The document discusses how to build communities using content. It outlines that communities today are about conversations rather than one-way information delivery. It then discusses the role of community managers in planning and curating content to connect people and engage the community. Content is described as the key to making a community findable, shareable, searchable, and worth discussing. The document provides tips for community managers, such as developing an understanding of the community and connecting people directly.

1. Turning your audience into a community: Using Content to Connect Aerin Guy August 25, 2010

2. Agenda me community overview community management content Totally ADD hows and tos you

3. community today’s social media is about community communities of practice communities of shared interests communities solving problems

4. The web is about conversations and connections, not top down delivery of information or messages.

5. “when we change the way we communicate, we change society” “new technology enables new kinds of group-forming”

6. me Publishing Marketing Web Strategy PR Community Management Totally ADD Blog Tweet Eat Sleep

7. Community Chops

8. Collaborative publishing: Pearson Education Edvantage Interactive Wellesley Institute: virtual communities of practice Ontario Disability Employment Network Totally ADD

9. “Let’s make a community and it will be just like Facebook and everyone will have hilarious status updates and make tons of videos and we can run contests and Richard Branson will come over for dinner and George Strombolopoulos will speak at our AGM......”

10. Types of community site based, internally housed (Totally ADD, Cystic Life, Classroom 2.0)

11. Types of Community social media based/external (Twitter, Facebook, MeetUp)

12. The Community Manager

13. Role of the Community Manager multi-faceted, multi-tasking, multi-responsibility plan content be the face/voice/ears manage technology gather insights report back

14. not all fun and games vigilance ability to connect people maintain simultaneous challenge ready to fail and try again provide technical support respect community needs (privacy etc)

15. Content is King

16. content makes you findable content is share-able content is searchable content is worth talking about

17. Great content moves people. It touches people at their human core and that - - the ability to connect with human beings - - overcomes any and all budgetary deficits you might encounter in marketing today. “ ” Tom Martin, HelpMyBrand.com

20. And now for something spicy

21. TADD Strategy ADHD-ers like short, visual snippets cohesive community splinters have voice in forum open up blogs to community members create video and cross post merchandise as content (contests etc)

23. Content “buckets” Blog Newsletter Forum Monthly webinar Events Video Articles Interactive content Email

24. External Channels Facebook Page Twitter LinkedIn YouTube Vimeo Events Organizations

25. How? developed a plan: content and community built an editorial calendar based on targeted activities, initiatives, community needs listen to feedback constantly respond as often as we can knock heads....because we care ...on a very limited budget

26. Hot tips Develop a deep understanding of your community. Groups who are successful are able to tap into the knowledge of who they are trying to build a relationship with. Connect people directly. Bringing people together can be scary. Power in numbers! Your value is in your ability to do this. Be open, ego free.....and let go of control. You never had it anyways. Emulate, innovate. Fail, experiment. Lather, rinse, repeat.

27. People want to connect Text

28. shift the lens to community building as a part of communications/marketing consider the insights your community can give you ask

29. Resources New Community Rules: Tamar Weinberg Tribes: Seth Godin The Community Roundtable (website and community) CommunitySpark.com Here Comes Everybody: Clay Shirky The Whuffie Factor: Tara Hunt

30. Community Building Platforms WordPress with Buddy Press Ning (not free anymore) Group(s) Spruz Yammer Flowr

31. slides and notes available at www.gospacerace.com

33. Ping me, eh? gospacerace.com posterous.com/aeringuy 2plus1family.ca LinkedIn: Aerin Guy Twitter: @aeringuy [email_address] [email_address] om