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Cognitive bias:
a guide for journalists
@PaulBradshaw
Birmingham City University/BBC Data Unit
https://leanpub.com/u/paulbradshaw
https://onlinejournalismblog.com/
*
Question:
A man and his son are in a terrible
accident and are rushed to the hospital
in critical care.
The doctor looks at the boy and
exclaims: "I can't operate on this boy,
he's my son!"
How could this be?
**
This one’s for you:
• You work with too much information
• — or too little
• You have to make meaning at speed
**
Source
**
Part 1: Not enough meaning
**
BBC apology
**
BBC apology
**
BBC apology
And again
**
Part 2: Too much information
**
yourbias.is/
*
https://twitter.com/amandaloviza/status/1114283766804094976
"So you’re talking about 2.2 million
deaths, 2.2 million people from this.
And so if we could hold that down to
100,000 … we altogether have done a
very good job."
https://www.gq.com/story/trump-hundred-thousand-dead-good-job
https://www.bbc.co.uk/news/education-39666686
**
Part 3: We need to act fast
*
*
Source
**
https://yourbias.is/the-sunk-cost-fallacy
**
Part 4: We choose what to
remember
**
So?
• Be human
• Catch human error - don’t fall into
“bias blind spot” (editors help)
**
Thanks.
@paulbradshaw

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Cognitive bias guide journalists under 40 chars