social media usage.
Portland Ten Guerilla Public Relations: Tips for Free & Effective Public Rel...PRA Public Relations
Startups, and any business looking to work lean and build market recognition, will benefit from these easy-to-use tips on public relations how-to's from Pam Abrahamsson, VP of public relations, Stephenson Group. This presentation was shared with the 2010 participants of the Portland Ten entrepreneurial education & mentoring programs.
Whether you are a small business owner, a startup, or planning to take the plunge, this overview will help get your DIY public relations and social media program under way.
How important is PR for your small company? how can you do it it in a cost effective manner? when do you hire an agency? how do you write a press release that resonates? Patrick Mork, Google Play's former global marketing head and a serial start-up marketer shows you the tips and tricks to effective PR strategies in this short, easy to read document
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
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When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
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In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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Grow Your Business Online: Introduction to Digital Marketing
PR Primer for Startups
1. Lessons I learned after helping 200+ startups with PR
Ricky Yean, CEO
ricky@prx.co
http://www.prx.co/
2. Contents
1. Who am I?
2. What is PR?
3. Do I need PR?
4. PR goals for startups
5. How the media works
6. How do journalists pick stories?
7. How do journalists find stories?
8. What makes for a good story?
9. How can you do your own PR effectively?
10. Example pitch and journalist responses
11. Embargo
12. Exclusive
13. What happens if a journalist is interested in
your story?
14. Timing
15. A note about hardware startups
16. A note about crowdfunding campaigns
17. The truth about press releases
18. How to think about PR for your startup?
3. Who am I?
- Ricky Yean, Stanford Grad - Go Cardinal!
- Founded startups backed by Y Combinator, StartX,
and 500 Startups
- Grew SaaS business from 0 to 250k users and 0 to
$1M in ARR completely through media coverage
- Founded PRX.co in January 2016, which helped over 200
startups with PR
- Most notable campaign: the “Bible Emoji”, a client
translated the bible into emoji. We helped them
receive coverage from hundreds of media outlets
including the New York Times, CNN, Good Morning
America, BuzzFeed, and NPR
5. What is PR?
- PR agency services now include:
- Advertising
- Content Marketing
- Social Media Management
- Media Relations
- The “bread-and-butter” of PR service is Media
Relations, or helping clients “pitch” their stories
to members of the media
“Public relations (PR) is
the practice of managing
the spread of information
between an individual or
an organization and the
public”
- Wikipedia
6. Do I need PR?
- Startups need PR to compete with big companies
because big companies can easily outspend
startups on advertising
- If you are investing in advertising campaigns,
email marketing, blogging and social media tools,
then you should consider PR as alternative
means of reaching your audience
- Keep in mind: PR has potentially greater reach
BUT with significantly less control
You wouldn’t hire a
salesperson to go after
customers if you didn’t
have a product.
Likewise, you shouldn’t
hire PR to go after the
media if you don’t have a
story.
7. PR Goals for Startups
- Gain Credibility / Awareness
- Establish thought leadership
- Create hype / Strategic for Stakeholders / Recruiting
- Improve Search Engine Optimization (SEO)
- Drive traffic, leads, downloads, sign-ups
- Facilitate sales conversations
- Collect media coverage to support native ad
campaign
- Build “Air cover” for other initiatives
- Boost Ego :)
8. How the media works
- The media’s business model: Make
Content People Want
- “Journalism” in the traditional sense is
only part of media:
- Fox News and MSNBC are not
objective
- BuzzFeed publishes investigative
pieces yet also makes “listicles”
9. How the media works
- Journalists are working under extreme pressures due to a failing business model
- Business Insider writers produce 5 posts a day and one million unique visitors
a month
- BuzzFeed writers have salary caps of $40K
- The industry churns out massive amounts of content:
- Washington Post: 500 articles/day
- New York Times: 230 articles/day
- BuzzFeed: 222 articles/day
10. How the media works
- Newsrooms are significantly
down-sizing due to business model
pressures
- In 2014, there were only 32,900
full-time staff journalists, down
from 55,000 in 2006
- Articles are increasingly written by
freelance writers and contributors,
who are either not compensated
or paid a low rate of $20 to $40
per article, sometimes with traffic
incentives
11. How the media works
- The media is no longer just newspapers, TV, radio, or big online media sites
- Don’t forget blogs, Instagram, YouTube, Snapchat, Twitter, etc.
- Influence is shifting constantly
- Traditional brands don’t always matter
- Remember Gigaom? Do you know MKBHD?
12. Factors that influence what stories a journalist (or the editor) decides to cover:
How journalists pick stories
- News cycle/what’s going on in the
world that need to be prioritized
- Editor’s assignment/newsroom
priorities
- Timeliness of your story
- Personal interest or expertise
- Assigned “beat”/coverage domain
- Viral potential of your story
- Holidays/seasons/memes
- If you’re an early-stage company worth
knowing for access to even better
stories in the future
- How fast/easy is it to write a good
article about you
- Does it help the journalist’s career
trajectory?
13. - Sources include:
- Twitter
- Niche community sites (e.g. reddit/Hacker News/Product Hunt)
- RSS reader of niche blogs/sites
- Relationships with industry sources, PR agents, etc.
- Other journalists
- Personal ideas
- Editor’s assignment
- Email inbox
How journalist find stories
14. What makes a good story?
- Timeliness: Why now?
- Prominence: Does it involve anyone that matters to me?
- Impact/Consequence: Why does it matter to me?
- Surprising: Tell me something I don’t know
- Proximity: Is it near me?
- Conflict: Does it take a stand on an issue?
- Human Interest: Will people want to read it?
17. 1) Have a good story
- Ask impartial friends if they would click on your potential headline
2) Set reasonable expectations based on the quality of your story
3) Research and identify the right journalists to pitch:
- Read what they write
- Follow them on Twitter
- Look at their job titles and bios
- Know their work and education history
4) See if you know anyone journalists trust
- For example, partners at Y Combinator and 500 Startups serve as reliable
filters for tech reporters
How can you do your own PR effectively?
18. 5) Send a short pitch email
- Write a catchy, descriptive subject line, but don’t embellish - stay credible
- Outline your story in 3 to 5 sentences using simple language
- Include well-known stakeholders, metrics, and data to show credibility
- Personalize the email, explaining why it’s relevant to the journalist
- Let them know the nature of the pitch - if it’s an “embargo” or an
“exclusive”, be clear about what is “under embargo” and what specifically is
“exclusive”
6) Follow up twice
- Journalists get hundreds of emails a day
- You’re more likely to get a response if you follow up
- At PRX, we recommend two follow-ups
How can you do your own PR effectively?
19. 7) Make life easier for journalists
- Make a media brief / kit so they have all the information they need should
they choose to work on your story
- Answer questions promptly, making yourself available to do phone
interviews or visit journalists with your product
- Because journalists pursue multiple story leads simultaneously, keep
pushing for your idea to make your story fresh on their minds and increase
your chances at turning interest into published articles
- Journalists need your help too - help them stand out from their peers by
providing an infographic or interesting photo for them to include in the
article
How can you do your own PR effectively?
20. 8) Manage your expectations
- Even if a journalist arranges an in-person interview with you, there is no guarantee
that the article will be written at your preferred time frame, or even written at all
- At PRX, we’ve seen some articles published the same day but also as long as 6
months after its interview
How can you do your own PR effectively?
26. Embargoes
- Embargoes are a “gentleman’s agreement” to not publish your story until an
agreed time
- Journalists generally don’t like it and may not a lot of spend time on it
because their article is not going to be differentiated from other outlets’
- Embargoes are appropriate if you have:
- A high-value story where multiple journalist will want to be “first” to publish it
- A real deadline, such as an app launch date or a surprise performance
- Note that an embargo DOES NOT mean:
- The journalist will like or publish your story
- The journalist will “play ball” - Michael Arrington doesn’t honor embargoes
and some break embargoes in order to get a jump on others to get more
traffic - always ask for their agreement first!
27.
28. Exclusives
- Exclusives means you are only offering your story to one journalist
- Journalists love exclusives - it’s their chance to stand out or get their big “break”
- Exclusives are appropriate if you want:
- to increase the perceived value of your story
- a particular journalist to write your story
- the journalist to spend extra time on your story and do a good job
- How to execute an exclusive:
- Form a list of writers sorted by preference
- Go down the list, contacting them one-by-one, giving each a deadline to agree to
work on your exclusive - you can always grant a time extension
- At PRX, we give them 24 hours
29. Exclusives
- Things to prepare for:
- Journalists might be skeptical - if your story is so good, why are you only offering it
to me?
- Be clear about which information is exclusive and which isn’t
- Communicate if and when you will be publishing a blog post, press release or
pitching other people
- Your fate will still be tied to the journalist’s schedule - even with an exclusive, the
journalist may hold the story for a long time or never publish it
30.
31. What happens if a journalist is interested in your story?
- Interest does not necessarily mean coverage - sometimes journalists are just curious
- To increase your chance at closing journalists, offer them something to help them stand
out from their competition by offering them exclusive angles.
Journalist Josh Constine Business Insider
Journalist
SF Chronicle
Journalist
BuzzFeed
Journalist
Exclusive angle
to help close
Offer a quote or
an interview with
your VC investor
Personal story
about how we
lived in a van to
save money
during 500
Offer data about
SF bike traffic
collected by our
product
Offer an
explainer video
and an animated
GIF
32. Timing
- Unless you’ve arranged an embargo with journalists, it’s difficult to guarantee
media interest at the time you want it
- In our experience, the time between initial pitch to a published article usually
takes 1 to 3 weeks after pitching to see coverage, but we’ve seen it take as long
as 6 months!
- Don’t engage a journalist too early - start pitching 1 to 2 weeks before your ideal
coverage date
- Journalists don’t work with long time horizons unless they’re working on a long
investigative or analytical piece
33. A note about hardware startups
- If your product is physical in nature, journalists would want time to try and play
with it. Add 2–4 weeks of shipping and trial time to your plans.
- If you don’t have units available for shipping, consider scheduling a trip with your
prototype or hosting an event for local reporters.
34. A note about crowdfunding campaigns
- If you are planning to pitch a crowdfunding campaign, many media outlets have
policies are in place to NOT cover crowdfunding campaigns
- Many media outlets have experienced being “burned” in the past when
campaigns flame out or when products don’t ship
- Still try - there are always exceptions, especially if you have already blown
through your funding goal or have a campaign video containing meme or viral
potential
35. Press Releases
- Truths
- Makes your announcement look “official”
- It satisfies regulations of the SEC
- For public companies, Regulation FD requires a certain level of public
disclosure and a press release technically makes you compliant
36. Press Releases
- Myths
- It has SEO value
- Google Panda 4.0 significantly reduced the SEO value in 2014
- Press releases are required to have a “rel=nofollow”, including the
ones that get syndicated to sites like Yahoo Finance
- You will receive media coverage
- Most journalists don’t read press releases unless they’re from big
important companies
- For everyone else, the only gating factor for distributing a press
release is $$, which is not a strong signal for quality
37. Press Releases
- Myths
- You get syndicated to major media outlets
- This is mostly a scam
- Here’s one founder’s account after paying for the highest tier to
distribute a press release through PRWeb
- Here is a report from PRNewswire you can download to see that you
don’t really get syndicated and really no one reads them
38. Paid Contributor Posts
- There is a market of contributors who have access to the CMS of various
publications and offer to write about you or post your story for a price
- PRX is not affiliated with this marketplace and does NOT help with this, but I’ve
attached a sample email and price list for you to get a sense of the market rate
39.
40.
41. How to think about PR for your startup?
“PR is responsible for outcomes beyond its control”
- Chris Nicholson
Co-Founder of Skymind
10+ years as Reporter at Bloomberg, New
York Times, etc
Former PR @ FutureAdvisor
42. How to think about PR for your startup?
- Don’t spend too much time on media outreach yourself because the outcome is
hard to predict
- Getting to know journalists feels gratifying, especially when you get some
coverage from it, but it’s more transactional than you’d like think
- If you don’t have a great story, the best relationships won’t get you anywhere
- Focus your time on making your company consistently story-worthy
- Don’t pay excessive amount of $$ for outside PR help
- PR agencies charge $5 to 35k/month with a 4 to 12-month commitment
- If you are paying <$20k a month, you are still the smallest client on their
roster, and they may spend as little time with you as possible
43. How to think about PR for your startup?
- Don’t fall for the relationships trap - most agencies claim to have “relationships”
with the media after just one email exchange with a writer
- Seasoned PR partners are more likely to have strong relationships, but you have
to make sure they are comfortable selling your story and using their “social
capital” because the relationships they have are built on their ability to act as
reliable quality filters
- Agencies tend to oversell their ability to get you media coverage by citing past
successes
- Every story is different, so past success does not predict future performance
- Instead, look for honest effort, transparency, and accountability instead and
be as helpful as you can in making your story more appealing
44. - Don’t rely on PR to save your company
- With a process in place, you can make PR more predictable
- Even if you successfully get coverage, depending on how the article is written,
whether or not a link is prominent, and how well the audience resonates with the
article, the impact will vary
- You should also evaluate PR’s ROI in terms of giving you credibility, SEO, sales
lift, and how it could dovetail with your content marketing, sales, hiring and
fundraising strategy
- Be clear about your goals: if you want credibility, don’t be disappointed when
TechCrunch or the NYTimes fails to drive traffic
How to think about PR for your startup?
46. Contact me
- Feel free to contact me with any questions about PR at ricky@prx.co
- If you’re planning to DYI or go the agency route for your startup’s PR campaigns,
consider PRX.co as an affordable, accountable alternative