What is Ecommerce? Ecommerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. Ecommerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is facilitated through the internet. Whereas e-business refers to all aspects of operating an online business, ecommerce refers specifically to the transaction of goods and services. The history of ecommerce begins with the first ever online sale: on the August 11, 1994 a man sold a CD by the band Sting to his friend through his website NetMarket, an American retail platform. This is the first example of a consumer purchasing a product from a business through the World Wide Web—or “ecommerce” as we commonly know it today. Since then, ecommerce has evolved to make products easier to discover and purchase through online retailers and marketplaces. Independent freelancers, small businesses, and large corporations have all benefited from ecommerce, which enables them to sell their goods and services at a scale that was not possible with traditional offline retail. Global retail ecommerce sales are projected to reach $27 trillion by 2020. Types of Ecommerce Models There are four main types of ecommerce models that can describe almost every transaction that takes place between consumers and businesses. 1. Business to Consumer (B2C): When a business sells a good or service to an individual consumer (e.g. You buy a pair of shoes from an online retailer). 2. Business to Business (B2B): When a business sells a good or service to another business (e.g. A business sells software-as-a-service for other businesses to use) 3. Consumer to Consumer (C2C): When a consumer sells a good or service to another consumer (e.g. You sell your old furniture on eBay to another consumer). 4. Consumer to Business (C2B): When a consumer sells their own products or services to a business or organization (e.g. An influencer offers exposure to their online audience in exchange for a fee, or a photographer licenses their photo for a business to use). Examples of Ecommerce Ecommerce can take on a variety of forms involving different transactional relationships between businesses and consumers, as well as different objects being exchanged as part of these transactions. 1. Retail: The sale of a product by a business directly to a customer without any intermediary. 2. Wholesale: The sale of products in bulk, often to a retailer that then sells them directly to consumers. 3. Dropshipping: The sale of a product, which is manufactured and shipped to the consumer by a third party. 4. Crowdfunding: The collection of money from consumers in advance of a product being available in order to raise the startup capital necessary to bring it to market. 5. Subscription: The automatic recurring purchase of a product or ser

1. E - COMMERCE
PRESENTED BY
1.AJAY TULSIYANI 4. DURGESH LAKHARA
2.DHYEY BAROT 5.PRIYANSHU VITHLANI
3.HITESH PRAJAPATI 6.KRISHI PATEL
SUBJECT : INFORMATION TECHNOLOGY MANAGAMENT ( ITM)
DR.MEETALI SAXENA

2. INDEX
• INTRODUCTION
• TYPES OF MODULES
• ADVANTAGES AND DISADVANTAGES OF E – COMMERCE
• IMPORTANCE OF E COMMERCE
• 7 UNIQUE FEATURE OF E-COMMERCE
• REVENUE MODEL

4.  INTRODUCTION OF E- COMMERCE
 ` E-commerce (electronic commerce) is the buying and selling of goods
and services, or the transmitting of funds or data, over an electronic network,
primarily the internet. These business transactions occur either as business-
to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or
consumer-to-business.

5.  TYEPS OF MODULES
1.B2C (Business-to-consumer).
 B2C Business sell directly to their end-users. Anything you buy in an online store as a
consumer — from wardrobe and household supplies to entertainment — is done as part of a
B2C transaction.
2.B2B (Business-to-business).
 In a B2B business model, a business sells its product or service to another business.
Sometimes the buyer is the end-user, but often the buyer resells to the consumer. B2B
transactions generally have a longer sales cycle, but higher-order value and more recurring
purchases.

6. 3.B2G (Business to Government).
 Some entities specialize as government contractors providing goods or services to
agencies or administrations.
B2G ecommerce companies must often meet government requests for proposal requirements,
solicit bids for projects, and meet very specific product or service criteria.
4.C2C ( Consumer to Consumer ).
 Established companies are the only entities that can sell things. Ecommerce platforms
such as digital marketplaces connect consumers with other consumers who can list their own
products and execute their own sales.
5.C2B ( Consumer to Business).
 Modern platforms have allowed consumers to more easily engage with companies and
offer their services, especially related to short-term contracts, gigs, or freelance
opportunities.

10. DISADVANTAGES OF E-COMMERCE
Limited customer service:
 If customers have a question or issue in a physical store, they can see a clerk, cashier or
store manager for help. In an e-commerce store, customer service can be limited: The site
may only provide support during certain hours, and its online service options may be difficult to
navigate or not answer a specific question.
Wait time:
 In a store, customers pay for a product and go home with it. With e-commerce, customers
must wait for the product to be shipped to them. Although shipping windows are decreasing as
next-day and even same-day delivery becomes common, it's not instantaneous.
Security:
 Skilled hackers can create authentic-looking websites that claim to sell well-known products.
Instead, the site sends customers fake or imitation versions of those products -- or simply
steals credit card information

11. 1. Ecommerce helps you keep a check on costs
 When you sell online, it is not necessary to showcase only those products that are stored in a
physical place. Many online sellers showcase their entire inventory using the ecommerce.
2. It helps your expand your brand
 Ecommerce helps you take your brick and mortar store online in a creative, more attractive,
and easier way. When you offer quality products round the clock along with a dedicated
customer support team, social media interactions, knowledge-base, blogs, etc, you are
creating a strong online presence for your brand.
3. Wide Range of Products
 In the areas where there is a lack of availability for all kinds of products or services, there will
be a need for comprehensive services.
 IMPORTANCE OF E - COMMERCE

12.  7 UNIQUE FEATURES OF E - COMMERCE
1. Ubiquity. internet/web tech is available everywhere. ...
2. Global reach. tech reaches across national boundaries which makes marketspace
potentially billions.
3. Universal Standards. ...
4. Richness. ...
5. Interactivity. ...
6. Information density. ...
7. Personalization/Customization. ..

14. 1. Sales Revenue Model
The most common of all eCommerce revenue models, here profits are achieved by
selling products or providing services online versus, or in addition to, brick-and-mortar
stores.
2.Advertising Revenue Model
The advertising revenue model is when popular platforms allow others to advertise with
them for a fee. Media sites, such as magazines, newspapers, and TV channels also
frequently use this model. While they may charge a flat fee for advertising, generally
cost is based on pay-per-click (PPC), which is the number of people who click on the
ad.
REVENUE MODEL

15. 3 Subscription Revenue Model
When it comes to the subscription revenue model, a lot of people think of Netflix or Spotify. However,
there are also many popular subscription box brands like Bark Box, Hello Fresh, Ipsy, and Harry’s.
Regardless of the offering, with this model users are charged a recurring fee (monthly or annual) for
using services or having existing products replenished and delivered regularly. Today, there are an
estimated 7,000 subscription box services operating globally!
4. Transaction Fee Revenue Model
This model charges a fee every time a transaction is made through their platform. For example, eBay
charges sellers a fee whenever an item is sold; PayPal charges users a fee for transferring money; eTrade
gains a transaction fee whenever a stock is sold; and so on. While fees tend to be minimal, if people are
making thousands of transactions per day, the revenue can be substantial!
5. Affiliate Revenue Model
Last but not least is affiliate marketing. The concept of affiliate marketing is based on revenue sharing. If a
business has a product and wants to earn more, you can promote complementary products or services of
another company that will, in turn, pay you for your referrals