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One city, many gates: multimedia journalism in 2014

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Presentation at the Trinity Mirror Editorial Conference 2014

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One city, many gates: multimedia journalism in 2014

  1. 1. ONE CITY MANY GATES @PaulBradshaw, Online Journalism Blog Birmingham City University and City University London Trinity Mirror Editorial Conference 2014
  2. 2. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
  3. 3. One gate, many stories. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
  4. 4. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
  5. 5. One story, many gates. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
  6. 6. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
  7. 7. WATCH SEE MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
  8. 8. WATCH SEE MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
  9. 9. WATCH SEE Embeddable = 5 x hits MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
  10. 10. WATCH SEE Embeddable = 5 x hits 65% of views on YouTube MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
  11. 11. WATCH SEE Embeddable = 5 x hits 65% of views on YouTube MEET WSJ: >50% elsewhere http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
  12. 12. WATCH SEE MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
  13. 13. WATCH SEE MEET http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ LEARN LISTEN
  14. 14. “ A story cannot be published [on HuffPo] unless it has a photo, a search headline, a tweet and a Facebook post. http://www.scribd.com/doc/224332847/NYT-Innovation-Report-2014
  15. 15. It doesn’t have to mean ‘extra work’.
  16. 16. MEDIUM: is the new EXCLUSIVE: — PHOTOS
  17. 17. “Photos give the biggest lift with quotes coming in a close second. Tweets containing numbers, a video url and hashtags also lead to double-digit boost.” https://media.twitter.com/best-practice/news-the-impact-of-tweeting-with-photos-videos-hashtags-and-links
  18. 18. Calls to action (CTA): Listen. Watch. See. Meet. Learn. Join.
  19. 19. We need to test where and what calls to action work. “Photos give the biggest lift with quotes coming in a close second. Tweets containing numbers, a video url and hashtags also lead to double-digit boost.” https://media.twitter.com/best-practice/news-the-impact-of-tweeting-with-photos-videos-hashtags-and-links
  20. 20. We make it visual. http://birminghameastside.com/2014/11/18/romanian-presidential-elections-birmingham/
  21. 21. Canva
  22. 22. UseChisel.com
  23. 23. http://birminghameastside.com/2014/11/18/romanian-presidential-elections-birmingham/
  24. 24. https://vine.co/Mariah.Randi.Stewart
  25. 25. http://www.independent.co.uk/news/uk/what-britain-thinks-of-benefits-perception-reality-and-winning-votes-9104598.html? action=gallery&ino=2
  26. 26. 1. Multimedia sensibility: look for gates to stories https://vine.co/Mariah.Randi.Stewart
  27. 27. 1. Multimedia sensibility: look for gates to stories 2. The scarcity principle: media is the new exclusive https://vine.co/Mariah.Randi.Stewart
  28. 28. 1. Multimedia sensibility: look for gates to stories 2. The scarcity principle: media is the new exclusive 3. Art through science: test https://vine.co/best Mariah.Randi.Stewart practice
  29. 29. 1. Multimedia sensibility: look for gates to stories 2. The scarcity principle: media is the new exclusive 3. Art through science: test https://vine.co/best Mariah.Randi.Stewart practice
  30. 30. QUESTIONS. @PaulBradshaw, OnlineJournalismBlog.com vine.co/paulbradshaw facebook.com/paulbradshawuk paulbradshaw.tumblr.com youtube.com/onlinejournalist
  31. 31. Bonus point: A gate opens both ways. http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/
  32. 32. http://www.closeronline.co.uk/2014/10/exclusive-why-i-never-told-anyone-about-my-rape#.VDvWAdR4r9p
  33. 33. SHARE CLICK COMMENT http://loudhailr.wordpress.com/2014/11/21/video-students-explain-why-they-are-protesting-for-free-education/ VOTE LIKE

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