5 Ways to Increase Social Engagement and Followership

1. By @ericjohnellis

4. •
To ensure
• your content resonates
• you are providing content when it is most likely to be
seen
• you know where your audience is seeing your content

5. Who’s your social audience?
•
Use Facebook insights
https://www.facebook.com/help/search/?q=insights

6. •
Uncover your:
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•
•
•
•
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Demographic
Content resonation
Optimal posting Days
Optimal posting Times
Optimal posting Type
And
• Where people see you
• How people see you

8. Bring the user into your world
•
•
Visual wins every time (FB and TW)
Leverage all media channels+social
• Do you have a marketing campaign going on? Leverage
social media to help get the word out!
•
Allow others to share your content:
generation, social shareable
Story-

9. If you only have 30 mins to an hour a
week…
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•
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Find content that is relevant to your audience
throughout the week
Use Hootsuite to schedule out content in advance for
the next week
Use images to ensure your posts are engaging
(iStock, Dreamstime, etc)
• Mirror same posts in Twitter as in Facebook

11. Why Blog?
•
Creates a content hub
•
Gives your company a personality
•
SEO Value

12. How to get started
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•
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Through your social content exploration, did you
find something that really hit you? Blog about it!
Post often enough
Socially-Shareable

14. FREE social scheduler
•
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Schedule messages on Twitter and FB
See newsfeed of multiple brands/people

15. Ready for something fun??
Social Applications
•
Create something fun
•
Gather more fans
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Gather more emails

16. No Budget? That’s ok! There’s Still Hope!
• Increases interaction on users
timeline
• Interactions will change the FB
algorithm to increase
likelihood that post will show
in users newsfeed going
forward

18. Test and measure to see what
resonates with your fan-base
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Vary your posts: times, days, cadences
Vary your posting styles: Status, Links, Photos
Measure, measure, measure
• Measure your content via Facebook Insights MONTHLY
to find the type of content that is receiving interaction

21. • Finding your cold house
culprits!
• 6 DIY ways to save
on home heating
•
Twitter Chat Tuesday—
How to prep for Winter
with our resident expert
• Cold weather, hot
showers. Is your water
heater ready for winter?
• How to winterize
properly
•
Facebook Friday—Not
all furnaces are created
equal! Snap a pic of
yours & you could win!

22. Which are true, and which
are urban myths?
• Close the crawl space vents around your
foundation to keep cold air out.
• Check seals around doors and windows,
add weather strip or caulk if needed.
Are you ready for
winter?
Take our quiz to
find out!
• Install a programmable thermostat if you
don't have one. It will save you money.
• Install insulation gaskets behind your
electrical outlets to keep out cold air.
• Put your ceiling fan on reverse
• Install a humidifier

23. • Research
• Iterate
• Test
• Measure

25. How social is your audience?
•
Have an email list? Use it!
https://www.facebook.com/help/459892990722543/

26. Boosted Posts Drives Reach

27. News Feed Ads or Right Rail
http://on.fb.me/17zMU1p